--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Mapy.com: Offline Outdoor Maps" developer_entity: "Seznam.cz, a.s." bundle_id: "cz.seznam.mapy" app_store_id: "411411020" category: "Maps & Navigation" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: true market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-08-05" report_date: "2026-08-11" last_verified: "2026-08-11T00:00:00.000Z" report_version: "26.8.0" total_reviews: 257179 overall_rating: 4.1 sentiment: "Excited" sentiment_score: 65 confidence: "high" confidence_score: 0.8 top_praise_theme: "Highly detailed offline maps provide essential navigation support for hikers and cyclists in remote areas" top_complaint_theme: "Recent changes to offline map access and account requirements frustrate users who previously enjoyed free features" review_sample_size: 99 total_review_count: 99 analyzed_review_count: 75 data_age_days: 5 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["maps & navigation", "freemium", "excited sentiment", "mobile app", "app review", "app analysis", "outdoor", "enthusiasts,", "hikers,"] canonical_url: "https://marlvel.ai/apps/mapy-com-offline-outdoor-maps" license: "CC-BY-NC 4.0" content_version: "v2" --- # Mapy.com: Offline Outdoor Maps Intelligence Report ## TL;DR {#tldr} - **Category**: Maps & Navigation · Freemium - **Signal**: Rating 4.08 · Sentiment Excited - **Recent focus**: Recent changes to offline map access and account requirements frustrate users who previously enjoyed free features (top complaint) · Highly detailed offline maps provide essential navigation support for hikers and cyclists in remote areas (top praise) > **TL;DR:** Mapy.com: Offline Outdoor Maps is a maps & navigation app by Seznam.cz, a.s., rated 4.08/5 by 257.2K users, with Excited user sentiment (65/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Mapy.com: Offline Outdoor Maps maintains Excited user sentiment (4.08/5 from 257.2K reviews), with users consistently praising highly detailed offline maps provide essential navigation support for hikers and cyclists in remote areas. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.08/5 (257.2K reviews) | | **User Mood** | Excited | | **Category** | Maps & Navigation | | **Developer** | Seznam.cz, a.s. | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.8/1.0) | | **Data Age** | 5d | ## Metadata & Market Performance - **Publisher:** Seznam.cz, a.s. - **Category:** Maps & Navigation - **Target Audience:** Outdoor enthusiasts, hikers, and cyclists who require reliable navigation and route planning in remote areas without cellular coverage. - **Platforms:** iOS & Android - **Version Reviewed:** 26.8.0 - **Report Date:** 2026-08-11 - **Signal Count:** 99 reviews analyzed - **Confidence:** High (0.8/1.0) - **App Store ID (iOS):** 411411020 - **Bundle ID:** cz.seznam.mapy - **Google Play ID:** cz.seznam.mapy - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-08-11 - **Short Description:** Route Planner, GPS Navigation and Distance Tracker for Hiking & Biking ## Executive Snapshot **What it is:** Mapy.com is an outdoor navigation and route-planning app for hikers and cyclists on iOS and Android. **Why users hire it:** Users hire Mapy.com for reliable, offline-first trail navigation in remote areas where standard driving apps lack terrain detail. ## App DNA (Features & Intent) - **[Differentiator] Horizont AR:** Augmented reality peak recognition provides name, height, and distance data for surrounding mountains. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Offline Maps:** Downloadable regional or country-level maps for navigation without cellular signal. * *User Intent:* Users want uninterrupted access without internet dependency. - **[Differentiator] PRO Route Planner:** Manual route editing via finger-drawing directly on the map interface. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Mapy.com holds a #1 Free and Grossing position in the Czech Republic, but its #177 Free rank in the US Maps & Navigation category highlights a significant discovery gap in North American markets. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with basic navigation and limited offline maps, Premium subscription for unlimited offline maps, Horizont AR, and advanced route planning - **Analysis:** The freemium model gates advanced utility and offline capacity behind a subscription, while maintaining a broad free-tier user base for data collection. ## 🟢 User Sentiment (High Confidence: 75 of 99 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.08/5 - **Platform Split:** iOS 4.8/5 (1.3K ratings) | Android 4.1/5 (255.9K ratings) - **Overall Sentiment:** Excited ### Top Praises - **Highly detailed offline maps provide essential navigation support for hikers and cyclists in remote areas** - **The route planner allows users to auto-plot trails between locations which simplifies complex outdoor trip planning** - **Precise reporting of small paths and terrain features helps users navigate trails that are otherwise invisible** ### Top Complaints (Impact Areas) - **Recent changes to offline map access and account requirements frustrate users who previously enjoyed free features** ## SWOT Analysis {#swot} **Core Strengths:** - 21-language voice navigation functions as a B2B distribution barrier into international hiking partnerships - Terrain detail captures minor trails that standard mapping services omit **Growth Levers:** - Wearable integration remains an untapped B2B distribution channel for high-intent hikers ## Recent Changes (v2 → v3) {#recent-changes} The report reflects a shift in focus from purely regional maintenance to addressing international scaling challenges and B2B distribution barriers. **Overall trend**: Mixed **Compared at**: 2026-08-11 ### High-impact changes - **[Shifted] Market Discovery Focus** (positioning) - **[Added] B2B Distribution Barriers** (swot) - **[Added] North American Data Gap** (swot) ### Medium-impact changes - **[Shifted] Outlook Trend** (sentiment) - **[Shifted] PM Action Priority** (positioning) ## What's New - **Latest (v26.8.0, 6 days ago):** Added a PRO route planner feature allowing users to refine routes by drawing directly on the map. ## App Momentum (Maintenance) {#momentum} - Shipped PRO route planner drawing feature. - Maintains ~5-week update cadence. > **Cadence:** 2 total versions · 2 majors in last 6 months · 6 days since last update · 4 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Mapy.com: Offline Outdoor Maps is a market-leading maps & navigation app that is free with in-app purchases. With a 4.08/5 rating from 257.2K reviews, it delivers strong user satisfaction. > **Bottom Line:** Mapy.com defends its niche with superior terrain detail, but the aggressive gating of offline maps triggers churn among legacy users, so the PM should prioritize granular offline-download management to stabilize the retention funnel. **Best for:** Outdoor enthusiasts, hikers, and cyclists who require reliable navigation and route planning in remote areas without cellular coverage. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship granular offline map management because users complain about excessive storage consumption → reduce churn ### Outlook: Mixed Outdoor navigation is consolidating around specialized tools, but Mapy.com's reliance on account-gated offline access creates a friction point that competitors exploit. The app's growth hinges on resolving the North American residential data gap before the next major seasonal cycle. - 🔴 Mandatory account creation for offline maps drives negative sentiment, which compounds the churn risk among legacy free-tier users. - 🟢 The latest release adds PRO route refinement, signaling active feature investment rather than maintenance-mode stagnation. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.08/5 | | Total Reviews | 257.2K | | Sentiment | Excited (65/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Mapy.com: Offline Outdoor Maps** (this app) | 4.08/5 | Excited | Seznam.cz, a.s. | | [พิทักษ์ไพร](https://marlvel.ai/apps/th-go-forest-change) | 4.0/5 | N/A | Royal Forest Department | | [1820 - Pigios keliones mieste](https://marlvel.ai/apps/passfr-taxi) | 4.3/5 | N/A | TaxiAdmin | | [ABB Mezarlık Bilgi Sistemi](https://marlvel.ai/apps/tr-bel-ankara-mezarlik) | 3.2/5 | N/A | Ankara Büyükşehir Belediye Başkanlığı | | [ADAC Drive: Tanken Laden Route](https://marlvel.ai/apps/com-ptvag-android-adacgasprices) | 3.5/5 | N/A | Allgemeiner Deutscher Automobil-Club e.V. (ADAC) | | [Allstar: Fuel & EV Charging](https://marlvel.ai/apps/allstar-fuel-ev-charging) | N/A/5 | n/a | Allstar Business Solutions Ltd | ## Company Profile - **Developer:** Seznam.cz, a.s. - **Website:** [https://mapy.com/](https://mapy.com/) - **Social:** [Instagram](https://www.instagram.com/mapy_com) · [Facebook](https://www.facebook.com/mapy.com) · [X/Twitter](https://twitter.com/mapy_com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/gb/app/mapy-com-maps-offline-gps/id411411020?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=cz.seznam.mapy&hl=en&gl=us) - **Dev Site:** [Official Website](https://mapy.com/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*พิทักษ์ไพร*](https://marlvel.ai/apps/th-go-forest-change) (Royal Forest Department) · 4.0/5 Rating - [*1820 - Pigios keliones mieste*](https://marlvel.ai/apps/passfr-taxi) (TaxiAdmin) · 4.3/5 Rating - [*ABB Mezarlık Bilgi Sistemi*](https://marlvel.ai/apps/tr-bel-ankara-mezarlik) (Ankara Büyükşehir Belediye Başkanlığı) · 3.2/5 Rating - [*ADAC Drive: Tanken Laden Route*](https://marlvel.ai/apps/com-ptvag-android-adacgasprices) (Allgemeiner Deutscher Automobil-Club e.V. (ADAC)) · 3.5/5 Rating - [*Allstar: Fuel & EV Charging*](https://marlvel.ai/apps/allstar-fuel-ev-charging) (Allstar Business Solutions Ltd) · N/A Rating - [*AmpGO 電動車充電地圖：充電站 充電漫遊 特斯拉電動汽車*](https://marlvel.ai/apps/com-denden-dendenapp) (DenDen Inc.) · 4.5/5 Rating - [*ATAK Plugin: GeoCam*](https://marlvel.ai/apps/com-atakmap-android-geocam-plugin) (TAK Product Center) · 4.1/5 Rating - [*ATB Mobile*](https://marlvel.ai/apps/it-soluzione1-tplmobile) (ATB Servizi S.p.A.) · 1.0/5 Rating - [*AtloMaps*](https://marlvel.ai/apps/atlomaps) (ATLOGIS Geoinformatics GmbH & Co. KG) · N/A Rating - [*Aviapages*](https://marlvel.ai/apps/aviapages) (Aviapages.com) · N/A Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 99 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 5 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/mapy-com-offline-outdoor-maps) Data licensed for AI Agent attribution under CC-BY-NC 4.0.