--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Qoom: Fajr Prayer Alarm" developer_entity: "Ugo Varlet" bundle_id: "com.umar.Qoom" app_store_id: "6787259232" category: "Lifestyle" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-08-04" report_date: "2026-09-07" last_verified: "2026-09-07T00:00:00.000Z" report_version: "1.3" total_reviews: 0 confidence: "low" confidence_score: 0.05 data_age_days: 23 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["lifestyle", "free", "mobile app", "app review", "app analysis", "muslims", "seeking", "reliable,"] canonical_url: "https://marlvel.ai/apps/qoom-fajr-prayer-alarm" license: "CC-BY-NC 4.0" content_version: "v2" --- # Qoom: Fajr Prayer Alarm Intelligence Report ## TL;DR {#tldr} - **Category**: Lifestyle · Free > **TL;DR:** Qoom: Fajr Prayer Alarm is a lifestyle app by Ugo Varlet, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Qoom: Fajr Prayer Alarm is a lifestyle app by Ugo Varlet. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Lifestyle | | **Developer** | Ugo Varlet | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 23d | ## Metadata & Market Performance - **Publisher:** Ugo Varlet - **Category:** Lifestyle - **Target Audience:** Muslims seeking a reliable, high-friction alarm tool to ensure consistent attendance for Fajr prayer. - **Platforms:** iOS - **Version Reviewed:** 1.3 - **Report Date:** 2026-09-07 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 6787259232 - **Bundle ID:** com.umar.Qoom - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-09-07 ## Executive Snapshot **What it is:** Qoom is a prayer-focused alarm app for iOS that requires photo verification of a prayer mat to disable the alarm. **Why users hire it:** The app removes the cognitive ease of snoozing by forcing physical movement to the prayer mat, addressing the specific difficulty of waking for Fajr. ## App DNA (Features & Intent) - **[Differentiator] Photo-Verification Alarm:** Requires a photo of a prayer mat to disable the alarm, forcing physical movement. - **[Differentiator] Adhan Alarm Override:** Plays audio at full volume even in Silent or Focus modes. - **[Standard] Excused Mode:** Pauses streak tracking during travel or illness. * *User Intent:* Users want visibility into their own performance and progress. ## Market Position {#market-position} Qoom serves a niche segment within the Lifestyle category, prioritizing habit enforcement over general utility. With a 4+ rating and a recent release, the app currently focuses on user acquisition through its unique photo-verification mechanism. ## Monetization Strategy - **Model:** Free - **Tiers:** Free: Full access to all features - **Analysis:** Qoom is currently free with no visible monetization gates or subscription tiers. ## SWOT Analysis {#swot} **Core Strengths:** - Mandatory photo-verification creates a high-friction barrier that forces physical movement - Adhan override bypasses system-level Focus and Silent modes to ensure reliability **Growth Levers:** - Wearable integration could offer haptic feedback for less disruptive wake-ups - Localized marketing in high-density Muslim demographics could accelerate user acquisition ## Recent Changes (v2 → v3) {#recent-changes} Qoom has refined its competitive outlook by identifying specific growth opportunities and competitive threats, while shifting its internal development focus toward retention validation. **Overall trend**: Stable **Compared at**: 2026-09-07 ### High-impact changes - **[Added] Expanded SWOT Analysis** (swot) ### Medium-impact changes - **[Added] Prayer Calculation Transparency** (features) - **[Shifted] PM Action Item Pivot** (positioning) ## What's New - **Latest (v1.3, 1 months ago):** Improved prayer calculation accuracy, added Tahajjud wake-up time selection, and introduced live Shuruq time notifications. ## App Momentum (Maintenance) {#momentum} - Shipped latest release 34 days ago. - Introduced Tahajjud wake-up time selection. > **Cadence:** 1 total versions · 1 majors in last 6 months · 34 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Qoom: Fajr Prayer Alarm is a lifestyle app that is completely free. > **Bottom Line:** Qoom's focus on physical verification provides a clear, defensible utility that solves a specific, recurring user problem. Maintaining this narrow, high-utility focus will be critical to building a loyal user base before the developer considers monetization. **Best for:** Muslims seeking a reliable, high-friction alarm tool to ensure consistent attendance for Fajr prayer. ### PM Action Plan (Next Best Moves) - [ ] [MAINTAIN] Audit user retention metrics because the app is currently in maintenance mode → identify if the core loop drives long-term habit formation ### Outlook: Stable The prayer-utility market is increasingly focused on reliability and habit-building features. Qoom is well-positioned to capture users frustrated by standard, easily-snoozed alarms, provided the developer maintains the app's core utility and reliability. - ⚪ The latest release (34 days ago) focused on calculation logic, indicating a maintenance-mode cadence rather than aggressive feature expansion. - 🟢 The app's unique photo-verification mechanism provides a clear differentiator that standard prayer apps currently lack, creating a defensible niche. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Qoom: Fajr Prayer Alarm** (this app) | N/A/5 | N/A | Ugo Varlet | | [Alarmy - Loud alarm clock](https://marlvel.ai/apps/alarmy-loud-alarm-clock) | 4.8/5 | Excited | Delight Room Co., Ltd. | | [Journey - Diary, Journal](https://marlvel.ai/apps/com-journey-ios-app) | 4.6/5 | Excited | Two App Studio Pte. Ltd. | | [Tinder Dating App: Date & Chat](https://marlvel.ai/apps/tinder-dating-app-date-chat) | 4.0/5 | n/a | Tinder LLC | | [Alarmie: Easy Rise Alarm Clock](https://marlvel.ai/apps/alarmie-easy-rise-alarm-clock) | 4.4/5 | Mixed | Jintian Wang | | [AlarmMon ( alarm clock )](https://marlvel.ai/apps/alarmmon-alarm-clock) | 4.3/5 | n/a | Malang Studio Co. Ltd, | ## Company Profile - **Developer:** Ugo Varlet ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/qoom-fajr-prayer-alarm/id6787259232?uo=4) - **Sources:** App store metadata. ## Related Intel Reports - [*Alarmy - Loud alarm clock*](https://marlvel.ai/apps/alarmy-loud-alarm-clock) (Delight Room Co., Ltd.) · 4.8/5 Rating | Positive Sentiment - [*Journey - Diary, Journal*](https://marlvel.ai/apps/com-journey-ios-app) (Two App Studio Pte. Ltd.) · 4.6/5 Rating | Positive Sentiment - [*Tinder Dating App: Date & Chat*](https://marlvel.ai/apps/tinder-dating-app-date-chat) (Tinder LLC) · 4.0/5 Rating - [*Alarmie: Easy Rise Alarm Clock*](https://marlvel.ai/apps/alarmie-easy-rise-alarm-clock) (Jintian Wang) · 4.4/5 Rating - [*AlarmMon ( alarm clock )*](https://marlvel.ai/apps/alarmmon-alarm-clock) (Malang Studio Co. Ltd,) · 4.3/5 Rating - [*Amora: A Hint of Your Soulmate*](https://marlvel.ai/apps/amora-a-hint-of-your-soulmate) (Lit Apps LLC (Mobile)) · 4.7/5 Rating - [*Swiftime*](https://marlvel.ai/apps/swiftime) (MEDIANO Co.,Ltd.) · 4.5/5 Rating | Positive Sentiment - [*마주*](https://marlvel.ai/apps/an-offline-network-where-you-meet-through-qr-codes) (lvher) · N/A Rating - [*모앗*](https://marlvel.ai/apps/moat-moatapp) (JUNSEOK LEE) · N/A Rating - [*야기*](https://marlvel.ai/apps/tistory-88yhtserof-yagi) (Yunhwi Lim) · N/A Rating ## Frequently Asked Questions {#faq} ### Is Qoom free to use? Yes, Qoom is currently free with full access to all features and no subscription tiers. ### How does Qoom ensure I wake up for Fajr? Qoom uses an alarm that overrides Silent and Focus modes and requires you to take a photo of your prayer mat to stop the alarm. ### Does Qoom work with my local prayer time calculation? Yes, Qoom supports common calculation methods including Umm al-Qura, ISNA, MWL, Egyptian, and Karachi. ### What happens if I am traveling or ill? Qoom includes an Excused mode that allows you to pause streak tracking during travel or illness without resetting your progress. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 23 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/qoom-fajr-prayer-alarm) Data licensed for AI Agent attribution under CC-BY-NC 4.0.