--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "WMTV 15 News" developer_entity: "Gray Television Group, Inc." bundle_id: "com.graydigitalmedia.wmtvnews" app_store_id: "420927024" google_play_id: "com.graytv.android.wmtvnews" category: "News" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-06" report_date: "2026-04-16" report_version: "5.0.3" total_reviews: 492 overall_rating: 2.9 confidence: "low" confidence_score: 0.1 data_age_days: 129 intelligence_version: 2 tags: ["news", "free", "mobile app", "app review", "app analysis", "residents", "southern", "wisconsin"] canonical_url: "https://marlvel.ai/apps/com-graydigitalmedia-wmtvnews" license: "CC-BY-NC 4.0" last_verified: "2026-04-16T00:00:00.000Z" --- # WMTV 15 News Intelligence Report > **TL;DR:** WMTV 15 News is a news app by Gray Television Group, Inc., rated 2.87/5 by 492 users, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** WMTV 15 News is a news app by Gray Television Group, Inc.. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 2.87/5 (492 reviews) | | **Category** | News | | **Developer** | Gray Television Group, Inc. | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.1/1.0) | | **Data Age** | 129d | ## Metadata & Market Performance - **Publisher:** Gray Television Group, Inc. - **Category:** News - **Target Audience:** Residents of southern Wisconsin seeking local news, weather updates, and sports coverage. - **Platforms:** iOS & Android - **Version Reviewed:** 5.0.3 - **Report Date:** 2026-04-16 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.1/1.0) - **App Store ID (iOS):** 420927024 - **Bundle ID:** com.graydigitalmedia.wmtvnews - **Google Play ID:** com.graytv.android.wmtvnews - **Data Window:** Analysis based on signals collected up to 2026-04-16 - **Short Description:** Find the latest news, weather, and sports for Madison and southern Wisconsin. ## Executive Snapshot WMTV 15 News is a local news application providing coverage for Madison and southern Wisconsin. It enables users to access regional news, live newscasts, and weather tracking tools. The app serves as a digital extension of the WMTV broadcast station for mobile users. ## App DNA (Features & Intent) - **[Standard] Local News Coverage:** Provides news updates specifically for Madison, Janesville, Beloit, and surrounding areas. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Customizable Alerts:** Allows users to configure notifications for specific stories and community updates. * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Live Streaming:** Offers the ability to stream newscasts directly within the application. - **[Standard] Weather Tools:** Includes hourly and daily forecasts alongside an interactive radar for weather tracking. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Standard] Sports Highlights:** Provides access to local sports scores and highlights. * *User Intent:* Users seek enhanced value through premium features. ## Monetization Strategy - **Model:** Free ## The "So What?" (Strategic Takeaway) WMTV 15 News is an established news app that is completely free. It holds a 2.87/5 rating from 492 reviews. > **Bottom Line:** This is a regional news utility focused on delivering localized content, weather data, and live broadcast streaming to the southern Wisconsin market. **Best for:** Residents of southern Wisconsin seeking local news, weather updates, and sports coverage. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 2.87/5 | | Total Reviews | 492 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 5 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **WMTV 15 News** (this app) | 2.87/5 | N/A | Gray Television Group, Inc. | | [News4JAX+](https://marlvel.ai/apps/news4jax) | 3.6/5 | N/A | Graham Media Group, Inc | | [The Press of Atlantic City](https://marlvel.ai/apps/the-press-of-atlantic-city) | 4.3/5 | Mixed | BH Media Group | | [KPRC 2 News](https://marlvel.ai/apps/kprc-2-news) | 4.6/5 | N/A | Graham Media Group, Inc | | [News4Jax - WJXT Channel 4](https://marlvel.ai/apps/news4jax-wjxt-channel-4) | 4.6/5 | N/A | Graham Media Group, Inc | | [Shreveport-Bossier Advocate](https://marlvel.ai/apps/shreveport-bossier-advocate) | 4.8/5 | N/A | Capital City Press, LLC | ## Company Profile - **Developer:** Gray Television Group, Inc. - **Website:** [https://www.wmtv15news.com/](https://www.wmtv15news.com/) - **Social:** [Instagram](https://www.instagram.com/wmtv15news) · [Facebook](https://www.facebook.com/wmtv15news) · [X/Twitter](https://www.twitter.com/wmtv15news) · [YouTube](https://www.youtube.com/channel/UCz-Rq17PvTVcxtOBq0y_huw) · [TikTok](https://www.tiktok.com/@wmtv15news) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/wmtv-15-news/id420927024?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.graytv.android.wmtvnews&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.wmtv15news.com/) - **Sources:** App store metadata. ## Related Intel Reports - [*News4JAX+*](https://marlvel.ai/apps/news4jax) (Graham Media Group, Inc) · 3.6/5 Rating - [*The Press of Atlantic City*](https://marlvel.ai/apps/the-press-of-atlantic-city) (BH Media Group) · 4.3/5 Rating - [*KPRC 2 News*](https://marlvel.ai/apps/kprc-2-news) (Graham Media Group, Inc) · 4.6/5 Rating - [*News4Jax - WJXT Channel 4*](https://marlvel.ai/apps/news4jax-wjxt-channel-4) (Graham Media Group, Inc) · 4.6/5 Rating - [*Shreveport-Bossier Advocate*](https://marlvel.ai/apps/shreveport-bossier-advocate) (Capital City Press, LLC) · 4.8/5 Rating - [*Forbes*](https://marlvel.ai/apps/com-forbes-forbesreader-ios) (Forbes Media LLC) · 4.5/5 Rating - [*OpenMHz*](https://marlvel.ai/apps/com-robotastic-openmhz) (Luke Berndt) · 4.1/5 Rating - [*CrimeRadar Dispatch Audio*](https://marlvel.ai/apps/crimeradar-dispatch-audio) (Scoopz Inc.) · 4.9/5 Rating | Positive Sentiment - [*WALB News 10*](https://marlvel.ai/apps/com-raycommedia-walbnewsapp1) (Gray Television Group, Inc.) · 4.4/5 Rating - [*WANE 15 - News and Weather*](https://marlvel.ai/apps/wane-15-news-and-weather) (LIN Television Corporation) · 4.0/5 Rating ## Methodology This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment as synthesised themes (no verbatim quotes). 3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.1/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 129 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/com-graydigitalmedia-wmtvnews) Data licensed for AI Agent attribution under CC-BY-NC 4.0.