--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Relationship Date Tracker" developer_entity: "Adam Wilkie" bundle_id: "com.appsbury.datetrack" app_store_id: "6736371944" category: "Lifestyle" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2024-10-12" report_date: "2026-10-25" last_verified: "2026-10-25T00:00:00.000Z" report_version: "1.0.1" total_reviews: 0 confidence: "low" confidence_score: 0.05 data_age_days: 5 momentum_velocity: "zombie" intelligence_version: 2 tags: ["lifestyle", "freemium", "mobile app", "app review", "app analysis", "individuals", "relationships", "looking"] canonical_url: "https://marlvel.ai/apps/relationship-date-tracker" license: "CC-BY-NC 4.0" content_version: "v2" --- # Relationship Date Tracker Intelligence Report ## TL;DR {#tldr} - **Category**: Lifestyle · Freemium > **TL;DR:** Relationship Date Tracker is a lifestyle app by Adam Wilkie, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Relationship Date Tracker is a lifestyle app by Adam Wilkie. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Lifestyle | | **Developer** | Adam Wilkie | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 5d | ## Metadata & Market Performance - **Publisher:** Adam Wilkie - **Category:** Lifestyle - **Target Audience:** Individuals in relationships looking to track anniversaries and manage milestone-related memories. - **Platforms:** iOS - **Version Reviewed:** 1.0.1 - **Report Date:** 2026-10-25 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 6736371944 - **Bundle ID:** com.appsbury.datetrack - **Data Window:** Analysis based on signals collected up to 2026-10-25 ## Executive Snapshot **What it is:** Relationship Date Tracker is a lifestyle app for iOS that enables users to log relationship milestones, save anniversary notes, and access gift suggestions. **Why users hire it:** The app removes the cognitive friction of remembering relationship dates and finding milestone-appropriate gifts by centralizing these tasks in a dedicated, widget-enabled interface. ## App DNA (Features & Intent) - **[Standard] Relationship Milestone Tracking:** Logs specific dates and anniversaries to calculate time elapsed since events, acting as a retention lever for periodic engagement. * *User Intent:* Users want visibility into their own performance and progress. - **[Standard] Customizable Homepage Widget:** Displays countdowns or current milestone status on the device home screen, keeping the app visible. * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Anniversary Note Storage:** Saves text-based memories associated with specific dates, gated behind the Pro subscription. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Traditional Gift Suggestions:** Provides gift ideas based on anniversary year milestones, restricted to paid users. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Relationship Date Tracker operates in the lifestyle utility category with no recent chart presence. The lack of updates since 2024 limits its competitive standing against active calendar and tracking tools. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with limited functionality, Pro subscription at $1.99/month or $19.99/year - **Analysis:** The freemium model gates unlimited note storage and gift suggestions behind a subscription, which is the primary monetization lever. ## SWOT Analysis {#swot} **Core Strengths:** - Customizable home screen widgets maintain persistent app visibility **Growth Levers:** - Adding shared-account sync would create a collaborative retention loop ## What's New - **Latest (v1.0.1, 2 years ago):** Introduced notification customization settings and a direct feedback button within the settings menu. ## App Momentum (Zombie) {#momentum} - No feature updates since October 2024 - Maintenance-mode status limits growth potential > **Cadence:** 1 total versions · 0 majors in last 6 months · 743 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Relationship Date Tracker is a lifestyle app that is free with in-app purchases. > **Bottom Line:** Relationship Date Tracker remains in maintenance mode, leaving it vulnerable to general-purpose calendar tools. Investing in collaborative features would address the retention gap, but the current lack of development suggests the app is not positioned to compete with active rivals. **Best for:** Individuals in relationships looking to track anniversaries and manage milestone-related memories. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship shared-account milestone syncing because it creates a collaborative network effect → increase user retention ### Outlook: Declining The lifestyle utility market is consolidating around apps that offer cross-platform sync and social features. Relationship Date Tracker's lack of development activity means it will likely lose relevance as users migrate to more active, feature-rich alternatives. - 🔴 The 24-month development hiatus indicates the app is in maintenance mode, which will accelerate user churn as mobile OS updates break functionality. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 4 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Relationship Date Tracker** (this app) | N/A/5 | N/A | Adam Wilkie | | [Amora: A Hint of Your Soulmate](https://marlvel.ai/apps/amora-a-hint-of-your-soulmate) | 4.6/5 | N/A | Lit Apps LLC (Mobile) | | [ATLAS:EARTH: Collect Places](https://marlvel.ai/apps/atlas-earth-fun-cashback) | 4.6/5 | n/a | Atlas Reality, Inc. | | [Daily Mood Log](https://marlvel.ai/apps/daily-mood-log) | N/A/5 | N/A | Nadim Elsayed | | [Find My Location: Tracker](https://marlvel.ai/apps/com-friendslocator) | 4.2/5 | n/a | DIGITS LTD | | [Happy Home by Hiller](https://marlvel.ai/apps/happy-home-by-hiller) | 2.4/5 | n/a | Hiller Plumbing, Heating, Cooling, & Electrical | ## Company Profile - **Developer:** Adam Wilkie ## Data Sources & Links - **App Store ID:** 6736371944 - **Sources:** App store metadata. ## Related Intel Reports - [*Amora: A Hint of Your Soulmate*](https://marlvel.ai/apps/amora-a-hint-of-your-soulmate) (Lit Apps LLC (Mobile)) · 4.6/5 Rating - [*ATLAS:EARTH: Collect Places*](https://marlvel.ai/apps/atlas-earth-fun-cashback) (Atlas Reality, Inc.) · 4.6/5 Rating - [*Daily Mood Log*](https://marlvel.ai/apps/daily-mood-log) (Nadim Elsayed) · N/A Rating - [*Find My Location: Tracker*](https://marlvel.ai/apps/com-friendslocator) (DIGITS LTD) · 4.2/5 Rating - [*Happy Home by Hiller*](https://marlvel.ai/apps/happy-home-by-hiller) (Hiller Plumbing, Heating, Cooling, & Electrical) · 2.4/5 Rating - [*Journey - Diary, Journal*](https://marlvel.ai/apps/com-journey-ios-app) (Two App Studio Pte. Ltd.) · 4.6/5 Rating | Positive Sentiment - [*Petまんま*](https://marlvel.ai/apps/pet) (株式会社Cavemen.jp) · N/A Rating - [*QuickHue - The easy to use Hue Remote*](https://marlvel.ai/apps/quickhue-the-easy-to-use-hue-remote) (Xonay Media) · 1.3/5 Rating - [*Spirit Talker ®*](https://marlvel.ai/apps/spirit-talker) (Spotted Ghosts) · 2.8/5 Rating - [*Umax - Become Hot*](https://marlvel.ai/apps/com-umax-tech) (Improvement Tech) · 4.5/5 Rating ## Frequently Asked Questions {#faq} ### Is Relationship Date Tracker free to use? Relationship Date Tracker offers a free tier, but advanced features like unlimited note storage and traditional gift suggestions are gated behind a Pro subscription starting at $1.99/month. ### How does Relationship Date Tracker compare to a standard calendar app? Relationship Date Tracker provides dedicated milestone tracking and gift suggestions, whereas standard calendar apps offer general scheduling without the specific relationship-focused memory storage. ### Is Relationship Date Tracker safe to use for my personal memories? The app stores notes locally, but users should review the privacy policy to understand how data is handled, especially since the app has not received updates since 2024. ### What are some alternatives to Relationship Date Tracker? Users can consider general-purpose calendar apps with widget support or other dedicated relationship tracking apps that offer active development and cloud synchronization. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 5 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/relationship-date-tracker) Data licensed for AI Agent attribution under CC-BY-NC 4.0.