--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "102.5 The Bone: Real Raw Radio" developer_entity: "Cox Media Group" bundle_id: "com.cmgdigital.cmgradio.whpt" app_store_id: "878251345" google_play_id: "com.jacapps.whpt" category: "News" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-03-17" report_date: "2026-08-24" last_verified: "2026-08-24T00:00:00.000Z" report_version: "12.0.86" total_reviews: 2657 overall_rating: 3.6 confidence: "low" confidence_score: 0.2 data_age_days: 38 intelligence_version: 3 tags: ["news", "free", "mobile app", "app review", "app analysis", "radio", "listeners", "tampa"] canonical_url: "https://marlvel.ai/apps/102-5-the-bone-real-raw-radio" license: "CC-BY-NC 4.0" content_version: "v2" --- # 102.5 The Bone: Real Raw Radio Intelligence Report ## TL;DR {#tldr} - **Category**: News · Free - **Signal**: Rating 3.6 > **TL;DR:** 102.5 The Bone: Real Raw Radio is a news app by Cox Media Group, rated 3.6/5 by 2.7K users, available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** 102.5 The Bone: Real Raw Radio is a news app by Cox Media Group. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.6/5 (2.7K reviews) | | **Category** | News | | **Developer** | Cox Media Group | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 38d | ## Metadata & Market Performance - **Publisher:** Cox Media Group - **Category:** News - **Target Audience:** Talk radio listeners in the Tampa Bay area interested in local personalities, sports, and regional events. - **Platforms:** iOS & Android - **Version Reviewed:** 12.0.86 - **Report Date:** 2026-08-24 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 878251345 - **Bundle ID:** com.cmgdigital.cmgradio.whpt - **Google Play ID:** com.jacapps.whpt - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-08-24 ## Executive Snapshot **What it is:** 102.5 The Bone is a local talk radio streaming app for Tampa Bay listeners, providing live audio, show highlights, and contest entry points on iOS and Android. **Why users hire it:** The app captures listener attention during work hours to expand ad-impression inventory for audio spots, serving as a digital bridge for terrestrial radio personalities. ## App DNA (Features & Intent) - **[Standard] Live Audio Streaming:** Real-time broadcast of 102.5 The Bone radio station via high-quality audio player. - **[Standard] On-Demand Show Clips:** Access to daily featured segments and highlights from shows like The Mike Calta Show and Drew Garabo Live. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Differentiator] Contest and Giveaway Portal:** Integrated entry points for station-sponsored events, cruises, and merchandise. ## Market Position {#market-position} 102.5 The Bone maintains a stable presence in the local news category with a 4.30 rating on iOS and a 3.33 rating on Android. The 0.97-point rating gap between platforms indicates significant quality-of-life disparities that likely suppress Android user retention. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access to all content - **Analysis:** Ad-supported model relying on high-volume engagement with live radio and on-demand segments. ## SWOT Analysis {#swot} **Core Strengths:** - Contest portal drives user data collection - On-demand clips increase session frequency **Growth Levers:** - Expand on-demand library to capture off-peak listeners - Leverage contest data for targeted ad-inventory ## Recent Changes (v2 → v3) {#recent-changes} The application transitioned from a simple live-streaming utility to an engagement-focused platform by adding on-demand clips and contest portals. This shift is currently countered by a significant 0.97-point rating disparity between iOS and Android platforms. **Overall trend**: Mixed **Compared at**: 2026-08-24 ### High-impact changes - **[Added] On-Demand Content and Contest Portals** (features) - **[Declined] Android Performance Friction** (sentiment) ### Medium-impact changes - **[Shifted] Regional Audience Focus** (audience) ## App Momentum (Steady) {#momentum} - Maintains stable live-broadcast streaming utility. - Ships periodic bug fixes for stability. ## The "So What?" (Strategic Takeaway) {#so-what} 102.5 The Bone: Real Raw Radio is a news app that is completely free. It holds a 3.6/5 rating from 2.7K reviews. > **Bottom Line:** Addressing the Android performance gap would stabilize the user base, as the current rating disparity suggests technical friction is actively eroding the listener funnel. **Best for:** Talk radio listeners in the Tampa Bay area interested in local personalities, sports, and regional events. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Audit Android performance because the 3.33 rating lags iOS by nearly a full star → reduce churn. ### Outlook: Stable The local talk radio market is shifting toward on-demand consumption, and 102.5 The Bone's reliance on live-broadcast habits leaves it vulnerable to platforms offering more flexible, time-shifted content. Future growth depends on the app's ability to convert live listeners into on-demand users, as the current reliance on linear broadcast limits the total addressable ad-inventory. - 🔴 The 0.97-point rating gap between Android and iOS indicates technical instability that likely suppresses Android user retention. - ⚪ Reliance on linear broadcast schedules limits the app's ability to compete with on-demand audio platforms for total listener time. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.6/5 | | Total Reviews | 2.7K | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **102.5 The Bone: Real Raw Radio** (this app) | 3.6/5 | N/A | Cox Media Group | | [ตรวจหวย ง่าย ง่าย](https://marlvel.ai/apps/app--403) | 4.8/5 | N/A | Akanan Suramanee | | [1011 NOW News](https://marlvel.ai/apps/1011-now-news) | 2.5/5 | N/A | Gray Television Group, Inc. | | [104.5 WOKV](https://marlvel.ai/apps/104-5-wokv) | 4.2/5 | N/A | Cox Media Group | | [107.5 The Game](https://marlvel.ai/apps/107-5-the-game) | 3.3/5 | Mixed | Cumulus Media | | [10 News Now - WSLS 10](https://marlvel.ai/apps/10-news-now-wsls-10) | N/A/5 | N/A | Graham Media Group, Inc | ## Company Profile - **Developer:** Cox Media Group - **Website:** [https://www.theboneonline.com/](https://www.theboneonline.com/) - **Social:** [Instagram](https://www.instagram.com/1025thebone) · [Facebook](https://www.facebook.com/102.5TheBone) · [X/Twitter](https://twitter.com/1025TheBone) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/102-5-the-bone-real-raw-radio/id878251345?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.jacapps.whpt&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.theboneonline.com/) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*ตรวจหวย ง่าย ง่าย*](https://marlvel.ai/apps/app--403) (Akanan Suramanee) · 4.8/5 Rating - [*1011 NOW News*](https://marlvel.ai/apps/1011-now-news) (Gray Television Group, Inc.) · 2.5/5 Rating - [*104.5 WOKV*](https://marlvel.ai/apps/104-5-wokv) (Cox Media Group) · 4.2/5 Rating - [*107.5 The Game*](https://marlvel.ai/apps/107-5-the-game) (Cumulus Media) · 3.3/5 Rating - [*10 News Now - WSLS 10*](https://marlvel.ai/apps/10-news-now-wsls-10) (Graham Media Group, Inc) · N/A Rating - [*10 Tampa Bay*](https://marlvel.ai/apps/10-tampa-bay) (Tegna Inc.) · 4.8/5 Rating - [*10TV WBNS Columbus, Ohio*](https://marlvel.ai/apps/10tv-wbns-columbus-ohio) (Tegna Inc.) · 4.5/5 Rating - [*112Groningen*](https://marlvel.ai/apps/com-appademic-112groningen) (Appademic B.V.) · 3.3/5 Rating - [*12 News KPNX Arizona*](https://marlvel.ai/apps/12-news-kpnx-arizona) (Tegna Inc.) · 4.7/5 Rating - [*12News Now - KBMT & KJAC*](https://marlvel.ai/apps/12news-now-kbmt-kjac) (Tegna Inc.) · 4.7/5 Rating ## Frequently Asked Questions {#faq} ### Is 102.5 The Bone free to use? Yes, 102.5 The Bone is free to download and use, operating on an ad-supported model that provides access to live radio and on-demand show clips. ### Does the app work on both iPhone and Android? Yes, 102.5 The Bone is available on both iOS and Android platforms, though user ratings suggest a performance disparity between the two versions. ### Can I listen to shows I missed earlier? Yes, the app provides access to on-demand show clips and highlights from featured programs like The Mike Calta Show and Drew Garabo Live. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 38 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/102-5-the-bone-real-raw-radio) Data licensed for AI Agent attribution under CC-BY-NC 4.0.