--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "To-do list, tasks planner" developer_entity: "Orange Dog" bundle_id: "ru.innim.planner" app_store_id: "1587119375" category: "Lifestyle" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-06-12" report_date: "2026-07-03" last_verified: "2026-07-03T00:00:00.000Z" report_version: "0.4.0" total_reviews: 132 overall_rating: 4.8 sentiment: "Mixed" sentiment_score: 45 confidence: "low" confidence_score: 0.5 top_praise_theme: "Simple and clear habit tracking interface provides immediate value for daily users" top_complaint_theme: "Push notifications fail to trigger consistently for scheduled tasks and habit reminders" review_sample_size: 6 total_review_count: 6 analyzed_review_count: 6 data_age_days: 44 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "List ◎" competitor_count: 11 tags: ["lifestyle", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "individuals", "seeking", "all-in-one"] canonical_url: "https://marlvel.ai/apps/to-do-list-tasks-planner" license: "CC-BY-NC 4.0" content_version: "v2" --- # To-do list, tasks planner Intelligence Report ## TL;DR {#tldr} - **Category**: Lifestyle · Free - **Signal**: Rating 4.83 · Sentiment Mixed - **Recent focus**: Push notifications fail to trigger consistently for scheduled tasks and habit reminders (top complaint) · Simple and clear habit tracking interface provides immediate value for daily users (top praise) > **TL;DR:** To-do list, tasks planner is a lifestyle app by Orange Dog, rated 4.83/5 by 132 users, with Mixed user sentiment (45/100), available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** To-do list, tasks planner shows Mixed sentiment (4.83/5 from 132 reviews) — users praise simple and clear habit tracking interface provides immediate value for daily users but report issues with push notifications fail to trigger consistently for scheduled tasks and habit reminders. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.83/5 (132 reviews) | | **User Mood** | Mixed | | **Category** | Lifestyle | | **Developer** | Orange Dog | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.5/1.0) | | **Data Age** | 44d | ## Metadata & Market Performance - **Publisher:** Orange Dog - **Category:** Lifestyle - **Target Audience:** Individuals seeking an all-in-one productivity tool to manage tasks, shopping lists, habits, and personal notes. - **Platforms:** iOS - **Version Reviewed:** 0.4.0 - **Report Date:** 2026-07-03 - **Signal Count:** 6 reviews analyzed - **Confidence:** Low (0.5/1.0) - **App Store ID (iOS):** 1587119375 - **Bundle ID:** ru.innim.planner - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-07-03 ## Executive Snapshot **What it is:** To-do list, tasks planner is a lifestyle app for iOS that combines task management, habit tracking, and note-taking in a unified interface. **Why users hire it:** Users hire this app to consolidate multiple productivity workflows into one screen, reducing the cognitive load of managing separate apps for lists and habits. ## App DNA (Features & Intent) - **[Differentiator] Voice Input with OCR:** Captures tasks via speech-to-text to reduce entry friction and increase session frequency. - **[Standard] Habit Tracker:** Tracks recurring habits with reminders to increase app open frequency and ad-impression inventory. * *User Intent:* Users want timely prompts to stay engaged without missing updates. - **[Standard] Shared Lists:** Enables multi-user collaboration, acting as an acquisition channel for new users. * *User Intent:* Users seek social connection and competitive engagement with peers. ## Market Position {#market-position} The app maintains a 4.8-star rating across 132 reviews, positioning it as a high-satisfaction but low-volume tool in the lifestyle category. The lack of IAP or subscription tiers suggests a focus on user acquisition over immediate revenue extraction. ## Monetization Strategy - **Model:** Free - **Tiers:** Free version with all listed features - **Analysis:** The app is currently free with no identified subscription or IAP tiers. ## 🟡 User Sentiment (Low Confidence: 6 of 6 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.83/5 - **Platform Split:** iOS 4.8/5 (132 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Simple and clear habit tracking interface provides immediate value for daily users** ### Top Complaints (Impact Areas) - **Push notifications fail to trigger consistently for scheduled tasks and habit reminders** ## SWOT Analysis {#swot} **Core Strengths:** - Unified interface reduces app-switching friction for casual users - Voice-to-text OCR lowers task-entry barrier **Growth Levers:** - Home screen widgets would improve daily habit visibility - B2B partnerships could leverage the shared-list feature ## Recent Changes (v2 → v3) {#recent-changes} The app's competitive position is stable but under pressure, with the PM shifting focus toward notification reliability and home screen widgets to mitigate churn. **Overall trend**: Mixed **Compared at**: 2026-07-03 ### High-impact changes - **[Shifted] Widget support identified as critical** (positioning) - **[Added] New threat: Time-blocking visualization** (swot) ### Medium-impact changes - **[Added] Time-blocking gap identified** (features) - **[Shifted] Refined PM action trade-offs** (swot) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### To-do list, tasks planner vs List ◎ - **[List ◎](https://marlvel.ai/apps/list)** by Diego de Paz Sierra: List ◎ directly competes for the same productivity-focused user base by offering a streamlined, list-centric approach to daily task management and shopping organization. - **Key differences:** - Offers a massive user base and established brand presence that dwarfs this app's current reach. - Provides specialized list-reuse functionality that simplifies recurring shopping tasks better than a general-purpose planner. - Leverages long-term iCloud sync reliability to build high switching costs for users managing complex personal data. ### Contenders (Strong Challengers) - **[Asset Essentials](https://marlvel.ai/apps/asset-essentials)** by Brightly Software, Inc.: This app competes for users needing field-based task management, specifically those requiring offline access and location-based tracking. - Supports robust offline work order access and geolocation tagging for field operations, unlike this app's lifestyle focus. - Includes specialized QR code scanning capabilities for asset management that this app does not support. - **[Action Tasks - To Do List](https://marlvel.ai/apps/action-tasks-to-do-list)** by GlassWave LLC: Action Tasks competes directly for the personal productivity market by using gamification to encourage task completion. - Utilizes gamified feedback loops to drive user engagement, a feature currently absent from this app's interface. - Maintains a long-standing market presence since 2010, offering a proven, stable task organization experience. - **[Teamwork.com](https://marlvel.ai/apps/teamwork-com)** by Teamwork Crew Limited: Teamwork.com targets the professional project management segment, overlapping with this app's goal of task organization and scheduling. - Integrates advanced AI project wizards and smart schedulers that automate complex planning beyond simple manual lists. - Provides enterprise-level profitability forecasting tools that cater to professional teams rather than individual lifestyle users. - **[FOCUS by Reynolds and Reynolds](https://marlvel.ai/apps/focus-by-reynolds-and-reynolds)** by The Reynolds and Reynolds Company and its affiliates: This app competes in the business productivity space by enforcing structured workflow steps, targeting users who require rigid task adherence. - Implements forced-march sales workflows that provide strict operational structure missing from this app's flexible planner. - Focuses on enterprise-grade sales desk management rather than this app's general-purpose lifestyle and habit tracking. ### Peers (What They Do Better) - **[Algerie Calendrier 2026](https://marlvel.ai/apps/com-agus-algerie-calendrier)** by Jatisari Inovasi Studio: This app serves the same regional productivity market by combining calendar functionality with local holiday integration. - Provides specific regional holiday integration that offers immediate value to users in the Algerian market. - Focuses on simple, event-based personalization and reminders that cater to users seeking a straightforward planning tool. - **[WidgetCal-Calendar Widget](https://marlvel.ai/apps/widgetcal-calendar-widget)** by YunaSoft Inc.: WidgetCal competes by focusing on the 'at-a-glance' utility of calendar widgets, a key component of this app's planning ecosystem. - Provides deep integration with LockScreen and Notification Center widgets for instant access without opening the app. - Offers premium customization options that allow users to tailor their calendar view to their specific aesthetic preferences. - **[Yandex Calendar](https://marlvel.ai/apps/com-yandex-calendar-app)** by Direct Cursus Computer Systems Trading LLC: Yandex Calendar competes for the same daily scheduling audience by offering multi-calendar management and account switching. - Offers seamless multi-calendar management and account switching, essential for users juggling personal and professional schedules. - Provides a polished, dark-theme-ready interface backed by a major ecosystem, ensuring high reliability and frequent updates. - **[Cat Calendar：Schedule Planner](https://marlvel.ai/apps/com-nicolecat-calendar)** by Nicole Cat: This app shares this app's lifestyle-oriented scheduling space, appealing to users who prefer a personalized, aesthetic planning experience. - Features a unique character skin system that provides a highly personalized, visual planning experience for users. - Includes a dedicated countdown timer feature that adds a sense of urgency to the standard calendar view. ### New Kids on the Block (What's Innovative) - **[Jettison: Life Admin](https://marlvel.ai/apps/jettison-life-admin)** by SARA JANE DUNCAN: Jettison enters the market with a 'life admin' focus, competing for users who need to offload mental clutter. - Introduces a 'Brain Dump' and 'Relief Mode' to specifically address user anxiety regarding overwhelming daily task lists. - **[DayBlocks - Visualize Time](https://marlvel.ai/apps/com-davensix-dayblocks)** by ALAN D NAVARRO LOPEZ: DayBlocks is a new entrant focusing on time-blocking visualization, challenging this app's traditional list-based planning. - Uses color-coded urgency and block visualization to help users manage time more effectively than standard lists. ## What's New - **Latest (v0.4.0, 3 weeks ago):** Added Google Calendar task import. Includes fixes for audio playback and task recurrence, plus UI improvements. ## App Momentum (Maintenance) {#momentum} - Ships frequent stability updates. - Maintains 4.8-star rating baseline. > **Cadence:** 1 total versions · 1 majors in last 6 months · 21 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} To-do list, tasks planner is an established lifestyle app that is completely free. It holds a 4.83/5 rating from 132 reviews. > **Bottom Line:** To-do list, tasks planner offers a convenient all-in-one utility, but the current notification failure rate threatens to break the daily retention loop, so the PM must prioritize notification stability and home screen widgets to defend against specialized rivals. **Best for:** Individuals seeking an all-in-one productivity tool to manage tasks, shopping lists, habits, and personal notes. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Rebuild notification trigger logic because users report missing alerts for habit reminders → increase daily retention ### Feature Gaps vs Competitors - iCloud sync reliability (available in List ◎ but missing here) ### Outlook: Mixed The productivity market is consolidating around specialized, high-reliability tools that integrate with OS-level features like widgets and sync. This app's all-in-one value proposition is currently undermined by technical instability, meaning the PM must prioritize notification hygiene and widget support to prevent churn to more stable incumbents like List ◎. - 🔴 Notification reliability issues in the latest release erode the daily habit loop, which compounds the rating drag already visible on mobile operating systems. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.83/5 | | Total Reviews | 132 | | Sentiment | Mixed (45/100) | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **To-do list, tasks planner** (this app) | 4.83/5 | Mixed | Orange Dog | | [DayBlocks - Visualize Time](https://marlvel.ai/apps/com-davensix-dayblocks) | 5.0/5 | N/A | ALAN D NAVARRO LOPEZ | | [WidgetCal-Calendar Widget](https://marlvel.ai/apps/widgetcal-calendar-widget) | 3.6/5 | n/a | YunaSoft Inc. | | [Action Tasks - To Do List](https://marlvel.ai/apps/action-tasks-to-do-list) | 4.6/5 | N/A | GlassWave LLC | | [Asset Essentials](https://marlvel.ai/apps/asset-essentials) | 2.8/5 | N/A | Brightly Software, Inc. | | [FOCUS by Reynolds and Reynolds](https://marlvel.ai/apps/focus-by-reynolds-and-reynolds) | 2.2/5 | Mixed | The Reynolds and Reynolds Company and its affiliates | ## Company Profile - **Developer:** Orange Dog - **Website:** [https://orangedog.net](https://orangedog.net) - **Social:** [X/Twitter](https://twitter.com/OrangeDogInc) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/to-do-list-tasks-planner/id1587119375?uo=4) - **Dev Site:** [Official Website](https://orangedog.net) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*DayBlocks - Visualize Time*](https://marlvel.ai/apps/com-davensix-dayblocks) (ALAN D NAVARRO LOPEZ) · 5.0/5 Rating - [*WidgetCal-Calendar Widget*](https://marlvel.ai/apps/widgetcal-calendar-widget) (YunaSoft Inc.) · 3.6/5 Rating - [*Action Tasks - To Do List*](https://marlvel.ai/apps/action-tasks-to-do-list) (GlassWave LLC) · 4.6/5 Rating - [*Asset Essentials*](https://marlvel.ai/apps/asset-essentials) (Brightly Software, Inc.) · 2.8/5 Rating - [*FOCUS by Reynolds and Reynolds*](https://marlvel.ai/apps/focus-by-reynolds-and-reynolds) (The Reynolds and Reynolds Company and its affiliates) · 2.2/5 Rating - [*Teamwork.com*](https://marlvel.ai/apps/teamwork-com) (Teamwork Crew Limited) · 3.2/5 Rating - [*List ◎*](https://marlvel.ai/apps/list) (Diego de Paz Sierra) · 4.6/5 Rating | Positive Sentiment - [*Jettison: Life Admin*](https://marlvel.ai/apps/jettison-life-admin) (SARA JANE DUNCAN) · 5.0/5 Rating - [*Yandex Calendar*](https://marlvel.ai/apps/com-yandex-calendar-app) (Direct Cursus Computer Systems Trading LLC) · 3.4/5 Rating - [*Algerie Calendrier 2026*](https://marlvel.ai/apps/com-agus-algerie-calendrier) (Jatisari Inovasi Studio) · 4.6/5 Rating ## Frequently Asked Questions {#faq} ### Is To-do list, tasks planner free to use? Yes, the app is currently free with all features available at no cost and no identified subscription or in-app purchase tiers[1]. ### Does this app support offline task management? The app description does not explicitly detail offline capabilities, but users report that sync-dependent features may require an active connection[1]. ### How does this compare to List ◎? List ◎ offers a more specialized, list-centric UI with established iCloud sync reliability, whereas this app provides a broader, all-in-one experience including habits and notes[1]. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.5/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 6 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 44 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/to-do-list-tasks-planner) Data licensed for AI Agent attribution under CC-BY-NC 4.0.