--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "NBIR Device Tracking" developer_entity: "American Society of Plastic Surgeons" bundle_id: "org.plasticsurgery.nbirdt" app_store_id: "1526375929" google_play_id: "org.plasticsurgery.asps_ocr" category: "Medical" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-01-15" report_date: "2026-09-21" last_verified: "2026-09-21T00:00:00.000Z" report_version: "1.0.12" total_reviews: 11 overall_rating: 3.3 sentiment: "Upset" sentiment_score: 10 confidence: "low" confidence_score: 0.3 top_complaint_theme: "Inaccurate scanning of medical implant barcodes prevents clinicians from completing required patient tracking documentation" review_sample_size: 2 total_review_count: 2 analyzed_review_count: 2 data_age_days: 49 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["medical", "free", "upset sentiment", "mobile app", "app review", "app analysis", "plastic", "surgeons", "clinical"] canonical_url: "https://marlvel.ai/apps/nbir-device-tracking" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # NBIR Device Tracking Intelligence Report ## TL;DR {#tldr} - **Category**: Medical · Free - **Signal**: Rating 3.27 · Sentiment Upset - **Recent focus**: Inaccurate scanning of medical implant barcodes prevents clinicians from completing required patient tracking documentation (top complaint) > **TL;DR:** NBIR Device Tracking is a medical app by American Society of Plastic Surgeons, rated 3.27/5 by 11 users, with Upset user sentiment (10/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** NBIR Device Tracking faces Upset user sentiment (3.27/5 from 11 reviews), with users reporting inaccurate scanning of medical implant barcodes prevents clinicians from completing required patient tracking documentation as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.27/5 (11 reviews) | | **User Mood** | Upset | | **Category** | Medical | | **Developer** | American Society of Plastic Surgeons | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 49d | ## Metadata & Market Performance - **Publisher:** American Society of Plastic Surgeons - **Category:** Medical - **Target Audience:** Plastic surgeons and clinical staff responsible for breast implant device tracking and regulatory compliance. - **Platforms:** iOS & Android - **Version Reviewed:** 1.0.12 - **Report Date:** 2026-09-21 - **Signal Count:** 2 reviews analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 1526375929 - **Bundle ID:** org.plasticsurgery.nbirdt - **Google Play ID:** org.plasticsurgery.asps_ocr - **Data Window:** Analysis based on signals collected up to 2026-09-21 ## Executive Snapshot **What it is:** NBIR Device Tracking is a medical utility for plastic surgeons to capture and submit breast implant data to the National Breast Implant Registry on iOS and Android. **Why users hire it:** The application removes the administrative burden of manual data entry for federally-mandated post-market surveillance requirements. ## App DNA (Features & Intent) - **[Differentiator] OCR Data Capture:** Scans patient demographic forms and breast implant device barcodes using optical character recognition. - **[Standard] HIPAA-Compliant Reporting:** Packages captured data into secure case report forms for submission to the National Breast Implant Registry. * *User Intent:* Users prioritize data protection and trust in the platform. - **[Differentiator] Multi-Manufacturer Support:** Consolidates device tracking requirements for Allergan, Mentor, and Sientra into a single workflow. * *User Intent:* Users want visibility into their own performance and progress. ## Market Position {#market-position} NBIR Device Tracking occupies a niche regulatory compliance space with a 3.27-star rating across 11 total ratings. The lack of updates for over 240 days signals a maintenance-only posture that limits its ability to address active clinical workflow complaints. ## Monetization Strategy - **Model:** Free - **Tiers:** Free to use for all features - **Analysis:** The application is provided as a free utility to facilitate mandatory federal data reporting for the Plastic Surgery Foundation. ## 🔴 User Sentiment (Low Confidence: 2 of 2 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.27/5 - **Platform Split:** iOS 3.3/5 (11 ratings) - **Overall Sentiment:** Upset ### Top Complaints (Impact Areas) - **Inaccurate scanning of medical implant barcodes prevents clinicians from completing required patient tracking documentation** ## SWOT Analysis {#swot} **Core Strengths:** - OCR scanning automates data entry for federally-mandated registry submissions - Multi-manufacturer support consolidates Allergan, Mentor, and Sientra tracking workflows **Growth Levers:** - Scanner reliability improvements would reduce administrative friction for clinical users - Enhanced support documentation could resolve patient data synchronization errors ## What's New - **Latest (v1.0.14, 8 months ago):** Maintenance release focused on stability improvements and minor bug fixes. ## App Momentum (Maintenance) {#momentum} - Ships only minor stability bug fixes. - No new feature builds in eight months. > **Cadence:** 2 total versions · 0 majors in last 6 months · 249 days since last update · 6 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} NBIR Device Tracking is a medical app that is completely free. It holds a 3.27/5 rating from 11 reviews. > **Bottom Line:** Improving scanner reliability and technical support responsiveness would resolve the primary friction points preventing clinicians from meeting mandatory registry requirements, thereby securing the data integrity of the National Breast Implant Registry. **Best for:** Plastic surgeons and clinical staff responsible for breast implant device tracking and regulatory compliance. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Rebuild OCR scanning logic because barcode identification failure is the top clinical complaint → increase successful patient registration rate. ### Outlook: Declining The regulatory compliance market for medical registries requires high-reliability tools to minimize clinical friction. NBIR Device Tracking's current maintenance-only posture leaves critical scanning errors unaddressed, which threatens the registry's data collection goals and risks physician abandonment of the workflow. - 🔴 Stalled development cadence (no features in eight months) prevents resolution of critical scanning errors, which compounds the administrative burden on clinical staff. - 🔴 Persistent barcode scanning inaccuracies prevent clinicians from completing mandatory patient tracking, which risks the overall data integrity of the National Breast Implant Registry. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.27/5 | | Total Reviews | 11 | | Sentiment | Upset (10/100) | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **NBIR Device Tracking** (this app) | 3.27/5 | Upset | American Society of Plastic Surgeons | | [필잇 - 약 알림 및 복용 기록](https://marlvel.ai/apps/app--35) | N/A/5 | N/A | Hansub Yoo | | [레어노트 - 암·희귀질환 정보](https://marlvel.ai/apps/app--629) | 5.0/5 | N/A | LifeX, Inc. | | [창고형약국 약값체크](https://marlvel.ai/apps/com-hiddenwave-yakcheck) | N/A/5 | N/A | Lowkeybase | | [용인세브란스병원](https://marlvel.ai/apps/com-severance-newys) | 1.9/5 | N/A | Yonsei University Health System | | [1001Doktor](https://marlvel.ai/apps/com-binbirdoktor-binbirdoktor) | 4.8/5 | N/A | 1001Doktor Ltd. Şti. | ## Company Profile - **Developer:** American Society of Plastic Surgeons ## Data Sources & Links - **App Store ID:** 1526375929 - **Google Play ID:** org.plasticsurgery.asps_ocr - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*필잇 - 약 알림 및 복용 기록*](https://marlvel.ai/apps/app--35) (Hansub Yoo) · N/A Rating - [*레어노트 - 암·희귀질환 정보*](https://marlvel.ai/apps/app--629) (LifeX, Inc.) · 5.0/5 Rating - [*창고형약국 약값체크*](https://marlvel.ai/apps/com-hiddenwave-yakcheck) (Lowkeybase) · N/A Rating - [*용인세브란스병원*](https://marlvel.ai/apps/com-severance-newys) (Yonsei University Health System) · 1.9/5 Rating - [*1001Doktor*](https://marlvel.ai/apps/com-binbirdoktor-binbirdoktor) (1001Doktor Ltd. Şti.) · 4.8/5 Rating - [*101 Last Minute Study Tips*](https://marlvel.ai/apps/101-last-minute-study-tips) (Limmer Creative) · 3.4/5 Rating - [*10th HiD*](https://marlvel.ai/apps/10th-hid) (Catch Dynamics, Inc.) · N/A Rating - [*12 Lead ECG Challenge*](https://marlvel.ai/apps/com-limmercreative-srtengine-12lead) (Limmer Creative) · 3.3/5 Rating - [*1-800 Contacts*](https://marlvel.ai/apps/com-1800contacts-1800contacts) (1-800 CONTACTS, Inc.) · 4.6/5 Rating - [*1B Pharmacy - Online Pharmacy*](https://marlvel.ai/apps/1b-pharmacy-online-pharmacy) (TRESOR HEALTHCARE PRIVATE LIMITED) · N/A Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 2 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 49 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/nbir-device-tracking) Data licensed for AI Agent attribution under CC-BY-NC 4.0.