---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "Bush Fire - Australia"
developer_entity: "JOhn Lyons"
bundle_id: "com.BushFire"
app_store_id: "765286625"
category: "Navigation"
primary_platform: "ios"
primary_monetization: "Free"
offline_capable: false
market_region: "US"
platforms: "iOS"
app_last_updated: "2019-12-30"
report_date: "2026-09-12"
last_verified: "2026-09-12T00:00:00.000Z"
report_version: "4"
total_reviews: 0
confidence: "low"
confidence_score: 0
data_age_days: 24
momentum_velocity: "zombie"
intelligence_version: 2
tags: ["navigation", "free", "mobile app", "app review", "app analysis", "travelers", "residents", "australia"]
canonical_url: "https://marlvel.ai/apps/bush-fire-australia"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

# Bush Fire - Australia Intelligence Report

## TL;DR {#tldr}

- **Category**: Navigation · Free

> **TL;DR:** Bush Fire - Australia is a navigation app by JOhn Lyons, available on iOS.
>
> **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** Bush Fire - Australia is a navigation app by JOhn Lyons.
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Category** | Navigation |
| **Developer** | JOhn Lyons |
| **Pricing** | Free |
| **Platforms** | iOS |
| **Confidence** | Low (0/1.0) |
| **Data Age** | 24d |

## Metadata & Market Performance
- **Publisher:** JOhn Lyons
- **Category:** Navigation
- **Target Audience:** Travelers and residents in Australia requiring real-time bushfire proximity information.
- **Platforms:** iOS
- **Version Reviewed:** 4
- **Report Date:** 2026-09-12
- **Signal Count:** 0 reviews analyzed
- **Confidence:** Low (0/1.0)
- **App Store ID (iOS):** 765286625
- **Bundle ID:** com.BushFire
- **Data Window:** Analysis based on signals collected up to 2026-09-12

<!-- section:executive-snapshot -->
## Executive Snapshot
**What it is:** Bush Fire - Australia is a navigation utility for travelers in Australia that provides distance and direction to the nearest bushfires.
**Why users hire it:** The app removes the friction of manually searching for fire status updates while on the road, providing a centralized view of local fire proximity.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Standard] Bushfire Proximity Alerts:** Calculates distance and direction to nearest bushfires based on web-sourced data
  * *User Intent:* Users want timely prompts to stay engaged without missing updates.
- **[Standard] Travel-focused Monitoring:** Provides location-based fire status updates for users on the road
  * *User Intent:* Users seek enhanced value through premium features.
<!-- /section:features -->

<!-- section:market-position -->
## Market Position {#market-position}

Bush Fire - Australia occupies a niche utility space within the Navigation category, though its lack of updates since 2019 prevents it from competing with modern, government-backed emergency tools.
<!-- /section:market-position -->

## Monetization Strategy
- **Model:** Free
- **Tiers:** Free
- **Analysis:** The app is distributed as a free utility with no visible monetization or subscription tiers.

<!-- section:swot -->
## SWOT Analysis {#swot}

**Core Strengths:**
- Specialized proximity-alert mechanism provides immediate situational awareness for travelers
- Minimalist interface reduces cognitive load for users in high-stress, safety-critical environments

**Growth Levers:**
- Integration of official state-level fire agency APIs could improve data accuracy
- Expansion into push-notification alerts based on geofencing would provide proactive safety warnings


<!-- /section:swot -->
<!-- section:whats-new -->
## What's New

- **Latest (v4, 6 years ago):** Updated the application to integrate the latest fire feed.
<!-- /section:whats-new -->

<!-- section:momentum -->
## App Momentum (Zombie) {#momentum}

- Dormant status for 2,447 days.
- No feature expansion since 2019.

> **Cadence:** 1 total versions · 0 majors in last 6 months · 2447 days since last update

<!-- /section:momentum -->

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

Bush Fire - Australia is a navigation app that is completely free.

<!-- speakable-start -->
> **Bottom Line:** Bush Fire - Australia lacks the active data-feed maintenance required for safety-critical information, signaling that users should migrate to official government alternatives to ensure their safety.
<!-- speakable-end -->

**Best for:** Travelers and residents in Australia requiring real-time bushfire proximity information.

<!-- section:pm-actions -->
### PM Action Plan (Next Best Moves)

- [ ] [SUNSET] Sunset the application because the 2,447-day update gap renders it a safety risk → mitigate liability
<!-- /section:pm-actions -->

<!-- section:outlook -->
### Outlook: Declining

Users report: The navigation utility market is consolidating around official government-backed emergency apps that provide verified, real-time data. Bush Fire - Australia remains in a maintenance-free state, leaving it exposed to data inaccuracies and platform incompatibility that will erode any remaining user trust.

- 🔴 The 2,447-day update gap suggests the app is abandoned, which creates a critical safety risk for users relying on outdated fire data.
<!-- /section:outlook -->

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Total Reviews | 0 |
| Confidence | Low |
| Pricing Model | Free |
| Platforms | iOS |
| Key Features | 2 analyzed |
| Outlook | Declining |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **Bush Fire - Australia** (this app) | N/A/5 | N/A | JOhn Lyons |
| [CDOT Colorado Road Cameras](https://marlvel.ai/apps/cdot-colorado-road-cameras) | 5.0/5 | N/A | Brite Technologies |
| [Google Maps](https://marlvel.ai/apps/google-maps) | 4.0/5 | n/a | Google |
| [전국 시외버스 승차권 통합 예매(버스타고)](https://marlvel.ai/apps/com-ebcard-bustago) | 1.6/5 | N/A | EZL Corp. |
| [손편지 - 내 손안에 편의점 지도](https://marlvel.ai/apps/app--288) | N/A/5 | N/A | GEONJU CHOI |
| [탐나는맵](https://marlvel.ai/apps/com-tamnann-tamnannmapapp) | 3.3/5 | N/A | hyunseo Jung |

## Company Profile
- **Developer:** JOhn Lyons

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/bush-fire-australia/id765286625?uo=4)
- **Sources:** App store metadata.

## Related Intel Reports
- [*CDOT Colorado Road Cameras*](https://marlvel.ai/apps/cdot-colorado-road-cameras) (Brite Technologies) · 5.0/5 Rating
- [*Google Maps*](https://marlvel.ai/apps/google-maps) (Google) · 4.0/5 Rating
- [*전국 시외버스 승차권 통합 예매(버스타고)*](https://marlvel.ai/apps/com-ebcard-bustago) (EZL Corp.) · 1.6/5 Rating
- [*손편지 - 내 손안에 편의점 지도*](https://marlvel.ai/apps/app--288) (GEONJU CHOI) · N/A Rating
- [*탐나는맵*](https://marlvel.ai/apps/com-tamnann-tamnannmapapp) (hyunseo Jung) · 3.3/5 Rating
- [*0-60 Drag Race Timer: GPS*](https://marlvel.ai/apps/0-60-drag-race-timer-gps) (Rui Pedro Correia) · N/A Rating | Excellent Sentiment
- [*10-4 by WEX*](https://marlvel.ai/apps/com-wex-backoff) (WEX, Inc.) · 4.8/5 Rating
- [*13:20:Sync*](https://marlvel.ai/apps/com-redhouseamsterdam-mayaapp) (The RedHouse Apps) · 4.9/5 Rating
- [*23d GPS*](https://marlvel.ai/apps/23d-gps) (Shane Moore) · N/A Rating
- [*360Finder - Real-time Locator*](https://marlvel.ai/apps/360finder-real-time-locator) (HONG KONG NOBLE LIMITED) · N/A Rating

## Frequently Asked Questions {#faq}

### Is Bush Fire - Australia safe to use for emergency planning?

No. The app has not been updated since 2019, meaning it likely lacks the current data feeds and platform compatibility required for reliable emergency information.

### Does Bush Fire - Australia work offline?

The app relies on pulling data from the web to function, so it requires an active internet connection to provide fire proximity information.

### What is a reliable alternative to Bush Fire - Australia?

Users should consider official government-backed fire and emergency service apps, which provide verified, real-time data and are actively maintained by local authorities.

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes).
4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 0
- **Data Sources:** App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 24 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/bush-fire-australia)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.