## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- last_verified: "2026-05-19T22:29:04.480Z" --- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Count the Kicks!" developer_entity: "Healthy Birth Day" bundle_id: "com.evidenceapps.countthekicks" app_store_id: "844800332" google_play_id: "org.healthybirthday.countthekicks" category: "Medical" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-14" report_date: "2026-05-19" last_verified: "2026-05-19" report_version: "7.9.18" total_reviews: 9554 overall_rating: 4.71 sentiment: "Frustrated" sentiment_score: 35 confidence: "low" confidence_score: 0.9 top_praise_theme: "Simple and effective kick counting interface provides peace of mind for expectant parents" top_complaint_theme: "Technical failures prevent users from finalizing or saving kick counting sessions after updates" top_request_theme: "Integration with wearable devices would allow for more convenient tracking without phone interaction" review_sample_size: 100 total_review_count: 100 analyzed_review_count: 60 data_age_days: 0 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "Pregnancy + | Tracker App" competitor_count: 8 tags: ["medical", "free", "frustrated sentiment", "mobile app", "app review", "app analysis", "expectant", "parents", "their"] canonical_url: "https://marlvel.ai/intel-report/medical/com-evidenceapps-countthekicks" license: "CC-BY-NC 4.0" content_version: "v2" --- # Count the Kicks! App Audit ## TL;DR {#tldr} - **Category**: Medical · Free - **Signal**: Rating 4.71 · Sentiment Frustrated - **Recent focus**: Technical failures prevent users from finalizing or saving kick counting sessions after updates (top complaint) · Simple and effective kick counting interface provides peace of mind for expectant parents (top praise) · Integration with wearable devices would allow for more convenient tracking without phone interaction (top request) > **TL;DR:** Count the Kicks! is a medical app by Healthy Birth Day, rated 4.71/5 by 9.6K users, with Frustrated user sentiment (35/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Count the Kicks! faces Frustrated user sentiment (4.71/5 from 9.6K reviews), with technical failures prevent users from finalizing or saving kick counting sessions after updates as the primary user concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.71/5 (9.6K reviews) | | **User Mood** | Frustrated | | **Category** | Medical | | **Developer** | Healthy Birth Day | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.9/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Healthy Birth Day - **Category:** Medical - **Target Audience:** Expectant parents in their third trimester seeking to monitor fetal health and reduce pregnancy-related anxiety. - **Platforms:** iOS & Android - **Version Audited:** 7.9.18 - **Audit Date:** 2026-05-19 - **Signal Count:** 100 reviews analyzed - **Confidence:** Low (0.9/1.0) - **App Store ID (iOS):** 844800332 - **Bundle ID:** com.evidenceapps.countthekicks - **Google Play ID:** org.healthybirthday.countthekicks - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-19 - **Short Description:** 3rd trimester? Counting Kicks is what moms should do-It’s important & easy too! ## Executive Snapshot **What it is:** Count the Kicks! is a free, research-based medical tool for expectant parents to monitor fetal movement in the third trimester. **Why users hire it:** Users hire this app to reduce pregnancy-related anxiety through evidence-based tracking, replacing the uncertainty of subjective movement observation with a structured, data-backed routine. ## App DNA (Features & Intent) - **[Standard] Kick Counting Timer:** Records the time required to reach 10 fetal movements per session - **[Differentiator] OCR Data Scanning:** Uses optical character recognition to digitize paper-based kick count charts - **[Differentiator] Siri Voice Activation:** Hands-free session initiation via voice command ## Market Position {#market-position} Count the Kicks! maintains a #58 Free position in the US Medical category, supported by a 4.76 rating on iOS. The gap between its high-utility clinical focus and the technical instability of the latest version creates a vulnerability against commercial rivals. ## Monetization Strategy - **Model:** Free - **Tiers:** Fully free, no paid tiers or IAP - **Analysis:** The app operates as a non-profit public health tool, funded by donations and grants rather than user-facing monetization. ## 🔴 User Sentiment (Low Confidence: 60 of 100 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.71/5 - **Platform Split:** iOS 4.8/5 (8.6K ratings) | Android 4.2/5 (977 ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.71/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Simple and effective kick counting interface provides peace of mind for expectant parents** - **Absence of intrusive advertisements improves the user experience compared to competing pregnancy apps** ### Top Complaints (Impact Areas) - **Technical failures prevent users from finalizing or saving kick counting sessions after updates** - **Account creation and login processes are consistently glitchy and prevent data recovery** ### Top Requests (What Users Want) - **Integration with wearable devices would allow for more convenient tracking without phone interaction** ## SWOT Analysis {#swot} **Core Strengths:** - 20-language library functions as a B2B distribution moat into public health partnerships - Ad-free, non-profit status creates high trust among clinical-focused users **Critical Frictions:** - Session-saving failures in the latest version prevent data persistence - Account login glitches block historical data recovery for returning users **Growth Levers:** - Wearable device integration would allow for passive tracking - Customizable session duration settings could better accommodate varying medical advice **Market Threats:** - High-frequency update cadence from commercial rivals like Pregnancy + risks commoditizing the core tracking feature - Technical instability erodes the brand's clinical authority ## Recent Changes (v2 → v3) {#recent-changes} The app's competitive position has declined due to critical technical instability and a shift in user sentiment from mixed to negative. **Overall trend**: Declining **Compared at**: 2026-05-19 ### High-impact changes - **[Declined] Sentiment Score and Overall Rating** (sentiment) — Sentiment score dropped from 48 to 35, and overall sentiment shifted from mixed to negative. - **[Added] Emergence of Critical Technical Complaints** (sentiment) — New complaint themes regarding session-saving failures and account login glitches are now the primary drivers of negative feedback. ### Medium-impact changes - **[Shifted] Feature Categorization** (features) — Kick Counting Timer moved from an implied core feature to a defined 'standard' competitive position. - **[Added] Increased Review Volume** (sentiment) — Total review count increased from 50 to 100, reflecting a larger user sample size. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Count the Kicks! vs Pregnancy + | Tracker App — Head to Head - **[Pregnancy + | Tracker App](https://marlvel.ai/intel-report/medical/com-hp-pregnancyiphonelite)** by Philips Digital UK Limited: Dominates the pregnancy tracking market with a massive, multi-year user base and high-frequency update cadence. - **Moat strength:** High — sustainable advantage over 12 months - **Key differences:** - Provides high-fidelity 3D interactive models of fetal development that our app currently lacks - Integrates comprehensive daily articles and expert-led pregnancy advice beyond simple movement tracking - Offers a massive, established community forum for peer-to-peer support that drives long-term retention - **Where Count the Kicks! wins:** - ✅ Focuses exclusively on clinical fetal health monitoring, reducing user cognitive load compared to general trackers - ✅ Provides a streamlined, research-based workflow specifically for third-trimester kick counting without unnecessary bloat - **Where Pregnancy + | Tracker App wins:** - ❌ Leverages a broad, all-in-one pregnancy ecosystem that keeps users engaged from conception through birth - ❌ Maintains a high-frequency release schedule that consistently introduces new educational content and visual features - **Verdict:** The target app must double down on its clinical niche as a specialized medical tool to avoid being commoditized by this all-in-one platform. ### Contenders (Strong Challengers) - **[BabyCenter Track Pregnancy App](https://marlvel.ai/intel-report/medical/com-babycenter-mypregnancytoday)** by Everyday Health, Inc. [Moat: High]: A massive, brand-heavy competitor that captures the majority of the pregnancy tracking market share. - Features a massive, verified medical content library that serves as a primary source for expectant parents - Utilizes a robust, long-standing community network that creates high switching costs for established users - **[Pregnancy App.](https://marlvel.ai/intel-report/medical/pregnancy-app)** by Amila Tech Limited [Moat: Medium]: A highly-rated, feature-dense alternative that competes directly for the general pregnancy tracking audience. - Includes integrated weight and symptom tracking tools that provide a more holistic health overview - Offers a highly customizable dashboard that allows users to prioritize specific pregnancy milestones - **[Pregnancy Tracker・App by Moms](https://marlvel.ai/intel-report/medical/com-wachanga-pregnancy)** by Wachanga LTD [Moat: Medium]: Strong competitor focusing on the 'by moms' social proof angle with a high volume of user reviews. - Provides specialized checklists and planning tools for hospital bag preparation and birth planning - Employs a community-driven content model that resonates strongly with first-time expectant parents ### Peers (What They Do Better) - **[Baby Tracker - Newborn Log](https://marlvel.ai/intel-report/medical/com-nighp-babytracker)** by Nighp Software LLC: Adjacent market leader focusing on the post-birth phase, capturing our users as they transition out of the third trimester. - Specializes in granular newborn logging for feeding, sleeping, and diaper changes post-delivery - Offers multi-user synchronization, allowing both parents to track baby data simultaneously in real-time - **[Contraction Timer & Counter 9m](https://marlvel.ai/intel-report/medical/com-slothdevel-contractions)** by Aleksei Neiman: Directly overlaps with our third-trimester utility focus by providing specialized labor-tracking tools. - Provides a dedicated, high-precision interface for timing contractions during the active labor phase - Includes visual analytics to help users identify the transition from early to active labor ### New Kids on the Block (What's Innovative) - **[Baby Daybook - Newborn Tracker](https://marlvel.ai/intel-report/medical/com-babydaybook)** by BALTAPIS UAB: Aggressive release cadence suggests rapid feature iteration and a focus on capturing the post-birth market. - **[Baby Tracker & Newborn Log](https://marlvel.ai/intel-report/medical/com-medart-studios-baby)** by Med ART Studios: High release frequency indicates a strong commitment to feature expansion and platform optimization. ## What's New - **Latest (v7.9.18, 5 days ago):** General bug fixes. ## App Momentum (Maintenance) {#momentum} - Shipped Siri voice activation. - Added iPhone home screen widgets. - Launched digital tracking badges. > **Cadence:** 5 total versions · 0 majors in last 6 months · 5 days since last update · 41 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Count the Kicks! is a challenged medical app that is completely free. With a 4.71/5 rating from 9.6K reviews, it faces significant user friction. > **Bottom Line:** Count the Kicks! provides a vital clinical utility for prenatal health, but persistent session-saving bugs undermine its core promise of peace of mind, so the PM must prioritize technical stability over new feature development to prevent user churn to commercial rivals. **Best for:** Expectant parents in their third trimester seeking to monitor fetal health and reduce pregnancy-related anxiety. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [HIGH IMPACT] Rebuild session-saving logic because data-loss complaints are the #1 churn driver → restore user trust — *Top complaint theme in sentiment analysis indicates core utility failure.* _(trade-off: deprioritize Pause the wearable integration sprint — session persistence is a prerequisite for retention.)_ - [ ] [MAINTAIN] [MEDIUM IMPACT] Audit account authentication flow because login failures prevent historical data recovery → reduce support volume — *Sentiment data shows consistent failure to recognize existing profiles.* _(trade-off: deprioritize Same-quarter capacity available — no major lever displaced.)_ ### Feature Gaps vs Competitors - 3D interactive fetal models (available in Pregnancy +) - Comprehensive daily educational articles (available in Pregnancy +) ### Outlook: Declining The prenatal tracking market is consolidating around high-frequency commercial platforms, leaving specialized tools like Count the Kicks! exposed if they cannot maintain basic functional reliability. The app's future depends on leveraging its non-profit, clinical-first brand to secure institutional partnerships while fixing the technical debt that currently erodes the user base. - 🔴 Technical regressions in the latest version (session-saving failures) prevent core utility, which compounds the churn risk against commercial competitors. - 🟢 The 20-language support provides a unique B2B moat that enables state-level health partnerships, insulating the app from direct consumer-market competition. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.71/5 | | Total Reviews | 9.6K | | Sentiment | Frustrated (35/100) | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Count the Kicks!** (this app) | 4.71/5 | Frustrated | Healthy Birth Day | | [Pregnancy + | Tracker App](https://marlvel.ai/intel-report/medical/com-hp-pregnancyiphonelite) | 4.8/5 | Thrilled | Philips Digital UK Limited | | [Baby Tracker & Newborn Log](https://marlvel.ai/intel-report/medical/com-medart-studios-baby) | 4.8/5 | N/A | Med ART Studios | | [Baby Daybook - Newborn Tracker](https://marlvel.ai/intel-report/medical/com-babydaybook) | 4.8/5 | Excited | BALTAPIS UAB | | [Contraction Timer & Counter 9m](https://marlvel.ai/intel-report/medical/com-slothdevel-contractions) | 4.8/5 | N/A | Aleksei Neiman | | [Baby Tracker - Newborn Log](https://marlvel.ai/intel-report/medical/com-nighp-babytracker) | 4.9/5 | N/A | Nighp Software LLC | ## Company Profile - **Developer:** Healthy Birth Day - **Website:** [https://countthekicks.org](https://countthekicks.org) - **Social:** [Instagram](https://instagram.com/countthekicksus) · [Facebook](https://www.facebook.com/countthekicks) · [X/Twitter](https://twitter.com/CounttheKicksUS) · [YouTube](https://www.youtube.com/channel/UCbzyKG8YIRIlVUy-_QkwIgg) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/count-the-kicks/id844800332?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=org.healthybirthday.countthekicks&hl=en&gl=us) - **Dev Site:** [Official Website](https://countthekicks.org) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Pregnancy + | Tracker App*](https://marlvel.ai/intel-report/medical/com-hp-pregnancyiphonelite) (Philips Digital UK Limited) — 4.8/5 Rating | Excellent Sentiment - [*Baby Tracker & Newborn Log*](https://marlvel.ai/intel-report/medical/com-medart-studios-baby) (Med ART Studios) — 4.8/5 Rating | N/A Sentiment - [*Baby Daybook - Newborn Tracker*](https://marlvel.ai/intel-report/medical/com-babydaybook) (BALTAPIS UAB) — 4.8/5 Rating | Positive Sentiment - [*Contraction Timer & Counter 9m*](https://marlvel.ai/intel-report/medical/com-slothdevel-contractions) (Aleksei Neiman) — 4.8/5 Rating | N/A Sentiment - [*Baby Tracker - Newborn Log*](https://marlvel.ai/intel-report/medical/com-nighp-babytracker) (Nighp Software LLC) — 4.9/5 Rating | N/A Sentiment - [*BabyCenter Track Pregnancy App*](https://marlvel.ai/intel-report/medical/com-babycenter-mypregnancytoday) (Everyday Health, Inc.) — 4.9/5 Rating | Excellent Sentiment - [*Pregnancy Tracker・App by Moms*](https://marlvel.ai/intel-report/medical/com-wachanga-pregnancy) (Wachanga LTD) — 4.8/5 Rating | Mixed Sentiment - [*Pregnancy App.*](https://marlvel.ai/intel-report/medical/pregnancy-app) (Amila Tech Limited) — 4.9/5 Rating | Excellent Sentiment - [*Move On with AJ*](https://marlvel.ai/intel-report/medical/move-on-with-aj) (Universal Relaxation Ltd) — 4.3/5 Rating | Positive Sentiment - [*FHO+ Calc*](https://marlvel.ai/intel-report/medical/ca-fhocalc-app) (Manu Kaushik) — N/A Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.9/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 100 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/medical/com-evidenceapps-countthekicks) Data licensed for AI Agent attribution under CC-BY-NC 4.0.