---
title: "97.1 The River — App Overview"
url: https://marlvel.ai/intel-report/music/97-1-the-river
category: Music
developer: Cox Media Group
platforms: ios
rating: 4.5 (144 ratings)
pricing: free
report_level: overview
generated: 2026-04-15
---

<!-- SECTION: Key Insight -->
> **Key Insight:** This app serves as a digital engagement tool for a classic rock radio station, combining live streaming with interactive listener features.

<!-- SECTION: Quick Facts -->
| Metric | Value |
|--------|-------|
| Category | Music |
| Rating | 4.5 ★ (144) |
| Pricing | free |
| Platforms | iOS |
| Latest Version (iOS) | 12.0.86 |
| Developer | Cox Media Group |

<!-- SECTION: Summary -->
## What is 97.1 The River?

97.1 The River is a music streaming application by Cox Media Group that provides live access to Atlanta’s classic hits station. The app enhances the listener experience by allowing users to influence programming and receive personalized alerts for their favorite tracks.

<!-- SECTION: Key Features -->
## Key Features

- **Live Streaming**: Provides real-time audio playback of 97.1 The River directly on smartphones.
- **Pick Your Block**: Allows users to submit song requests to be featured during the station's Rock Blocks.
- **Song Alerts**: Notifies users when their favorite songs are scheduled to play on the station.
- **Contest Integration**: Enables users to participate in station promotions to win prizes.

<!-- SECTION: Target Audience -->
## Who is it for?

Classic rock fans and listeners of the 97.1 The River radio station in the Atlanta area.

<!-- SECTION: Links -->
## Links

- [App Store](https://apps.apple.com/us/app/97-1-the-river/id665984686?uo=4)
- [Full Intelligence Report](https://marlvel.ai/intel-report/music/97-1-the-river)

---
*This is an overview report. Sentiment analysis, competitive landscape, and SWOT analysis are available in the [full intelligence report](https://marlvel.ai/intel-report/music/97-1-the-river).*
*Generated by [Marlvel.ai](https://marlvel.ai) — Independent app intelligence.*