---
title: "YOUKAMI — App Overview"
url: https://marlvel.ai/intel-report/lifestyle/youkami
category: Lifestyle
developer: NOTEGG Corp.
platforms: ios
rating: 4.8 (77 ratings)
pricing: freemium
report_level: overview
generated: 2026-05-09
last_verified: "2026-05-09T12:35:02.875Z"
---

<!-- SECTION: Key Insight -->
> **Key Insight:** YOUKAMI offers a stylized, illustration-focused journaling experience, though the free version limits the number of available drawing tools.

<!-- SECTION: Quick Facts -->
| Metric | Value |
|--------|-------|
| Category | Lifestyle |
| Rating | 4.8 ★ (77) |
| Pricing | freemium |
| Platforms | iOS |
| Latest Version (iOS) | 1.7.9 |
| Developer | NOTEGG Corp. |

<!-- SECTION: Summary -->
## What is YOUKAMI?

YOUKAMI is a lifestyle application by NOTEGG Corp. that functions as a digital picture diary. It allows users to document their daily lives through a curated, emotional aesthetic featuring original illustrations by NOTEGG artists.

<!-- SECTION: Key Features -->
## Key Features

- **Emotional Picture Diary**: Provides a journaling space designed with a specific aesthetic style developed by NOTEGG.
- **Custom Hashtag System**: Utilizes a unique two-way rule system for organizing diary entries with hashtags.
- **Original Illustrations**: Features hand-drawn artwork by NOTEGG illustrators, with new content added through regular updates.

<!-- SECTION: Target Audience -->
## Who is it for?

Individuals seeking a creative and visually driven platform for personal journaling and emotional expression.

<!-- SECTION: Links -->
## Links

- [App Store](https://apps.apple.com/us/app/youkami/id1207147864?uo=4)
- [Full Intelligence Report](https://marlvel.ai/intel-report/lifestyle/youkami)

---
*This is an overview report. Sentiment analysis, competitive landscape, and SWOT analysis are available in the [full intelligence report](https://marlvel.ai/intel-report/lifestyle/youkami).*
*Generated by [Marlvel.ai](https://marlvel.ai) — Independent app intelligence.*