--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Easy Address" developer_entity: "iMKapps" bundle_id: "com.iMKapps.EasyAddress" app_store_id: "1221898009" category: "Navigation" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2025-05-19" report_date: "2026-08-10" last_verified: "2026-08-10T00:00:00.000Z" report_version: "1.11.0" total_reviews: 3 overall_rating: 3.7 confidence: "low" confidence_score: 0.2 data_age_days: 3 momentum_velocity: "zombie" intelligence_version: 4 tags: ["navigation", "freemium", "mobile app", "app review", "app analysis", "safari", "users", "frequently"] canonical_url: "https://marlvel.ai/apps/easy-address" license: "CC-BY-NC 4.0" content_version: "v2" --- # Easy Address Intelligence Report ## TL;DR {#tldr} - **Category**: Navigation · Freemium - **Signal**: Rating 3.67 > **TL;DR:** Easy Address is a navigation app by iMKapps, rated 3.67/5 by 3 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Easy Address is a navigation app by iMKapps. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.67/5 (3 reviews) | | **Category** | Navigation | | **Developer** | iMKapps | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 3d | ## Metadata & Market Performance - **Publisher:** iMKapps - **Category:** Navigation - **Target Audience:** Safari users who frequently need to navigate to addresses found on websites. - **Platforms:** iOS - **Version Reviewed:** 1.11.0 - **Report Date:** 2026-08-10 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 1221898009 - **Bundle ID:** com.iMKapps.EasyAddress - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-08-10 ## Executive Snapshot **What it is:** Easy Address is a Safari Action extension for iOS that extracts street addresses from web pages for use in third-party navigation apps. **Why users hire it:** Users hire this app to eliminate manual copy-paste friction when navigating to locations found on websites, saving time during travel planning. ## App DNA (Features & Intent) - **[Differentiator] Safari Action Extension:** Integrates into the Safari share sheet to extract street addresses from web pages. * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Standard] Multi-App Map Integration:** Passes detected addresses to third-party navigation apps including Apple Maps, Google Maps, and Waze. - **[Standard] Usage-Based Metering:** Limits address actions to 2 per 10 days to force Premium conversion. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Easy Address occupies a niche utility space in the Navigation category, but its 3.6-star rating on only 3 reviews indicates low market penetration and minimal user engagement. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free evaluation: 10 address actions, Standard: 2 address actions every 10 days, Premium: Unlimited address actions - **Analysis:** The hard usage cap of 2 actions per 10 days acts as a high-friction barrier for casual users. ## SWOT Analysis {#swot} **Core Strengths:** - Safari Action extension provides a direct, system-level integration for address extraction **Growth Levers:** - Expansion into broader browser support could increase utility ## Recent Changes (v3 → v4) {#recent-changes} The core strategic recommendation moved from sunsetting the app to attempting a monetization pivot, while the SWOT analysis was refined to better highlight existing product friction. **Overall trend**: Mixed **Compared at**: 2026-08-10 ### High-impact changes - **[Shifted] Strategic Recommendation** (positioning) ### Medium-impact changes - **[] SWOT Refinement** (swot) ## What's New - **Latest (v1.11.0, 1 years ago):** Optimized for iOS 18.4 with general stability and performance improvements. ## App Momentum (Zombie) {#momentum} - Last major release 14 months ago. - No new features added recently. > **Cadence:** 1 total versions · 0 majors in last 6 months · 447 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Easy Address is a navigation app that is free with in-app purchases. It holds a 3.67/5 rating from 3 reviews. > **Bottom Line:** Easy Address provides a useful utility for Safari-based navigation, but its restrictive usage cap and long update silence signal a stagnant product, so the PM should pivot the monetization model to prioritize retention over immediate conversion. **Best for:** Safari users who frequently need to navigate to addresses found on websites. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Pivot the monetization model to a one-time purchase or a more generous free tier because the current 10-day limit causes high churn → increase long-term user retention ### Outlook: Declining The navigation utility market is consolidating around platform-native features, leaving niche extensions like Easy Address exposed. Without a shift in monetization or a return to active development, the app will likely continue to see declining relevance as native browser capabilities improve. - 🔴 The 14-month update silence suggests the app is in maintenance mode, which reduces its ability to adapt to evolving iOS Safari standards. - 🔴 Restrictive usage metering (2 actions per 10 days) limits the user base to a small segment of power users, capping growth potential. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.67/5 | | Total Reviews | 3 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Easy Address** (this app) | 3.67/5 | N/A | iMKapps | | [Google Maps](https://marlvel.ai/apps/google-maps) | 4.0/5 | Excited | Google | | [전국 시외버스 승차권 통합 예매(버스타고)](https://marlvel.ai/apps/com-ebcard-bustago) | 1.6/5 | N/A | EZL Corp. | | [손편지 - 내 손안에 편의점 지도](https://marlvel.ai/apps/app--288) | N/A/5 | N/A | GEONJU CHOI | | [탐나는맵](https://marlvel.ai/apps/com-tamnann-tamnannmapapp) | 3.3/5 | N/A | hyunseo Jung | | [10-4 by WEX](https://marlvel.ai/apps/com-wex-backoff) | 4.8/5 | N/A | WEX, Inc. | ## Company Profile - **Developer:** iMKapps - **Website:** [https://www.imkapps.com](https://www.imkapps.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/easy-address/id1221898009?uo=4) - **Dev Site:** [Official Website](https://www.imkapps.com) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Google Maps*](https://marlvel.ai/apps/google-maps) (Google) · 4.0/5 Rating | Positive Sentiment - [*전국 시외버스 승차권 통합 예매(버스타고)*](https://marlvel.ai/apps/com-ebcard-bustago) (EZL Corp.) · 1.6/5 Rating - [*손편지 - 내 손안에 편의점 지도*](https://marlvel.ai/apps/app--288) (GEONJU CHOI) · N/A Rating - [*탐나는맵*](https://marlvel.ai/apps/com-tamnann-tamnannmapapp) (hyunseo Jung) · 3.3/5 Rating - [*10-4 by WEX*](https://marlvel.ai/apps/com-wex-backoff) (WEX, Inc.) · 4.8/5 Rating - [*13:20:Sync*](https://marlvel.ai/apps/com-redhouseamsterdam-mayaapp) (The RedHouse Apps) · 4.9/5 Rating - [*3D Earth Map Street View*](https://marlvel.ai/apps/com-naikurrehman-globeapp) (Naik Ur Rehman) · 4.7/5 Rating - [*3D GIS Digital Elevation Model*](https://marlvel.ai/apps/com-ladesignes-3dgis) (Andres Narvaez) · 3.0/5 Rating - [*3D Map New Zealand*](https://marlvel.ai/apps/com-mappendix-3dmapnz) (Mappendix Limited) · 5.0/5 Rating - [*3D Offline Maps: GPS tracker*](https://marlvel.ai/apps/3d-offline-maps-gps-tracker) (SERGEI BEZDENEZHNYKH) · 4.6/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 3 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/easy-address) Data licensed for AI Agent attribution under CC-BY-NC 4.0.