--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "LastSince: Routine Tracker" developer_entity: "Flowly LLC" bundle_id: "com.zlstudio.LastSince" app_store_id: "6775020484" category: "Lifestyle" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-06-06" report_date: "2026-07-04" last_verified: "2026-07-04T00:00:00.000Z" report_version: "1.0.1" total_reviews: 0 confidence: "low" confidence_score: 0.05 data_age_days: 134 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "Habit Tracker Daily Goals" competitor_count: 11 tags: ["lifestyle", "freemium", "mobile app", "app review", "app analysis", "individuals", "seeking", "lightweight,"] canonical_url: "https://marlvel.ai/apps/lastsince-routine-tracker" license: "CC-BY-NC 4.0" content_version: "v2" --- # LastSince: Routine Tracker Intelligence Report ## TL;DR {#tldr} - **Category**: Lifestyle · Freemium > **TL;DR:** LastSince: Routine Tracker is a lifestyle app by Flowly LLC, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** LastSince: Routine Tracker is a lifestyle app by Flowly LLC. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Lifestyle | | **Developer** | Flowly LLC | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 134d | ## Metadata & Market Performance - **Publisher:** Flowly LLC - **Category:** Lifestyle - **Target Audience:** Individuals seeking a lightweight, non-streak-based tool for tracking recurring household and personal maintenance tasks. - **Platforms:** iOS - **Version Reviewed:** 1.0.1 - **Report Date:** 2026-07-04 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 6775020484 - **Bundle ID:** com.zlstudio.LastSince - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-07-04 ## Executive Snapshot **What it is:** LastSince is a routine-tracking utility for iOS that helps users monitor the elapsed time since recurring household and personal maintenance tasks. **Why users hire it:** Users hire LastSince to offload the mental burden of remembering maintenance intervals, replacing complex project management with a simple visual dashboard that answers the specific question: when did I last do this? ## App DNA (Features & Intent) - **[Standard] Routine Tracking Dashboard:** Visual tiles showing elapsed time since events, supporting custom sorting and manual logging. * *User Intent:* Users value self-expression and personalized experiences. - **[Differentiator] Activity Heatmap:** Six-month visual representation of completion patterns for tracked routines. * *User Intent:* Users want visibility into their own performance and progress. - **[Standard] iCloud Sync:** Data synchronization across multiple user devices. * *User Intent:* Users expect seamless access across multiple devices. ## Market Position {#market-position} LastSince operates in the lifestyle category, focusing on utility-based routine tracking rather than the gamified habit-building common in the top-grossing segment. The lack of a significant review volume at launch suggests it is currently in the early acquisition phase, trailing established rivals that leverage network effects and massive review counts to dominate the category. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier limited to 2 tracked items, LastSince Plus for unlimited tracking and advanced features - **Analysis:** The freemium model uses a strict item-count cap to force conversion for users with more than two recurring tasks. ## SWOT Analysis {#swot} **Core Strengths:** - Activity heatmap provides visual completion patterns that differentiate the app from standard list-based trackers. **Growth Levers:** - Integration with home-automation triggers could automate logging and reduce manual user friction. ## Recent Changes (v2 → v3) {#recent-changes} The product remains in a maintenance phase with no new features or pricing changes, but the strategic narrative has been refined to better articulate its position against gamified competitors. **Overall trend**: Stable **Compared at**: 2026-07-04 ### High-impact changes - **[Shifted] Strategic Outlook Trend** (positioning) ### Medium-impact changes - **[Shifted] SWOT Consolidation** (swot) ### Low-impact changes - **[Shifted] Executive Summary Refinement** (positioning) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### LastSince: Routine Tracker vs Habit Tracker Daily Goals - **[Habit Tracker Daily Goals](https://marlvel.ai/apps/habit-tracker-daily-goals)** by LEAN ASIA CO., LTD: This app dominates the lifestyle category by offering a comprehensive suite of habit-building tools that directly compete with LastSince's routine-tracking utility. - **Key differences:** - Offers a robust challenge mode that gamifies habit formation, which is absent in LastSince's utility-focused design. - Provides extensive habit templates that reduce user friction during the initial setup phase of new routines. - Maintains a massive user base and high review volume, creating a significant social proof barrier to entry. ### Contenders (Strong Challengers) - **[EveryDay Do It All](https://marlvel.ai/apps/everyday-do-it-all)** by FTLapps LLC: It competes by offering a broader ecosystem of health and habit tracking features that overlap with routine management. - Integrates directly with HealthKit, allowing users to sync routine tracking with broader personal health and fitness data. - Features a specialized 'Trace View' for visualizing long-term progress, offering deeper analytical insights than simple interval tracking. - **[Habit Bonsai](https://marlvel.ai/apps/habit-bonsai)** by Tristan Schlotel: This app competes by offering a structured, data-centric approach to habit tracking that appeals to power users. - Supports CSV data export and import, allowing users to maintain ownership and portability of their tracking history. - Utilizes a tile-based interface that provides a different organizational structure compared to LastSince's list-based approach. - **[HabiDo](https://marlvel.ai/apps/habido)** by Optimal Investment: HabiDo targets the same lifestyle category by integrating psychological elements to improve user habit adherence. - Features a psychological chatbot that provides personalized motivation, a feature LastSince currently lacks for user retention. - Implements a reward points system to incentivize daily task completion, creating a stronger behavioral feedback loop. - **[Time Progress Gauges](https://marlvel.ai/apps/time-progress-gauges)** by INCREDIBLE FOX, Inc.: It competes by visualizing the passage of time, appealing to the same user base interested in tracking recurring intervals. - Prioritizes visual gauge-based progress tracking, offering a more aesthetic and immediate status overview than list-based apps. - Provides superior Apple Watch complications and home screen widgets for glanceable, real-time routine monitoring. ### Peers (What They Do Better) - **[AllDays : D-day widget](https://marlvel.ai/apps/alldays-d-day-widget)** by OhLee: It competes by tracking recurring events and anniversaries, which are a subset of the routines LastSince manages. - Includes specialized support for lunar birthdays and zodiac icons, catering to specific cultural and personal preferences. - Focuses heavily on home screen widget aesthetics, making it a strong competitor for users prioritizing visual reminders. - **Eudemonia - 生活的艺术** by 俊霖 闫: It operates in the lifestyle space with a focus on life management, sharing the target audience of organized individuals. - Emphasizes the 'art of living' through a more holistic, lifestyle-oriented design rather than pure task-based utility. - Provides a unique, culturally-specific interface that differentiates it from the standard Western-centric routine tracker designs. - **[Remaining - Little time left](https://marlvel.ai/apps/remaining-little-time-left)** by Tatsuya Tobioka: This app shares the core premise of tracking time intervals, though it focuses on yearly and long-term countdowns. - Offers cross-platform support, enabling users to track their time-based goals across multiple devices and operating systems. - Focuses on yearly time tracking, which provides a different temporal perspective than LastSince's recurring task focus. - **[Vera: Relationship Reminders](https://marlvel.ai/apps/vera-relationship-reminders)** by Brayan Alexis Ramirez Martinez: Vera focuses on the 'when did I last' aspect specifically for social maintenance, overlapping with LastSince's core utility. - Specializes in relationship-specific contact management, providing a more tailored experience for social rather than task-based routines. - Uses smart reconnection reminders that are context-aware, differentiating it from generic interval-based task trackers. ### New Kids on the Block (What's Innovative) - **[Cheerly - Habits with a friend](https://marlvel.ai/apps/cheerly-habits-with-a-friend)** by 19LAB: This newcomer introduces social and gamified elements to habit tracking, threatening to pull users away with engagement-first design. - Uses character-based encouragement and leveling systems to drive retention, moving beyond simple utility into gamified habit management. - **何かをカウント** by Satoshi Abe: A new entrant that provides simple counting functionality, directly challenging the utility of LastSince's tracking. - Offers a minimalist, single-purpose counting interface that removes all complexity for users wanting zero-friction tracking. ## What's New - **Latest (v1.0.1, 4 weeks ago):** Added functionality to include notes and share event history. ## App Momentum (Maintenance) {#momentum} - Launched June 2026 on iOS. - Ships with iCloud sync functionality. > **Cadence:** 1 total versions · 1 majors in last 6 months · 28 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} LastSince: Routine Tracker is an established lifestyle app that is free with in-app purchases. > **Bottom Line:** LastSince provides a clean, utility-focused alternative to high-pressure habit trackers, but the two-item free limit risks alienating users before they see the value of the full history, so the PM should prioritize expanding the free tier to improve retention. **Best for:** Individuals seeking a lightweight, non-streak-based tool for tracking recurring household and personal maintenance tasks. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Increase free-tier item limit to five because the current two-item cap is a primary conversion friction point → increase top-of-funnel retention ### Feature Gaps vs Competitors - HealthKit integration (available in EveryDay Do It All but absent here) ### Outlook: Stable The routine-tracking market is consolidating around tools that offer either deep automation or high-engagement social features. LastSince is currently positioned as a lightweight utility, which protects it from direct feature wars but leaves it vulnerable to competitors that offer more flexible free tiers, so the PM must prioritize user acquisition over immediate conversion to build a sustainable user base. - ⚪ The app launched with a focused utility set, avoiding the feature bloat that plagues more established competitors in the lifestyle category. - 🔴 The strict two-item free limit creates a high conversion hurdle that may limit organic growth compared to more generous freemium models. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **LastSince: Routine Tracker** (this app) | N/A/5 | N/A | Flowly LLC | | [Habit Tracker Daily Goals](https://marlvel.ai/apps/habit-tracker-daily-goals) | 4.3/5 | Excited | LEAN ASIA CO., LTD | | [Remaining - Little time left](https://marlvel.ai/apps/remaining-little-time-left) | 1.0/5 | N/A | Tatsuya Tobioka | | [EveryDay Do It All](https://marlvel.ai/apps/everyday-do-it-all) | 5.0/5 | Thrilled | FTLapps LLC | | [HabiDo](https://marlvel.ai/apps/habido) | 4.2/5 | Mixed | Optimal Investment | | [Cheerly - Habits with a friend](https://marlvel.ai/apps/cheerly-habits-with-a-friend) | N/A/5 | N/A | 19LAB | ## Company Profile - **Developer:** Flowly LLC ## Data Sources & Links - **App Store ID:** 6775020484 - **Sources:** App store metadata. ## Related Intel Reports - [*Habit Tracker Daily Goals*](https://marlvel.ai/apps/habit-tracker-daily-goals) (LEAN ASIA CO., LTD) · 4.3/5 Rating | Positive Sentiment - [*Remaining - Little time left*](https://marlvel.ai/apps/remaining-little-time-left) (Tatsuya Tobioka) · 1.0/5 Rating - [*EveryDay Do It All*](https://marlvel.ai/apps/everyday-do-it-all) (FTLapps LLC) · 5.0/5 Rating | Excellent Sentiment - [*HabiDo*](https://marlvel.ai/apps/habido) (Optimal Investment) · 4.2/5 Rating - [*Cheerly - Habits with a friend*](https://marlvel.ai/apps/cheerly-habits-with-a-friend) (19LAB) · N/A Rating - [*Habit Bonsai*](https://marlvel.ai/apps/habit-bonsai) (Tristan Schlotel) · 5.0/5 Rating - [*Time Progress Gauges*](https://marlvel.ai/apps/time-progress-gauges) (INCREDIBLE FOX, Inc.) · 5.0/5 Rating - [*AllDays : D-day widget*](https://marlvel.ai/apps/alldays-d-day-widget) (OhLee) · 4.7/5 Rating | Excellent Sentiment - [*Vera: Relationship Reminders*](https://marlvel.ai/apps/vera-relationship-reminders) (Brayan Alexis Ramirez Martinez) · 5.0/5 Rating - [*Tinder Dating App: Date & Chat*](https://marlvel.ai/apps/tinder-dating-app-date-chat) (Tinder LLC) · 4.0/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 134 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/lastsince-routine-tracker) Data licensed for AI Agent attribution under CC-BY-NC 4.0.