## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- last_verified: "2026-05-12T15:53:54.058Z" --- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "How To Get Over OCD" developer_entity: "OCD Inc." bundle_id: "com.howToGetOverOCD" app_store_id: "1585007682" category: "Medical" primary_platform: "ios" primary_monetization: "Paid" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-01-06" report_date: "2026-05-12" last_verified: "2026-05-12" report_version: "5" total_reviews: 0 confidence: "low" confidence_score: 0.2 data_age_days: 0 momentum_velocity: "maintenance" intelligence_version: 3 competitor_count: 6 tags: ["medical", "paid", "mobile app", "app review", "app analysis", "individuals", "seeking", "self-help"] canonical_url: "https://marlvel.ai/intel-report/medical/how-to-get-over-ocd" license: "CC-BY-NC 4.0" content_version: "v2" --- # How To Get Over OCD App Audit ## TL;DR {#tldr} - **Category**: Medical · Paid > **TL;DR:** How To Get Over OCD is a medical app by OCD Inc., available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** How To Get Over OCD is a medical app by OCD Inc.. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Medical | | **Developer** | OCD Inc. | | **Pricing** | Paid | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** OCD Inc. - **Category:** Medical - **Target Audience:** Individuals seeking self-help resources for OCD and those looking for direct access to specialized recovery coaching. - **Platforms:** iOS - **Version Audited:** 5 - **Audit Date:** 2026-05-12 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 1585007682 - **Bundle ID:** com.howToGetOverOCD - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-05-12 ## Executive Snapshot **What it is:** How To Get Over OCD is a medical-category app providing e-book and audiobook content for OCD recovery on iOS. **Why users hire it:** Users hire this app to understand the mechanics of intrusive thoughts and access specialized coaching, but the static format fails to provide the daily habit-breaking support users require for long-term recovery. ## App DNA (Features & Intent) - **[Standard] OCD Recovery E-Book and Audiobook:** Educational content explaining the mechanics of intrusive thoughts and recovery methods * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] OCD Symptom Test:** Self-assessment tool to determine if current worries align with OCD patterns - **[Differentiator] Direct Coaching Integration:** Links to external booking forms for individual sessions with Ali Greymond ## Market Position {#market-position} The app operates as a niche medical utility with a $13.99 price point, positioning it as a premium entry-point for coaching rather than a mass-market symptom tracker. ## Monetization Strategy - **Model:** Paid - **Tiers:** $13.99 one-time purchase - **Price:** iOS: $13.99 - **Analysis:** Paid model anchored at $13.99, serving as a gateway to higher-priced professional coaching services. ## SWOT Analysis {#swot} **Core Strengths:** - Direct coaching integration functions as a high-value conversion funnel for specialized recovery services. **Critical Frictions:** - $13.99 price point sits above the category median for self-help tools. - Lacks interactive symptom tracking or daily engagement loops. **Growth Levers:** - Integration of daily logging or trend visualization would address the primary gap against symptom-tracking competitors. **Market Threats:** - Technique-heavy newcomers like Caja de herramientas de TCC offer 200+ tools, rendering static e-book content obsolete. ## Recent Changes (v2 → v3) {#recent-changes} The app's competitive positioning has shifted to reflect heightened pressure from interactive, technique-heavy tools, resulting in a more critical assessment of its static content model. **Overall trend**: Mixed **Compared at**: 2026-05-12 ### High-impact changes - **[Shifted] Competitive Landscape Overhaul** (positioning) — The entire competitive set was replaced with new, more direct functional alternatives like Caja de herramientas de TCC and Headache Tracker. - **[Shifted] Weakness Re-evaluation** (swot) — The $13.99 price point is now explicitly identified as being above the category median for self-help tools. - **[Added] New Competitive Threat** (swot) — Technique-heavy newcomers offering 200+ tools are now cited as a primary threat to the app's static e-book content. ### Medium-impact changes - **[Shifted] Outlook Trend Adjustment** (positioning) — Outlook trend moved from stable to mixed due to the rising threat of interactive, data-driven utilities. ## What's New - **Latest (v5, 4 months ago):** Minor stability and performance improvements. ## App Momentum (Maintenance) {#momentum} - No notable signals last 3 months. > **Cadence:** 1 total versions · 0 majors in last 6 months · 126 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} How To Get Over OCD is an established medical app that is a paid app. > **Bottom Line:** The app effectively funnels users to high-value coaching, but the static content model is losing ground to interactive, technique-heavy competitors, so the PM should prioritize adding daily tracking tools to defend the user base. **Best for:** Individuals seeking self-help resources for OCD and those looking for direct access to specialized recovery coaching. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship interactive symptom tracking because competitors like Headache Tracker offer visual trend analysis → increase daily retention. — *Competitor analysis shows symptom tracking is a standard expectation in the medical space, which the current static e-book lacks.* _(trade-off: deprioritize Push the planned audio-content expansion to Q3 — tracking features have higher retention impact.)_ ### Feature Gaps vs Competitors - Interactive symptom tracking (available in Headache Tracker - Older Adult but absent here) - Real-time video/chat support (available in CaregiverConnect Mobile but absent here) - Interactive support bot (available in Step Away: Alcohol Help but absent here) ### Outlook: Mixed The medical self-help market is shifting toward interactive, data-driven utilities that provide daily engagement, leaving static e-book apps exposed to churn. Unless the app integrates tracking or interactive elements, it will likely see declining relevance as users migrate to more feature-rich alternatives. - 🔴 The entry of technique-heavy competitors like Caja de herramientas de TCC threatens to commoditize the app's static educational content, forcing a pivot toward interactive tools. - ⚪ The current focus on coaching conversion remains a stable revenue stream, though it limits the app's ability to scale as a standalone digital product. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Paid | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **How To Get Over OCD** (this app) | N/A/5 | N/A | OCD Inc. | | [Headache Tracker - Older Adult](https://marlvel.ai/intel-report/utilities/headache-tracker-older-adult) | 5.0/5 | N/A | Biographics Consultoria e Design LTDA | | [Faith Based CBT Tools](https://marlvel.ai/intel-report/health-fitness/faith-based-cbt-tools) | N/A/5 | N/A | Jack Scott Brothers | | [Caja de herramientas de TCC](https://marlvel.ai/intel-report/education/caja-de-herramientas-de-tcc) | N/A/5 | N/A | Jack Scott Brothers | | [DisasterCare](https://marlvel.ai/intel-report/medical/disastercare) | 5.0/5 | N/A | American Well | | [Step Away: Alcohol Help](https://marlvel.ai/intel-report/health-fitness/step-away-alcohol-help) | 4.6/5 | Mixed | Here and Now Systems LLC | ## Company Profile - **Developer:** OCD Inc. - **Website:** [https://youhaveocd.com](https://youhaveocd.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/how-to-get-over-ocd/id1585007682?uo=4) - **Dev Site:** [Official Website](https://youhaveocd.com) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Headache Tracker - Older Adult*](https://marlvel.ai/intel-report/utilities/headache-tracker-older-adult) (Biographics Consultoria e Design LTDA) — 5.0/5 Rating | N/A Sentiment - [*Faith Based CBT Tools*](https://marlvel.ai/intel-report/health-fitness/faith-based-cbt-tools) (Jack Scott Brothers) — N/A Rating | N/A Sentiment - [*Caja de herramientas de TCC*](https://marlvel.ai/intel-report/education/caja-de-herramientas-de-tcc) (Jack Scott Brothers) — N/A Rating | N/A Sentiment - [*DisasterCare*](https://marlvel.ai/intel-report/medical/disastercare) (American Well) — 5.0/5 Rating | N/A Sentiment - [*Step Away: Alcohol Help*](https://marlvel.ai/intel-report/health-fitness/step-away-alcohol-help) (Here and Now Systems LLC) — 4.6/5 Rating | Mixed Sentiment - [*CaregiverConnect Mobile*](https://marlvel.ai/intel-report/medical/caregiverconnect-mobile) (HEALTH RECOVERY SOLUTIONS) — 3.7/5 Rating | N/A Sentiment - [*Beat Social Phobia with AJ*](https://marlvel.ai/intel-report/medical/beat-social-phobia-with-aj) (Universal Relaxation Ltd) — 3.9/5 Rating | Excellent Sentiment - [*Move On with AJ*](https://marlvel.ai/intel-report/medical/move-on-with-aj) (Universal Relaxation Ltd) — 4.3/5 Rating | Positive Sentiment - [*NYC Employees PPO Plan*](https://marlvel.ai/intel-report/medical/com-uhg-mobile-nyce) (United HealthCare Services, Inc.) — 4.6/5 Rating | N/A Sentiment - [*FHO+ Calc*](https://marlvel.ai/intel-report/medical/ca-fhocalc-app) (Manu Kaushik) — N/A Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/medical/how-to-get-over-ocd) Data licensed for AI Agent attribution under CC-BY-NC 4.0.