--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Deep Sleep Hypnosis" developer_entity: "Arifin Azis Nur Hidayat" bundle_id: "com.arifinazis.deepsleephypnosis" app_store_id: "6757358727" category: "Music" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: true market_region: "US" platforms: "iOS" app_last_updated: "2026-08-12" report_date: "2026-09-21" last_verified: "2026-09-21T00:00:00.000Z" report_version: "2.2.0" total_reviews: 0 confidence: "low" confidence_score: 0.2 data_age_days: 51 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["music", "subscription", "mobile app", "app review", "app analysis", "individuals", "seeking", "guided"] canonical_url: "https://marlvel.ai/apps/deep-sleep-hypnosis" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Deep Sleep Hypnosis Intelligence Report ## TL;DR {#tldr} - **Category**: Music · Subscription > **TL;DR:** Deep Sleep Hypnosis is a music app by Arifin Azis Nur Hidayat, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Deep Sleep Hypnosis is a music app by Arifin Azis Nur Hidayat. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Music | | **Developer** | Arifin Azis Nur Hidayat | | **Pricing** | Subscription | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 51d | ## Metadata & Market Performance - **Publisher:** Arifin Azis Nur Hidayat - **Category:** Music - **Target Audience:** Individuals seeking guided relaxation, sleep induction, and customizable ambient soundscapes to manage stress or insomnia. - **Platforms:** iOS - **Version Reviewed:** 2.2.0 - **Report Date:** 2026-09-21 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 6757358727 - **Bundle ID:** com.arifinazis.deepsleephypnosis - **Data Window:** Analysis based on signals collected up to 2026-09-21 ## Executive Snapshot **What it is:** Deep Sleep Hypnosis is a relaxation and sleep-aid app for iOS that combines guided voice sessions with a customizable soundscape mixer. **Why users hire it:** The app removes the friction of building a nightly wind-down routine by providing a single interface for both guided hypnosis and ambient background noise. ## App DNA (Features & Intent) - **[Differentiator] Soundscape Mixer:** Layer multiple ambient sounds with individual volume controls to increase time spent in-app. - **[Standard] Guided Hypnosis Sessions:** Voice-led sessions for sleep and anxiety, serving as the core premium-tier gate. * *User Intent:* Users need clear guidance to understand and adopt the product quickly. - **[Standard] Offline Downloads:** Save sessions for playback without internet, justifying the subscription cost. * *User Intent:* Users want uninterrupted access without internet dependency. ## Market Position {#market-position} Deep Sleep Hypnosis occupies the relaxation niche within the Music category, relying on a subscription-gated content model. The lack of recent updates (40 days since the last release) suggests a stable but non-aggressive market posture. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Free tier with limited sessions and ads, Premium tier with monthly, yearly, and lifetime options - **Analysis:** Freemium model using content gating and ad-removal to drive conversion to recurring subscription or lifetime purchase. ## SWOT Analysis {#swot} **Core Strengths:** - Voice-led sessions create higher switching costs than noise-only apps - Soundscape mixer enables personalized audio environments that extend session duration - Breathing coach adds utility beyond sleep to reinforce daily habits **Growth Levers:** - Mood-based session matching could increase session frequency if surfaced effectively - Expanding soundscape library could defend against niche noise-app rivals - Localized content could unlock non-English speaking markets ## What's New - **Latest (v2.2.0, 1 months ago):** Introduced a soundscape mixer, breathing coach, sleep tracking, bedtime reminders, and mood-based session matching, alongside offline downloads for Premium users. ## App Momentum (Maintenance) {#momentum} - Shipped soundscape mixer and breathing coach. - Last major release 40 days ago. > **Cadence:** 1 total versions · 1 majors in last 6 months · 40 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Deep Sleep Hypnosis is a music app. > **Bottom Line:** Deep Sleep Hypnosis relies on its dual-mode audio mixer to retain users, but the 40-day update gap suggests a maintenance posture that leaves the app vulnerable to rivals with more active live-ops cycles. **Best for:** Individuals seeking guided relaxation, sleep induction, and customizable ambient soundscapes to manage stress or insomnia. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship a content-refresh schedule because the 40-day update gap risks churn → increase long-term retention ### Outlook: Stable The sleep-aid market is consolidating around apps that offer both content variety and high-frequency updates. Deep Sleep Hypnosis remains stable due to its unique audio mixer, but the current maintenance-mode cadence risks losing market share to more active rivals. - ⚪ The 40-day update gap indicates a maintenance-mode cadence, which limits the app's ability to respond to emerging competitor features. - 🟢 The recent addition of a soundscape mixer provides a unique value proposition that differentiates the app from standard white-noise competitors. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Subscription | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Deep Sleep Hypnosis** (this app) | N/A/5 | N/A | Arifin Azis Nur Hidayat | | [SyncTimer - Ensemble Stopwatch](https://marlvel.ai/apps/synctimer-ensemble-stopwatch) | 5.0/5 | Thrilled | Sebastian Suarez-Solis | | [ヨルシカ](https://marlvel.ai/apps/com-yorushika-sp) | 4.8/5 | N/A | Fanplus, Inc. | | [あいみょん](https://marlvel.ai/apps/net-aimyong-sp) | 4.5/5 | N/A | Fanplus, Inc. | | [イントリズム](https://marlvel.ai/apps/jp-rc-into-rhythm) | 3.5/5 | N/A | RedinC | | [クリープハイプ](https://marlvel.ai/apps/creephyp-sp-browsingapp) | N/A/5 | N/A | Fanplus, Inc. | ## Company Profile - **Developer:** Arifin Azis Nur Hidayat - **Website:** [https://arifinazisdev.blogspot.com/](https://arifinazisdev.blogspot.com/) ## Data Sources & Links - **App Store ID:** 6757358727 - **Dev Site:** [Official Website](https://arifinazisdev.blogspot.com/) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*SyncTimer - Ensemble Stopwatch*](https://marlvel.ai/apps/synctimer-ensemble-stopwatch) (Sebastian Suarez-Solis) · 5.0/5 Rating | Excellent Sentiment - [*ヨルシカ*](https://marlvel.ai/apps/com-yorushika-sp) (Fanplus, Inc.) · 4.8/5 Rating - [*あいみょん*](https://marlvel.ai/apps/net-aimyong-sp) (Fanplus, Inc.) · 4.5/5 Rating - [*イントリズム*](https://marlvel.ai/apps/jp-rc-into-rhythm) (RedinC) · 3.5/5 Rating - [*クリープハイプ*](https://marlvel.ai/apps/creephyp-sp-browsingapp) (Fanplus, Inc.) · N/A Rating - [*マカロニえんぴつ*](https://marlvel.ai/apps/com-macaroniempitsu-fc) (Fanplus, Inc.) · 3.1/5 Rating - [*100.1 Jack FM*](https://marlvel.ai/apps/100-1-jack-fm) (NRG Media) · 1.0/5 Rating - [*100.1 WJRZ*](https://marlvel.ai/apps/100-1-wjrz) (Beasley Broadcast Group) · 4.8/5 Rating | Excellent Sentiment - [*100.3 The Wolf*](https://marlvel.ai/apps/100-3-the-wolf) (SummitMedia, LLC) · 4.1/5 Rating - [*100.7 KIK-FM*](https://marlvel.ai/apps/100-7-kik-fm) (Hubbard Radio) · 4.3/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 51 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/deep-sleep-hypnosis) Data licensed for AI Agent attribution under CC-BY-NC 4.0.