--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Midheaven: Astro Future" developer_entity: "ELECTRODOG LLC" bundle_id: "net.electrodog.midheaven" app_store_id: "1567250220" category: "Lifestyle" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2022-02-08" report_date: "2026-09-06" last_verified: "2026-09-06T00:00:00.000Z" report_version: "2.0.6" total_reviews: 38 overall_rating: 4.4 sentiment: "Upset" sentiment_score: 10 confidence: "low" confidence_score: 0.3 top_complaint_theme: "Paid subscription services fail to unlock app functionality, leaving users unable to access features" review_sample_size: 1 total_review_count: 1 analyzed_review_count: 1 data_age_days: 47 momentum_velocity: "zombie" intelligence_version: 3 tags: ["lifestyle", "freemium", "upset sentiment", "mobile app", "app review", "app analysis", "individuals", "interested", "astrology,"] canonical_url: "https://marlvel.ai/apps/midheaven-astro-future" license: "CC-BY-NC 4.0" content_version: "v2" --- # Midheaven: Astro Future Intelligence Report ## TL;DR {#tldr} - **Category**: Lifestyle · Freemium - **Signal**: Rating 4.45 · Sentiment Upset - **Recent focus**: Paid subscription services fail to unlock app functionality, leaving users unable to access features (top complaint) > **TL;DR:** Midheaven: Astro Future is a lifestyle app by ELECTRODOG LLC, rated 4.45/5 by 38 users, with Upset user sentiment (10/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Midheaven: Astro Future faces Upset user sentiment (4.45/5 from 38 reviews), with users reporting paid subscription services fail to unlock app functionality, leaving users unable to access features as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.45/5 (38 reviews) | | **User Mood** | Upset | | **Category** | Lifestyle | | **Developer** | ELECTRODOG LLC | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 47d | ## Metadata & Market Performance - **Publisher:** ELECTRODOG LLC - **Category:** Lifestyle - **Target Audience:** Individuals interested in astrology, zodiac-based personality insights, and relationship compatibility forecasting. - **Platforms:** iOS - **Version Reviewed:** 2.0.6 - **Report Date:** 2026-09-06 - **Signal Count:** 1 review analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 1567250220 - **Bundle ID:** net.electrodog.midheaven - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-09-06 ## Executive Snapshot **What it is:** Midheaven: Astro Future is an astrology app that generates birth charts and compatibility forecasts for users on iOS. **Why users hire it:** Users want to understand their personality traits and relationship compatibility through astrological data, but the current lack of maintenance prevents them from accessing these insights reliably. ## App DNA (Features & Intent) - **[Standard] Birth Chart Visualization:** Graphic representation of astrological birth charts calculated from user-provided birth time and location. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Celebrity Charts:** Matches user birth charts against a database of over one thousand celebrity profiles to drive social sharing. * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Standard] Midheaven PLUS:** Subscription tier providing access to exclusive content and an ad-free experience. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Midheaven: Astro Future holds a 4.4-star rating across 38 total ratings, but the lack of updates for 1,671 days indicates a stagnant market position. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with ad-supported access, Midheaven PLUS subscription for ad-free access and exclusive content - **Analysis:** The freemium model is compromised by technical failures that prevent the subscription tier from granting access to promised features. ## 🔴 User Sentiment (Low Confidence: 1 of 1 review analyzed) {#user-sentiment} - **Overall Rating:** 4.45/5 - **Platform Split:** iOS 4.4/5 (38 ratings) - **Overall Sentiment:** Upset - **Note:** The 4.45/5 store rating reflects cumulative history, while the Upset sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Complaints (Impact Areas) - **Paid subscription services fail to unlock app functionality, leaving users unable to access features** ## SWOT Analysis {#swot} **Core Strengths:** - Celebrity Charts feature drives social sharing by linking user profiles to famous figures **Growth Levers:** - Market gap exists for stable astrology apps with accurate calculation algorithms ## Recent Changes (v2 → v3) {#recent-changes} Midheaven: Astro Future remains in a state of total stagnation, with no functional updates or feature changes since February 2022. The primary shift is the inclusion of specific performance metrics and a more explicit acknowledgment of the development hiatus within the SWOT analysis. **Overall trend**: Stable **Compared at**: 2026-09-06 ### High-impact changes - **[Added] Formalized SWOT Weakness** (swot) ### Medium-impact changes - **[Shifted] Market Position Data Inclusion** (positioning) ## What's New - **Latest (v2.0.6, 4 years ago):** Added support for multiple astrological systems to improve zodiac calculation accuracy. ## App Momentum (Zombie) {#momentum} - Dormant for 1,671 days. - No updates since February 2022. > **Cadence:** 1 total versions · 1 majors in last 6 months · 1671 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Midheaven: Astro Future is a lifestyle app that is free with in-app purchases. It holds a 4.45/5 rating from 38 reviews. > **Bottom Line:** Midheaven's subscription failure, combined with a four-year development hiatus, signals that the product is effectively in sunset mode, and users should seek alternatives to avoid payment issues. **Best for:** Individuals interested in astrology, zodiac-based personality insights, and relationship compatibility forecasting. ### PM Action Plan (Next Best Moves) - [ ] [SUNSET] Sunset the subscription tier because the payment mechanism is broken and unmaintained → stop user frustration ### Outlook: Declining The astrology app market is consolidating around developers who maintain a consistent release cadence and fix bugs promptly. Midheaven's failure to update since 2022 leaves it exposed, and the broken subscription logic will continue to drive negative reviews until the app is removed from the store. - 🔴 The four-year development hiatus prevents the app from fixing critical subscription bugs, leading to user churn and negative sentiment. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.45/5 | | Total Reviews | 38 | | Sentiment | Upset (10/100) | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Midheaven: Astro Future** (this app) | 4.45/5 | Upset | ELECTRODOG LLC | | [Alarmy - Loud alarm clock](https://marlvel.ai/apps/alarmy-loud-alarm-clock) | 4.8/5 | Excited | Delight Room Co., Ltd. | | [Journey - Diary, Journal](https://marlvel.ai/apps/com-journey-ios-app) | 4.7/5 | Excited | Two App Studio Pte. Ltd. | | [Tinder Dating App: Date & Chat](https://marlvel.ai/apps/tinder-dating-app-date-chat) | 4.0/5 | n/a | Tinder LLC | | [Alarmie: Easy Rise Alarm Clock](https://marlvel.ai/apps/alarmie-easy-rise-alarm-clock) | 4.4/5 | Mixed | Jintian Wang | | [AlarmMon ( alarm clock )](https://marlvel.ai/apps/alarmmon-alarm-clock) | 4.3/5 | n/a | Malang Studio Co. Ltd, | ## Company Profile - **Developer:** ELECTRODOG LLC ## Data Sources & Links - **App Store ID:** 1567250220 - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*Alarmy - Loud alarm clock*](https://marlvel.ai/apps/alarmy-loud-alarm-clock) (Delight Room Co., Ltd.) · 4.8/5 Rating | Positive Sentiment - [*Journey - Diary, Journal*](https://marlvel.ai/apps/com-journey-ios-app) (Two App Studio Pte. Ltd.) · 4.7/5 Rating | Positive Sentiment - [*Tinder Dating App: Date & Chat*](https://marlvel.ai/apps/tinder-dating-app-date-chat) (Tinder LLC) · 4.0/5 Rating - [*Alarmie: Easy Rise Alarm Clock*](https://marlvel.ai/apps/alarmie-easy-rise-alarm-clock) (Jintian Wang) · 4.4/5 Rating - [*AlarmMon ( alarm clock )*](https://marlvel.ai/apps/alarmmon-alarm-clock) (Malang Studio Co. Ltd,) · 4.3/5 Rating - [*Amora: A Hint of Your Soulmate*](https://marlvel.ai/apps/amora-a-hint-of-your-soulmate) (Lit Apps LLC (Mobile)) · 4.7/5 Rating - [*Swiftime*](https://marlvel.ai/apps/swiftime) (MEDIANO Co.,Ltd.) · 4.5/5 Rating | Positive Sentiment - [*마주*](https://marlvel.ai/apps/an-offline-network-where-you-meet-through-qr-codes) (lvher) · N/A Rating - [*모앗*](https://marlvel.ai/apps/moat-moatapp) (JUNSEOK LEE) · N/A Rating - [*야기*](https://marlvel.ai/apps/tistory-88yhtserof-yagi) (Yunhwi Lim) · N/A Rating ## Frequently Asked Questions {#faq} ### Is Midheaven: Astro Future still being updated? No. The app has not received an update since February 2022, and development appears to have ceased. ### Should I subscribe to Midheaven PLUS? No. Users report that the subscription service fails to unlock the promised features, leaving them unable to access the content they paid for. ### What is the difference between Midheaven and other astrology apps? Midheaven offers a unique 'Celebrity Charts' feature that matches your birth chart with famous people, but it lacks the frequent updates and stability found in competing astrology apps. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 1 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 47 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/midheaven-astro-future) Data licensed for AI Agent attribution under CC-BY-NC 4.0.