--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "WishList - by WishList.com" developer_entity: "WishList.com, Inc." bundle_id: "com.wishlist.mob" app_store_id: "6745755785" google_play_id: "com.wishlist.app.pro" category: "Lifestyle" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-03" report_date: "2026-06-01" last_verified: "2026-06-01T20:50:20.203Z" report_version: "1.1.5" total_reviews: 2 overall_rating: 5 sentiment: "Mixed" sentiment_score: 55 confidence: "low" confidence_score: 0.6 top_praise_theme: "The wishlist saving functionality provides a straightforward and effective shopping organization tool for users" top_complaint_theme: "Account security risks occur when Google login incorrectly links to other users accounts" top_request_theme: "Anonymity controls for gift contributors are needed to protect personal information during transactions" review_sample_size: 6 total_review_count: 6 analyzed_review_count: 6 data_age_days: 31 momentum_velocity: "maintenance" intelligence_version: 4 competitor_count: 1 tags: ["lifestyle", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "individuals", "families", "planning"] canonical_url: "https://marlvel.ai/apps/wishlist-by-wishlist-com" license: "CC-BY-NC 4.0" content_version: "v2" --- # WishList - by WishList.com App Audit ## TL;DR {#tldr} - **Category**: Lifestyle · Free - **Signal**: Rating 5 · Sentiment Mixed - **Recent focus**: Account security risks occur when Google login incorrectly links to other users accounts (top complaint) · The wishlist saving functionality provides a straightforward and effective shopping organization tool for users (top praise) · Anonymity controls for gift contributors are needed to protect personal information during transactions (top request) > **TL;DR:** WishList - by WishList.com is a lifestyle app by WishList.com, Inc., rated 5/5 by 2 users, with Mixed user sentiment (55/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** WishList - by WishList.com shows Mixed sentiment (5/5 from 2 reviews) — users praise the wishlist saving functionality provides a straightforward and effective shopping organization tool for users but report issues with account security risks occur when google login incorrectly links to other users accounts. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 5/5 (2 reviews) | | **User Mood** | Mixed | | **Category** | Lifestyle | | **Developer** | WishList.com, Inc. | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.6/1.0) | | **Data Age** | 31d | ## Metadata & Market Performance - **Publisher:** WishList.com, Inc. - **Category:** Lifestyle - **Target Audience:** Individuals and families planning for birthdays, weddings, or holiday gifting who need a centralized tool to track items from multiple retailers. - **Platforms:** iOS & Android - **Version Audited:** 1.1.5 - **Audit Date:** 2026-06-01 - **Signal Count:** 6 reviews analyzed - **Confidence:** Low (0.6/1.0) - **App Store ID (iOS):** 6745755785 - **Bundle ID:** com.wishlist.mob - **Google Play ID:** com.wishlist.app.pro - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-06-01 ## Executive Snapshot **What it is:** WishList is a universal gift-registry app for iOS and Android that allows users to save items from any online store into shareable lists. **Why users hire it:** Users hire WishList to solve the coordination problem of group gifting, allowing non-users to view and reserve items without creating an account. ## App DNA (Features & Intent) - **[Differentiator] Universal Wishlist Creation:** Save items from any online store by URL or browser integration - **[Differentiator] Gift Reservation System:** Tracks purchased or reserved items to prevent duplicate gifting * *User Intent:* Users want visibility into their own performance and progress. - **[Standard] Collections:** Organize non-gift items into custom categories * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Privacy Controls:** Toggle list visibility between private, shared, or public * *User Intent:* Users seek social connection and competitive engagement with peers. ## Market Position {#market-position} WishList maintains a 5-star rating across 6 reviews, though the low review count indicates a nascent market presence. The lack of monetization suggests a focus on user acquisition over immediate revenue. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access to all features - **Analysis:** The service operates as a free utility with no visible IAP or subscription tiers, focusing on user acquisition and platform growth. ## 🟡 User Sentiment (Low Confidence: 6 of 6 reviews analyzed) {#user-sentiment} - **Overall Rating:** 5/5 - **Platform Split:** iOS 5.0/5 (2 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **The wishlist saving functionality provides a straightforward and effective shopping organization tool for users** ### Top Complaints (Impact Areas) - **Account security risks occur when Google login incorrectly links to other users accounts** - **Persistent session timeouts force users to re-authenticate their credentials too frequently** ### Top Requests (What Users Want) - **Anonymity controls for gift contributors are needed to protect personal information during transactions** ## SWOT Analysis {#swot} **Core Strengths:** - Universal URL-saving mechanism enables cross-retailer inventory management - Browser-based list viewing removes friction for non-user gift buyers **Critical Frictions:** - Critical account-linking bug in Google authentication - Persistent session timeouts force frequent re-authentication - Restricted browser integration limits convenience **Growth Levers:** - Anonymity controls for gift contributors would mitigate privacy concerns - B2B partnerships with wedding or baby registry services **Market Threats:** - Account security vulnerabilities erode user trust - Reliance on external browser integration makes the app susceptible to OS-level privacy changes ## Recent Changes (v3 → v4) {#recent-changes} The app's focus shifted from social-network growth to critical security remediation following reports of account-linking bugs and session instability. **Overall trend**: Declining **Compared at**: 2026-06-01 ### High-impact changes - **[Added] Critical Security Vulnerabilities** (swot) — Added account-linking bugs and session timeouts to weaknesses, replacing previous stability concerns. - **[Declined] Emergence of Privacy Complaints** (sentiment) — Sentiment shifted from null to mixed, with top complaints now citing unauthorized access to stranger accounts via Google authentication. ### Medium-impact changes - **[Added] New Organization Features** (features) — Added 'Collections' and 'Privacy Controls' to the feature set, expanding beyond simple list creation. - **[Shifted] Strategic Priority Pivot** (positioning) — Executive summary focus shifted from 'social-network integration' to 'technical debt and account security' as the primary constraint. ## What's New - **Latest (v1.1.5, 1 months ago):** Added direct browser-to-app sharing for WishList and improved shopping search results. ## App Momentum (Maintenance) {#momentum} - Shipped direct share-to-app functionality. - Improved shopping search results navigation. - Enhanced email validation security. > **Cadence:** 2 total versions · 0 majors in last 6 months · 39 days since last update · 1 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} WishList - by WishList.com is an established lifestyle app that is completely free. With a 5/5 rating from 2 reviews, it shows polarized user reception. > **Bottom Line:** WishList provides a strong utility for gift coordination, but the critical account-linking bug threatens long-term viability, so the team must prioritize security over new feature development to prevent churn. **Best for:** Individuals and families planning for birthdays, weddings, or holiday gifting who need a centralized tool to track items from multiple retailers. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Audit Google authentication logic because account-linking bugs cause privacy breaches → restore user trust — *Account security risks are the #1 complaint theme in user sentiment data.* _(trade-off: deprioritize Pause all new feature development for the next sprint to prioritize security.)_ - [ ] [PIVOT] [MEDIUM IMPACT] Fix session persistence because frequent re-logging is a major friction point → improve retention — *Sentiment data identifies persistent timeouts as a top complaint compared to previous versions.* _(trade-off: deprioritize Deprioritize the search results navigation update.)_ ### Feature Gaps vs Competitors - Real-time wait time tracking (available in Supercuts Hair Salon Check-in but missing here) ### Outlook: Mixed The market for gift-coordination tools is consolidating around platforms that offer the lowest friction for non-user participants. WishList is currently exposed by critical security flaws that, if unaddressed, will drive users to more stable, albeit less specialized, alternatives. - 🔴 Critical account-linking bugs during Google authentication undermine user trust, leading to potential data loss and privacy concerns. - 🟢 The latest update introduced sharing improvements, showing active development despite the current technical debt. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 5/5 | | Total Reviews | 2 | | Sentiment | Mixed (55/100) | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 4 analyzed | | Trend | Declining | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **WishList - by WishList.com** (this app) | 5/5 | Mixed | WishList.com, Inc. | | [Supercuts Hair Salon Check-in](https://marlvel.ai/apps/supercuts-hair-salon-check-in) | 4.7/5 | Frustrated | Regis Corporation | | [Alarmy - Loud alarm clock](https://marlvel.ai/apps/alarmy-loud-alarm-clock) | 4.8/5 | Excited | Delight Room Co., Ltd. | | [Tinder Dating App: Date & Chat](https://marlvel.ai/apps/tinder-dating-app-date-chat) | 4.2/5 | Upset | Tinder LLC | | [AlarmMon ( alarm clock )](https://marlvel.ai/apps/alarmmon-alarm-clock) | 4.2/5 | Mixed | Malang Studio Co. Ltd, | | [Alarmie: Easy Rise Alarm Clock](https://marlvel.ai/apps/alarmie-easy-rise-alarm-clock) | 4.4/5 | Mixed | Jintian Wang | ## Company Profile - **Developer:** WishList.com, Inc. - **Website:** [https://wishlist.com](https://wishlist.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/wishlist-by-wishlist-com/id6745755785?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.wishlist.app.pro&hl=en&gl=us) - **Dev Site:** [Official Website](https://wishlist.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Supercuts Hair Salon Check-in*](https://marlvel.ai/apps/supercuts-hair-salon-check-in) (Regis Corporation) — 4.7/5 Rating | Negative Sentiment - [*Alarmy - Loud alarm clock*](https://marlvel.ai/apps/alarmy-loud-alarm-clock) (Delight Room Co., Ltd.) — 4.8/5 Rating | Positive Sentiment - [*Tinder Dating App: Date & Chat*](https://marlvel.ai/apps/tinder-dating-app-date-chat) (Tinder LLC) — 4.2/5 Rating | Terrible Sentiment - [*AlarmMon ( alarm clock )*](https://marlvel.ai/apps/alarmmon-alarm-clock) (Malang Studio Co. Ltd,) — 4.2/5 Rating | Mixed Sentiment - [*Alarmie: Easy Rise Alarm Clock*](https://marlvel.ai/apps/alarmie-easy-rise-alarm-clock) (Jintian Wang) — 4.4/5 Rating | Mixed Sentiment - [*Swiftime*](https://marlvel.ai/apps/swiftime) (MEDIANO Co.,Ltd.) — 4.5/5 Rating | Positive Sentiment - [*Social Brain: Relationship Map*](https://marlvel.ai/apps/social-brain-relationship-map) (Dung Vu) — 5.0/5 Rating | N/A Sentiment - [*Mammoth Barbearia*](https://marlvel.ai/apps/mammoth-barbearia) (Deschamps Aplicativos de Software Ltda) — N/A Rating | N/A Sentiment - [*Wisp: Wishlist & Gift Registry*](https://marlvel.ai/apps/wisp-wishlist-gift-registry) (Alexander Picard) — 5.0/5 Rating | N/A Sentiment - [*Miguelito Barbería Cubana*](https://marlvel.ai/apps/miguelito-barberia-cubana) (Deschamps Aplicativos de Software Ltda) — N/A Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.6/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 6 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 31 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/wishlist-by-wishlist-com) Data licensed for AI Agent attribution under CC-BY-NC 4.0.