---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "Universal Church Directory"
developer_entity: "Pivot Interactive"
bundle_id: "com.universalchurchdirectory.grp46"
app_store_id: "1005590097"
category: "Lifestyle"
primary_platform: "ios"
primary_monetization: "Free"
offline_capable: false
market_region: "US"
platforms: "iOS"
app_last_updated: "2026-07-02"
report_date: "2026-08-27"
last_verified: "2026-08-27T00:00:00.000Z"
report_version: "3.3.3"
total_reviews: 22
overall_rating: 3.9
confidence: "low"
confidence_score: 0.25
data_age_days: 34
momentum_velocity: "maintenance"
intelligence_version: 3
tags: ["lifestyle", "free", "mobile app", "app review", "app analysis", "church", "members", "received"]
canonical_url: "https://marlvel.ai/apps/universal-church-directory"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

# Universal Church Directory Intelligence Report

## TL;DR {#tldr}

- **Category**: Lifestyle · Free
- **Signal**: Rating 3.91

> **TL;DR:** Universal Church Directory is a lifestyle app by Pivot Interactive, rated 3.91/5 by 22 users, available on iOS.
>
> **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** Universal Church Directory is a lifestyle app by Pivot Interactive.
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Rating** | 3.91/5 (22 reviews) |
| **Category** | Lifestyle |
| **Developer** | Pivot Interactive |
| **Pricing** | Free |
| **Platforms** | iOS |
| **Confidence** | Low (0.25/1.0) |
| **Data Age** | 34d |

## Metadata & Market Performance
- **Publisher:** Pivot Interactive
- **Category:** Lifestyle
- **Target Audience:** Church members who have received a physical directory and require a digital mobile reference.
- **Platforms:** iOS
- **Version Reviewed:** 3.3.3
- **Report Date:** 2026-08-27
- **Signal Count:** 0 reviews analyzed
- **Confidence:** Low (0.25/1.0)
- **App Store ID (iOS):** 1005590097
- **Bundle ID:** com.universalchurchdirectory.grp46
- **Performance Trend:** Stable
- **Data Window:** Analysis based on signals collected up to 2026-08-27

<!-- section:executive-snapshot -->
## Executive Snapshot
**What it is:** Universal Church Directory is a mobile reference app for church members to access contact information provided by Universal Church Directories on iOS.
**Why users hire it:** The app removes the friction of maintaining paper-based directories by providing a digital, portable version of the contact list.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Standard] Digital Directory Access:** Provides mobile access to church member contact information provided by Universal Church Directories.
  * *User Intent:* Users seek enhanced value through premium features.
- **[Standard] Paper Directory Complement:** Functions as a digital companion to physical directories distributed to church members.
<!-- /section:features -->

<!-- section:market-position -->
## Market Position {#market-position}

Universal Church Directory occupies a specialized niche in the Lifestyle category, serving a specific organizational user base. The app maintains a 3.9-star rating across 22 reviews, reflecting its role as a functional utility rather than a mass-market consumer tool.
<!-- /section:market-position -->

## Monetization Strategy
- **Model:** Free
- **Tiers:** Free access for church members
- **Analysis:** The app operates as a free utility for members of organizations that contract with Universal Church Directories.

<!-- section:swot -->
## SWOT Analysis {#swot}

**Core Strengths:**
- Digital-first access to private organizational contact data

**Growth Levers:**
- Integrating secure, real-time member updates


<!-- /section:swot -->
## Recent Changes (v2 → v3) {#recent-changes}

The app's competitive position remains stable, but the analysis has shifted to emphasize the technical risk posed by the 56-day maintenance cadence. This update prioritizes the potential for platform-level regressions over the previous focus on feature parity.

**Overall trend**: Stable
**Compared at**: 2026-08-27

### High-impact changes
- **[Shifted] Risk-aware outlook** (positioning)

### Medium-impact changes
- **[Shifted] Refined SWOT focus** (swot)
- **[Improved] FAQ guidance** (features)

<!-- section:whats-new -->
## What's New

- **Latest (v3.3.3, 1 months ago):** Resolved a loading issue.
<!-- /section:whats-new -->

<!-- section:momentum -->
## App Momentum (Maintenance) {#momentum}

- Ships minor bug fixes only
- Last major release unavailable

> **Cadence:** 1 total versions · 0 majors in last 6 months · 56 days since last update

<!-- /section:momentum -->

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

Universal Church Directory is a lifestyle app that is completely free.
It holds a 3.91/5 rating from 22 reviews.

<!-- speakable-start -->
> **Bottom Line:** Universal Church Directory serves its narrow utility function, but the lack of active feature development leaves the user experience vulnerable to platform-level changes. Prioritizing a stability audit would protect the existing user base while the developer evaluates the need for a modern feature set.
<!-- speakable-end -->

**Best for:** Church members who have received a physical directory and require a digital mobile reference.

<!-- section:pm-actions -->
### PM Action Plan (Next Best Moves)

- [ ] [MAINTAIN] Audit stability on the latest iOS version because the maintenance-only cadence risks technical debt → maintain current rating baseline
<!-- /section:pm-actions -->

<!-- section:outlook -->
### Outlook: Stable

The market for specialized organizational directories remains stable, as these apps serve a specific, non-competitive utility need. Universal Church Directory will likely maintain its current position as long as the underlying directory data remains accurate for its users.

- ⚪ The maintenance-only release cadence ensures stability for a static utility, but limits the app's ability to adapt to new mobile OS standards.
<!-- /section:outlook -->

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 3.91/5 |
| Total Reviews | 22 |
| Confidence | Low |
| Pricing Model | Free |
| Platforms | iOS |
| Key Features | 2 analyzed |
| Trend | Stable |
| Outlook | Stable |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **Universal Church Directory** (this app) | 3.91/5 | N/A | Pivot Interactive |
| [Alarmy - Loud alarm clock](https://marlvel.ai/apps/alarmy-loud-alarm-clock) | 4.8/5 | Excited | Delight Room Co., Ltd. |
| [Journey - Diary, Journal](https://marlvel.ai/apps/com-journey-ios-app) | 4.6/5 | Excited | Two App Studio Pte. Ltd. |
| [Tinder Dating App: Date & Chat](https://marlvel.ai/apps/tinder-dating-app-date-chat) | 4.0/5 | n/a | Tinder LLC |
| [Alarmie: Easy Rise Alarm Clock](https://marlvel.ai/apps/alarmie-easy-rise-alarm-clock) | 4.4/5 | Mixed | Jintian Wang |
| [AlarmMon ( alarm clock )](https://marlvel.ai/apps/alarmmon-alarm-clock) | 4.3/5 | n/a | Malang Studio Co. Ltd, |

## Company Profile
- **Developer:** Pivot Interactive
- **Website:** [https://pivotcreates.com/](https://pivotcreates.com/)
- **Social:** [Instagram](https://www.instagram.com/pivotcreates) · [Facebook](https://www.facebook.com/pivotcreates)

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/universal-church-directory/id1005590097?uo=4)
- **Dev Site:** [Official Website](https://pivotcreates.com/)
- **Sources:** Developer website content, About us / company information, App store metadata.

## Related Intel Reports
- [*Alarmy - Loud alarm clock*](https://marlvel.ai/apps/alarmy-loud-alarm-clock) (Delight Room Co., Ltd.) · 4.8/5 Rating | Positive Sentiment
- [*Journey - Diary, Journal*](https://marlvel.ai/apps/com-journey-ios-app) (Two App Studio Pte. Ltd.) · 4.6/5 Rating | Positive Sentiment
- [*Tinder Dating App: Date & Chat*](https://marlvel.ai/apps/tinder-dating-app-date-chat) (Tinder LLC) · 4.0/5 Rating
- [*Alarmie: Easy Rise Alarm Clock*](https://marlvel.ai/apps/alarmie-easy-rise-alarm-clock) (Jintian Wang) · 4.4/5 Rating
- [*AlarmMon ( alarm clock )*](https://marlvel.ai/apps/alarmmon-alarm-clock) (Malang Studio Co. Ltd,) · 4.3/5 Rating
- [*Amora: A Hint of Your Soulmate*](https://marlvel.ai/apps/amora-a-hint-of-your-soulmate) (Lit Apps LLC (Mobile)) · 4.7/5 Rating
- [*Swiftime*](https://marlvel.ai/apps/swiftime) (MEDIANO Co.,Ltd.) · 4.5/5 Rating | Positive Sentiment
- [*마주*](https://marlvel.ai/apps/an-offline-network-where-you-meet-through-qr-codes) (lvher) · N/A Rating
- [*모앗*](https://marlvel.ai/apps/moat-moatapp) (JUNSEOK LEE) · N/A Rating
- [*야기*](https://marlvel.ai/apps/tistory-88yhtserof-yagi) (Yunhwi Lim) · N/A Rating

## Frequently Asked Questions {#faq}

### Is Universal Church Directory free to use?

Yes, the app is free for church members whose organizations have contracted with Universal Church Directories to provide the digital directory service.

### Does Universal Church Directory work offline?

The app is designed to provide access to the directory data provided by the organization, but users should ensure they have the latest directory information synced while connected.

### What should I do if my church is not listed in the app?

Universal Church Directory only provides access to directories for organizations that have specifically contracted with the service provider.

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes).
4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0.25/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 0
- **Data Sources:** developer website, company about page, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 34 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/universal-church-directory)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.