---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "Grid Ref UTM"
developer_entity: "Mike Irving"
bundle_id: "com.mikeirving.gridrefutm"
app_store_id: "962314746"
category: "Navigation"
primary_platform: "ios"
primary_monetization: "Free"
offline_capable: false
market_region: "US"
platforms: "iOS & Android"
app_last_updated: "2021-02-21"
report_date: "2026-05-08"
report_version: "2.3.1"
total_reviews: 407
overall_rating: 4.14
confidence: "low"
confidence_score: 0.1
data_age_days: 0
intelligence_version: 2
tags: ["navigation", "free", "mobile app", "app review", "app analysis", "walkers,", "hikers,", "outdoor"]
canonical_url: "https://marlvel.ai/intel-report/navigation/grid-ref-utm"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

# Grid Ref UTM App Audit

## TL;DR {#tldr}

- **Category**: Navigation · Free
- **Signal**: Rating 4.14

> **TL;DR:** Grid Ref UTM is a navigation app by Mike Irving, rated 4.14/5 by 407 users, available on iOS & Android.
>
> **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** Grid Ref UTM is a navigation app by Mike Irving.
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Rating** | 4.14/5 (407 reviews) |
| **Category** | Navigation |
| **Developer** | Mike Irving |
| **Pricing** | Free |
| **Platforms** | iOS & Android |
| **Confidence** | Low (0.1/1.0) |
| **Data Age** | 0d |

## Metadata & Market Performance
- **Publisher:** Mike Irving
- **Category:** Navigation
- **Target Audience:** Walkers, hikers, and outdoor sports enthusiasts who require precise coordinate tracking in remote environments.
- **Platforms:** iOS & Android
- **Version Audited:** 2.3.1
- **Audit Date:** 2026-05-08
- **Signal Count:** 0 reviews analyzed
- **Confidence:** Low (0.1/1.0)
- **App Store ID (iOS):** 962314746
- **Bundle ID:** com.mikeirving.gridrefutm
- **Google Play ID:** com.mikeirving.gridrefutm
- **Data Window:** Analysis based on signals collected up to 2026-05-08
- **Short Description:** Never get lost. Find out your current location in UTM Grid Format.

<!-- section:executive-snapshot -->
## Executive Snapshot
Grid Ref UTM is a navigation tool that provides real-time location data using the Universal Transverse Mercator coordinate system. It is designed for outdoor enthusiasts who require precise geographic positioning, including WGS84 latitude and longitude coordinates and device-reported accuracy metrics.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Standard] Coordinate Conversion:** Displays real-time UTM grid references, hemisphere data, and WGS84 latitude and longitude values.
- **[Standard] Accuracy Monitoring:** Provides a live indicator of the current GPS accuracy reported by the user's device.
  * *User Intent:* Users seek enhanced value through premium features.
- **[Standard] Location Sharing:** Allows users to share location data via text, email, or social media, or copy coordinates to the clipboard.
  * *User Intent:* Users seek social connection and competitive engagement with peers.
- **[Standard] UTM Zone Reference:** Includes a built-in graphical guide for identifying UTM zones within the United States.
  * *User Intent:* Users need clear guidance to understand and adopt the product quickly.
- **[Standard] Display Management:** Offers an optional setting to keep the screen active for continuous monitoring of location data.
<!-- /section:features -->

## Monetization Strategy
- **Model:** Free

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

Grid Ref UTM is an established navigation app that is completely free.
With a 4.14/5 rating from 407 reviews, it shows polarized user reception.

<!-- speakable-start -->
> **Bottom Line:** This is a utility-focused navigation app that provides essential UTM and WGS84 coordinate data for outdoor navigation.
<!-- speakable-end -->

**Best for:** Walkers, hikers, and outdoor sports enthusiasts who require precise coordinate tracking in remote environments.

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 4.14/5 |
| Total Reviews | 407 |
| Confidence | Low |
| Pricing Model | Free |
| Platforms | iOS & Android |
| Key Features | 5 analyzed |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **Grid Ref UTM** (this app) | 4.14/5 | N/A | Mike Irving |
| [Google Maps](https://marlvel.ai/intel-report/navigation/google-maps) | 4.0/5 | Mixed | Google |
| [Satellite Finder (Pro)](https://marlvel.ai/intel-report/navigation/com-moenkemoeller-satelitefinder) | 4.5/5 | N/A | Peter Bohl |
| [Grid Ref UK and Ireland](https://marlvel.ai/intel-report/navigation/grid-ref-uk-and-ireland) | 4.3/5 | N/A | Mike Irving |
| [NZ Traffic Cameras & Alerts](https://marlvel.ai/intel-report/navigation/nz-traffic-cameras-alerts) | 4.8/5 | N/A | Do Tri |
| [aSmart HUD +SpeedCams](https://marlvel.ai/intel-report/navigation/asmart-hud-speedcams) | 1.3/5 | N/A | Atoll Ordenadores |

## Company Profile
- **Developer:** Mike Irving
- **Website:** [https://www.mike-irving.co.uk/portfolio/mobile-apps/grid-ref-utm/](https://www.mike-irving.co.uk/portfolio/mobile-apps/grid-ref-utm/)

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/grid-ref-utm/id962314746?uo=4)
- **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.mikeirving.gridrefutm&hl=en&gl=us)
- **Dev Site:** [Official Website](https://www.mike-irving.co.uk/portfolio/mobile-apps/grid-ref-utm/)
- **Sources:** App store metadata.

## Related Intel Reports
- [*Google Maps*](https://marlvel.ai/intel-report/navigation/google-maps) (Google) — 4.0/5 Rating | Mixed Sentiment
- [*Satellite Finder (Pro)*](https://marlvel.ai/intel-report/navigation/com-moenkemoeller-satelitefinder) (Peter Bohl) — 4.5/5 Rating | N/A Sentiment
- [*Grid Ref UK and Ireland*](https://marlvel.ai/intel-report/navigation/grid-ref-uk-and-ireland) (Mike Irving) — 4.3/5 Rating | N/A Sentiment
- [*NZ Traffic Cameras & Alerts*](https://marlvel.ai/intel-report/navigation/nz-traffic-cameras-alerts) (Do Tri) — 4.8/5 Rating | N/A Sentiment
- [*aSmart HUD +SpeedCams*](https://marlvel.ai/intel-report/navigation/asmart-hud-speedcams) (Atoll Ordenadores) — 1.3/5 Rating | N/A Sentiment
- [*New Forest Maps Offline*](https://marlvel.ai/intel-report/navigation/new-forest-maps-offline) (JOMO Solutions Ltd) — 3.0/5 Rating | N/A Sentiment
- [*GR10*](https://marlvel.ai/intel-report/navigation/gr10) (Jorge Rodriguez-Flores Esparza) — 3.0/5 Rating | N/A Sentiment
- [*GB Grid Ref Compass*](https://marlvel.ai/intel-report/navigation/gb-grid-ref-compass) (Mike Irving) — 3.0/5 Rating | N/A Sentiment
- [*Satellite Finder - DishPointer*](https://marlvel.ai/intel-report/navigation/satellite-finder-dishpointer) (MOHAMED AZAMOUZE) — 3.0/5 Rating | N/A Sentiment
- [*Cisco Spaces*](https://marlvel.ai/intel-report/navigation/cisco-spaces) (Cisco) — 5.0/5 Rating | N/A Sentiment

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting.
4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0.1/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 0
- **Data Sources:** App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 0 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/navigation/grid-ref-utm)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.