--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Vibb - Strøm gjort enkelt" developer_entity: "Vibb AS" bundle_id: "com.vibb" app_store_id: "1514558255" category: "Lifestyle" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-09-28" report_date: "2026-10-03" last_verified: "2026-10-03T00:00:00.000Z" report_version: "4.1.2" total_reviews: 6079 overall_rating: 3.7 sentiment: "Frustrated" sentiment_score: 35 confidence: "medium" confidence_score: 0.6 top_praise_theme: "Users appreciate the ability to customize the home screen dashboard with specific widgets like electricity prices and consumption" top_complaint_theme: "Users report that the latest update introduced a cluttered interface and removed access to previously free features" review_sample_size: 46 total_review_count: 46 analyzed_review_count: 46 data_age_days: 43 momentum_velocity: "active" intelligence_version: 2 tags: ["lifestyle", "free", "frustrated sentiment", "mobile app", "app review", "app analysis", "norwegian", "households", "cabin"] canonical_url: "https://marlvel.ai/apps/vibb-str-m-gjort-enkelt" license: "CC-BY-NC 4.0" content_version: "v2" --- # Vibb - Strøm gjort enkelt Intelligence Report ## TL;DR {#tldr} - **Category**: Lifestyle · Free - **Signal**: Rating 3.67 · Sentiment Frustrated - **Recent focus**: Users report that the latest update introduced a cluttered interface and removed access to previously free features (top complaint) · Users appreciate the ability to customize the home screen dashboard with specific widgets like electricity prices and consumption (top praise) > **TL;DR:** Vibb - Strøm gjort enkelt is a lifestyle app by Vibb AS, rated 3.67/5 by 6.1K users, with Frustrated user sentiment (35/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Vibb - Strøm gjort enkelt faces Frustrated user sentiment (3.67/5 from 6.1K reviews), with users reporting users report that the latest update introduced a cluttered interface and removed access to previously free features as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.67/5 (6.1K reviews) | | **User Mood** | Frustrated | | **Category** | Lifestyle | | **Developer** | Vibb AS | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.6/1.0) | | **Data Age** | 43d | ## Metadata & Market Performance - **Publisher:** Vibb AS - **Category:** Lifestyle - **Target Audience:** Norwegian households and cabin owners seeking to reduce electricity costs through automated consumption management and price monitoring. - **Platforms:** iOS & Android - **Version Reviewed:** 4.1.2 - **Report Date:** 2026-10-03 - **Signal Count:** 46 reviews analyzed - **Confidence:** Medium (0.6/1.0) - **App Store ID (iOS):** 1514558255 - **Bundle ID:** com.vibb - **Google Play ID:** com.vibb - **Data Window:** Analysis based on signals collected up to 2026-10-03 ## Executive Snapshot **What it is:** Vibb is a lifestyle utility app for Norwegian electricity customers that provides real-time consumption data and automated smart-charging features on iOS and Android. **Why users hire it:** Users open Vibb to reduce their electricity bills through automated consumption management, displacing manual price-checking routines. ## App DNA (Features & Intent) - **[Differentiator] Smart Charging:** Automated electric vehicle charging scheduled during low-price electricity hours. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Differentiator] Real-time Consumption Data:** Live electricity usage monitoring via hardware integration. - **[Differentiator] Nettleievakta:** Automated consumption limit management to avoid high grid rental capacity tiers. ## Market Position {#market-position} Vibb maintains a niche position in the Norwegian lifestyle category, focusing on utility-linked automation. The current sentiment decline following the paywalling of basic data suggests a misalignment between the app's monetization strategy and user expectations for a utility tool. ## Monetization Strategy - **Model:** Free - **Tiers:** Free app access for electricity customers - **Analysis:** The app operates as a free utility for customers, with revenue generated through electricity supply contracts rather than in-app purchases. ## 🔴 User Sentiment (Medium Confidence: 46 of 46 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.67/5 - **Platform Split:** iOS 4.8/5 (10 ratings) | Android 3.7/5 (6.1K ratings) - **Overall Sentiment:** Frustrated ### Top Praises - **Users appreciate the ability to customize the home screen dashboard with specific widgets like electricity prices and consumption** - **The application provides detailed and informative data that helps users track their electricity consumption patterns over time** ### Top Complaints (Impact Areas) - **Users report that the latest update introduced a cluttered interface and removed access to previously free features** ## SWOT Analysis {#swot} **Core Strengths:** - Automated smart-charging increases daily utility frequency. - Real-time consumption monitoring reinforces long-term contract renewal. - Nettleievakta provides measurable financial value to users. **Growth Levers:** - Lower-cost subscription tier for basic access. - Web-based login alternative to reduce app dependency. ## What's New - **Latest (v4.1.2, 4 days ago):** Introduced member benefits, a profile UI redesign for improved navigation, and a payout account configuration feature. ## App Momentum (Active) {#momentum} - Shipped profile UI redesign. - Added member benefits functionality. - Updated payout account configuration. > **Cadence:** 2 total versions · 1 majors in last 6 months · 7 days since last update · 32 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Vibb - Strøm gjort enkelt is a lifestyle app that is completely free. With a 3.67/5 rating from 6.1K reviews, it faces significant user friction. > **Bottom Line:** Restoring basic data visibility to the free tier would address the primary churn driver identified in recent reviews, stabilizing the user base against provider switching. **Best for:** Norwegian households and cabin owners seeking to reduce electricity costs through automated consumption management and price monitoring. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Restore basic data visibility to the free tier because paywalling essential price data is the primary churn driver → stabilize user retention. ### Outlook: Declining The outlook for Vibb is declining as users react negatively to the recent paywalling of basic data and technical instability. Unless the developer restores core functionality to the free tier, the app risks losing its user base to competitors who offer more transparent utility management. - 🔴 The latest update introduced interface clutter and removed free features, which directly correlates with the current negative sentiment trend. - 🔴 Frequent crashes prevent users from viewing essential account information, which increases the likelihood of users switching to alternative electricity providers. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.67/5 | | Total Reviews | 6.1K | | Sentiment | Frustrated (35/100) | | Confidence | Medium | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Vibb - Strøm gjort enkelt** (this app) | 3.67/5 | Frustrated | Vibb AS | | [Amora: A Hint of Your Soulmate](https://marlvel.ai/apps/amora-a-hint-of-your-soulmate) | 4.6/5 | N/A | Lit Apps LLC (Mobile) | | [ATLAS:EARTH: Collect Places](https://marlvel.ai/apps/atlas-earth-fun-cashback) | 4.5/5 | n/a | Atlas Reality, Inc. | | [Daily Mood Log](https://marlvel.ai/apps/daily-mood-log) | N/A/5 | N/A | Nadim Elsayed | | [Find My Location: Tracker](https://marlvel.ai/apps/com-friendslocator) | 4.2/5 | n/a | DIGITS LTD | | [Happy Home by Hiller](https://marlvel.ai/apps/happy-home-by-hiller) | 2.4/5 | n/a | Hiller Plumbing, Heating, Cooling, & Electrical | ## Company Profile - **Developer:** Vibb AS - **Website:** [https://www.vibb.no/](https://www.vibb.no/) - **Social:** [Instagram](https://www.instagram.com/vibb.no) · [Facebook](https://www.facebook.com/vibb.no) ## Data Sources & Links - **App Store ID:** 1514558255 - **Google Play ID:** com.vibb - **Dev Site:** [Official Website](https://www.vibb.no/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Amora: A Hint of Your Soulmate*](https://marlvel.ai/apps/amora-a-hint-of-your-soulmate) (Lit Apps LLC (Mobile)) · 4.6/5 Rating - [*ATLAS:EARTH: Collect Places*](https://marlvel.ai/apps/atlas-earth-fun-cashback) (Atlas Reality, Inc.) · 4.5/5 Rating - [*Daily Mood Log*](https://marlvel.ai/apps/daily-mood-log) (Nadim Elsayed) · N/A Rating - [*Find My Location: Tracker*](https://marlvel.ai/apps/com-friendslocator) (DIGITS LTD) · 4.2/5 Rating - [*Happy Home by Hiller*](https://marlvel.ai/apps/happy-home-by-hiller) (Hiller Plumbing, Heating, Cooling, & Electrical) · 2.4/5 Rating - [*Journey - Diary, Journal*](https://marlvel.ai/apps/com-journey-ios-app) (Two App Studio Pte. Ltd.) · 4.7/5 Rating | Positive Sentiment - [*QuickHue - The easy to use Hue Remote*](https://marlvel.ai/apps/quickhue-the-easy-to-use-hue-remote) (Xonay Media) · 1.3/5 Rating - [*Spirit Talker ®*](https://marlvel.ai/apps/spirit-talker) (Spotted Ghosts) · 2.8/5 Rating - [*Umax - Become Hot*](https://marlvel.ai/apps/com-umax-tech) (Improvement Tech) · 4.5/5 Rating - [*마주*](https://marlvel.ai/apps/an-offline-network-where-you-meet-through-qr-codes) (lvher) · N/A Rating ## Frequently Asked Questions {#faq} ### Is Vibb free to use? Vibb is free for electricity customers, with revenue generated through electricity supply contracts rather than in-app purchases. ### Does Vibb have a web version? Currently, Vibb requires the mobile app for account tasks, which is a common point of frustration for users who prefer web-based access. ### Why is the app crashing? Users report that the latest update introduced instability, causing the app to crash when attempting to view pricing or account information. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.6/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 46 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 43 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/vibb-str-m-gjort-enkelt) Data licensed for AI Agent attribution under CC-BY-NC 4.0.