--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "VBAN Receptor TV" developer_entity: "Vincent Burel" bundle_id: "com.vbaudio.vbanreceptortv" app_store_id: "1478135126" category: "Music" primary_platform: "ios" primary_monetization: "Paid" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2021-10-01" report_date: "2026-06-29" last_verified: "2026-06-29T16:01:19.040Z" report_version: "1.1" total_reviews: 0 confidence: "low" confidence_score: 0.3 data_age_days: 3 intelligence_version: 3 competitor_count: 4 tags: ["music", "paid", "mobile app", "app review", "app analysis", "professional", "audio", "users"] canonical_url: "https://marlvel.ai/apps/vban-receptor-tv" license: "CC-BY-NC 4.0" content_version: "v2" --- # VBAN Receptor TV App Audit ## TL;DR {#tldr} - **Category**: Music · Paid > **TL;DR:** VBAN Receptor TV is a music app by Vincent Burel, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** VBAN Receptor TV is a music app by Vincent Burel. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Music | | **Developer** | Vincent Burel | | **Pricing** | Paid | | **Platforms** | iOS | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 3d | ## Metadata & Market Performance - **Publisher:** Vincent Burel - **Category:** Music - **Target Audience:** Professional audio users and home studio enthusiasts who use Voicemeeter on Windows and require low-latency audio monitoring on Apple TV. - **Platforms:** iOS - **Version Audited:** 1.1 - **Audit Date:** 2026-06-29 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 1478135126 - **Bundle ID:** com.vbaudio.vbanreceptortv - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-06-29 ## Executive Snapshot **What it is:** VBAN Receptor TV is a professional audio streaming utility that routes VBAN protocol audio from Windows desktops to Apple TV devices. **Why users hire it:** Users hire this app to achieve low-latency, multi-room audio synchronization that standard consumer protocols like AirPlay fail to provide. ## App DNA (Features & Intent) - **[Differentiator] VBAN Protocol Streaming:** Transports native PCM audio over local LAN or WLAN networks to Apple TV * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Network Latency Control:** Adjustable delay from 0 to 500ms to synchronize audio across multiple devices * *User Intent:* Users expect seamless access across multiple devices. - **[Standard] Mix Down Mode:** Downmixes 5.1 or 7.1 surround sound streams for stereo output ## Market Position {#market-position} VBAN Receptor TV occupies a specialized niche in the Music category, functioning as a hardware-dependent utility rather than a mass-market player. Its position is defined by its exclusive compatibility with the Voicemeeter desktop ecosystem, which creates a high barrier to entry for non-technical users. ## Monetization Strategy - **Model:** Paid - **Tiers:** One-time purchase at $5.99 USD - **Price:** iOS: $5.99 - **Analysis:** The app follows a flat-fee paid model, positioning it as a utility tool for users already invested in the Voicemeeter desktop software environment. ## SWOT Analysis {#swot} **Core Strengths:** - VBAN protocol integration enables low-latency audio routing unavailable to standard AirPlay receivers. - Network synchronization delay functions as a B2B moat for multi-room professional monitoring. **Critical Frictions:** - Paid model at $5.99 lacks a free-tier entry, limiting the user acquisition funnel. - Dependency on local LAN/WLAN stability creates friction for non-technical users. **Growth Levers:** - Develop a companion iOS controller to manage desktop Voicemeeter settings directly from the Apple TV. **Market Threats:** - Proprietary hardware ecosystems like Sonos continue to simplify multi-room audio, reducing the incentive for DIY VBAN routing. ## Recent Changes (v2 → v3) {#recent-changes} The app has refined its competitive positioning by elevating core features to differentiators and identifying specific onboarding friction points for its professional user base. **Overall trend**: Stable **Compared at**: 2026-06-29 ### High-impact changes - **[Shifted] Market Positioning Pivot** (positioning) — The app moved from a general Apple TV audio receiver to a specialized professional monitoring node for Windows-based Voicemeeter users. - **[Improved] Feature Repositioning** (features) — VBAN Protocol Streaming and Network Latency Control were upgraded from 'standard' to 'differentiator' status. ### Medium-impact changes - **[Added] SWOT Analysis Expansion** (swot) — Added specific weaknesses regarding the $5.99 price point and opportunities for a companion iOS controller. ## App Momentum (Steady) {#momentum} - Ships stability and general optimization updates. - Maintains specialized professional audio utility. ## The "So What?" (Strategic Takeaway) {#so-what} VBAN Receptor TV is an established music app that is a paid app. > **Bottom Line:** VBAN Receptor TV provides essential low-latency routing for the Voicemeeter ecosystem, but its reliance on complex desktop configuration limits its growth, so the PM should prioritize simplifying the onboarding experience to capture more casual home-studio users. **Best for:** Professional audio users and home studio enthusiasts who use Voicemeeter on Windows and require low-latency audio monitoring on Apple TV. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship an in-app setup guide because the dependency on desktop-side Voicemeeter configuration is a top friction point → increase successful first-session completion. — *The app requires specific desktop-side configuration, which is a known barrier for non-technical users.* _(trade-off: deprioritize Push the 3-band EQ update to the next cycle — setup friction has a higher impact on initial retention.)_ ### Feature Gaps vs Competitors - Real-time AUv3 plugin hosting (available in AUM - Audio Mixer but absent here) - Cloud-based library streaming (available in Evermusic Pro but absent here) ### Outlook: Stable The market for local network audio routing is consolidating around proprietary hardware, which puts pressure on DIY software solutions like VBAN Receptor TV. The app's future depends on maintaining its performance edge in low-latency routing, as any degradation in stability will drive users toward more integrated, albeit more expensive, hardware alternatives. - ⚪ Recent updates focused on stability and optimization, indicating the app is in a maintenance phase rather than aggressive feature expansion. - 🟢 The niche focus on VBAN protocol routing ensures a loyal user base that proprietary hardware cannot easily replicate or replace. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Paid | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **VBAN Receptor TV** (this app) | N/A/5 | N/A | Vincent Burel | | [JBL Portable](https://marlvel.ai/apps/com-jbl-connect) | 4.7/5 | Mixed | Harman International Industries | | [Sonos](https://marlvel.ai/apps/com-sonos-sonoscontroller2) | 4.6/5 | Upset | Sonos, Inc. | | [Evermusic Pro: music player](https://marlvel.ai/apps/com-leshko-cloudplayerpro) | 4.7/5 | Excited | EVERAPPZ SL | | [AUM - Audio Mixer](https://marlvel.ai/apps/com-kymatica-aum) | 4.7/5 | N/A | Kymatica AB | | [Suno - AI Songs & Music](https://marlvel.ai/apps/suno-ai-songs-music) | 4.0/5 | N/A | Suno, Inc. | ## Company Profile - **Developer:** Vincent Burel - **Website:** [https://www.voicemeeter.com](https://www.voicemeeter.com) - **Social:** [Instagram](https://www.instagram.com/vbaudiosoftware) · [Facebook](https://www.facebook.com/vbaudiosoftware) · [X/Twitter](https://twitter.com/VB_Audio) · [YouTube](https://www.youtube.com/vbaudiosoftware) · [Discord](https://discord.gg/TF42rahAXS) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/vban-receptor-tv/id1478135126?uo=4) - **Dev Site:** [Official Website](https://www.voicemeeter.com) - **Sources:** Developer website content, About us / company information, App store metadata. ## Related Intel Reports - [*JBL Portable*](https://marlvel.ai/apps/com-jbl-connect) (Harman International Industries) — 4.7/5 Rating | Mixed Sentiment - [*Sonos*](https://marlvel.ai/apps/com-sonos-sonoscontroller2) (Sonos, Inc.) — 4.6/5 Rating | Terrible Sentiment - [*Evermusic Pro: music player*](https://marlvel.ai/apps/com-leshko-cloudplayerpro) (EVERAPPZ SL) — 4.7/5 Rating | Positive Sentiment - [*AUM - Audio Mixer*](https://marlvel.ai/apps/com-kymatica-aum) (Kymatica AB) — 4.7/5 Rating | N/A Sentiment - [*Suno - AI Songs & Music*](https://marlvel.ai/apps/suno-ai-songs-music) (Suno, Inc.) — 4.0/5 Rating | N/A Sentiment - [*BandLab – Music Maker & Beats*](https://marlvel.ai/apps/bandlab-music-maker-beats) (BandLab Singapore Pte Ltd) — 4.8/5 Rating | Positive Sentiment - [*Rhythm Fire-EDM Shooting Game*](https://marlvel.ai/apps/rhythm-fire-edm-shooting-game) (Adaric Music) — 5.0/5 Rating | N/A Sentiment - [*Country Rap Tunes Radio*](https://marlvel.ai/apps/com-countryrap-app) (Country Rap Tunes Radio) — 4.5/5 Rating | N/A Sentiment - [*AmpliTube for iPad*](https://marlvel.ai/apps/amplitube-for-ipad) (IK Multimedia US, LLC) — 2.3/5 Rating | Negative Sentiment - [*iCollect Music: Vinyl Discogs*](https://marlvel.ai/apps/icollect-music-vinyl-discogs) (iCollect Everything, LLC) — 4.3/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 3 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/vban-receptor-tv) Data licensed for AI Agent attribution under CC-BY-NC 4.0.