---
title: "AP Playbook — App Overview"
url: https://marlvel.ai/intel-report/news/ap-playbook
category: News
developer: The Associated Press
platforms: ios, android
rating: 4.1 (7 ratings)
pricing: free
report_level: overview
generated: 2026-04-24
---

<!-- SECTION: Key Insight -->
> **Key Insight:** AP Playbook provides a structured, collaborative environment for newsrooms to manage assignments, budgets, and editorial workflows.

<!-- SECTION: Quick Facts -->
| Metric | Value |
|--------|-------|
| Category | News |
| Rating | 4.1 ★ (7) |
| Pricing | free |
| Platforms | iOS, Android |
| Latest Version (iOS) | 9.4.0.83 |
| Latest Version (Android) | 0.0.104 |
| Developer | The Associated Press |

<!-- SECTION: Summary -->
## What is AP Playbook?

AP Playbook is a newsroom management tool developed by The Associated Press to centralize coverage planning and assignment tracking. It enables editorial teams to coordinate multi-format content, monitor story costs, and manage background materials within a unified dashboard. The platform is designed to streamline newsroom workflows and improve collaborative planning.

<!-- SECTION: Key Features -->
## Key Features

- **Coverage Planning**: Create and view day-of and future coverage plans using topic and assignment cards.
- **Visual Dashboards**: Monitor assignments and stay updated through personalized, visual views of the newsroom's plan of action.
- **Budget Tracking**: Track individual and cumulative story costs to assist with budget management.
- **Resource Management**: Attach and access background materials directly within story files to keep teams informed.

<!-- SECTION: Target Audience -->
## Who is it for?

Newsroom editors, reporters, and editorial decision-makers.

<!-- SECTION: Links -->
## Links

- [App Store](https://apps.apple.com/us/app/ap-playbook/id1409867755?uo=4)
- [Google Play](https://play.google.com/store/apps/details?id=applaybook.mobile&hl=en&gl=us)
- [Full Intelligence Report](https://marlvel.ai/intel-report/news/ap-playbook)

---
*This is an overview report. Sentiment analysis, competitive landscape, and SWOT analysis are available in the [full intelligence report](https://marlvel.ai/intel-report/news/ap-playbook).*
*Generated by [Marlvel.ai](https://marlvel.ai) — Independent app intelligence.*