--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "News 3 WTKR Norfolk" developer_entity: "E.W. Scripps Company" bundle_id: "com.scripps.wtkr" app_store_id: "1485281425" google_play_id: "com.wtkr.localtv" category: "News" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-02-03" report_date: "2026-08-01" last_verified: "2026-08-01T00:00:00.000Z" report_version: "7.13" total_reviews: 971 overall_rating: 4.5 confidence: "low" confidence_score: 0.3 data_age_days: 27 momentum_velocity: "active" intelligence_version: 3 tags: ["news", "free", "mobile app", "app review", "app analysis", "residents", "hampton", "roads"] canonical_url: "https://marlvel.ai/apps/com-scripps-wtkr" license: "CC-BY-NC 4.0" content_version: "v2" --- # News 3 WTKR Norfolk Intelligence Report ## TL;DR {#tldr} - **Category**: News · Free - **Signal**: Rating 4.46 > **TL;DR:** News 3 WTKR Norfolk is a news app by E.W. Scripps Company, rated 4.46/5 by 971 users, available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** News 3 WTKR Norfolk is a news app by E.W. Scripps Company. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.46/5 (971 reviews) | | **Category** | News | | **Developer** | E.W. Scripps Company | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 27d | ## Metadata & Market Performance - **Publisher:** E.W. Scripps Company - **Category:** News - **Target Audience:** Residents of the Hampton Roads and Coastal Virginia region seeking local news, weather forecasts, and community updates. - **Platforms:** iOS & Android - **Version Reviewed:** 7.13 - **Report Date:** 2026-08-01 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 1485281425 - **Bundle ID:** com.scripps.wtkr - **Google Play ID:** com.wtkr.localtv - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-08-01 - **Short Description:** Livestreaming, breaking news alerts, and local news from WTKR News 3. ## Executive Snapshot **What it is:** News 3 WTKR Norfolk is a regional news and weather app for Hampton Roads residents, offering live video and alerts on iOS and Android. **Why users hire it:** Residents use the app to monitor local weather and breaking events, replacing the need for traditional broadcast television or generic national news feeds. ## App DNA (Features & Intent) - **[Standard] 24/7 Live Streaming:** Continuous broadcast of local news channel video feed. Drives long-form session duration, expanding ad-inventory for pre-roll and mid-roll video spots. - **[Standard] Interactive Weather Radar:** Real-time map overlay for tracking precipitation and storm systems. High-frequency utility feature increases daily active usage and ad-impression volume. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Standard] Breaking News Alerts:** Push notifications for urgent local news and severe weather updates. Direct re-engagement mechanism pulls users back to the app, increasing total session count. * *User Intent:* Users want timely prompts to stay engaged without missing updates. ## Market Position {#market-position} WTKR maintains a 4.4-star average across 971 total ratings, signaling a stable but aging user base. The lack of updates for over 170 days suggests the product is in maintenance mode, prioritizing cost-efficiency over competitive growth. ## Monetization Strategy - **Model:** Free - **Tiers:** Free with ad support - **Analysis:** Ad-supported model relies on high-frequency local news and weather engagement to monetize traffic. ## SWOT Analysis {#swot} **Core Strengths:** - Regional brand trust drives organic install velocity. - 24/7 live stream creates a high-retention anchor for regional users. **Growth Levers:** - Localized weather-alert customization could increase notification open rates. ## Recent Changes (v2 → v3) {#recent-changes} The app has transitioned from a basic news feed to a more targeted regional utility for the Hampton Roads area, with a new focus on weather-driven engagement. While the product remains in a maintenance-only cycle, the documentation now explicitly identifies weather radar and alert customization as the primary levers for retention. **Overall trend**: Stable **Compared at**: 2026-08-01 ### High-impact changes - **[Added] Interactive Weather Radar** (features) ### Medium-impact changes - **[Shifted] Regional Audience Focus** (audience) - **[Added] Strategic SWOT and PM Action Items** (swot) ## App Momentum (Active) {#momentum} - Ships maintenance updates only. - Last store update 178 days ago. > **Cadence:** 5 total versions · 0 majors in last 6 months · 73 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} News 3 WTKR Norfolk is a news app that is completely free. It holds a 4.46/5 rating from 971 reviews. > **Bottom Line:** The app relies on regional brand trust to sustain ad-supported traffic, but the maintenance-only release cycle leaves it vulnerable to more agile competitors. Prioritizing weather-alert personalization would defend the daily active habit against national news aggregators. **Best for:** Residents of the Hampton Roads and Coastal Virginia region seeking local news, weather forecasts, and community updates. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Audit weather notification logic because current alerts are generic → increase daily active usage ### Outlook: Stable Users report: The regional news market is consolidating around utility-focused apps that provide immediate weather and safety data. WTKR's stable but stagnant posture leaves it exposed to competitors that offer more personalized, alert-driven experiences. - ⚪ The 178-day update gap indicates a maintenance-only posture, which limits the ability to respond to shifting regional news consumption habits. - 🟢 High rating consistency (4.4-star average) suggests the core utility of weather and live news remains sufficient for the current user base. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.46/5 | | Total Reviews | 971 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **News 3 WTKR Norfolk** (this app) | 4.46/5 | N/A | E.W. Scripps Company | | [ตรวจหวย ง่าย ง่าย](https://marlvel.ai/apps/app--403) | 4.8/5 | N/A | Akanan Suramanee | | [1011 NOW News](https://marlvel.ai/apps/1011-now-news) | 2.5/5 | N/A | Gray Television Group, Inc. | | [102.5 The Bone: Real Raw Radio](https://marlvel.ai/apps/102-5-the-bone-real-raw-radio) | 3.8/5 | N/A | Cox Media Group | | [104.5 WOKV](https://marlvel.ai/apps/104-5-wokv) | 4.2/5 | N/A | Cox Media Group | | [107.5 The Game](https://marlvel.ai/apps/107-5-the-game) | 3.3/5 | Mixed | Cumulus Media | ## Company Profile - **Developer:** E.W. Scripps Company - **Website:** [https://wtkr.com](https://wtkr.com) - **Social:** [Instagram](https://www.instagram.com/wtkr3) · [Facebook](https://www.facebook.com/WTKR3) · [YouTube](https://www.youtube.com/channel/UC9AZ9PM8UaMrsto6pCjJ75Q) · [TikTok](https://www.tiktok.com/@coastalcurr3nts) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/news-3-wtkr-norfolk/id1485281425?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.wtkr.localtv&hl=en&gl=us) - **Dev Site:** [Official Website](https://wtkr.com) - **Sources:** Developer website content, About us / company information, App store metadata. ## Related Intel Reports - [*ตรวจหวย ง่าย ง่าย*](https://marlvel.ai/apps/app--403) (Akanan Suramanee) · 4.8/5 Rating - [*1011 NOW News*](https://marlvel.ai/apps/1011-now-news) (Gray Television Group, Inc.) · 2.5/5 Rating - [*102.5 The Bone: Real Raw Radio*](https://marlvel.ai/apps/102-5-the-bone-real-raw-radio) (Cox Media Group) · 3.8/5 Rating - [*104.5 WOKV*](https://marlvel.ai/apps/104-5-wokv) (Cox Media Group) · 4.2/5 Rating - [*107.5 The Game*](https://marlvel.ai/apps/107-5-the-game) (Cumulus Media) · 3.3/5 Rating - [*10 News Now - WSLS 10*](https://marlvel.ai/apps/10-news-now-wsls-10) (Graham Media Group, Inc) · N/A Rating - [*10 Tampa Bay*](https://marlvel.ai/apps/10-tampa-bay) (Tegna Inc.) · 4.8/5 Rating - [*10TV WBNS Columbus, Ohio*](https://marlvel.ai/apps/10tv-wbns-columbus-ohio) (Tegna Inc.) · 4.5/5 Rating - [*112Groningen*](https://marlvel.ai/apps/com-appademic-112groningen) (Appademic B.V.) · 3.3/5 Rating - [*12 News KPNX Arizona*](https://marlvel.ai/apps/12-news-kpnx-arizona) (Tegna Inc.) · 4.7/5 Rating ## Frequently Asked Questions {#faq} ### Is News 3 WTKR Norfolk free to use? Yes, the app is free and supported by advertisements that appear during video streams and within the news feed. ### Does the app provide weather alerts? Yes, the app includes breaking news and severe weather alerts to keep users informed about local conditions. ### Can I watch live news on this app? Yes, the app features a 24/7 live streaming news channel, allowing you to watch broadcasts directly on your device. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 27 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/com-scripps-wtkr) Data licensed for AI Agent attribution under CC-BY-NC 4.0.