--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "TODAY Show" developer_entity: "NBC News Digital, LLC" bundle_id: "com.msnbc.today.ipad" app_store_id: "416357699" google_play_id: "com.nbcnews.today" category: "News" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2025-04-30" report_date: "2026-04-14" report_version: "5.2.2" total_reviews: 33466 overall_rating: 4.7 confidence: "low" confidence_score: 0.25 data_age_days: 75 intelligence_version: 2 tags: ["news", "free", "mobile app", "app review", "app analysis", "loyal", "viewers", "today"] canonical_url: "https://marlvel.ai/intel-report/news/com-msnbc-today-ipad" license: "CC-BY-NC 4.0" last_verified: "2026-04-18T00:44:30.668Z" --- # TODAY Show App Audit > **TL;DR:** TODAY Show is a news app by NBC News Digital, LLC, rated 4.7/5 by 33.5K users, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** TODAY Show is a news app by NBC News Digital, LLC. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.7/5 (33.5K reviews) | | **Category** | News | | **Developer** | NBC News Digital, LLC | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.25/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** NBC News Digital, LLC - **Category:** News - **Target Audience:** Loyal viewers of the TODAY show looking for on-demand access to show segments, lifestyle tips, and curated shopping deals. - **Platforms:** iOS & Android - **Version Audited:** 5.2.2 - **Audit Date:** 2026-04-14 - **Signal Count:** 5 reviews analyzed - **Confidence:** Low (0.25/1.0) - **App Store ID (iOS):** 416357699 - **Bundle ID:** com.msnbc.today.ipad - **Google Play ID:** com.nbcnews.today - **Data Window:** Analysis based on signals collected up to 2026-04-14 - **Short Description:** With the new TODAY app, find more to love! All day. Any day. Anywhere. ## Executive Snapshot The TODAY Show app serves as a digital companion to NBC's morning program, offering on-demand access to show segments, original video content, and trending articles. It integrates e-commerce through 'Steals & Deals' and provides a 24/7 audio stream via the TODAY All Day TuneIn feature. The platform aims to centralize news, lifestyle content, and shopping for loyal viewers. ## App DNA (Features & Intent) - **[Standard] Video & Segment Library:** Provides on-demand access to clips from NBC's TODAY show and original digital video content. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Steals & Deals Shopping:** Allows users to browse and purchase trending products, gift ideas, and editor-recommended items directly within the app. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] TODAY All Day Stream:** Features a 24/7 audio stream via TuneIn for continuous access to show content on the go. - **[Standard] In-App Search:** Enables users to locate specific articles, videos, and slideshows across the platform's content library. * *User Intent:* Users want to quickly find relevant content or features. ## Monetization Strategy - **Model:** Free ## The "So What?" (Strategic Takeaway) TODAY Show is an established news app that is completely free. With a 4.7/5 rating from 33.5K reviews, it shows polarized user reception. > **Bottom Line:** While the app offers a comprehensive content hub for show fans, users report significant friction regarding search functionality, account registration, and authentication processes. **Best for:** Loyal viewers of the TODAY show looking for on-demand access to show segments, lifestyle tips, and curated shopping deals. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.7/5 | | Total Reviews | 33.5K | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 4 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **TODAY Show** (this app) | 4.7/5 | N/A | NBC News Digital, LLC | | [The Herald Bulletin](https://marlvel.ai/intel-report/news/the-herald-bulletin) | 4.5/5 | Excited | CNHI LLC | | [CrimeRadar Dispatch Audio](https://marlvel.ai/intel-report/news/crimeradar-dispatch-audio) | 4.9/5 | Mixed | Scoopz Inc. | | [Lebanon Reporter](https://marlvel.ai/intel-report/news/lebanon-reporter) | 4.5/5 | N/A | CNHI LLC | | [WDHN News](https://marlvel.ai/intel-report/news/wdhn-news) | 4.7/5 | N/A | Nexstar Broadcasting | | [KMID KPEJ News YourBasin.com](https://marlvel.ai/intel-report/news/kmid-kpej-news-yourbasin-com) | 4.6/5 | N/A | Nexstar Broadcasting | ## Company Profile - **Developer:** NBC News Digital, LLC - **Website:** [https://www.today.com/](https://www.today.com/) - **Social:** [Instagram](https://www.instagram.com/todayshow) · [Facebook](https://www.facebook.com/today) · [X/Twitter](https://twitter.com/TODAYshow) · [TikTok](https://www.tiktok.com/@todayshow) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/today-show/id416357699?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.nbcnews.today&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.today.com/) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*The Herald Bulletin*](https://marlvel.ai/intel-report/news/the-herald-bulletin) (CNHI LLC) — 4.5/5 Rating | Positive Sentiment - [*CrimeRadar Dispatch Audio*](https://marlvel.ai/intel-report/news/crimeradar-dispatch-audio) (Scoopz Inc.) — 4.9/5 Rating | Mixed Sentiment - [*Lebanon Reporter*](https://marlvel.ai/intel-report/news/lebanon-reporter) (CNHI LLC) — 4.5/5 Rating | N/A Sentiment - [*WDHN News*](https://marlvel.ai/intel-report/news/wdhn-news) (Nexstar Broadcasting) — 4.7/5 Rating | N/A Sentiment - [*KMID KPEJ News YourBasin.com*](https://marlvel.ai/intel-report/news/kmid-kpej-news-yourbasin-com) (Nexstar Broadcasting) — 4.6/5 Rating | N/A Sentiment - [*Winnipeg Sun ePaper*](https://marlvel.ai/intel-report/news/winnipeg-sun-epaper) (PressReader Inc) — 4.5/5 Rating | N/A Sentiment - [*WWTI ABC50 InformNNY.com*](https://marlvel.ai/intel-report/news/wwti-abc50-informnny-com) (Nexstar Broadcasting) — 4.6/5 Rating | N/A Sentiment - [*beIN VVIP*](https://marlvel.ai/intel-report/news/bein-vvip) (beIN Media Group, LLC) — 5.0/5 Rating | N/A Sentiment - [*CenLA Now - WNTZ*](https://marlvel.ai/intel-report/news/cenla-now-wntz) (Nexstar Broadcasting) — 3.9/5 Rating | N/A Sentiment - [*The Press of Atlantic City*](https://marlvel.ai/intel-report/news/the-press-of-atlantic-city) (BH Media Group) — 4.4/5 Rating | Mixed Sentiment ## Methodology This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.25/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 5 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/news/com-msnbc-today-ipad) Data licensed for AI Agent attribution under CC-BY-NC 4.0.