--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Праграма ТБ Беларусь • ТВ-программа BY" developer_entity: "Thomas Gesland" bundle_id: "com.myfirstappforyou.tvbelarus" app_store_id: "1105841437" category: "News" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2016-09-30" report_date: "2026-05-20" last_verified: "2026-05-20T04:14:46.790Z" report_version: "1.1" total_reviews: 0 confidence: "low" confidence_score: 0.05 data_age_days: 42 momentum_velocity: "zombie" intelligence_version: 4 competitor_count: 5 tags: ["news", "free", "mobile app", "app review", "app analysis", "television", "viewers", "belarus"] canonical_url: "https://marlvel.ai/intel-report/news/pragrama-tb-belarus-tv-programma-by" license: "CC-BY-NC 4.0" content_version: "v2" --- # Праграма ТБ Беларусь • ТВ-программа BY App Audit ## TL;DR {#tldr} - **Category**: News · Free > **TL;DR:** Праграма ТБ Беларусь • ТВ-программа BY is a news app by Thomas Gesland, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Праграма ТБ Беларусь • ТВ-программа BY is a news app by Thomas Gesland. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | News | | **Developer** | Thomas Gesland | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Thomas Gesland - **Category:** News - **Target Audience:** Television viewers in Belarus or those abroad seeking access to Belarusian broadcast schedules. - **Platforms:** iOS - **Version Audited:** 1.1 - **Audit Date:** 2026-05-20 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 1105841437 - **Bundle ID:** com.myfirstappforyou.tvbelarus - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-20 ## Executive Snapshot **What it is:** Праграма ТБ Беларусь is a television schedule guide for Belarusian channels, providing manual listings and notification alerts on iOS. **Why users hire it:** Users hire this app to track local broadcast times, but the lack of streaming integration forces them to switch apps to actually consume the content. ## App DNA (Features & Intent) - **[Basic] TV Channel Search:** Search functionality for Belarusian television channels within the app * *User Intent:* Users want to quickly find relevant content or features. - **[Standard] Favorites List:** Bookmark specific television stations for quick access - **[Standard] Program Notifications:** Set alerts to receive reminders for specific television programs * *User Intent:* Users want timely prompts to stay engaged without missing updates. ## Market Position {#market-position} The app lacks a competitive footprint in the News category, evidenced by a zero-rating count and no recent updates since 2016. This absence of market activity signals a product that is effectively in sunset mode. ## Monetization Strategy - **Model:** Free - **Tiers:** Free - **Analysis:** The app is offered as a free utility with no visible subscription or IAP gates. ## SWOT Analysis {#swot} **Core Strengths:** - Regional focus on Belarusian broadcast schedules provides specific utility. **Critical Frictions:** - Zero-rating status indicates a lack of active user engagement. - Static schedule-only model lacks streaming integration. **Growth Levers:** - Integration of M3U streaming links could transition the app into a consumption hub. **Market Threats:** - Multi-modal entertainment apps capture more screen time by offering live streaming alongside listings. ## Recent Changes (v3 → v4) {#recent-changes} The analysis transitioned from a general broadcast guide comparison to a critical assessment of the app's failure to compete with modern IPTV streaming players. **Overall trend**: Declining **Compared at**: 2026-05-20 ### High-impact changes - **[Shifted] Sunset Mode Classification** (positioning) — Positioning shifted from a legacy broadcast utility to a product in sunset mode, citing the zero-rating count and lack of updates since 2016. - **[] Competitive Landscape Pivot** (swot) — Competitor set shifted from discovery platforms like JustWatch to active IPTV streaming players like IPTV Smart Player Lite and U-verse. ### Medium-impact changes - **[] New Weakness Identification** (swot) — Added zero-rating status as a core weakness indicating a lack of active user engagement. - **[] Expanded Feature Gaps** (features) — Added technical gaps for AirPlay functionality and personalized recommendation algorithms, which are present in competitors like IPTV iSTB and ClipBay. ## What's New - **Latest (v1.1, 9 years ago):** General stability and bug fixes. ## App Momentum (Zombie) {#momentum} - No updates since 2016. - Zero user ratings recorded. > **Cadence:** 1 total versions · 0 majors in last 6 months · 3518 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Праграма ТБ Беларусь • ТВ-программа BY is an established news app that is completely free. > **Bottom Line:** The app functions as a legacy schedule guide, but its lack of streaming integration and zero-rating status makes it highly vulnerable to modern IPTV players, so the developer must pivot to a streaming-first model to remain relevant. **Best for:** Television viewers in Belarus or those abroad seeking access to Belarusian broadcast schedules. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [HIGH IMPACT] Pivot to IPTV streaming integration because static guides are losing share to streaming-enabled players → increase user retention. — *Competitors like IPTV Smart Player Lite offer direct streaming, which is the primary driver of modern TV app utility.* _(trade-off: deprioritize Deprioritize UI design refreshes — the current interface is functional but the utility is the bottleneck.)_ ### Feature Gaps vs Competitors - Live streaming integration (available in IPTV Smart Player Lite but absent here) - AirPlay functionality (available in IPTV iSTB but absent here) - Personalized recommendation algorithms (available in ClipBay but absent here) ### Outlook: Declining The market for standalone TV guides is consolidating around streaming-first platforms that offer discovery and playback in one interface. Without a pivot to streaming, this app will continue to lose any remaining utility to modern, multi-modal competitors. - 🔴 The lack of updates since 2016 indicates the product is in maintenance mode, which prevents it from competing with modern streaming-integrated rivals. - 🔴 Zero rating count suggests the app has lost its user base to more feature-rich alternatives, leading to total market irrelevance. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Праграма ТБ Беларусь • ТВ-программа BY** (this app) | N/A/5 | N/A | Thomas Gesland | | [U-verse](https://marlvel.ai/intel-report/entertainment/u-verse) | 4.7/5 | Upset | AT&T Services, Inc. | | [IPTV Smart Player Lite*](https://marlvel.ai/intel-report/entertainment/iptv-smart-player-lite) | 4.0/5 | Mixed | Emrullah Bas | | [IPTV iSTB](https://marlvel.ai/intel-report/entertainment/iptv-istb) | N/A/5 | N/A | Danilo Oliveira | | [ClipBay](https://marlvel.ai/intel-report/entertainment/clipbay) | N/A/5 | N/A | David Buhauer | | [Galaxy Digital App](https://marlvel.ai/intel-report/entertainment/galaxy-digital-app) | 4.5/5 | N/A | BLUE CUBE LTD | ## Company Profile - **Developer:** Thomas Gesland ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/%D0%BF%D1%80%D0%B0%D0%B3%D1%80%D0%B0%D0%BC%D0%B0-%D1%82%D0%B1-%D0%B1%D0%B5%D0%BB%D0%B0%D1%80%D1%83%D1%81%D1%8C-%D1%82%D0%B2-%D0%BF%D1%80%D0%BE%D0%B3%D1%80%D0%B0%D0%BC%D0%BC%D0%B0-by/id1105841437?uo=4) - **Sources:** App store metadata. ## Related Intel Reports - [*U-verse*](https://marlvel.ai/intel-report/entertainment/u-verse) (AT&T Services, Inc.) — 4.7/5 Rating | Terrible Sentiment - [*IPTV Smart Player Lite**](https://marlvel.ai/intel-report/entertainment/iptv-smart-player-lite) (Emrullah Bas) — 4.0/5 Rating | Mixed Sentiment - [*IPTV iSTB*](https://marlvel.ai/intel-report/entertainment/iptv-istb) (Danilo Oliveira) — N/A Rating | N/A Sentiment - [*ClipBay*](https://marlvel.ai/intel-report/entertainment/clipbay) (David Buhauer) — N/A Rating | N/A Sentiment - [*Galaxy Digital App*](https://marlvel.ai/intel-report/entertainment/galaxy-digital-app) (BLUE CUBE LTD) — 4.5/5 Rating | N/A Sentiment - [*The Press of Atlantic City*](https://marlvel.ai/intel-report/news/the-press-of-atlantic-city) (BH Media Group) — 4.3/5 Rating | Mixed Sentiment - [*PIX11 New York's Very Own*](https://marlvel.ai/intel-report/news/pix11-new-york-s-very-own) (Nexstar Broadcasting) — 3.8/5 Rating | Mixed Sentiment - [*KPRC 2 News*](https://marlvel.ai/intel-report/news/kprc-2-news) (Graham Media Group, Inc) — 4.6/5 Rating | N/A Sentiment - [*News4Jax - WJXT Channel 4*](https://marlvel.ai/intel-report/news/news4jax-wjxt-channel-4) (Graham Media Group, Inc) — 4.6/5 Rating | N/A Sentiment - [*News4JAX+*](https://marlvel.ai/intel-report/news/news4jax) (Graham Media Group, Inc) — 3.6/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/news/pragrama-tb-belarus-tv-programma-by) Data licensed for AI Agent attribution under CC-BY-NC 4.0.