--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "My Beauty Guide" developer_entity: "Anne Weichenfeldt Steenberg" bundle_id: "com.beautyadvisor" app_store_id: "1190334647" category: "Lifestyle" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2023-06-05" report_date: "2026-08-20" last_verified: "2026-08-20T00:00:00.000Z" report_version: "5.0.31" total_reviews: 0 sentiment: "Frustrated" sentiment_score: 40 confidence: "medium" confidence_score: 0.45 top_praise_theme: "The core product concept offers an engaging experience for users interested in beauty product discovery" top_complaint_theme: "Manual product entry is restricted because the app requires a barcode for every single item" review_sample_size: 2 total_review_count: 2 analyzed_review_count: 2 data_age_days: 47 momentum_velocity: "zombie" intelligence_version: 3 tags: ["lifestyle", "free", "frustrated sentiment", "mobile app", "app review", "app analysis", "beauty", "consumers", "seeking"] canonical_url: "https://marlvel.ai/apps/my-beauty-guide" license: "CC-BY-NC 4.0" content_version: "v2" --- # My Beauty Guide Intelligence Report ## TL;DR {#tldr} - **Category**: Lifestyle · Free - **Signal**: Sentiment Frustrated - **Recent focus**: Manual product entry is restricted because the app requires a barcode for every single item (top complaint) · The core product concept offers an engaging experience for users interested in beauty product discovery (top praise) > **TL;DR:** My Beauty Guide is a lifestyle app by Anne Weichenfeldt Steenberg, with Frustrated user sentiment (40/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** My Beauty Guide is a lifestyle app by Anne Weichenfeldt Steenberg. ## Quick Facts | Fact | Value | | :--- | :--- | | **User Mood** | Frustrated | | **Category** | Lifestyle | | **Developer** | Anne Weichenfeldt Steenberg | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.45/1.0) | | **Data Age** | 47d | ## Metadata & Market Performance - **Publisher:** Anne Weichenfeldt Steenberg - **Category:** Lifestyle - **Target Audience:** Beauty consumers seeking peer-verified product reviews and price comparisons to avoid purchase errors. - **Platforms:** iOS & Android - **Version Reviewed:** 5.0.31 - **Report Date:** 2026-08-20 - **Signal Count:** 2 reviews analyzed - **Confidence:** Medium (0.45/1.0) - **App Store ID (iOS):** 1190334647 - **Bundle ID:** com.beautyadvisor - **Google Play ID:** com.beautyadvisor - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-08-20 ## Executive Snapshot **What it is:** My Beauty Guide is a community-driven beauty product review app for iOS and Android that allows users to scan barcodes for peer-verified feedback. **Why users hire it:** The platform removes the cognitive cost of beauty product selection by providing a centralized, peer-verified database to replace guesswork during in-store shopping. ## App DNA (Features & Intent) - **[Differentiator] Barcode Scanner:** In-store product lookup via camera scan to retrieve community reviews and ratings. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] BeautyLevels Gamification:** Tiered status system based on review volume to incentivize consistent content creation. - **[Standard] ShoppingGuide:** Price and retailer comparison tool for products identified in reviews. * *User Intent:* Users need clear guidance to understand and adopt the product quickly. ## Market Position {#market-position} My Beauty Guide operates in the lifestyle category with no recent chart presence, reflecting a dormant release cadence since June 2023. The lack of updates for over 1,100 days signals a shift away from active market competition. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access to all community features and reviews - **Analysis:** The platform operates as a free community, monetizing via brand partnerships and product testing recruitment. ## 🔴 User Sentiment (Medium Confidence: 2 of 2 reviews analyzed) {#user-sentiment} - **Overall Sentiment:** Frustrated ### Top Praises - **The core product concept offers an engaging experience for users interested in beauty product discovery** ### Top Complaints (Impact Areas) - **Manual product entry is restricted because the app requires a barcode for every single item** ## SWOT Analysis {#swot} **Core Strengths:** - Barcode scanner enables instant in-store product lookup - BeautyLevels gamification incentivizes consistent user content creation **Growth Levers:** - Manual entry feature would capture non-retail beauty products - Privacy policy audit would address transparency complaints ## Recent Changes (v2 → v3) {#recent-changes} The platform's competitive outlook has shifted from mixed to declining, reflecting a formal recognition that the three-year development freeze is a permanent state rather than a temporary maintenance cycle. **Overall trend**: Declining **Compared at**: 2026-08-20 ### High-impact changes - **[Shifted] Outlook Trend Downgrade** (positioning) ### Medium-impact changes - **[Added] Formalized Weakness and Threat Mapping** (swot) - **[Added] Privacy Transparency FAQ** (sentiment) ## What's New - **Latest (v5.0.31, 3 years ago):** Introduced ShoppingGuide to provide retailers and price comparisons directly within product reviews. ## App Momentum (Zombie) {#momentum} - Dormant release cadence since June 2023. - No major feature additions in 3 years. > **Cadence:** 1 total versions · 1 majors in last 6 months · 1175 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} My Beauty Guide is a lifestyle app that is completely free. > **Bottom Line:** The lack of updates for over three years leaves My Beauty Guide vulnerable to competitors with more flexible entry tools. Addressing the barcode-only restriction would unlock the database for non-retail items and improve user retention. **Best for:** Beauty consumers seeking peer-verified product reviews and price comparisons to avoid purchase errors. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship manual product entry because barcode-only scanning is the #1 user frustration → increase database coverage ### Outlook: Declining The beauty-discovery market is consolidating around platforms that offer both community reviews and flexible, user-friendly cataloging. My Beauty Guide's stalled development cycle leaves it exposed to more agile competitors, and the lack of recent updates suggests the platform is no longer prioritizing growth. - 🔴 The three-year update gap indicates a transition to maintenance mode, which prevents the app from addressing top-tier user complaints regarding manual entry. - 🔴 Privacy policy transparency issues create a trust deficit, which compounds the churn risk already present due to the lack of recent feature investment. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Sentiment | Frustrated (40/100) | | Confidence | Medium | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **My Beauty Guide** (this app) | N/A/5 | Frustrated | Anne Weichenfeldt Steenberg | | [Alarmy - Loud alarm clock](https://marlvel.ai/apps/alarmy-loud-alarm-clock) | 4.8/5 | Excited | Delight Room Co., Ltd. | | [Journey - Diary, Journal](https://marlvel.ai/apps/com-journey-ios-app) | 4.6/5 | Excited | Two App Studio Pte. Ltd. | | [Tinder Dating App: Date & Chat](https://marlvel.ai/apps/tinder-dating-app-date-chat) | 4.0/5 | n/a | Tinder LLC | | [Alarmie: Easy Rise Alarm Clock](https://marlvel.ai/apps/alarmie-easy-rise-alarm-clock) | 4.4/5 | Mixed | Jintian Wang | | [AlarmMon ( alarm clock )](https://marlvel.ai/apps/alarmmon-alarm-clock) | 4.3/5 | n/a | Malang Studio Co. Ltd, | ## Company Profile - **Developer:** Anne Weichenfeldt Steenberg - **Website:** [https://mybeautyguide.app/](https://mybeautyguide.app/) - **Social:** [Instagram](https://www.instagram.com/mybeautyguide_app) · [Facebook](https://www.facebook.com/mybeautyguidedanmark) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/my-beauty-guide/id1190334647?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.beautyadvisor&hl=en&gl=us) - **Dev Site:** [Official Website](https://mybeautyguide.app/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Alarmy - Loud alarm clock*](https://marlvel.ai/apps/alarmy-loud-alarm-clock) (Delight Room Co., Ltd.) · 4.8/5 Rating | Positive Sentiment - [*Journey - Diary, Journal*](https://marlvel.ai/apps/com-journey-ios-app) (Two App Studio Pte. Ltd.) · 4.6/5 Rating | Positive Sentiment - [*Tinder Dating App: Date & Chat*](https://marlvel.ai/apps/tinder-dating-app-date-chat) (Tinder LLC) · 4.0/5 Rating - [*Alarmie: Easy Rise Alarm Clock*](https://marlvel.ai/apps/alarmie-easy-rise-alarm-clock) (Jintian Wang) · 4.4/5 Rating - [*AlarmMon ( alarm clock )*](https://marlvel.ai/apps/alarmmon-alarm-clock) (Malang Studio Co. Ltd,) · 4.3/5 Rating - [*Swiftime*](https://marlvel.ai/apps/swiftime) (MEDIANO Co.,Ltd.) · 4.5/5 Rating | Positive Sentiment - [*마주*](https://marlvel.ai/apps/an-offline-network-where-you-meet-through-qr-codes) (lvher) · N/A Rating - [*모앗*](https://marlvel.ai/apps/moat-moatapp) (JUNSEOK LEE) · N/A Rating - [*야기*](https://marlvel.ai/apps/tistory-88yhtserof-yagi) (Yunhwi Lim) · N/A Rating - [*책력*](https://marlvel.ai/apps/ryubi-chaengnyeok) (jeongrim oh) · N/A Rating ## Frequently Asked Questions {#faq} ### Is My Beauty Guide free to use? Yes, My Beauty Guide is a free community platform. It monetizes through brand partnerships and product testing recruitment rather than subscription fees. ### Can I add products that don't have a barcode? Currently, the app relies on barcode scanning for product lookup. Users have reported frustration with this limitation, as it prevents the cataloging of items without physical packaging. ### Is my data private when using My Beauty Guide? Users have expressed concerns regarding privacy transparency, as current links to the privacy policy redirect to general terms of service, making it difficult to access specific data documentation. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.45/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 2 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 47 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/my-beauty-guide) Data licensed for AI Agent attribution under CC-BY-NC 4.0.