---
title: "OKURU(おくる) カレンダー作成・フォトギフト — App Overview"
url: https://marlvel.ai/intel-report/lifestyle/okuru
category: Lifestyle
developer: MIXI, Inc.
platforms: ios, android
rating: 4.9 (74 ratings)
pricing: freemium
report_level: overview
generated: 2026-04-23
last_verified: "2026-04-23T19:52:52.224Z"
---

<!-- SECTION: Key Insight -->
> **Key Insight:** The app focuses on simplifying the transition from digital smartphone photos to tangible, giftable family keepsakes.

<!-- SECTION: Quick Facts -->
| Metric | Value |
|--------|-------|
| Category | Lifestyle |
| Rating | 4.9 ★ (74) |
| Pricing | freemium |
| Platforms | iOS, Android |
| Latest Version (iOS) | 5.27.0 |
| Latest Version (Android) | 5.27.0 |
| Developer | MIXI, Inc. |

<!-- SECTION: Summary -->
## What is OKURU(おくる) カレンダー作成・フォトギフト?

OKURU is a photo gift service by MIXI, Inc. that allows users to convert smartphone photos into physical products like calendars. The app features a streamlined creation process and gift-ready packaging, including a Good Design Award-winning calendar option.

<!-- SECTION: Key Features -->
## Key Features

- **Photo Gift Creation**: Enables users to design custom photo gifts by selecting images directly from their smartphone.
- **OKURU Family Calendar**: Allows users to create wall or desk calendars using 12 selected photos.
- **Children's Handwritten Calendar**: A specialized, Good Design Award-winning calendar format that incorporates children's handwriting.
- **Gift-Ready Packaging**: Products are delivered in specialized packaging designed for direct gifting to loved ones.

<!-- SECTION: Target Audience -->
## Who is it for?

Parents and families looking to create personalized physical photo gifts from their smartphone image libraries.

<!-- SECTION: Links -->
## Links

- [App Store](https://apps.apple.com/us/app/okuru-%E3%81%8A%E3%81%8F%E3%82%8B-%E3%82%AB%E3%83%AC%E3%83%B3%E3%83%80%E3%83%BC%E4%BD%9C%E6%88%90-%E3%83%95%E3%82%A9%E3%83%88%E3%82%AE%E3%83%95%E3%83%88/id1294508767?uo=4)
- [Google Play](https://play.google.com/store/apps/details?id=jp.co.sfidante.okuru&hl=en&gl=us)
- [Full Intelligence Report](https://marlvel.ai/intel-report/lifestyle/okuru)

---
*This is an overview report. Sentiment analysis, competitive landscape, and SWOT analysis are available in the [full intelligence report](https://marlvel.ai/intel-report/lifestyle/okuru).*
*Generated by [Marlvel.ai](https://marlvel.ai) — Independent app intelligence.*