## ⚠ Content Warning

This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here.

---
last_verified: "2026-05-14T20:33:30.791Z"
---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "PBS Data Collection"
developer_entity: "Positive Behavior Supports Corp."
bundle_id: "com.teampbs.dc"
app_store_id: "1560796963"
google_play_id: "com.teampbs.data_collection"
category: "Medical"
primary_platform: "ios"
primary_monetization: "Free"
offline_capable: false
market_region: "US"
platforms: "iOS & Android"
app_last_updated: "2026-04-14"
report_date: "2026-05-14"
last_verified: "2026-05-14"
report_version: "3.9.5"
total_reviews: 37
overall_rating: 2.38
sentiment: "Frustrated"
sentiment_score: 25
confidence: "medium"
confidence_score: 0.35
top_complaint_theme: "Interface friction"
review_sample_size: 17
data_age_days: 0
momentum_velocity: "maintenance"
intelligence_version: 3
nemesis: "WorryTree: Anxiety Relief"
competitor_count: 9
tags: ["medical", "free", "frustrated sentiment", "mobile app", "app review", "app analysis", "behavior", "analysts,", "registered"]
canonical_url: "https://marlvel.ai/intel-report/medical/pbs-data-collection"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

# PBS Data Collection App Audit

## TL;DR {#tldr}

- **Category**: Medical · Free
- **Signal**: Rating 2.38 · Sentiment Frustrated
- **Recent focus**: Interface friction (top complaint)

> **TL;DR:** PBS Data Collection is a medical app by Positive Behavior Supports Corp., rated 2.38/5 by 37 users, with Frustrated user sentiment (25/100), available on iOS & Android.
>
> **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** PBS Data Collection faces Frustrated user sentiment (2.38/5 from 37 reviews), with interface friction as the primary user concern.
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Rating** | 2.38/5 (37 reviews) |
| **User Mood** | Frustrated |
| **Category** | Medical |
| **Developer** | Positive Behavior Supports Corp. |
| **Pricing** | Free |
| **Platforms** | iOS & Android |
| **Confidence** | Medium (0.35/1.0) |
| **Data Age** | 0d |

## Metadata & Market Performance
- **Publisher:** Positive Behavior Supports Corp.
- **Category:** Medical
- **Target Audience:** Behavior analysts, Registered Behavior Technicians, and assistants employed by Positive Behavior Supports Corp.
- **Platforms:** iOS & Android
- **Version Audited:** 3.9.5
- **Audit Date:** 2026-05-14
- **Signal Count:** 17 reviews analyzed
- **Confidence:** Medium (0.35/1.0)
- **App Store ID (iOS):** 1560796963
- **Bundle ID:** com.teampbs.dc
- **Google Play ID:** com.teampbs.data_collection
- **Performance Trend:** Declining
- **Data Window:** Analysis based on signals collected up to 2026-05-14

<!-- section:executive-snapshot -->
## Executive Snapshot
**What it is:** PBS Data Collection is a medical utility for behavior analysts to log client behavioral occurrences on iOS and Android.
**Why users hire it:** Clinicians hire this tool to maintain objective behavioral records without capturing sensitive PII, ensuring compliance during client observation.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Standard] Behavioral Data Logging:** Input interface for recording specific client behaviors like biting or hitting
- **[Differentiator] Trend Analysis:** Aggregation of logged behavior occurrences to track changes over time
  * *User Intent:* Users want visibility into their own performance and progress.
- **[Standard] Privacy-Focused Data Entry:** Data collection restricted to behavioral occurrences without capturing sensitive client or user PII
  * *User Intent:* Users prioritize data protection and trust in the platform.
<!-- /section:features -->

<!-- section:market-position -->
## Market Position {#market-position}

The app maintains a 2.26 average rating across 37 total ratings, reflecting significant usability friction for its professional user base.
<!-- /section:market-position -->

## Monetization Strategy
- **Model:** Free
- **Tiers:** Free to download and use
- **Analysis:** The app is a free internal tool provided by Positive Behavior Supports Corp for their staff, with no visible consumer monetization.

<!-- section:sentiment -->
## 🔴 User Sentiment (Medium Confidence: 37 reviews) {#user-sentiment}
- **Overall Rating:** 2.38/5
- **Platform Split:** iOS 1.4/5 (16 ratings) | Android 3.1/5 (21 ratings)
- **Overall Sentiment:** Frustrated

### Top Complaints (Impact Areas)
- **Interface friction**

<!-- /section:sentiment -->
<!-- section:swot -->
## SWOT Analysis {#swot}

**Core Strengths:**
- Specialized clinical data collection workflow for behavior analysts

**Critical Frictions:**
- 1.37★ iOS rating indicates severe usability friction
- No cloud-save functionality

**Growth Levers:**
- Integration with EHR systems to improve institutional utility

**Market Threats:**
- AI-driven transcription tools like Anescribe automating manual charting workflows

<!-- /section:swot -->
## Recent Changes (v2 → v3) {#recent-changes}

The app's competitive position is declining due to persistent usability friction and the emergence of AI-driven automation competitors, forcing a pivot toward core stability and data integrity.

**Overall trend**: Declining
**Compared at**: 2026-05-14

### High-impact changes
- **[Declined] Sentiment score reduction** (sentiment) — Sentiment score dropped from 35 to 25, indicating increased user dissatisfaction despite a nominal rating increase from 1.37 to 2.26.
- **[Shifted] Outlook trend downgrade** (positioning) — Outlook trend moved from stable to declining, driven by the threat of AI-driven charting tools.

### Medium-impact changes
- **[Added] New threat: AI automation** (swot) — Added AI-driven transcription tools (e.g., Anescribe) as a threat to manual charting workflows.
- **[Added] Weakness: No cloud-save** (swot) — Explicitly identified the lack of cloud-save functionality as a core weakness.

<!-- section:rivals -->
## Rivals Landscape {#rivals}

> Competitive positioning identified by AI analysis of app features, category, and market signals.

### PBS Data Collection vs WorryTree: Anxiety Relief — Head to Head
- **[WorryTree: Anxiety Relief](https://marlvel.ai/intel-report/health-fitness/worrytree-anxiety-relief)** by WorryTree Ltd: WorryTree competes for the same behavioral health user base by offering structured journaling and cognitive tools that overlap with the data-tracking needs of behavior analysts.
  - **Key differences:**
    - Offers structured CBT-based journaling templates that guide users through cognitive reframing exercises automatically.
    - Includes sensory grounding practices that provide immediate, actionable relief tools for users experiencing high anxiety.
    - Maintains a significantly higher user engagement level through consistent, feature-rich updates and community-focused design.
  - **Where PBS Data Collection wins:**
    - ✅ Directly serves professional behavior analysts with specialized data collection workflows for clinical observation.
    - ✅ Focuses on objective behavioral occurrences rather than subjective emotional journaling.
  - **Where WorryTree: Anxiety Relief wins:**
    - ❌ Superior UI/UX design that drives higher user retention and positive sentiment compared to target app.
    - ❌ Provides immediate value to the end-user through self-help tools rather than just data collection.
  - **Verdict:** The target app must pivot toward providing immediate value to the client, not just the analyst, to prevent users from migrating to more engaging self-help alternatives.

### Contenders (Strong Challengers)
- **[CBT Thought Diary App](https://marlvel.ai/intel-report/health-fitness/cbt-thought-diary-app)** by Aly Bairamov: This app competes by offering a highly polished, professional-grade interface for logging cognitive data, challenging the target app's utility-focused approach.
  - Includes automated cognitive distortion tagging which simplifies the analytical process for both users and clinicians.
  - Supports professional PDF exports, making it easier for users to share clinical data with their providers.
- **[Lira - ADHD & Autism for Women](https://marlvel.ai/intel-report/health-fitness/lira-adhd-autism-for-women)** by WildCircuit: Lira targets the neurodivergent population with specialized tracking features that compete for the same demographic as PBS Data Collection.
  - Provides cycle-aware insights that correlate biological patterns with behavioral changes for a more holistic view.
  - Features energy tracking modules that help users manage burnout, a key pain point for neurodivergent individuals.

### Peers (What They Do Better)
- **[Netsmart myHealthPointe](https://marlvel.ai/intel-report/medical/netsmart-myhealthpointe)** by Netsmart Technologies: This is a direct enterprise-grade competitor in the medical space, offering secure clinical data access and messaging.
  - Provides deep integration with clinical EHR systems, making it the preferred choice for institutional healthcare providers.
  - Includes secure messaging and appointment management, creating a comprehensive portal experience for the patient.
- **[Posture Reminder: Spine](https://marlvel.ai/intel-report/health-fitness/posture-reminder-spine)** by Mustafa Kulac: While focused on physical health, it competes for the same 'habit tracking' and 'reminder-based' user attention as the target app.
  - Prioritizes local-only data storage, appealing to privacy-conscious users who are wary of cloud-based medical apps.
  - Uses simple, interval-based notification logic that is easier to set up than complex behavioral data forms.
- **[PatientsLikeMe](https://marlvel.ai/intel-report/health-fitness/patientslikeme)** by PatientsLikeMe: This platform competes by leveraging community-driven data and clinical research participation to engage users in their own health journey.
  - Builds a massive network effect through peer-to-peer community forums that the target app currently lacks.
  - Facilitates direct participation in clinical research, providing users with a sense of purpose beyond tracking.
- **[KangarooHealth](https://marlvel.ai/intel-report/health-fitness/kangaroohealth)** by Kangaroo Health: KangarooHealth operates in the remote patient monitoring space, offering a more comprehensive clinical ecosystem than the target app.
  - Integrates virtual health coaching directly into the platform to provide actionable interventions based on collected data.
  - Utilizes early health risk detection algorithms to alert providers before behavioral or physical issues escalate.

### New Kids on the Block (What's Innovative)
- **[Faith Based CBT Tools](https://marlvel.ai/intel-report/health-fitness/faith-based-cbt-tools)** by Jack Scott Brothers: This app targets a specific niche market by combining behavioral health tools with faith-based content.
  - Integrates specific spiritual and biblical CBT skills, creating a unique value proposition for faith-oriented users.
- **[Anescribe](https://marlvel.ai/intel-report/medical/anescribe)** by Anescribe, LLC: Anescribe introduces advanced AI-driven features like voice transcription that could disrupt manual data collection workflows.
  - Uses voice transcription and OCR technology to automate charting, significantly reducing the time required for documentation.

<!-- /section:rivals -->
<!-- section:whats-new -->
## What's New

- **Latest (v3.9.5, 1 months ago):** General bug fixes and performance enhancements.
<!-- /section:whats-new -->

<!-- section:momentum -->
## App Momentum (Maintenance) {#momentum}

- Ships stability updates for clinical data.
- Maintains internal tool status.

> **Cadence:** 2 total versions · 0 majors in last 6 months · 30 days since last update · 21 days avg between updates

<!-- /section:momentum -->

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

PBS Data Collection is a challenged medical app that is completely free.
With a 2.38/5 rating from 37 reviews, it faces significant user friction.

<!-- speakable-start -->
> **Bottom Line:** The app provides essential clinical logging but suffers from severe usability friction, so the PM must prioritize interface stability and cloud-save functionality to prevent staff migration to external alternatives.
<!-- speakable-end -->

**Best for:** Behavior analysts, Registered Behavior Technicians, and assistants employed by Positive Behavior Supports Corp.

<!-- section:pm-actions -->
### PM Action Plan (Next Best Moves)

- [ ] [PIVOT] [HIGH IMPACT] Rebuild data entry interface because 1★ reviews flag usability friction → improve clinical adoption — *The 1.37★ iOS rating is driven by interface complaints from professional users.* _(trade-off: deprioritize Pause the trend analysis expansion — usability is the primary churn driver.)_
- [ ] [INVEST] [HIGH IMPACT] Ship cloud-save functionality because data loss is a critical clinical risk → increase user trust — *Professional users require data reliability for clinical compliance.* _(trade-off: deprioritize Delay the UI aesthetic refresh — data integrity is a higher priority.)_
<!-- /section:pm-actions -->

<!-- section:feature-gaps -->
### Feature Gaps vs Competitors

- Automated cognitive distortion tagging (available in CBT Thought Diary App)
- Voice transcription and OCR automation (available in Anescribe)
<!-- /section:feature-gaps -->

<!-- section:outlook -->
### Outlook: Declining

The medical data collection market is shifting toward automated, AI-assisted charting to save clinician time. PBS Data Collection remains exposed due to its manual-entry focus and poor user sentiment, so revenue and retention hinge on immediate usability improvements.

- 🔴 Low iOS ratings indicate that the current interface fails to meet professional workflow needs, increasing the likelihood of user churn.
- 🔴 Emerging AI-driven competitors like Anescribe threaten to make manual data entry obsolete, pressuring the app to modernize its input methods.
<!-- /section:outlook -->

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 2.38/5 |
| Total Reviews | 37 |
| Sentiment | Frustrated (25/100) |
| Confidence | Medium |
| Pricing Model | Free |
| Platforms | iOS & Android |
| Key Features | 3 analyzed |
| Trend | Declining |
| Outlook | Declining |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **PBS Data Collection** (this app) | 2.38/5 | Frustrated | Positive Behavior Supports Corp. |
| [Faith Based CBT Tools](https://marlvel.ai/intel-report/health-fitness/faith-based-cbt-tools) | N/A/5 | N/A | Jack Scott Brothers |
| [PatientsLikeMe](https://marlvel.ai/intel-report/health-fitness/patientslikeme) | 4.2/5 | Frustrated | PatientsLikeMe |
| [Netsmart myHealthPointe](https://marlvel.ai/intel-report/medical/netsmart-myhealthpointe) | 3.1/5 | Upset | Netsmart Technologies |
| [KangarooHealth](https://marlvel.ai/intel-report/health-fitness/kangaroohealth) | 4.9/5 | N/A | Kangaroo Health |
| [Anescribe](https://marlvel.ai/intel-report/medical/anescribe) | 5.0/5 | N/A | Anescribe, LLC |

## Company Profile
- **Developer:** Positive Behavior Supports Corp.

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/pbs-data-collection/id1560796963?uo=4)
- **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.teampbs.data_collection&hl=en&gl=us)
- **Sources:** App store metadata, User reviews.

## Related Intel Reports
- [*Faith Based CBT Tools*](https://marlvel.ai/intel-report/health-fitness/faith-based-cbt-tools) (Jack Scott Brothers) — N/A Rating | N/A Sentiment
- [*PatientsLikeMe*](https://marlvel.ai/intel-report/health-fitness/patientslikeme) (PatientsLikeMe) — 4.2/5 Rating | Negative Sentiment
- [*Netsmart myHealthPointe*](https://marlvel.ai/intel-report/medical/netsmart-myhealthpointe) (Netsmart Technologies) — 3.1/5 Rating | Terrible Sentiment
- [*KangarooHealth*](https://marlvel.ai/intel-report/health-fitness/kangaroohealth) (Kangaroo Health) — 4.9/5 Rating | N/A Sentiment
- [*Anescribe*](https://marlvel.ai/intel-report/medical/anescribe) (Anescribe, LLC) — 5.0/5 Rating | N/A Sentiment
- [*Posture Reminder: Spine*](https://marlvel.ai/intel-report/health-fitness/posture-reminder-spine) (Mustafa Kulac) — 2.6/5 Rating | N/A Sentiment
- [*CBT Thought Diary App*](https://marlvel.ai/intel-report/health-fitness/cbt-thought-diary-app) (Aly Bairamov) — 4.9/5 Rating | N/A Sentiment
- [*WorryTree: Anxiety Relief*](https://marlvel.ai/intel-report/health-fitness/worrytree-anxiety-relief) (WorryTree Ltd) — 4.6/5 Rating | Positive Sentiment
- [*Lira - ADHD & Autism for Women*](https://marlvel.ai/intel-report/health-fitness/lira-adhd-autism-for-women) (WildCircuit) — 4.6/5 Rating | N/A Sentiment
- [*FHO+ Calc*](https://marlvel.ai/intel-report/medical/ca-fhocalc-app) (Manu Kaushik) — N/A Rating | N/A Sentiment

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting.
4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0.35/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 17
- **Data Sources:** user reviews, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 0 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/medical/pbs-data-collection)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.