--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Nurx: Birth Control Delivered" developer_entity: "Thirty Madison" bundle_id: "co.nurx.app" app_store_id: "1213141301" category: "Medical" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-09-09" report_date: "2026-09-11" last_verified: "2026-09-11T00:00:00.000Z" report_version: "4.6.0" total_reviews: 26024 overall_rating: 4.6 sentiment: "Upset" sentiment_score: 15 confidence: "high" confidence_score: 0.7 top_praise_theme: "Accessible and affordable reproductive health services provide a convenient alternative to in-person clinic visits" top_complaint_theme: "Unreliable prescription fulfillment and shipping delays force patients to seek care from local providers" review_sample_size: 49 total_review_count: 49 analyzed_review_count: 49 data_age_days: 19 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["medical", "subscription", "upset sentiment", "mobile app", "app review", "app analysis", "women", "seeking", "convenient,"] canonical_url: "https://marlvel.ai/apps/nurx-birth-control-delivered" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Nurx: Birth Control Delivered Intelligence Report ## TL;DR {#tldr} - **Category**: Medical · Subscription - **Signal**: Rating 4.63 · Sentiment Upset - **Recent focus**: Unreliable prescription fulfillment and shipping delays force patients to seek care from local providers (top complaint) · Accessible and affordable reproductive health services provide a convenient alternative to in-person clinic visits (top praise) > **TL;DR:** Nurx: Birth Control Delivered is a medical app by Thirty Madison, rated 4.63/5 by 26K users, with Upset user sentiment (15/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Nurx: Birth Control Delivered faces Upset user sentiment (4.63/5 from 26K reviews), with users reporting unreliable prescription fulfillment and shipping delays force patients to seek care from local providers as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.63/5 (26K reviews) | | **User Mood** | Upset | | **Category** | Medical | | **Developer** | Thirty Madison | | **Pricing** | Subscription | | **Platforms** | iOS | | **Confidence** | High (0.7/1.0) | | **Data Age** | 19d | ## Metadata & Market Performance - **Publisher:** Thirty Madison - **Category:** Medical - **Target Audience:** Women seeking convenient, discreet, and affordable access to prescription medications for reproductive, dermatological, and mental health needs. - **Platforms:** iOS - **Version Reviewed:** 4.6.0 - **Report Date:** 2026-09-11 - **Signal Count:** 49 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 1213141301 - **Bundle ID:** co.nurx.app - **Data Window:** Analysis based on signals collected up to 2026-09-11 ## Executive Snapshot **What it is:** Nurx is a telehealth platform for reproductive, dermatological, and mental health prescriptions, delivering medications directly to patients on iOS. **Why users hire it:** Patients use Nurx to bypass the time-cost of in-person clinic visits for recurring medication needs, seeking a discreet and asynchronous alternative for chronic care. ## App DNA (Features & Intent) - **[Standard] Telehealth Consultation:** Asynchronous medical consultation via health history questionnaire reviewed by licensed providers. * *User Intent:* Users expect seamless access across multiple devices. - **[Differentiator] Unlimited Provider Messaging:** Ongoing text-based communication with the care team regarding treatment plans. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Automatic Refills and Delivery:** Recurring shipment of prescription medications with discreet packaging. ## Market Position {#market-position} Nurx holds a 4.6-star rating across 26,000+ total platform reviews, but the current maintenance-mode release cadence (no major updates in 6 months) limits the ability to address persistent user complaints. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Prescriptions from $0 with insurance, $15/month without insurance - **Analysis:** Subscription model anchored by recurring medication delivery, with pricing tiered by insurance coverage status. ## 🔴 User Sentiment (High Confidence: 49 of 49 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.63/5 - **Platform Split:** iOS 4.6/5 (26K ratings) - **Overall Sentiment:** Upset - **Note:** The 4.63/5 store rating reflects cumulative history, while the Upset sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Accessible and affordable reproductive health services provide a convenient alternative to in-person clinic visits** - **Responsive and helpful medical staff provide genuine assistance for various health concerns when they engage** ### Top Complaints (Impact Areas) - **Unreliable prescription fulfillment and shipping delays force patients to seek care from local providers** ## SWOT Analysis {#swot} **Core Strengths:** - Asynchronous consultation model removes the time-cost of clinic visits for reproductive health **Growth Levers:** - Improved transparency in the billing interface could reduce support volume and refund requests ## What's New - **Latest (v4.6.0, 2 days ago):** General maintenance and background performance improvements. ## App Momentum (Maintenance) {#momentum} - Ships only minor maintenance updates. - Last major release over six months ago. > **Cadence:** 2 total versions · 0 majors in last 6 months · 2 days since last update · 158 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Nurx: Birth Control Delivered is a medical app. With a 4.63/5 rating from 26K reviews, it draws more critical themes in recent reviews than its store average suggests. > **Bottom Line:** Nurx must prioritize operational reliability over service expansion, as the current failure to fulfill prescriptions reliably is destroying the subscription-based retention loop. **Best for:** Women seeking convenient, discreet, and affordable access to prescription medications for reproductive, dermatological, and mental health needs. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Audit billing transparency because opaque fees drive the top complaint theme → reduce refund surge ### Outlook: Declining The telehealth market for reproductive health is shifting toward higher operational reliability as a primary retention lever. Nurx remains exposed due to its current maintenance-mode cadence, which fails to address the core fulfillment issues driving patient churn. - 🔴 Persistent shipping delays and billing disputes drive high churn, which compounds the negative sentiment already visible in the latest review sample. - 🔴 Maintenance-only release cadence prevents resolution of technical instability, further eroding the daily active habit for long-term patients. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.63/5 | | Total Reviews | 26K | | Sentiment | Upset (15/100) | | Confidence | High | | Pricing Model | Subscription | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Nurx: Birth Control Delivered** (this app) | 4.63/5 | Upset | Thirty Madison | | [필잇 - 약 알림 및 복용 기록](https://marlvel.ai/apps/app--35) | N/A/5 | N/A | Hansub Yoo | | [레어노트 - 암·희귀질환 정보](https://marlvel.ai/apps/app--629) | 5.0/5 | N/A | LifeX, Inc. | | [창고형약국 약값체크](https://marlvel.ai/apps/com-hiddenwave-yakcheck) | N/A/5 | N/A | Lowkeybase | | [용인세브란스병원](https://marlvel.ai/apps/com-severance-newys) | 1.9/5 | N/A | Yonsei University Health System | | [1001Doktor](https://marlvel.ai/apps/com-binbirdoktor-binbirdoktor) | 4.8/5 | N/A | 1001Doktor Ltd. Şti. | ## Company Profile - **Developer:** Thirty Madison - **Website:** [https://nurx.com](https://nurx.com) - **Social:** [Instagram](https://instagram.com/nurxapp) · [Facebook](https://www.facebook.com/nurxapp) · [TikTok](https://www.tiktok.com/@nurxapp) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/nurx-birth-control-delivered/id1213141301?uo=4) - **Dev Site:** [Official Website](https://nurx.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*필잇 - 약 알림 및 복용 기록*](https://marlvel.ai/apps/app--35) (Hansub Yoo) · N/A Rating - [*레어노트 - 암·희귀질환 정보*](https://marlvel.ai/apps/app--629) (LifeX, Inc.) · 5.0/5 Rating - [*창고형약국 약값체크*](https://marlvel.ai/apps/com-hiddenwave-yakcheck) (Lowkeybase) · N/A Rating - [*용인세브란스병원*](https://marlvel.ai/apps/com-severance-newys) (Yonsei University Health System) · 1.9/5 Rating - [*1001Doktor*](https://marlvel.ai/apps/com-binbirdoktor-binbirdoktor) (1001Doktor Ltd. 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Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 49 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 19 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/nurx-birth-control-delivered) Data licensed for AI Agent attribution under CC-BY-NC 4.0.