--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Locate me" developer_entity: "Blue-82" bundle_id: "com.blue-82.locateme" app_store_id: "792905973" category: "Navigation" primary_platform: "ios" primary_monetization: "Free" offline_capable: true market_region: "US" platforms: "iOS" app_last_updated: "2014-05-20" report_date: "2026-05-13" last_verified: "2026-05-13T22:36:40.483Z" report_version: "2.0" total_reviews: 2 overall_rating: 3 confidence: "low" confidence_score: 0.2 data_age_days: 10 momentum_velocity: "zombie" intelligence_version: 3 competitor_count: 3 tags: ["navigation", "free", "mobile app", "app review", "app analysis", "users", "requiring", "basic"] canonical_url: "https://marlvel.ai/intel-report/navigation/locate-me" license: "CC-BY-NC 4.0" content_version: "v2" --- # Locate me App Audit ## TL;DR {#tldr} - **Category**: Navigation · Free - **Signal**: Rating 3 > **TL;DR:** Locate me is a navigation app by Blue-82, rated 3/5 by 2 users, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Locate me is a navigation app by Blue-82. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3/5 (2 reviews) | | **Category** | Navigation | | **Developer** | Blue-82 | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Blue-82 - **Category:** Navigation - **Target Audience:** Users requiring basic location and altitude data in areas with limited or no cellular connectivity. - **Platforms:** iOS - **Version Audited:** 2.0 - **Audit Date:** 2026-05-13 - **Signal Count:** 1 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 792905973 - **Bundle ID:** com.blue-82.locateme - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-13 ## Executive Snapshot **What it is:** Locate me is a navigation utility for iOS that provides GPS coordinates and altitude data without requiring a cellular signal. **Why users hire it:** Users hire this tool for basic location discovery in remote areas where data-dependent maps fail, serving a specific offline utility need. ## App DNA (Features & Intent) - **[Standard] GPS Coordinate Tracking:** Displays exact latitude and longitude coordinates for current device location * *User Intent:* Users want visibility into their own performance and progress. - **[Standard] Altitude Measurement:** Calculates elevation data relative to current GPS position - **[Differentiator] Offline Functionality:** Provides location data without requiring cellular or data signal * *User Intent:* Users want uninterrupted access without internet dependency. ## Market Position {#market-position} Locate me occupies a stagnant utility niche with no updates since 2014 and a 3-star rating, trailing modern navigation platforms that integrate native OS location services. ## Monetization Strategy - **Model:** Free - **Tiers:** Free of charge - **Analysis:** The app operates as a free utility with no observable monetization, subscription, or ad-based revenue model. ## SWOT Analysis {#swot} **Core Strengths:** - Offline functionality allows location discovery in zero-signal environments **Critical Frictions:** - No product updates since May 2014 creates a significant trust deficit **Growth Levers:** - Integration of modern map APIs could bridge the gap between static coordinates and visual navigation **Market Threats:** - OS-level location services now provide coordinate data natively, removing the need for a standalone utility ## Recent Changes (v2 → v3) {#recent-changes} The product strategy shifted from a proposed technical refresh to a recommendation to sunset the application due to the commoditization of its core features by mobile operating systems. **Overall trend**: Declining **Compared at**: 2026-05-13 ### High-impact changes - **[Shifted] Strategic Recommendation** (positioning) — PM action item changed from 'Invest' (rebuild core engine) to 'Sunset' (reduce brand drag), citing the redundancy of the app's core utility. - **[Shifted] Competitive Benchmarking** (positioning) — Competitive landscape replaced niche navigation apps with major platforms like Google Maps, reflecting a move toward benchmarking against OS-native utility. ### Medium-impact changes - **[Shifted] Threat Profile** (swot) — Threats shifted from 'High-cadence competitors' to 'OS-level location services', acknowledging that native features now replace the app's core functionality. ## What's New - **Latest (v2.0, 11 years ago):** Added iPad support and altitude tracking, alongside layout improvements. ## App Momentum (Zombie) {#momentum} - No updates since May 2014. - Maintains static offline utility feature set. > **Cadence:** 1 total versions · 1 majors in last 6 months · 4376 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Locate me is an established navigation app that is completely free. With a 3/5 rating from 2 reviews, it shows polarized user reception. > **Bottom Line:** Locate me serves a niche offline utility need, but the lack of updates since 2014 makes it obsolete against native OS location services, so the PM should sunset the product to focus resources elsewhere. **Best for:** Users requiring basic location and altitude data in areas with limited or no cellular connectivity. ### PM Action Plan (Next Best Moves) - [ ] [SUNSET] [LOW IMPACT] Sunset the application because the core utility is now a native OS feature → reduce brand drag. — *The app has not been updated since 2014 and lacks a monetization model to justify maintenance.* _(trade-off: deprioritize No engineering capacity displaced as the app is currently in maintenance-mode.)_ ### Feature Gaps vs Competitors - Real-time traffic and rerouting (available in Google Maps but absent here) - Hybrid flyover map interface (available in Qibla Precise but absent here) - Dedicated support channels (available in Large Maps but absent here) ### Outlook: Declining The navigation utility market is consolidating around platforms that offer real-time data and visual interfaces, leaving static coordinate tools like Locate me increasingly irrelevant. Continued inactivity will lead to further decline as native OS features render the app's core functionality redundant. - 🔴 The lack of updates since 2014 signals abandonment, which erodes user trust and prevents the app from competing with modern navigation tools. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3/5 | | Total Reviews | 2 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Locate me** (this app) | 3/5 | N/A | Blue-82 | | [Google Maps](https://marlvel.ai/intel-report/navigation/google-maps) | 4.7/5 | Frustrated | Google | | [Large Maps](https://marlvel.ai/intel-report/navigation/large-maps) | 5.0/5 | N/A | Corporate Smalltalk Consulting Ltd | | [Qibla Precise](https://marlvel.ai/intel-report/navigation/qibla-precise) | 5.0/5 | N/A | Mehmet Bayram | | [Cisco Spaces](https://marlvel.ai/intel-report/navigation/cisco-spaces) | 5.0/5 | N/A | Cisco | | [Satellite Finder (Pro)](https://marlvel.ai/intel-report/navigation/com-moenkemoeller-satelitefinder) | 4.5/5 | N/A | Peter Bohl | ## Company Profile - **Developer:** Blue-82 ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/locate-me/id792905973?uo=4) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*Google Maps*](https://marlvel.ai/intel-report/navigation/google-maps) (Google) — 4.7/5 Rating | Negative Sentiment - [*Large Maps*](https://marlvel.ai/intel-report/navigation/large-maps) (Corporate Smalltalk Consulting Ltd) — 5.0/5 Rating | N/A Sentiment - [*Qibla Precise*](https://marlvel.ai/intel-report/navigation/qibla-precise) (Mehmet Bayram) — 5.0/5 Rating | N/A Sentiment - [*Cisco Spaces*](https://marlvel.ai/intel-report/navigation/cisco-spaces) (Cisco) — 5.0/5 Rating | N/A Sentiment - [*Satellite Finder (Pro)*](https://marlvel.ai/intel-report/navigation/com-moenkemoeller-satelitefinder) (Peter Bohl) — 4.5/5 Rating | N/A Sentiment - [*GR10*](https://marlvel.ai/intel-report/navigation/gr10) (Jorge Rodriguez-Flores Esparza) — 3.0/5 Rating | N/A Sentiment - [*NZ Traffic Cameras & Alerts*](https://marlvel.ai/intel-report/navigation/nz-traffic-cameras-alerts) (Do Tri) — 4.8/5 Rating | N/A Sentiment - [*aSmart HUD +SpeedCams*](https://marlvel.ai/intel-report/navigation/asmart-hud-speedcams) (Atoll Ordenadores) — 1.3/5 Rating | N/A Sentiment - [*New Forest Maps Offline*](https://marlvel.ai/intel-report/navigation/new-forest-maps-offline) (JOMO Solutions Ltd) — 3.0/5 Rating | N/A Sentiment - [*Around Me Place Finder*](https://marlvel.ai/intel-report/navigation/around-me-place-finder) (AppAspect Technologies Pvt. Ltd.) — 4.5/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 1 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/navigation/locate-me) Data licensed for AI Agent attribution under CC-BY-NC 4.0.