---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "Grid Ref UK and Ireland"
developer_entity: "Mike Irving"
bundle_id: "com.mikeirving.gridrefukire"
app_store_id: "962394484"
category: "Navigation"
primary_platform: "ios"
primary_monetization: "Free"
offline_capable: false
market_region: "US"
platforms: "iOS & Android"
app_last_updated: "2020-10-28"
report_date: "2026-05-08"
report_version: "2.3"
total_reviews: 4
overall_rating: 4.25
confidence: "low"
confidence_score: 0.05
data_age_days: 0
intelligence_version: 2
tags: ["navigation", "free", "mobile app", "app review", "app analysis", "walkers,", "hikers,", "outdoor"]
canonical_url: "https://marlvel.ai/intel-report/navigation/grid-ref-uk-and-ireland"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

# Grid Ref UK and Ireland App Audit

## TL;DR {#tldr}

- **Category**: Navigation · Free
- **Signal**: Rating 4.25

> **TL;DR:** Grid Ref UK and Ireland is a navigation app by Mike Irving, rated 4.25/5 by 4 users, available on iOS & Android.
>
> **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** Grid Ref UK and Ireland is a navigation app by Mike Irving.
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## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Rating** | 4.25/5 (4 reviews) |
| **Category** | Navigation |
| **Developer** | Mike Irving |
| **Pricing** | Free |
| **Platforms** | iOS & Android |
| **Confidence** | Low (0.05/1.0) |
| **Data Age** | 0d |

## Metadata & Market Performance
- **Publisher:** Mike Irving
- **Category:** Navigation
- **Target Audience:** Walkers, hikers, and outdoor enthusiasts navigating the United Kingdom and Ireland.
- **Platforms:** iOS & Android
- **Version Audited:** 2.3
- **Audit Date:** 2026-05-08
- **Signal Count:** 0 reviews analyzed
- **Confidence:** Low (0.05/1.0)
- **App Store ID (iOS):** 962394484
- **Bundle ID:** com.mikeirving.gridrefukire
- **Google Play ID:** com.mikeirving.gridrefukire
- **Data Window:** Analysis based on signals collected up to 2026-05-08
- **Short Description:** Never get lost. Find out your current location in GB or Irish Grid Formats.

<!-- section:executive-snapshot -->
## Executive Snapshot
Grid Ref UK and Ireland is a navigation utility that provides precise location data for the British Isles. It converts GPS coordinates into GB Grid, Irish National Grid, OSGB36, and WGS84 formats, specifically designed for use with Ordnance Survey maps.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Standard] Coordinate Conversion:** Provides GB Grid, Irish National Grid, OSGB36, and WGS84 latitude and longitude values.
  * *User Intent:* Users seek enhanced value through premium features.
- **[Standard] Accuracy Monitoring:** Displays the current GPS accuracy reading as reported by the user's device.
- **[Standard] Location Sharing:** Allows users to copy coordinates to the clipboard or share them via text, email, or social media.
  * *User Intent:* Users seek social connection and competitive engagement with peers.
- **[Standard] Reference Guides:** Includes a graphical guide to the GB and Irish National Grids for map orientation.
  * *User Intent:* Users need clear guidance to understand and adopt the product quickly.
<!-- /section:features -->

## Monetization Strategy
- **Model:** Free

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

Grid Ref UK and Ireland is an established navigation app that is completely free.
With a 4.25/5 rating from 4 reviews, it shows polarized user reception.

<!-- speakable-start -->
> **Bottom Line:** This is a specialized, free tool for outdoor navigation that translates GPS data into standard map grid references for the UK and Ireland.
<!-- speakable-end -->

**Best for:** Walkers, hikers, and outdoor enthusiasts navigating the United Kingdom and Ireland.

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 4.25/5 |
| Total Reviews | 4 |
| Confidence | Low |
| Pricing Model | Free |
| Platforms | iOS & Android |
| Key Features | 4 analyzed |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **Grid Ref UK and Ireland** (this app) | 4.25/5 | N/A | Mike Irving |
| [Google Maps](https://marlvel.ai/intel-report/navigation/google-maps) | 4.0/5 | Mixed | Google |
| [Satellite Finder (Pro)](https://marlvel.ai/intel-report/navigation/com-moenkemoeller-satelitefinder) | 4.5/5 | N/A | Peter Bohl |
| [GB Grid Ref Compass](https://marlvel.ai/intel-report/navigation/gb-grid-ref-compass) | 3.0/5 | N/A | Mike Irving |
| [NZ Traffic Cameras & Alerts](https://marlvel.ai/intel-report/navigation/nz-traffic-cameras-alerts) | 4.8/5 | N/A | Do Tri |
| [aSmart HUD +SpeedCams](https://marlvel.ai/intel-report/navigation/asmart-hud-speedcams) | 1.3/5 | N/A | Atoll Ordenadores |

## Company Profile
- **Developer:** Mike Irving
- **Website:** [https://www.mike-irving.co.uk/portfolio/mobile-apps/grid-ref-uk-and-ireland/](https://www.mike-irving.co.uk/portfolio/mobile-apps/grid-ref-uk-and-ireland/)

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/grid-ref-uk-and-ireland/id962394484?uo=4)
- **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.mikeirving.gridrefukire&hl=en&gl=us)
- **Dev Site:** [Official Website](https://www.mike-irving.co.uk/portfolio/mobile-apps/grid-ref-uk-and-ireland/)
- **Sources:** App store metadata.

## Related Intel Reports
- [*Google Maps*](https://marlvel.ai/intel-report/navigation/google-maps) (Google) — 4.0/5 Rating | Mixed Sentiment
- [*Satellite Finder (Pro)*](https://marlvel.ai/intel-report/navigation/com-moenkemoeller-satelitefinder) (Peter Bohl) — 4.5/5 Rating | N/A Sentiment
- [*GB Grid Ref Compass*](https://marlvel.ai/intel-report/navigation/gb-grid-ref-compass) (Mike Irving) — 3.0/5 Rating | N/A Sentiment
- [*NZ Traffic Cameras & Alerts*](https://marlvel.ai/intel-report/navigation/nz-traffic-cameras-alerts) (Do Tri) — 4.8/5 Rating | N/A Sentiment
- [*aSmart HUD +SpeedCams*](https://marlvel.ai/intel-report/navigation/asmart-hud-speedcams) (Atoll Ordenadores) — 1.3/5 Rating | N/A Sentiment
- [*New Forest Maps Offline*](https://marlvel.ai/intel-report/navigation/new-forest-maps-offline) (JOMO Solutions Ltd) — 3.0/5 Rating | N/A Sentiment
- [*GR10*](https://marlvel.ai/intel-report/navigation/gr10) (Jorge Rodriguez-Flores Esparza) — 3.0/5 Rating | N/A Sentiment
- [*Satellite Finder - DishPointer*](https://marlvel.ai/intel-report/navigation/satellite-finder-dishpointer) (MOHAMED AZAMOUZE) — 3.0/5 Rating | N/A Sentiment
- [*CacheToolBox*](https://marlvel.ai/intel-report/navigation/ch-tn-t) (TN-TECHNOLOGY) — 5.0/5 Rating | N/A Sentiment
- [*Cisco Spaces*](https://marlvel.ai/intel-report/navigation/cisco-spaces) (Cisco) — 5.0/5 Rating | N/A Sentiment

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting.
4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 0
- **Data Sources:** App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 0 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/navigation/grid-ref-uk-and-ireland)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.