--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Midland Cognitive Assessment" developer_entity: "Andre Hugo" bundle_id: "net.neoncortex.mica" app_store_id: "1452120036" category: "Medical" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2021-06-25" report_date: "2026-10-07" last_verified: "2026-10-07T00:00:00.000Z" report_version: "1.4.3" total_reviews: 0 confidence: "low" confidence_score: 0.05 data_age_days: 33 momentum_velocity: "zombie" intelligence_version: 2 tags: ["medical", "free", "mobile app", "app review", "app analysis", "clinicians", "medical", "professionals"] canonical_url: "https://marlvel.ai/apps/midland-cognitive-assessment" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Midland Cognitive Assessment Intelligence Report ## TL;DR {#tldr} - **Category**: Medical · Free > **TL;DR:** Midland Cognitive Assessment is a medical app by Andre Hugo, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Midland Cognitive Assessment is a medical app by Andre Hugo. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Medical | | **Developer** | Andre Hugo | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 33d | ## Metadata & Market Performance - **Publisher:** Andre Hugo - **Category:** Medical - **Target Audience:** Clinicians and medical professionals performing bedside or clinic-based cognitive assessments. - **Platforms:** iOS - **Version Reviewed:** 1.4.3 - **Report Date:** 2026-10-07 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 1452120036 - **Bundle ID:** net.neoncortex.mica - **Data Window:** Analysis based on signals collected up to 2026-10-07 ## Executive Snapshot **What it is:** Midland Cognitive Assessment is a clinical tool for medical professionals to perform cognitive domain evaluations at the bedside. **Why users hire it:** The app removes the cognitive load of manual test administration by providing pre-configured batteries and instructional support for specific neuropsychiatric scenarios. ## App DNA (Features & Intent) - **[Standard] Cognitive Domain Assessment:** Tasks measuring impairment across six domains including attention, memory, and executive functions. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Differentiator] Clinical Scenario Batteries:** Pre-configured test sequences for neuropsychiatric conditions, providing guidance for clinicians in specific clinical situations. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Educational Support Materials:** Integrated booklets and videos that establish clinical authority and reduce user error during assessments. ## Market Position {#market-position} Midland Cognitive Assessment functions as a specialized medical utility with no active monetization. The lack of updates for over 1,900 days positions it as a legacy tool rather than a competitive market entrant. ## Monetization Strategy - **Model:** Free - **Tiers:** Free to download and use - **Analysis:** The app is distributed as a free clinical utility with no monetization or subscription gates. ## SWOT Analysis {#swot} **Core Strengths:** - Integrated educational videos standardize clinical judgment **Growth Levers:** - Expanding into dementia-specific assessment batteries ## What's New - **Latest (v1.4.3, 5 years ago):** Addressed bugs within the Alzheimer scenario. ## App Momentum (Zombie) {#momentum} - Maintenance mode for 63 months - No feature updates since 2021 > **Cadence:** 1 total versions · 0 majors in last 6 months · 1930 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Midland Cognitive Assessment is a medical app that is completely free. > **Bottom Line:** Midland Cognitive Assessment provides specialized clinical utility, but the 5-year development gap risks its long-term viability. A compatibility audit would confirm if the tool remains functional for its clinical user base. **Best for:** Clinicians and medical professionals performing bedside or clinic-based cognitive assessments. ### PM Action Plan (Next Best Moves) - [ ] [MAINTAIN] Audit OS compatibility because the app has not shipped an update in 1,930 days → prevent sudden app store removal ### Outlook: Stable The clinical assessment market is shifting toward digital-first, cloud-synced tools that integrate with electronic health records. Midland Cognitive Assessment remains a static, offline-first utility, which limits its utility in modern, connected clinical workflows. - 🔴 The 1,930-day update gap suggests the app is in maintenance mode, which limits its ability to adapt to modern clinical standards. - ⚪ The absence of monetization indicates the tool serves as a brand-building asset for the developer rather than a revenue-generating product. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Midland Cognitive Assessment** (this app) | N/A/5 | N/A | Andre Hugo | | [Lace Pro](https://marlvel.ai/apps/lace-pro) | 4.6/5 | Excited | Neurotone AI | | [VetCore: Pet Health Records](https://marlvel.ai/apps/vetcore-pet-health-records) | N/A/5 | N/A | Dmitriy Motorin | | [필잇 - 약 알림 및 복용 기록](https://marlvel.ai/apps/app--35) | N/A/5 | N/A | Hansub Yoo | | [레어노트 - 암·희귀질환 정보](https://marlvel.ai/apps/app--629) | 5.0/5 | N/A | LifeX, Inc. | | [창고형약국 약값체크](https://marlvel.ai/apps/com-hiddenwave-yakcheck) | N/A/5 | N/A | Lowkeybase | ## Company Profile - **Developer:** Andre Hugo ## Data Sources & Links - **App Store ID:** 1452120036 - **Sources:** App store metadata. ## Related Intel Reports - [*Lace Pro*](https://marlvel.ai/apps/lace-pro) (Neurotone AI) · 4.6/5 Rating | Positive Sentiment - [*VetCore: Pet Health Records*](https://marlvel.ai/apps/vetcore-pet-health-records) (Dmitriy Motorin) · N/A Rating - [*필잇 - 약 알림 및 복용 기록*](https://marlvel.ai/apps/app--35) (Hansub Yoo) · N/A Rating - [*레어노트 - 암·희귀질환 정보*](https://marlvel.ai/apps/app--629) (LifeX, Inc.) · 5.0/5 Rating - [*창고형약국 약값체크*](https://marlvel.ai/apps/com-hiddenwave-yakcheck) (Lowkeybase) · N/A Rating - [*용인세브란스병원*](https://marlvel.ai/apps/com-severance-newys) (Yonsei University Health System) · 1.9/5 Rating - [*1001Doktor*](https://marlvel.ai/apps/com-binbirdoktor-binbirdoktor) (1001Doktor Ltd. Şti.) · 4.8/5 Rating - [*101 Last Minute Study Tips*](https://marlvel.ai/apps/101-last-minute-study-tips) (Limmer Creative) · 3.4/5 Rating - [*10th HiD*](https://marlvel.ai/apps/10th-hid) (Catch Dynamics, Inc.) · N/A Rating - [*12 Lead ECG Challenge*](https://marlvel.ai/apps/com-limmercreative-srtengine-12lead) (Limmer Creative) · 3.3/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 33 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/midland-cognitive-assessment) Data licensed for AI Agent attribution under CC-BY-NC 4.0.