--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Video Scratch" developer_entity: "Async" bundle_id: "com.async.vscratch" app_store_id: "524708277" category: "Music" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2017-04-04" report_date: "2026-10-21" last_verified: "2026-10-21T00:00:00.000Z" report_version: "0.9.8" total_reviews: 11 overall_rating: 4 sentiment: "Mixed" sentiment_score: 45 confidence: "medium" confidence_score: 0.45 top_praise_theme: "The core creative concept allows users to manipulate videos and recordings into unique, entertaining content" top_complaint_theme: "Frequent application crashes during video import and export processes prevent users from completing their projects" review_sample_size: 20 total_review_count: 20 analyzed_review_count: 20 data_age_days: 17 momentum_velocity: "zombie" intelligence_version: 2 tags: ["music", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "mobile", "users", "interested"] canonical_url: "https://marlvel.ai/apps/video-scratch" license: "CC-BY-NC 4.0" content_version: "v2" --- # Video Scratch Intelligence Report ## TL;DR {#tldr} - **Category**: Music · Free - **Signal**: Rating 4 · Sentiment Mixed - **Recent focus**: Frequent application crashes during video import and export processes prevent users from completing their projects (top complaint) · The core creative concept allows users to manipulate videos and recordings into unique, entertaining content (top praise) > **TL;DR:** Video Scratch is a music app by Async, rated 4/5 by 11 users, with Mixed user sentiment (45/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Video Scratch shows Mixed sentiment (4/5 from 11 reviews) - users praise the core creative concept allows users to manipulate videos and recordings into unique, entertaining content but report issues with frequent application crashes during video import and export processes prevent users from completing their projects. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4/5 (11 reviews) | | **User Mood** | Mixed | | **Category** | Music | | **Developer** | Async | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Medium (0.45/1.0) | | **Data Age** | 17d | ## Metadata & Market Performance - **Publisher:** Async - **Category:** Music - **Target Audience:** Mobile users interested in video manipulation and VJ-style performance tools. - **Platforms:** iOS - **Version Reviewed:** 0.9.8 - **Report Date:** 2026-10-21 - **Signal Count:** 20 reviews analyzed - **Confidence:** Medium (0.45/1.0) - **App Store ID (iOS):** 524708277 - **Bundle ID:** com.async.vscratch - **Data Window:** Analysis based on signals collected up to 2026-10-21 ## Executive Snapshot **What it is:** Video Scratch is a mobile video manipulation app that simulates turntable scratching effects for VJ-style performances. **Why users hire it:** The app serves users who want to transform video playback speed and direction in real-time, a creative need that remains underserved due to the app's current technical instability. ## App DNA (Features & Intent) - **[Differentiator] Video Scratching:** Manipulates video playback speed and direction in real-time to simulate turntable scratching. - **[Standard] Performance Recording:** Captures and saves user-generated scratching sessions for playback. - **[Standard] Social Sharing:** Integrates with YouTube and Twitter for publishing recorded content. * *User Intent:* Users seek social connection and competitive engagement with peers. ## Market Position {#market-position} Video Scratch holds a niche position in the Music category, but its lack of updates for 3,487 days makes it a legacy tool rather than a competitive participant. The 4.0-star rating from only 11 total ratings reflects a small, stagnant user base that is currently unable to use the app on modern hardware. ## Monetization Strategy - **Model:** Free - **Tiers:** Free - **Analysis:** Video Scratch is distributed as a free utility with no visible subscription or in-app purchase gates. ## 🟡 User Sentiment (Medium Confidence: 20 of 20 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4/5 - **Platform Split:** iOS 4.0/5 (11 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **The core creative concept allows users to manipulate videos and recordings into unique, entertaining content** - **Long-term users appreciate the original design and the lack of comparable alternatives in the market** ### Top Complaints (Impact Areas) - **Frequent application crashes during video import and export processes prevent users from completing their projects** ## SWOT Analysis {#swot} **Core Strengths:** - Unique VJ-style performance utility provides a distinct creative differentiator. **Growth Levers:** - Technical refresh could reclaim the niche performance-video market. ## What's New - **Latest (v0.9.8, 9 years ago):** Added compatibility for iOS 10. ## App Momentum (Zombie) {#momentum} - No feature updates since 2017. - Stalled development for 114 months. > **Cadence:** 1 total versions · 0 majors in last 6 months · 3487 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Video Scratch is a music app that is completely free. With a 4/5 rating from 11 reviews, it shows mixed user reception. > **Bottom Line:** Video Scratch retains a unique creative concept, but the 114-month update gap has rendered it functionally broken. A technical refresh is required to restore basic stability, as the current failure to function on modern hardware prevents any meaningful user retention. **Best for:** Mobile users interested in video manipulation and VJ-style performance tools. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Audit crash logs on current iOS versions because import/export failures are the top complaint → restore basic usability ### Outlook: Declining The outlook for Video Scratch is declining due to its long-term maintenance status and failure to function on current operating systems. Without a technical refresh to address compatibility, the app will continue to lose its remaining user base to stable, modern creative tools. - 🔴 The 114-month update gap results in consistent import and export crashes, which prevents users from completing projects and drives negative sentiment. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4/5 | | Total Reviews | 11 | | Sentiment | Mixed (45/100) | | Confidence | Medium | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Video Scratch** (this app) | 4/5 | Mixed | Async | | [SyncTimer - Ensemble Stopwatch](https://marlvel.ai/apps/synctimer-ensemble-stopwatch) | 5.0/5 | Thrilled | Sebastian Suarez-Solis | | [ヨルシカ](https://marlvel.ai/apps/com-yorushika-sp) | 4.8/5 | N/A | Fanplus, Inc. | | [あいみょん](https://marlvel.ai/apps/net-aimyong-sp) | 4.5/5 | N/A | Fanplus, Inc. | | [イントリズム](https://marlvel.ai/apps/jp-rc-into-rhythm) | 3.5/5 | N/A | RedinC | | [クリープハイプ](https://marlvel.ai/apps/creephyp-sp-browsingapp) | N/A/5 | N/A | Fanplus, Inc. | ## Company Profile - **Developer:** Async ## Data Sources & Links - **App Store ID:** 524708277 - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*SyncTimer - Ensemble Stopwatch*](https://marlvel.ai/apps/synctimer-ensemble-stopwatch) (Sebastian Suarez-Solis) · 5.0/5 Rating | Excellent Sentiment - [*ヨルシカ*](https://marlvel.ai/apps/com-yorushika-sp) (Fanplus, Inc.) · 4.8/5 Rating - [*あいみょん*](https://marlvel.ai/apps/net-aimyong-sp) (Fanplus, Inc.) · 4.5/5 Rating - [*イントリズム*](https://marlvel.ai/apps/jp-rc-into-rhythm) (RedinC) · 3.5/5 Rating - [*クリープハイプ*](https://marlvel.ai/apps/creephyp-sp-browsingapp) (Fanplus, Inc.) · N/A Rating - [*マカロニえんぴつ*](https://marlvel.ai/apps/com-macaroniempitsu-fc) (Fanplus, Inc.) · 3.1/5 Rating - [*¼ learn sight read music tutor*](https://marlvel.ai/apps/learn-sight-read-music-tutor) (Alain Kong) · 4.5/5 Rating - [*100.1 Jack FM*](https://marlvel.ai/apps/100-1-jack-fm) (NRG Media) · 1.0/5 Rating - [*100.1 WJRZ*](https://marlvel.ai/apps/100-1-wjrz) (Beasley Broadcast Group) · 4.8/5 Rating | Excellent Sentiment - [*100.3 The Wolf*](https://marlvel.ai/apps/100-3-the-wolf) (SummitMedia, LLC) · 4.1/5 Rating ## Frequently Asked Questions {#faq} ### Is Video Scratch still being updated? No, Video Scratch has not received a major update since 2017, leaving it in a maintenance-only state that causes crashes on modern devices. ### Does Video Scratch work on the latest iOS? Users report that Video Scratch fails to function correctly on current hardware and software combinations, specifically crashing during video import and export. ### Are there free alternatives to Video Scratch? While Video Scratch is free, its current technical instability makes it difficult to use; users should look for modern, actively updated video editing apps in the App Store. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.45/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 20 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 17 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/video-scratch) Data licensed for AI Agent attribution under CC-BY-NC 4.0.