--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "MOIM - 손 쉬운 투표로 쉽고 빠른 약속 잡기" developer_entity: "jinsu jang" bundle_id: "com.project.moim" app_store_id: "6448726378" category: "Lifestyle" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2023-11-14" report_date: "2026-05-26" last_verified: "2026-05-26T13:32:00.098Z" report_version: "1.3.6" total_reviews: 0 confidence: "low" confidence_score: 0 data_age_days: 36 momentum_velocity: "zombie" intelligence_version: 3 nemesis: "Wish List - Shopping Guide" competitor_count: 8 tags: ["lifestyle", "free", "mobile app", "app review", "app analysis", "friends", "social", "groups"] canonical_url: "https://marlvel.ai/intel-report/lifestyle/moim" license: "CC-BY-NC 4.0" content_version: "v2" --- # MOIM - 손 쉬운 투표로 쉽고 빠른 약속 잡기 App Audit ## TL;DR {#tldr} - **Category**: Lifestyle · Free > **TL;DR:** MOIM - 손 쉬운 투표로 쉽고 빠른 약속 잡기 is a lifestyle app by jinsu jang, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** MOIM - 손 쉬운 투표로 쉽고 빠른 약속 잡기 is a lifestyle app by jinsu jang. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Lifestyle | | **Developer** | jinsu jang | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** jinsu jang - **Category:** Lifestyle - **Target Audience:** Friends and social groups who need a tool to coordinate meeting times and manage group schedules. - **Platforms:** iOS - **Version Audited:** 1.3.6 - **Audit Date:** 2026-05-26 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0/1.0) - **App Store ID (iOS):** 6448726378 - **Bundle ID:** com.project.moim - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-26 ## Executive Snapshot **What it is:** MOIM is a lifestyle utility app for iOS that enables friends and social groups to coordinate meeting times via calendar-based voting. **Why users hire it:** Users hire MOIM to resolve group scheduling conflicts through polling, replacing fragmented chat-based planning with a centralized event record. ## App DNA (Features & Intent) - **[Differentiator] Group voting:** Polling mechanism for participants to vote on preferred dates and times - **[Standard] Calendar-based scheduling:** Calendar interface for selecting and proposing meeting dates * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} MOIM functions as a niche lifestyle utility on iOS, currently lacking the review volume and chart velocity of established event-coordination competitors. ## Monetization Strategy - **Model:** Free - **Tiers:** Free - **Analysis:** The app is currently offered as a free utility with no visible subscription or IAP gates. ## SWOT Analysis {#swot} **Core Strengths:** - Native calendar-based scheduling provides a direct path to action for group events. - Group voting functionality allows for faster consensus than static list-based alternatives. **Critical Frictions:** - No cloud-sync or backup features risk permanent loss of historical event data. - Lack of home screen widget integration limits daily user engagement. **Growth Levers:** - Integration of automated calendar-sync could reduce the manual input friction currently present in the scheduling flow. **Market Threats:** - Established competitors with higher user trust ratings create a significant barrier to new user acquisition. ## Recent Changes (v2 → v3) {#recent-changes} The analysis shifted focus from calendar-centric competition to lifestyle-utility reliability, identifying data persistence as a critical missing feature. **Overall trend**: Declining **Compared at**: 2026-05-26 ### High-impact changes - **[Shifted] Competitive Nemesis Pivot** (positioning) — The primary nemesis changed from TimeTree to Wish List, shifting the competitive focus from calendar management to general lifestyle organization. - **[Added] Data Persistence Risk** (swot) — Added 'No cloud-sync or backup features' as a core weakness, citing risk of permanent historical event data loss. ### Medium-impact changes - **[Added] Feature Gap Expansion** (features) — Identified 'Cloud-sync and backup' and 'Home screen widgets' as missing features relative to market alternatives. - **[Removed] Threat Landscape Narrowing** (swot) — Removed Google Calendar and Microsoft Outlook from the threat list, focusing instead on niche lifestyle utility competitors. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### MOIM - 손 쉬운 투표로 쉽고 빠른 약속 잡기 vs Wish List - Shopping Guide — Head to Head - **[Wish List - Shopping Guide](https://marlvel.ai/intel-report/lifestyle/wish-list-shopping-guide)** by Shin Dongkwon: This app competes for the same lifestyle-oriented user base by focusing on organizational utility and social sharing, mirroring MOIM's goal of managing personal and group coordination. - **Key differences:** - Offers robust data backup and restore features that MOIM currently lacks for user peace of mind. - Provides a dedicated social sharing framework that simplifies collaborative list management compared to MOIM's manual scheduling. - Maintains a high user rating and established history, creating a trust barrier for new MOIM users. - **Where MOIM - 손 쉬운 투표로 쉽고 빠른 약속 잡기 wins:** - ✅ Integrated voting and polling functionality allows for faster group consensus than static list-based apps. - ✅ Native calendar-based scheduling provides a more direct path to action for time-sensitive group events. - **Where Wish List - Shopping Guide wins:** - ❌ Higher established user trust and rating history provides a safer perceived choice for new lifestyle app users. - ❌ Advanced data backup features ensure long-term user retention by preventing loss of historical event or list data. - **Verdict:** MOIM should prioritize implementing cloud-sync and backup features to neutralize the nemesis's reliability advantage while doubling down on its unique group-voting UX. ### Contenders (Strong Challengers) - **[Timeline days](https://marlvel.ai/intel-report/lifestyle/timeline-days)** by SACHIN SABU: It competes directly with MOIM by offering collaborative event tracking and countdowns, targeting the same group-coordination use case. - Features collaborative timelines that visualize event progress, whereas MOIM relies primarily on static voting and notifications. - Includes event countdown sharing which creates a more engaging visual experience for group members than MOIM's list view. ### Peers (What They Do Better) - **[RecDesk Engage](https://marlvel.ai/intel-report/health-fitness/recdesk-engage)** by RecDesk: It serves the lifestyle and health sector by managing group activities and bookings, overlapping with MOIM's event coordination functionality. - Includes professional-grade membership management tools that cater to organized groups rather than just casual social gatherings. - Supports direct activity booking, moving beyond MOIM's simple voting system into a full transactional management platform. - **[Eventime - Event Countdown](https://marlvel.ai/intel-report/lifestyle/eventime-event-countdown)** by Daniel Cruanes Gonzalez: This app competes for the same user attention by providing countdown-based event management, a core component of MOIM's scheduling flow. - Boasts a significantly larger user base and review count, providing social proof that MOIM currently lacks. - Focuses heavily on home screen widget aesthetics, which captures more daily user attention than MOIM's internal list view. - **[Trash Day Reminder & Scheduler](https://marlvel.ai/intel-report/lifestyle/trash-day-reminder-scheduler)** by EGG STUDIO LIMITED LIABILITY CO: It occupies the same utility-focused lifestyle space by providing specialized scheduling and notification services for recurring events. - Offers advanced widget integration for at-a-glance scheduling, which is more accessible than MOIM's app-dependent notification system. - Provides comprehensive data import and export capabilities, allowing users to move their schedules between different platforms easily. - **[Besties Chore Tracker](https://marlvel.ai/intel-report/lifestyle/besties-chore-tracker)** by Constant Heritage, LLC: This app shares the lifestyle category and focuses on group management, though it pivots toward task gamification rather than event scheduling. - Utilizes a gamified task system and leaderboards to drive engagement, a feature set absent in MOIM's utility-focused design. - Provides smart scheduling for recurring household chores, offering a more automated experience than MOIM's manual event creation. ### New Kids on the Block (What's Innovative) - **[BirthdayBuddy App](https://marlvel.ai/intel-report/lifestyle/birthdaybuddy-app)** by RAMON ANTONIO CACERES ESTRADA: This app targets the social coordination niche by focusing on gift history and wishlist sharing, overlapping with MOIM's social planning utility. - Implements a local-first privacy model that appeals to users concerned about data security in social coordination apps. - **[Dayspark: Countdown & Widget](https://marlvel.ai/intel-report/lifestyle/dayspark-countdown-widget)** by AppKadag: A new entrant focusing on real-time event tracking and countdowns, directly challenging MOIM's utility for time-sensitive planning. - Prioritizes real-time tracking and visual countdowns to keep users engaged with upcoming events on their home screens. ## What's New - **Latest (v1.3.6, 2 years ago):** Fixed invitation errors and optimized app performance. ## App Momentum (Zombie) {#momentum} - No notable signals last 3 months. > **Cadence:** 1 total versions · 0 majors in last 6 months · 924 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} MOIM - 손 쉬운 투표로 쉽고 빠른 약속 잡기 is an established lifestyle app that is completely free. > **Bottom Line:** MOIM provides a functional voting mechanism for group consensus, but the lack of cloud-sync creates a reliability gap that competitors exploit, so the team must prioritize data persistence to prevent churn. **Best for:** Friends and social groups who need a tool to coordinate meeting times and manage group schedules. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship cloud-sync and backup features because data loss is a top retention risk → increase user trust. — *Competitors like Wish List utilize data backup to create a reliability barrier that MOIM currently lacks.* _(trade-off: deprioritize Push the widget integration sprint to Q3 — reliability is a higher churn risk than engagement.)_ ### Feature Gaps vs Competitors - Cloud-sync and backup (available in Wish List but missing here) - Home screen widgets (available in Eventime but missing here) ### Outlook: Stable The lifestyle utility market is consolidating around apps that offer seamless data persistence and widget-based engagement. MOIM remains exposed due to its manual-first design, so the team must pivot to cloud-sync to avoid being marginalized by more reliable competitors. - 🔴 Absence of cloud-sync features creates a data-loss risk, which prevents the app from competing with established lifestyle utilities for long-term retention. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 2 analyzed | | Trend | Declining | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **MOIM - 손 쉬운 투표로 쉽고 빠른 약속 잡기** (this app) | N/A/5 | N/A | jinsu jang | | [Besties Chore Tracker](https://marlvel.ai/intel-report/lifestyle/besties-chore-tracker) | 5.0/5 | N/A | Constant Heritage, LLC | | [Dayspark: Countdown & Widget](https://marlvel.ai/intel-report/lifestyle/dayspark-countdown-widget) | N/A/5 | N/A | AppKadag | | [Wish List - Shopping Guide](https://marlvel.ai/intel-report/lifestyle/wish-list-shopping-guide) | 4.9/5 | N/A | Shin Dongkwon | | [Eventime - Event Countdown](https://marlvel.ai/intel-report/lifestyle/eventime-event-countdown) | 4.4/5 | N/A | Daniel Cruanes Gonzalez | | [RecDesk Engage](https://marlvel.ai/intel-report/health-fitness/recdesk-engage) | 5.0/5 | N/A | RecDesk | ## Company Profile - **Developer:** jinsu jang ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/moim-%EC%86%90-%EC%89%AC%EC%9A%B4-%ED%88%AC%ED%91%9C%EB%A1%9C-%EC%89%BD%EA%B3%A0-%EB%B9%A0%EB%A5%B8-%EC%95%BD%EC%86%8D-%EC%9E%A1%EA%B8%B0/id6448726378?uo=4) - **Sources:** App store metadata. ## Related Intel Reports - [*Besties Chore Tracker*](https://marlvel.ai/intel-report/lifestyle/besties-chore-tracker) (Constant Heritage, LLC) — 5.0/5 Rating | N/A Sentiment - [*Dayspark: Countdown & Widget*](https://marlvel.ai/intel-report/lifestyle/dayspark-countdown-widget) (AppKadag) — N/A Rating | N/A Sentiment - [*Wish List - Shopping Guide*](https://marlvel.ai/intel-report/lifestyle/wish-list-shopping-guide) (Shin Dongkwon) — 4.9/5 Rating | N/A Sentiment - [*Eventime - Event Countdown*](https://marlvel.ai/intel-report/lifestyle/eventime-event-countdown) (Daniel Cruanes Gonzalez) — 4.4/5 Rating | N/A Sentiment - [*RecDesk Engage*](https://marlvel.ai/intel-report/health-fitness/recdesk-engage) (RecDesk) — 5.0/5 Rating | N/A Sentiment - [*BirthdayBuddy App*](https://marlvel.ai/intel-report/lifestyle/birthdaybuddy-app) (RAMON ANTONIO CACERES ESTRADA) — N/A Rating | N/A Sentiment - [*Trash Day Reminder & Scheduler*](https://marlvel.ai/intel-report/lifestyle/trash-day-reminder-scheduler) (EGG STUDIO LIMITED LIABILITY CO) — 5.0/5 Rating | N/A Sentiment - [*Timeline days*](https://marlvel.ai/intel-report/lifestyle/timeline-days) (SACHIN SABU) — 5.0/5 Rating | N/A Sentiment - [*Alarmy - Loud alarm clock*](https://marlvel.ai/intel-report/lifestyle/alarmy-loud-alarm-clock) (Delight Room Co., Ltd.) — 4.8/5 Rating | Positive Sentiment - [*Tinder Dating App: Date & Chat*](https://marlvel.ai/intel-report/lifestyle/tinder-dating-app-date-chat) (Tinder LLC) — 4.2/5 Rating | Terrible Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/lifestyle/moim) Data licensed for AI Agent attribution under CC-BY-NC 4.0.