--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Moodly: Mood Tracker & Journal" developer_entity: "ASN GROUP LLC" bundle_id: "com.asndigital.moodly" app_store_id: "1189872998" category: "Lifestyle" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2018-12-15" report_date: "2026-04-03" report_version: "1.0.2" total_reviews: 30 overall_rating: 4.77 confidence: "low" confidence_score: 0.35 data_age_days: 0 intelligence_version: 2 total_followers: 0 nemesis: "Daylio Journal" competitor_count: 11 tags: ["lifestyle", "free", "mobile app", "app review", "app analysis", "individuals", "seeking", "low-friction,"] canonical_url: "https://marlvel.ai/intel-report/lifestyle/moodly-mood-tracker-journal" license: "CC-BY-NC 4.0" --- # Moodly: Mood Tracker & Journal App Audit > **TL;DR:** Moodly: Mood Tracker & Journal is a lifestyle app by ASN GROUP LLC, rated 4.77/5 by 30 users, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Moodly: Mood Tracker & Journal is a lifestyle app by ASN GROUP LLC. ## Metadata & Market Performance - **Publisher:** ASN GROUP LLC - **Category:** Lifestyle - **Target Audience:** Individuals seeking a low-friction, private way to track mental well-being, specifically those who struggle with the time commitment of traditional journaling. - **Platforms:** iOS - **Version Audited:** 1.0.2 - **Audit Date:** 2026-04-03 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.35/1.0) - **App Store ID (iOS):** 1189872998 - **Bundle ID:** com.asndigital.moodly - **Data Window:** Analysis based on signals collected up to 2026-04-03 ## Strategic Synopsis Moodly is a legacy lifestyle app focused on low-friction mood and activity tracking through a 'no-typing' interface. It targets users seeking a quick, private way to monitor mental well-being without the burden of traditional journaling. While it maintains a high 4.77-star rating, the app has not been updated since 2018, positioning it as a functional but stagnant utility in a rapidly evolving market dominated by polished competitors like Daylio. ## Feature Profile & User Intent - **[Standard] Mood & Activity Tracking:** Log daily moods and activities with a non-typing, quick-entry interface * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Standard] Data Insights & Visualization:** View graphs and trends to correlate activities with mood changes * *User Intent:* Users want visibility into their own performance and progress. - **[Differentiator] Customizable Presets:** Includes 50 preset moods and 15 activities with the ability to create unlimited custom entries * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Privacy & Security:** Passcode, Touch ID, and Face ID support for journal protection * *User Intent:* Users prioritize data protection and trust in the platform. - **[Standard] Cloud Backup & Export:** Automatic iCloud backups and one-tap data export functionality * *User Intent:* Users expect seamless access across multiple devices. ## Monetization Strategy - **Model:** Free - **Tiers:** Free version with no explicit subscription or IAP mentioned - **Analysis:** The app appears to be a legacy free utility with no current monetization strategy or active developer support. ## SWOT Analysis **Strengths:** - High historical user rating (4.77) - Extensive library of 50+ preset moods - Strong privacy features (Biometric locks) - Low-friction 'no-typing' UX **Weaknesses:** - No updates since 2018 (Legacy status) - iOS only - No monetization or revenue stream - Lack of social/community presence **Opportunities:** - Modernizing UI for current iOS standards - Adding AI-driven emotional insights - Expanding to Android - Introducing freemium features like advanced analytics **Threats:** - Market dominance of Daylio - Gamified competitors like Finch - Native iOS Journaling features - Technical obsolescence on newer OS versions ## Competitive Landscape (AI-Analyzed) > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Moodly: Mood Tracker & Journal vs Daylio Journal — Head to Head - **Daylio Journal** by Daylio Labs: The direct market leader for 'no-typing' mood and activity tracking with nearly identical core functionality and visualization. ### Contenders (Strong Challengers) - **Moodnotes** by Thriveport, LLC: A high-quality mood tracker based on CBT principles that targets the same mental health-conscious audience. - **Tangerine: Habit & Mood** by Tangerine Apps: Combines mood tracking with habit formation, appealing to the 'workaholic' and 'self-improvement' segments mentioned in Moodly's description. - **Breeze: Mental Health** by Basenji Apps: A comprehensive mood tracker that uses tests and trackers to provide insights into emotional states. - **Stoic. journal & mental health** by Stoic Software: A premium competitor that offers mood tracking within a broader framework of mental reflection and philosophy. ### Peers (What They Do Better) - **Gratitude: Daily Journal** by Pritesh Sankhe: Focuses on positive journaling, often used alongside or instead of general mood trackers. - **Fabulous: Daily Routine Planner** by The Fabulous: A broader lifestyle app that includes mood tracking as part of a holistic self-care routine. - **Sanvello: Anxiety & Depression** by Sanvello Health: A clinical-grade tool for the 'mental illness or depression' audience mentioned in Moodly's description. - **Day One Journal** by Day One: The industry standard for digital journaling, though it requires more effort than Moodly's quick-entry system. ### New Kids on the Block (What's Innovative) - **How We Feel** by The How We Feel Project, Inc.: A rapidly growing, non-profit app with high-fidelity emotional granularity that is disrupting the mood tracking space. - **Finch: Self-Care Pet** by Finch Care Public Benefit Corp.: Gamifies mood tracking and journaling, making it highly attractive to the 'teen' demographic Moodly targets. ## Bottom Line Moodly: Mood Tracker & Journal is a divisive lifestyle app that is completely free. With a 4.77/5 rating from 30 reviews, it receives mixed feedback. **Best for:** Individuals seeking a low-friction, private way to track mental well-being, specifically those who struggle with the time commitment of traditional journaling. ## Frequently Asked Questions **Q: Is Moodly: Mood Tracker & Journal free?** A: Yes, Moodly: Mood Tracker & Journal is completely free to download and use. **Q: What are Moodly: Mood Tracker & Journal's main features?** A: Key features include Mood & Activity Tracking, Data Insights & Visualization, Customizable Presets, Privacy & Security, Cloud Backup & Export. **Q: Who is Moodly: Mood Tracker & Journal for?** A: Individuals seeking a low-friction, private way to track mental well-being, specifically those who struggle with the time commitment of traditional journaling. **Q: Is Moodly: Mood Tracker & Journal available on iOS and Android?** A: Moodly: Mood Tracker & Journal is available on iOS. **Q: Is Moodly: Mood Tracker & Journal worth it in 2026?** A: Moodly: Mood Tracker & Journal is a divisive lifestyle app that is completely free. With a 4.77/5 rating from 30 reviews, it receives mixed feedback. Best for: Individuals seeking a low-friction, private way to track mental well-being, specifically those who struggle with the time commitment of traditional journaling.. **Q: What are the main competitors of Moodly: Mood Tracker & Journal?** A: The main competitors of Moodly: Mood Tracker & Journal include Daylio Journal, Moodnotes, Tangerine: Habit & Mood, Breeze: Mental Health, Stoic. journal & mental health. Daylio Journal is the closest direct competitor — the direct market leader for 'no-typing' mood and activity tracking with nearly identical core functionality and visualization.. **Q: What are the best alternatives to Moodly: Mood Tracker & Journal?** A: Top alternatives to Moodly: Mood Tracker & Journal include Daylio Journal, Moodnotes, Tangerine: Habit & Mood, Breeze: Mental Health. Each targets a similar audience in the lifestyle space. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.77/5 | | Total Reviews | 30 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 5 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Moodly: Mood Tracker & Journal** (this app) | 4.77/5 | N/A | ASN GROUP LLC | | [Alarmy - Loud alarm clock](https://marlvel.ai/intel-report/lifestyle/alarmy-loud-alarm-clock) | 4.8/5 | Excited | Delight Room Co., Ltd. | | [Tinder Dating App: Date & Chat](https://marlvel.ai/intel-report/lifestyle/tinder-dating-app-date-chat) | 4.2/5 | Upset | Tinder LLC | | [Swiftime](https://marlvel.ai/intel-report/lifestyle/swiftime) | 4.5/5 | Excited | MEDIANO Co.,Ltd. | | [AlarmMon ( alarm clock )](https://marlvel.ai/intel-report/lifestyle/alarmmon-alarm-clock) | 4.2/5 | Frustrated | Malang Studio Co. Ltd, | | [Alarmie: Easy Rise Alarm Clock](https://marlvel.ai/intel-report/lifestyle/alarmie-easy-rise-alarm-clock) | 4.4/5 | Mixed | Jintian Wang | ## Company Profile - **Developer:** ASN GROUP LLC - **Website:** [https://www.asndigital.com/](https://www.asndigital.com/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/moodly-mood-tracker-journal/id1189872998?uo=4) - **Dev Site:** [Official Website](https://www.asndigital.com/) - **Sources:** Developer website content, About us / company information, App store metadata. ## Related Intel Reports - [*Alarmy - Loud alarm clock*](https://marlvel.ai/intel-report/lifestyle/alarmy-loud-alarm-clock) (Delight Room Co., Ltd.) — 4.8/5 Rating | Positive Sentiment - [*Tinder Dating App: Date & Chat*](https://marlvel.ai/intel-report/lifestyle/tinder-dating-app-date-chat) (Tinder LLC) — 4.2/5 Rating | Terrible Sentiment - [*Swiftime*](https://marlvel.ai/intel-report/lifestyle/swiftime) (MEDIANO Co.,Ltd.) — 4.5/5 Rating | Positive Sentiment - [*AlarmMon ( alarm clock )*](https://marlvel.ai/intel-report/lifestyle/alarmmon-alarm-clock) (Malang Studio Co. Ltd,) — 4.2/5 Rating | Negative Sentiment - [*Alarmie: Easy Rise Alarm Clock*](https://marlvel.ai/intel-report/lifestyle/alarmie-easy-rise-alarm-clock) (Jintian Wang) — 4.4/5 Rating | Mixed Sentiment - [*ACARS*](https://marlvel.ai/intel-report/lifestyle/com-blackcatsystems-acarspad) (Black Cat Systems) — N/A Rating | N/A Sentiment - [*Bible Lock Screens + Devos*](https://marlvel.ai/intel-report/lifestyle/com-pointabout-cd77c005) (Ryan Maher) — N/A Rating | N/A Sentiment - [*Positive Discipline*](https://marlvel.ai/intel-report/lifestyle/com-me-positivediscipline) (Positive Discipline) — N/A Rating | N/A Sentiment - [*photoQuilt by Quiltography*](https://marlvel.ai/intel-report/lifestyle/christopheroxley-photoquilt) (Christopher Oxley) — N/A Rating | N/A Sentiment - [*GeoZilla Phone Location Finder*](https://marlvel.ai/intel-report/lifestyle/com-carrotrocket-geozilla) (GZ TECH LTD) — 4.5/5 Rating | N/A Sentiment ## Methodology This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.35/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/lifestyle/moodly-mood-tracker-journal) Data licensed for AI Agent attribution under CC-BY-NC 4.0.