--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Edjing Mix - DJ Music Mixer" developer_entity: "MWM" bundle_id: "com.edjing.edjingdjturntable" app_store_id: "493226494" category: "Music" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-16" report_date: "2026-05-04" report_version: "8.21.07" total_reviews: 1827668 overall_rating: 4.55 sentiment: "Mixed" sentiment_score: 35 confidence: "high" confidence_score: 0.9 top_praise_theme: "The core music mixing functionality provides an engaging experience for aspiring mobile DJs" top_complaint_theme: "Post-update stability regressions prevent users from progressing past the initial loading screen" top_request_theme: "Integration of popular third-party music streaming services to expand the available song library" review_sample_size: 148 total_review_count: 148 analyzed_review_count: 100 data_age_days: 0 momentum_velocity: "active" intelligence_version: 3 nemesis: "djay - DJ App & AI Mixer" competitor_count: 6 tags: ["music", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "aspiring", "professional", "looking"] canonical_url: "https://marlvel.ai/intel-report/music/com-edjing-edjingdjturntable" license: "CC-BY-NC 4.0" content_version: "v2" --- # Edjing Mix - DJ Music Mixer App Audit ## TL;DR {#tldr} - **Category**: Music · Freemium - **Signal**: Rating 4.55 · Sentiment Mixed - **Recent focus**: Post-update stability regressions prevent users from progressing past the initial loading screen (top complaint) · The core music mixing functionality provides an engaging experience for aspiring mobile DJs (top praise) · Integration of popular third-party music streaming services to expand the available song library (top request) > **TL;DR:** Edjing Mix - DJ Music Mixer is a music app by MWM, rated 4.55/5 by 1.8M users, with Mixed user sentiment (35/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Edjing Mix - DJ Music Mixer shows Mixed sentiment (4.55/5 from 1.8M reviews) — users praise the core music mixing functionality provides an engaging experience for aspiring mobile djs but report issues with post-update stability regressions prevent users from progressing past the initial loading screen. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.55/5 (1.8M reviews) | | **User Mood** | Mixed | | **Category** | Music | | **Developer** | MWM | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.9/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** MWM - **Category:** Music - **Target Audience:** Aspiring and professional DJs looking for a mobile-first, all-in-one studio environment. - **Platforms:** iOS & Android - **Version Audited:** 8.21.07 - **Audit Date:** 2026-05-04 - **Signal Count:** 148 reviews analyzed - **Confidence:** High (0.9/1.0) - **App Store ID (iOS):** 493226494 - **Bundle ID:** com.edjing.edjingdjturntable - **Google Play ID:** com.edjing.edjingdjturntable - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-04 - **Short Description:** Remix songs, make music & record mixes on the go with edjing Mix - Music DJ app ## Executive Snapshot **What it is:** Edjing Mix is a mobile DJ studio app for iOS and Android that allows users to mix, record, and remix music tracks. **Why users hire it:** Users hire this app to access professional-grade DJ tools on a mobile device, serving the need for low-cost, portable creative expression. ## App DNA (Features & Intent) - **[Differentiator] Multi-Source Track Integration:** Aggregates music libraries from TIDAL, SoundCloud, and local device storage. * *User Intent:* Users expect seamless access across multiple devices. - **[Differentiator] Smart EQ and Stem Separation:** Isolates vocals, percussion, and instruments in real-time. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Automatic BPM Detection:** Syncs tempo across tracks and instrumentals automatically. * *User Intent:* Users expect seamless access across multiple devices. ## Market Position {#market-position} Edjing Mix holds the #18 Free and #29 Grossing positions in the US Music category. The gap between free discovery and grossing rank suggests that the current subscription-gating strategy is limiting revenue conversion. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with ad-supported access, Premium tier via in-app purchases - **Analysis:** Freemium model uses feature-gating for professional-grade tools to drive conversion from casual listeners to pro-sumer DJs. ## 🟡 User Sentiment (High Confidence: 100 of 148 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.55/5 - **Platform Split:** iOS 4.6/5 (194.8K ratings) | Android 4.5/5 (1.6M ratings) - **Overall Sentiment:** Mixed ### Top Praises - **The core music mixing functionality provides an engaging experience for aspiring mobile DJs** ### Top Complaints (Impact Areas) - **Post-update stability regressions prevent users from progressing past the initial loading screen** - **Aggressive subscription paywalls and intrusive advertisements block core functionality for new users** ### Top Requests (What Users Want) - **Integration of popular third-party music streaming services to expand the available song library** ## SWOT Analysis {#swot} **Core Strengths:** - Multi-source library integration centralizes DJ workflow - Low-barrier BPM detection attracts novice users **Critical Frictions:** - Post-update launch failures block user funnel - Aggressive subscription paywall drives high churn **Growth Levers:** - Spotify integration would expand addressable user base - AI-assisted mixing features would improve competitive parity **Market Threats:** - djay AI-powered mixing siphons pro-sumer segment - Generative AI tools threaten traditional DJ workflows ## Recent Changes (v2 → v3) {#recent-changes} The app is experiencing a decline in user sentiment due to post-update stability issues and aggressive monetization, despite maintaining its core feature set. **Overall trend**: Declining **Compared at**: 2026-05-04 ### High-impact changes - **[Declined] Launch stability regressions** (sentiment) — New complaint theme emerged: users report being stuck on the introductory screen post-update, preventing access to the app. - **[Declined] Subscription paywall friction** (sentiment) — New complaint theme emerged: users cite aggressive subscription-gating before core testing as a primary reason for uninstallation. ### Medium-impact changes - **[Shifted] Competitive stance** (positioning) — Positioning shifted from a standalone mixing tool to a product struggling against AI-assisted competitors like djay. ### Low-impact changes - **[Shifted] Audience refinement** (audience) — Target audience definition shifted from 'Aspiring and professional DJs' to 'mobile-first, all-in-one studio environment'. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Edjing Mix - DJ Music Mixer vs djay - DJ App & AI Mixer — Head to Head - **[djay - DJ App & AI Mixer](https://marlvel.ai/intel-report/music/com-algoriddim-djay-iphone-free)** by Algoriddim GmbH: Direct thematic overlap in mobile DJ performance with a massive user base and high-frequency feature updates. - **Moat strength:** High — sustainable advantage over 12 months - **Key differences:** - Integrates advanced AI-powered stem separation and real-time beat matching for professional-grade live performance. - Maintains deep integration with major streaming services like Apple Music and TIDAL for expansive track libraries. - Offers a sophisticated hardware controller support ecosystem that bridges the gap between mobile and pro gear. - **Where Edjing Mix - DJ Music Mixer wins:** - ✅ Focuses on a more accessible, streamlined interface that lowers the barrier to entry for casual users. - ✅ Provides a more lightweight performance footprint that is better optimized for older mobile hardware. - **Where djay - DJ App & AI Mixer wins:** - ❌ Leads the market in AI-driven mixing features that automate complex transitions for non-professional users. - ❌ Offers a more robust ecosystem of hardware integrations that professional DJs rely on for live sets. - **Verdict:** The target app must pivot toward AI-assisted mixing features to remain relevant against djay's aggressive feature-set expansion. ### Contenders (Strong Challengers) - **[Cross DJ - Music Mixer App](https://marlvel.ai/intel-report/music/cross-dj-music-mixer-app)** by MIXVIBES [Moat: Medium]: A direct DJ-niche competitor with high release velocity and a focus on professional mixing tools. - Provides highly granular waveform displays that allow for more precise manual beat-matching than the target app. - Includes advanced audio effects and loop management tools tailored for experienced mobile DJ performers. ### Peers (What They Do Better) - **[BandLab – Music Maker & Beats](https://marlvel.ai/intel-report/music/bandlab-music-maker-beats)** by BandLab Singapore Pte Ltd: Adjacent music creation space focusing on social collaboration and multi-track recording rather than live DJ mixing. - Operates as a social-first platform with built-in cloud collaboration tools for musicians to work together remotely. - Features a comprehensive digital audio workstation (DAW) environment that supports multi-track recording and complex arrangement. - **[Moises: The Musician's App](https://marlvel.ai/intel-report/music/ai-moises)** by Moises Systems, Inc: Adjacent utility space focusing on AI-powered practice tools for musicians rather than live performance mixing. - Specializes in AI-driven track isolation, allowing users to remove vocals or specific instruments for practice purposes. - Provides real-time pitch and tempo adjustment tools that are specifically optimized for music education and rehearsal. ### New Kids on the Block (What's Innovative) - **[Suno - AI Songs & Music](https://marlvel.ai/intel-report/music/suno-ai-songs-music)** by Suno, Inc.: Rapidly emerging threat leveraging generative AI to create full songs from text prompts, disrupting traditional creation workflows. - **[Donna AI Song & Music Maker](https://marlvel.ai/intel-report/music/com-ai-sound-donna)** by MOBIVERSITE YAZILIM BILISIM REKLAM VE DANISMANLIK HIZMETLERI SANAYI TICARET LIMITED STI: High-velocity release cadence indicates an aggressive push into the AI-assisted music generation market. ## What's New - **Latest (v8.21.07, 2 weeks ago):** General bug fixes and performance improvements for a smoother creation experience. ## App Momentum (Active) {#momentum} - Shipped performance improvements in latest release. - Maintains stable chart presence in US. > **Cadence:** 5 total versions · 0 majors in last 6 months · 18 days since last update · 6 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Edjing Mix - DJ Music Mixer is an established music app that is free with in-app purchases. With a 4.55/5 rating from 1.8M reviews, it shows polarized user reception. > **Bottom Line:** Edjing Mix maintains a strong core mixing engine, but post-update stability issues and aggressive paywalls are eroding its user base, so the PM must prioritize launch-sequence stability to stop the churn before expanding the feature set. **Best for:** Aspiring and professional DJs looking for a mobile-first, all-in-one studio environment. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Rebuild launch sequence because post-update crashes block the initial user funnel → stabilize daily active users — *User sentiment data identifies launch-screen hangs as the #1 barrier to progression.* _(trade-off: deprioritize Pause the new FX pack development — stability is the immediate retention priority.)_ - [ ] [PIVOT] [HIGH IMPACT] A/B test trial gating because aggressive paywalls drive high uninstallation rates → improve conversion-to-retention ratio — *Sentiment analysis highlights subscription friction as the primary driver of negative reviews.* _(trade-off: deprioritize Deprioritize the Spotify integration sprint — fixing the funnel is higher ROI.)_ ### Feature Gaps vs Competitors - AI-powered stem separation (available in djay) - Advanced hardware controller support (available in djay) ### Outlook: Declining The mobile DJ market is consolidating around AI-assisted performance tools, leaving Edjing Mix exposed to rivals that offer better automation. Without a pivot toward stability and a more balanced monetization flow, the app will continue to lose its casual user base to more accessible competitors. - 🔴 Post-update stability regressions prevent new users from launching the app, which directly erodes the top-of-funnel conversion rate. - 🔴 Aggressive subscription-gating before core testing drives high churn, which compounds the negative sentiment visible in recent store reviews. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.55/5 | | Total Reviews | 1.8M | | Sentiment | Mixed (35/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Edjing Mix - DJ Music Mixer** (this app) | 4.55/5 | Mixed | MWM | | [Donna AI Song & Music Maker](https://marlvel.ai/intel-report/music/com-ai-sound-donna) | 4.7/5 | Excited | MOBIVERSITE YAZILIM BILISIM REKLAM VE DANISMANLIK HIZMETLERI SANAYI TICARET LIMITED STI | | [Moises: The Musician's App](https://marlvel.ai/intel-report/music/ai-moises) | 4.7/5 | N/A | Moises Systems, Inc | | [Suno - AI Songs & Music](https://marlvel.ai/intel-report/music/suno-ai-songs-music) | 4.9/5 | Excited | Suno, Inc. | | [BandLab – Music Maker & Beats](https://marlvel.ai/intel-report/music/bandlab-music-maker-beats) | 4.8/5 | Mixed | BandLab Singapore Pte Ltd | | [Cross DJ - Music Mixer App](https://marlvel.ai/intel-report/music/cross-dj-music-mixer-app) | 4.1/5 | N/A | MIXVIBES | ## Company Profile - **Developer:** MWM - **Website:** [https://mwm.ai](https://mwm.ai) - **Social:** [X/Twitter](https://twitter.com/MWMcompany) · [LinkedIn](https://linkedin.com/company/mwmcompany) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/edjing-mix-dj-music-mixer/id493226494?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.edjing.edjingdjturntable&hl=en&gl=us) - **Dev Site:** [Official Website](https://mwm.ai) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Donna AI Song & Music Maker*](https://marlvel.ai/intel-report/music/com-ai-sound-donna) (MOBIVERSITE YAZILIM BILISIM REKLAM VE DANISMANLIK HIZMETLERI SANAYI TICARET LIMITED STI) — 4.7/5 Rating | Positive Sentiment - [*Moises: The Musician's App*](https://marlvel.ai/intel-report/music/ai-moises) (Moises Systems, Inc) — 4.7/5 Rating | N/A Sentiment - [*Suno - AI Songs & Music*](https://marlvel.ai/intel-report/music/suno-ai-songs-music) (Suno, Inc.) — 4.9/5 Rating | Positive Sentiment - [*BandLab – Music Maker & Beats*](https://marlvel.ai/intel-report/music/bandlab-music-maker-beats) (BandLab Singapore Pte Ltd) — 4.8/5 Rating | Mixed Sentiment - [*Cross DJ - Music Mixer App*](https://marlvel.ai/intel-report/music/cross-dj-music-mixer-app) (MIXVIBES) — 4.1/5 Rating | N/A Sentiment - [*djay - DJ App & AI Mixer*](https://marlvel.ai/intel-report/music/com-algoriddim-djay-iphone-free) (Algoriddim GmbH) — 4.7/5 Rating | N/A Sentiment - [*Rhythm Fire-EDM Shooting Game*](https://marlvel.ai/intel-report/music/rhythm-fire-edm-shooting-game) (Adaric Music) — 5.0/5 Rating | N/A Sentiment - [*iCollect Music: Vinyl Discogs*](https://marlvel.ai/intel-report/music/icollect-music-vinyl-discogs) (iCollect Everything, LLC) — 4.3/5 Rating | N/A Sentiment - [*X Drummer: Songwriting Tool*](https://marlvel.ai/intel-report/music/x-drummer-songwriting-tool) (Positive Grid Inc) — 4.3/5 Rating | Negative Sentiment - [*Emo Chorus*](https://marlvel.ai/intel-report/music/emo-chorus) (Harry Gohs) — 3.4/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.9/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 148 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/music/com-edjing-edjingdjturntable) Data licensed for AI Agent attribution under CC-BY-NC 4.0.