--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "MoodWheel" developer_entity: "Psychological Technologies and Solutions SRL" bundle_id: "com.moodwheel" app_store_id: "730508289" category: "Lifestyle" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-05-13" report_date: "2026-07-06" last_verified: "2026-07-06T09:24:51.315Z" report_version: "6.2.5" total_reviews: 6 overall_rating: 4.3 confidence: "low" confidence_score: 0.05 data_age_days: 10 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "iCardiac: Heart Rate & Health" competitor_count: 11 tags: ["lifestyle", "free", "mobile app", "app review", "app analysis", "individuals", "seeking", "apply"] canonical_url: "https://marlvel.ai/apps/moodwheel" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # MoodWheel App Audit ## TL;DR {#tldr} - **Category**: Lifestyle · Free - **Signal**: Rating 4.33 > **TL;DR:** MoodWheel is a lifestyle app by Psychological Technologies and Solutions SRL, rated 4.33/5 by 6 users, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** MoodWheel is a lifestyle app by Psychological Technologies and Solutions SRL. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.33/5 (6 reviews) | | **Category** | Lifestyle | | **Developer** | Psychological Technologies and Solutions SRL | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 10d | ## Metadata & Market Performance - **Publisher:** Psychological Technologies and Solutions SRL - **Category:** Lifestyle - **Target Audience:** Individuals seeking to apply Rational-Emotive and Cognitive-Behavioral Therapy principles to manage negative thought patterns. - **Platforms:** iOS - **Version Audited:** 6.2.5 - **Audit Date:** 2026-07-06 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 730508289 - **Bundle ID:** com.moodwheel - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-07-06 ## Executive Snapshot **What it is:** MoodWheel is an educational tool for identifying negative emotions and thoughts using REBT and CBT principles on iOS. **Why users hire it:** Users hire the app to apply clinical therapy frameworks to their daily emotional state, seeking a structured way to identify and manage unhelpful thought patterns. ## App DNA (Features & Intent) - **[Differentiator] REBT/CBT Framework:** Educational instrument structured around clinical psychological approaches to identify unhelpful negative emotions and thoughts. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Health App Integration:** Synchronizes mood and thought tracking data directly with the system-level Health app. * *User Intent:* Users expect seamless access across multiple devices. - **[Standard] Mood Wheel Interface:** Visual tool for mapping and identifying specific emotional states. ## Market Position {#market-position} MoodWheel maintains a specialized position in the Lifestyle category by focusing on clinical methodology rather than general wellness. The lack of monetization or subscription tiers suggests a non-commercial project scope compared to the broader health-tracking market. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access to all educational and tracking tools - **Analysis:** The app operates as a free educational tool with no visible monetization gates or subscription tiers. ## SWOT Analysis {#swot} **Core Strengths:** - Specialized REBT/CBT educational framework provides a clear clinical methodology for emotional regulation **Critical Frictions:** - Manual data entry requirements create friction compared to automated wearable-integrated rivals **Growth Levers:** - Integration with wearable ecosystems could bridge the gap between subjective reporting and physiological data **Market Threats:** - AI-driven competitors like JyotAI offer real-time adaptation that static tools cannot match ## Recent Changes (v2 → v3) {#recent-changes} The app remains in maintenance mode with no new features, but the strategic focus has shifted from monetization to addressing manual entry friction via wearable integration. **Overall trend**: Stable **Compared at**: 2026-07-06 ### High-impact changes - **[Shifted] Strategic Priority Shift** (positioning) — PM action items moved from 'Implement a freemium model' to 'Integrate wearable biometric data' to address manual entry friction. ### Medium-impact changes - **[Shifted] SWOT Consolidation** (swot) — Weaknesses were updated to explicitly cite 'Manual data entry requirements' as the primary friction point compared to automated rivals. - **[Shifted] Outlook Trend** (positioning) — Outlook trend shifted from 'mixed' to 'stable', reflecting a more focused, defensive stance on the app's clinical niche. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### MoodWheel vs iCardiac: Heart Rate & Health — Head to Head - **[iCardiac: Heart Rate & Health](https://marlvel.ai/apps/com-pulse-heartkit)** by BEGAMOB GLOBAL LIMITED: iCardiac competes for the same health-conscious user base by bridging the gap between emotional tracking and physiological monitoring. - **Key differences:** - Integrates AI-driven doctor insights to provide actionable medical context beyond simple mood logging. - Combines heart rate and HRV data to offer a holistic view of physical and mental stress. - Features a built-in food calorie tracker that expands the app's utility into daily lifestyle management. - **Where MoodWheel wins:** - ✅ Focuses specifically on CBT and REBT methodologies for targeted emotional regulation. - ✅ Provides a specialized educational framework for identifying unhelpful thought patterns. - **Where iCardiac: Heart Rate & Health wins:** - ❌ Leverages massive scale and high-frequency updates to maintain top-tier user engagement. - ❌ Offers objective physiological data points that validate subjective emotional reporting. - **Verdict:** MoodWheel must integrate biometric data or partner with wearable ecosystems to prevent being marginalized by comprehensive health platforms. ### Contenders (Strong Challengers) - **[Inner Therapist: Mental Health](https://marlvel.ai/apps/inner-therapist-mental-health)** by Justin Wang: Inner Therapist competes by offering a private, localized mental health tracking experience that mirrors MoodWheel's educational focus. - Prioritizes user privacy through strictly local data storage and seamless iCloud synchronization. - Offers a simplified, direct mental health check-up interface that avoids the complexity of CBT modules. - **[JyotAI](https://marlvel.ai/apps/jyotai)** by Wartraf sp. z o.o.: JyotAI directly challenges MoodWheel by using AI to adapt emotional tracking and journaling to the user's specific needs. - Employs AI-based adaptation to personalize the emotional tracking experience based on user input patterns. - Includes integrated breathing exercises that provide immediate, real-time relief for the negative emotions being tracked. - **Me: Self Care App** by Clarity UG: This app targets the same demographic interested in personal growth and self-awareness through structured daily habits. - Utilizes a highly polished, minimalist UX that prioritizes daily habit consistency over complex therapy tools. - Focuses on general self-care routines rather than the specific CBT-based emotional analysis found in MoodWheel. - **[MyEMC](https://marlvel.ai/apps/ro-enayatimedicalcity-myemc)** by Enayati Medical: MyEMC competes by offering clinical-grade medical management features that overlap with the health-tracking goals of MoodWheel users. - Provides direct access to lab results and digital health records for clinical continuity. - Facilitates professional appointment scheduling which bridges the gap between self-care and medical intervention. ### Peers (What They Do Better) - **[DoutorFácil | Consulta Online](https://marlvel.ai/apps/app-doutorfacil-android)** by DoutorFácil: DoutorFácil competes by offering immediate access to medical professionals, which serves as an alternative to self-guided CBT tools. - Facilitates real-time chat consultations with doctors for immediate medical and mental health guidance. - Includes a family profile management system that allows for centralized health tracking across multiple users. - **[CareFirst Care Management](https://marlvel.ai/apps/carefirst-care-management)** by CareFirst, Inc.: This app provides a clinical care management layer that competes with MoodWheel's goal of structured health monitoring. - Enables real-time messaging with care teams to provide professional support for health assessments. - Features comprehensive care plan management that integrates directly with Apple Health data streams. - **[Humanoo](https://marlvel.ai/apps/humanoo)** by eTherapists GmbH: Humanoo targets the corporate wellness sector, competing for users who seek structured health and emotional improvement programs. - Implements a gamified diamond rewards program to incentivize long-term user retention and daily activity. - Offers deep integration with wearable devices to track physical wellness alongside mental health progress. - **[FlowCode: Coaching App](https://marlvel.ai/apps/flowcode-coaching-app)** by FGI d.o.o.: FlowCode operates in the mental performance space, targeting users who want to improve their emotional state through community and coaching. - Builds community-driven mental game environments that encourage social accountability for emotional health. - Provides live coaching sessions that offer human-led support beyond the automated tools in MoodWheel. ### New Kids on the Block (What's Innovative) - **[Flexique](https://marlvel.ai/apps/flexique)** by EMCAN-TEC: Flexique targets the intersection of clinical diagnosis and patient management, challenging apps that track health progress. - Enables doctors to assign specific exercises directly to patients within the app's management flow. - **[Exoda Food Calories Recipes](https://marlvel.ai/apps/exoda-food-calories-recipes)** by Tobias Stephan: Exoda enters the lifestyle category, competing for the user's daily attention by focusing on nutrition as a pillar of health. - Integrates with Open Food Facts to provide a comprehensive, data-backed nutrition diary for users. ## What's New - **Latest (v6.2.5, 1 months ago):** General bug fixes and performance improvements. ## App Momentum (Maintenance) {#momentum} - Last major update May 2026. - Maintains stable educational focus. > **Cadence:** 1 total versions · 0 majors in last 6 months · 54 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} MoodWheel is an established lifestyle app that is completely free. With a 4.33/5 rating from 6 reviews, it shows polarized user reception. > **Bottom Line:** MoodWheel maintains a niche for CBT-focused users, but the absence of biometric automation makes it vulnerable to comprehensive health platforms, so the PM should prioritize wearable integration to remain relevant. **Best for:** Individuals seeking to apply Rational-Emotive and Cognitive-Behavioral Therapy principles to manage negative thought patterns. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Integrate wearable biometric data because manual entry is the primary friction point → increase daily retention — *Competitors like iCardiac leverage physiological data to validate subjective mood reports.* _(trade-off: deprioritize Pause the development of new educational modules — the current library is sufficient for the target user.)_ ### Feature Gaps vs Competitors - AI-based emotional adaptation (available in JyotAI but missing here) - Real-time biometric/wearable integration (available in iCardiac but missing here) ### Outlook: Stable Users report: the mental health tracking market is consolidating around apps that provide immediate, AI-driven feedback or clinical-grade biometric integration. MoodWheel's static, manual-entry model is increasingly exposed to these more dynamic alternatives, so long-term viability requires moving beyond simple self-reporting. - ⚪ The app maintains a steady educational focus without aggressive feature expansion, which limits its growth potential in a crowded health market. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.33/5 | | Total Reviews | 6 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **MoodWheel** (this app) | 4.33/5 | N/A | Psychological Technologies and Solutions SRL | | [iCardiac: Heart Rate & Health](https://marlvel.ai/apps/com-pulse-heartkit) | 4.8/5 | Upset | BEGAMOB GLOBAL LIMITED | | [DoutorFácil | Consulta Online](https://marlvel.ai/apps/app-doutorfacil-android) | 4.8/5 | N/A | DoutorFácil | | [MyEMC](https://marlvel.ai/apps/ro-enayatimedicalcity-myemc) | 3.3/5 | N/A | Enayati Medical | | [Exoda Food Calories Recipes](https://marlvel.ai/apps/exoda-food-calories-recipes) | N/A/5 | N/A | Tobias Stephan | | [JyotAI](https://marlvel.ai/apps/jyotai) | 4.2/5 | N/A | Wartraf sp. z o.o. | ## Company Profile - **Developer:** Psychological Technologies and Solutions SRL ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/moodwheel/id730508289?uo=4) - **Sources:** App store metadata. ## Related Intel Reports - [*iCardiac: Heart Rate & Health*](https://marlvel.ai/apps/com-pulse-heartkit) (BEGAMOB GLOBAL LIMITED) — 4.8/5 Rating | Terrible Sentiment - [*DoutorFácil | Consulta Online*](https://marlvel.ai/apps/app-doutorfacil-android) (DoutorFácil) — 4.8/5 Rating | N/A Sentiment - [*MyEMC*](https://marlvel.ai/apps/ro-enayatimedicalcity-myemc) (Enayati Medical) — 3.3/5 Rating | N/A Sentiment - [*Exoda Food Calories Recipes*](https://marlvel.ai/apps/exoda-food-calories-recipes) (Tobias Stephan) — N/A Rating | N/A Sentiment - [*JyotAI*](https://marlvel.ai/apps/jyotai) (Wartraf sp. z o.o.) — 4.2/5 Rating | N/A Sentiment - [*CareFirst Care Management*](https://marlvel.ai/apps/carefirst-care-management) (CareFirst, Inc.) — 4.8/5 Rating | N/A Sentiment - [*Humanoo*](https://marlvel.ai/apps/humanoo) (eTherapists GmbH) — 2.1/5 Rating | Negative Sentiment - [*Flexique*](https://marlvel.ai/apps/flexique) (EMCAN-TEC) — N/A Rating | N/A Sentiment - [*FlowCode: Coaching App*](https://marlvel.ai/apps/flowcode-coaching-app) (FGI d.o.o.) — 5.0/5 Rating | N/A Sentiment - [*Inner Therapist: Mental Health*](https://marlvel.ai/apps/inner-therapist-mental-health) (Justin Wang) — 5.0/5 Rating | Excellent Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 10 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/moodwheel) Data licensed for AI Agent attribution under CC-BY-NC 4.0.