--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "KSL Classifieds" developer_entity: "Deseret Digital Media, Inc" bundle_id: "com.deseretdigital.kslclassifieds" app_store_id: "673376074" category: "Lifestyle" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-08-11" report_date: "2026-08-22" last_verified: "2026-08-22T00:00:00.000Z" report_version: "4.24.0" total_reviews: 67953 overall_rating: 4.8 sentiment: "Mixed" sentiment_score: 55 confidence: "medium" confidence_score: 0.6 top_praise_theme: "The AI-assisted listing tool significantly reduces the time required to create new classified advertisements" top_complaint_theme: "Persistent messaging glitches prevent users from communicating effectively and completing local sales transactions successfully" review_sample_size: 49 total_review_count: 49 analyzed_review_count: 49 data_age_days: 39 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["lifestyle", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "residents", "neighboring", "states"] canonical_url: "https://marlvel.ai/apps/ksl-classifieds" license: "CC-BY-NC 4.0" content_version: "v2" --- # KSL Classifieds Intelligence Report ## TL;DR {#tldr} - **Category**: Lifestyle · Free - **Signal**: Rating 4.78 · Sentiment Mixed - **Recent focus**: Persistent messaging glitches prevent users from communicating effectively and completing local sales transactions successfully (top complaint) · The AI-assisted listing tool significantly reduces the time required to create new classified advertisements (top praise) > **TL;DR:** KSL Classifieds is a lifestyle app by Deseret Digital Media, Inc, rated 4.78/5 by 68K users, with Mixed user sentiment (55/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** KSL Classifieds shows Mixed sentiment (4.78/5 from 68K reviews) - users praise the ai-assisted listing tool significantly reduces the time required to create new classified advertisements but report issues with persistent messaging glitches prevent users from communicating effectively and completing local sales transactions successfully. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.78/5 (68K reviews) | | **User Mood** | Mixed | | **Category** | Lifestyle | | **Developer** | Deseret Digital Media, Inc | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Medium (0.6/1.0) | | **Data Age** | 39d | ## Metadata & Market Performance - **Publisher:** Deseret Digital Media, Inc - **Category:** Lifestyle - **Target Audience:** Residents of Utah and neighboring states looking to buy or sell local goods, vehicles, and services. - **Platforms:** iOS - **Version Reviewed:** 4.24.0 - **Report Date:** 2026-08-22 - **Signal Count:** 49 reviews analyzed - **Confidence:** Medium (0.6/1.0) - **App Store ID (iOS):** 673376074 - **Bundle ID:** com.deseretdigital.kslclassifieds - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-08-22 ## Executive Snapshot **What it is:** KSL Classifieds is a local marketplace app for buying and selling goods and vehicles in Utah and surrounding states. **Why users hire it:** It removes the friction of national shipping and trust concerns by connecting local buyers and sellers within a verified community. ## App DNA (Features & Intent) - **[Differentiator] Real-time Notifications:** Push alerts for saved search criteria and price drops on specific listings. * *User Intent:* Users want timely prompts to stay engaged without missing updates. - **[Differentiator] AI-assisted Listing Tool:** Automated listing creation tool that reduces time-to-post for sellers. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Secure Messaging:** In-app communication channel for buyers and sellers to negotiate deals. * *User Intent:* Users prioritize data protection and trust in the platform. ## Market Position {#market-position} KSL Classifieds maintains a dominant local footprint in Utah, supported by 67,953 total ratings. The lack of subscription gates suggests a monetization strategy focused on high-volume ad inventory rather than user-side transactions. ## Monetization Strategy - **Model:** Free - **Tiers:** Free to browse and list - **Analysis:** The app operates as a free, ad-supported marketplace with no visible subscription or IAP gates. ## 🟡 User Sentiment (Medium Confidence: 49 of 49 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.78/5 - **Platform Split:** iOS 4.8/5 (68K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **The AI-assisted listing tool significantly reduces the time required to create new classified advertisements** - **Local community marketplace provides a more effective and reliable platform for buying and selling items** ### Top Complaints (Impact Areas) - **Persistent messaging glitches prevent users from communicating effectively and completing local sales transactions successfully** ## SWOT Analysis {#swot} **Core Strengths:** - Local community network effects sustain high liquidity in Utah vehicle and furniture segments **Growth Levers:** - Native integration of KSL Cars inventory into broader regional search could capture out-of-state buyers ## Recent Changes (v2 → v3) {#recent-changes} The platform's competitive narrative has shifted from a focus on regional trust to an urgent assessment of technical debt, as messaging failures and notification spam are now explicitly linked to revenue risk and seller churn. **Overall trend**: Mixed **Compared at**: 2026-08-22 ### High-impact changes - **[Shifted] Strategic Outlook Pivot** (positioning) ### Medium-impact changes - **[Added] New Growth Opportunity** (swot) - **[Shifted] Threat Re-prioritization** (swot) - **[Shifted] Action Item Urgency** (positioning) ## What's New - **Latest (v4.24.0, 1 weeks ago):** Added filtering and sorting capabilities to My Listings for improved navigation. ## App Momentum (Maintenance) {#momentum} - Shipped filtering for My Listings. - Maintains maintenance-level update cadence. > **Cadence:** 1 total versions · 1 majors in last 6 months · 11 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} KSL Classifieds is a lifestyle app that is completely free. With a 4.78/5 rating from 68K reviews, it shows mixed user reception. > **Bottom Line:** Prioritizing messaging stability and notification controls would address the primary churn drivers, as the current technical friction threatens the platform's liquidity advantage in the local Utah market. **Best for:** Residents of Utah and neighboring states looking to buy or sell local goods, vehicles, and services. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Rebuild messaging infrastructure because communication failures are causing users to lose potential sales → increase transaction completion rate ### Outlook: Mixed The local marketplace category in Utah remains consolidated around KSL Classifieds, but the current maintenance-mode cadence leaves the platform vulnerable to competitors that offer more reliable communication tools. The so-what for the PM is that technical debt in the messaging layer is now a direct revenue risk, as sellers will migrate to alternative platforms if they cannot reliably close local deals. - 🔴 Persistent messaging glitches prevent users from communicating effectively, which directly causes lost sales and accelerates churn pressure on the seller base. - 🔴 Aggressive, non-dismissible game notifications interrupt the user experience, which compounds the rating drag already visible on the platform. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.78/5 | | Total Reviews | 68K | | Sentiment | Mixed (55/100) | | Confidence | Medium | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **KSL Classifieds** (this app) | 4.78/5 | Mixed | Deseret Digital Media, Inc | | [Alarmy - Loud alarm clock](https://marlvel.ai/apps/alarmy-loud-alarm-clock) | 4.8/5 | Excited | Delight Room Co., Ltd. | | [Journey - Diary, Journal](https://marlvel.ai/apps/com-journey-ios-app) | 4.6/5 | Excited | Two App Studio Pte. Ltd. | | [Tinder Dating App: Date & Chat](https://marlvel.ai/apps/tinder-dating-app-date-chat) | 4.0/5 | n/a | Tinder LLC | | [Alarmie: Easy Rise Alarm Clock](https://marlvel.ai/apps/alarmie-easy-rise-alarm-clock) | 4.4/5 | Mixed | Jintian Wang | | [AlarmMon ( alarm clock )](https://marlvel.ai/apps/alarmmon-alarm-clock) | 4.3/5 | n/a | Malang Studio Co. Ltd, | ## Company Profile - **Developer:** Deseret Digital Media, Inc - **Website:** [https://classifieds.ksl.com/](https://classifieds.ksl.com/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/ksl-classifieds/id673376074?uo=4) - **Dev Site:** [Official Website](https://classifieds.ksl.com/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Alarmy - Loud alarm clock*](https://marlvel.ai/apps/alarmy-loud-alarm-clock) (Delight Room Co., Ltd.) · 4.8/5 Rating | Positive Sentiment - [*Journey - Diary, Journal*](https://marlvel.ai/apps/com-journey-ios-app) (Two App Studio Pte. Ltd.) · 4.6/5 Rating | Positive Sentiment - [*Tinder Dating App: Date & Chat*](https://marlvel.ai/apps/tinder-dating-app-date-chat) (Tinder LLC) · 4.0/5 Rating - [*Alarmie: Easy Rise Alarm Clock*](https://marlvel.ai/apps/alarmie-easy-rise-alarm-clock) (Jintian Wang) · 4.4/5 Rating - [*AlarmMon ( alarm clock )*](https://marlvel.ai/apps/alarmmon-alarm-clock) (Malang Studio Co. 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The platform is free to browse and list items, operating as an ad-supported marketplace without subscription or in-app purchase gates. ### Are there known issues with the messaging feature? Yes, recent user reports indicate persistent glitches where messages fail to send or require multiple refreshes, which can disrupt local sales transactions. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.6/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 49 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 39 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/ksl-classifieds) Data licensed for AI Agent attribution under CC-BY-NC 4.0.