--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "ShopGoodwill" developer_entity: "ShopGoodwill.com" bundle_id: "org.shopgoodwill.app" app_store_id: "1590146817" category: "Lifestyle" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-20" report_date: "2026-08-18" last_verified: "2026-08-18T00:00:00.000Z" report_version: "2.3.20" total_reviews: 2401 overall_rating: 2.8 sentiment: "Frustrated" sentiment_score: 25 confidence: "high" confidence_score: 0.9 top_praise_theme: "Access to a wide variety of unique and specific items across national locations" top_complaint_theme: "Excessive shipping and handling fees often exceeding the actual value of the items" review_sample_size: 103 total_review_count: 103 analyzed_review_count: 80 data_age_days: 1 momentum_velocity: "maintenance" intelligence_version: 10 nemesis: "Depop - Buy & Sell Clothes" competitor_count: 11 tags: ["lifestyle", "free", "frustrated sentiment", "mobile app", "app review", "app analysis", "thrift", "shoppers", "collectors"] canonical_url: "https://marlvel.ai/apps/shopgoodwill" license: "CC-BY-NC 4.0" content_version: "v2" --- # ShopGoodwill Intelligence Report ## TL;DR {#tldr} - **Category**: Lifestyle · Free - **Signal**: Rating 2.79 · Sentiment Frustrated - **Recent focus**: Excessive shipping and handling fees often exceeding the actual value of the items (top complaint) · Access to a wide variety of unique and specific items across national locations (top praise) > **TL;DR:** ShopGoodwill is a lifestyle app by ShopGoodwill.com, rated 2.79/5 by 2.4K users, with Frustrated user sentiment (25/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** ShopGoodwill faces Frustrated user sentiment (2.79/5 from 2.4K reviews), with users reporting excessive shipping and handling fees often exceeding the actual value of the items as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 2.79/5 (2.4K reviews) | | **User Mood** | Frustrated | | **Category** | Lifestyle | | **Developer** | ShopGoodwill.com | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | High (0.9/1.0) | | **Data Age** | 1d | ## Metadata & Market Performance - **Publisher:** ShopGoodwill.com - **Category:** Lifestyle - **Target Audience:** Thrift shoppers and collectors seeking unique, second-hand items while supporting non-profit charitable missions. - **Platforms:** iOS & Android - **Version Reviewed:** 2.3.20 - **Report Date:** 2026-08-18 - **Signal Count:** 103 reviews analyzed - **Confidence:** High (0.9/1.0) - **App Store ID (iOS):** 1590146817 - **Bundle ID:** org.shopgoodwill.app - **Google Play ID:** org.shopgoodwill.app - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-08-18 ## Executive Snapshot **What it is:** ShopGoodwill is a non-profit e-commerce marketplace for second-hand goods, connecting users to inventory from over 130 regional Goodwill organizations on iOS and Android. **Why users hire it:** The platform removes the geographic barrier to thrift shopping, allowing users to bid on unique items while funding local job training services. ## App DNA (Features & Intent) - **[Differentiator] Auction Bidding:** Real-time bidding on items from 130+ regional organizations. - **[Differentiator] Personal Shopper:** Email notifications for saved search criteria. * *User Intent:* Users want timely prompts to stay engaged without missing updates. - **[Differentiator] 1 Cent Shipping:** Filtered search for low-cost shipping items. * *User Intent:* Users want to quickly find relevant content or features. ## Market Position {#market-position} ShopGoodwill ranks #195 in the US Shopping category, reflecting a niche position compared to mass-market retail apps. The 2.4-star average rating across platforms signals that the current UI and shipping fee structure create significant friction for the user base. ## Monetization Strategy - **Model:** Free - **Tiers:** Free to use - **Analysis:** Revenue is derived from final sale prices, with 85% of proceeds funding job training. ## 🔴 User Sentiment (High Confidence: 80 of 103 reviews analyzed) {#user-sentiment} - **Overall Rating:** 2.79/5 - **Platform Split:** iOS 2.4/5 (897 ratings) | Android 3.0/5 (1.5K ratings) - **Overall Sentiment:** Frustrated ### Top Praises - **Access to a wide variety of unique and specific items across national locations** ### Top Complaints (Impact Areas) - **Excessive shipping and handling fees often exceeding the actual value of the items** ## SWOT Analysis {#swot} **Core Strengths:** - Direct access to regional Goodwill inventory provides a non-profit-backed supply chain advantage **Growth Levers:** - Implementing a toggle for the auto-rotating image carousel addresses the top requested UI improvement ## Recent Changes (v9 → v10) {#recent-changes} The competitive outlook shifted to declining as the platform's non-profit mission is increasingly framed as a liability against social-first competitors. PM action items now prioritize high-impact UX fixes over previous maintenance-only goals. **Overall trend**: Declining **Compared at**: 2026-08-18 ### High-impact changes - **[Shifted] Contrarian Take Re-framing** (positioning) - **[Declined] Outlook Trend Downgrade** (positioning) ### Medium-impact changes - **[] SWOT Analysis Consolidation** (swot) - **[] Feature Gap Reduction** (features) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### ShopGoodwill vs Depop - Buy & Sell Clothes - **[Depop - Buy & Sell Clothes](https://marlvel.ai/apps/depop-buy-sell-clothes)** by Depop Ltd: Depop competes directly for the secondhand fashion market, capturing the same demographic interested in unique, pre-loved items but with a significantly more modern, social-first interface. - **Key differences:** - Integrated AI-assisted listing tools drastically reduce the friction of uploading items compared to manual entry - Social-first feed and outfit curation features drive higher daily active usage than static auction catalogs - Seamless in-app secure checkout and integrated shipping labels provide a superior end-to-end transaction experience ### Contenders (Strong Challengers) - **[Quince](https://marlvel.ai/apps/quince)** by Lastbrand Inc: Quince targets the same value-oriented shopper by leveraging a factory-direct model to offer luxury-quality goods at accessible prices. - Factory-direct pricing model eliminates retail markups, providing a compelling value proposition for budget-conscious consumers - Industry-leading 365-day return policy significantly lowers the barrier to entry for new online shoppers - **[Mejuri](https://marlvel.ai/apps/mejuri)** by Mejuri: Mejuri competes for the jewelry-focused segment of this app's audience by offering a premium, brand-direct shopping experience. - Virtual and in-person styling appointments elevate the shopping experience beyond simple transactional browsing - Integrated piercing studio booking creates a unique offline-to-online service loop that drives physical store traffic - **[SPC: Student Discounts](https://marlvel.ai/apps/com-spc-app)** by Student Price Card Ltd.: SPC competes for the budget-conscious shopper's wallet by offering exclusive, aggregated discount access across multiple retail channels. - Unlimited discount access across thousands of brands provides immediate, tangible value for every purchase made - Multi-channel shopping integration allows users to redeem discounts both in-store and through digital platforms - **[Popshop.live - Video Shopping](https://marlvel.ai/apps/popshop-live-video-shopping)** by PopShop: Popshop.live challenges this app by shifting the shopping experience from static images to high-engagement, live-streamed video commerce. - Live video shopping events create urgency and real-time interaction that static auction listings cannot replicate - AI-powered fashion modeling tools allow users to visualize items on different body types before purchasing ### Peers (What They Do Better) - **[myKiK - Magyarország](https://marlvel.ai/apps/com-kik-hun-loyaltyapplication)** by KiK Textilien und Non-Food GmbH: myKiK focuses on deep loyalty integration for a specific retail chain, mirroring this app's goal of driving repeat store visits. - Tiered rewards system gamifies the shopping experience to encourage higher frequency of store visits - In-store engagement tools provide personalized offers based on user behavior and purchase history - **[Tiendeo - Offers & Catalogues](https://marlvel.ai/apps/tiendeo-offers-catalogues)** by Tiendeo Web Marketing S.L.: Tiendeo aggregates local retail offers, serving as a discovery tool for shoppers looking for the best local deals. - Local catalogue aggregation allows users to browse weekly circulars from multiple retailers in one place - Loyalty card storage feature declutters physical wallets by digitizing various store-specific membership programs - **[Mall of the Emirates (MOE)](https://marlvel.ai/apps/mall-of-the-emirates-moe)** by Majid Al Futtaim Properties LLC: MOE competes by offering an integrated ecosystem of rewards and parking services tied to a specific physical destination. - Ticketless parking integration removes a major friction point for visitors at large physical retail centers - SHARE Pay with Tabby enables flexible, buy-now-pay-later financing directly within the mall's proprietary app - **[ION Orchard](https://marlvel.ai/apps/com-ionorchard-store)** by ION Orchard: ION Orchard provides a digital companion for physical retail environments, focusing on loyalty and mall-based navigation. - Receipt scanning functionality bridges the gap between physical mall purchases and digital loyalty rewards - Comprehensive mall guide features assist users in navigating large-scale physical retail environments efficiently ### New Kids on the Block (What's Innovative) - **[zoon](https://marlvel.ai/apps/zoon)** by Emcan: zoon is a generalist retail entrant attempting to capture market share through standard e-commerce features and category filtering. - Category-based product filtering provides a clean, standard UX for users navigating broad inventory sets - **[Wattra](https://marlvel.ai/apps/wattra)** by Emcan: Wattra is a niche entrant focusing on specialized hardware catalogs, signaling a trend toward vertical-specific shopping apps. - Specialized catalog for generators and solar panels targets a specific high-intent, DIY-focused consumer segment ## What's New - **Latest (v2.3.20, 3 weeks ago):** General bug fixes. ## App Momentum (Maintenance) {#momentum} - Ships bug fixes every 6 weeks. - No new feature builds recently. > **Cadence:** 2 total versions · 0 majors in last 6 months · 24 days since last update · 24 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} ShopGoodwill is a lifestyle app that is completely free. With a 2.79/5 rating from 2.4K reviews, it faces significant user friction. > **Bottom Line:** ShopGoodwill's unique inventory access is currently undermined by shipping friction and a dated UI, which drives users toward more modern competitors. Addressing the image carousel and shipping fee transparency would stabilize the core user base against migration to social-first rivals. **Best for:** Thrift shoppers and collectors seeking unique, second-hand items while supporting non-profit charitable missions. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship a toggle for the auto-rotating image carousel because it is the top-requested UI fix → reduce session abandonment ### Feature Gaps vs Competitors - AI-assisted listing tools (available in Depop but absent here) ### Outlook: Declining The secondhand marketplace is consolidating around social-first, frictionless platforms, leaving ShopGoodwill's static auction model increasingly isolated. Without a shift toward modern UX and transparent shipping, the platform will continue to lose share to rivals that prioritize the buyer experience. - 🔴 The 2.4-star average rating and frequent complaints about shipping costs indicate a high churn risk for new users. - 🔴 A maintenance-only release cadence leaves the platform unable to compete with the feature-rich, social-first interfaces of modern rivals. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 2.79/5 | | Total Reviews | 2.4K | | Sentiment | Frustrated (25/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **ShopGoodwill** (this app) | 2.79/5 | Frustrated | ShopGoodwill.com | | [ION Orchard](https://marlvel.ai/apps/com-ionorchard-store) | 4.7/5 | N/A | ION Orchard | | [SPC: Student Discounts](https://marlvel.ai/apps/com-spc-app) | 4.6/5 | N/A | Student Price Card Ltd. | | [myKiK - Magyarország](https://marlvel.ai/apps/com-kik-hun-loyaltyapplication) | 4.1/5 | N/A | KiK Textilien und Non-Food GmbH | | [Depop - Buy & Sell Clothes](https://marlvel.ai/apps/depop-buy-sell-clothes) | 4.8/5 | n/a | Depop Ltd | | [Quince](https://marlvel.ai/apps/quince) | 4.9/5 | Excited | Lastbrand Inc | ## Company Profile - **Developer:** ShopGoodwill.com - **Website:** [https://shopgoodwill.com](https://shopgoodwill.com) - **Social:** [Instagram](https://www.instagram.com/shopgoodwill_com) · [Facebook](https://www.facebook.com/shopgoodwill) · [YouTube](https://www.youtube.com/channel/UCo7_De3AE4nsS3wTdZexcsg) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/shopgoodwill/id1590146817?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=org.shopgoodwill.app&hl=en&gl=us) - **Dev Site:** [Official Website](https://shopgoodwill.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*ION Orchard*](https://marlvel.ai/apps/com-ionorchard-store) (ION Orchard) · 4.7/5 Rating - [*SPC: Student Discounts*](https://marlvel.ai/apps/com-spc-app) (Student Price Card Ltd.) · 4.6/5 Rating - [*myKiK - Magyarország*](https://marlvel.ai/apps/com-kik-hun-loyaltyapplication) (KiK Textilien und Non-Food GmbH) · 4.1/5 Rating - [*Depop - Buy & Sell Clothes*](https://marlvel.ai/apps/depop-buy-sell-clothes) (Depop Ltd) · 4.8/5 Rating - [*Quince*](https://marlvel.ai/apps/quince) (Lastbrand Inc) · 4.9/5 Rating | Positive Sentiment - [*Tiendeo - Offers & Catalogues*](https://marlvel.ai/apps/tiendeo-offers-catalogues) (Tiendeo Web Marketing S.L.) · 4.7/5 Rating | Excellent Sentiment - [*Popshop.live - Video Shopping*](https://marlvel.ai/apps/popshop-live-video-shopping) (PopShop) · 4.7/5 Rating - [*Mall of the Emirates (MOE)*](https://marlvel.ai/apps/mall-of-the-emirates-moe) (Majid Al Futtaim Properties LLC) · 3.1/5 Rating - [*zoon*](https://marlvel.ai/apps/zoon) (Emcan) · N/A Rating - [*Wattra*](https://marlvel.ai/apps/wattra) (Emcan) · N/A Rating ## Frequently Asked Questions {#faq} ### Is ShopGoodwill safe and legitimate? Yes, ShopGoodwill is the official e-commerce platform created and operated by Goodwill organizations to fund job training and placement services. ### How does ShopGoodwill compare to Depop? ShopGoodwill focuses on non-profit-backed auctions of donated goods, while Depop is a social-first, peer-to-peer marketplace with AI-assisted tools that prioritize a modern, mobile-native shopping experience. ### Why are shipping fees so high? Users report that shipping costs for small items can be disproportionately high, often exceeding the item's value, which is a frequent point of frustration in reviews. ### What is a good alternative for thrift shopping? Users looking for a more social-first or frictionless experience often consider Depop, which offers integrated checkout and AI-assisted listing tools. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.9/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 103 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 1 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/shopgoodwill) Data licensed for AI Agent attribution under CC-BY-NC 4.0.