--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "TV Guide Ireland : Irish TV program (IE)" developer_entity: "Youssef Saadi" bundle_id: "com.youssefsaadi.tvIE" app_store_id: "1148858426" google_play_id: "ie.ontvtonight.mobile" category: "News" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2025-12-09" report_date: "2026-05-20" last_verified: "2026-05-20T23:19:28.344Z" report_version: "1.0" total_reviews: 0 confidence: "low" confidence_score: 0.3 data_age_days: 42 momentum_velocity: "zombie" intelligence_version: 4 nemesis: "TV Program India • TV Guide (IN)" competitor_count: 11 tags: ["news", "free", "mobile app", "app review", "app analysis", "irish", "television", "viewers"] canonical_url: "https://marlvel.ai/intel-report/news/tv-guide-ireland-irish-tv-program-ie" license: "CC-BY-NC 4.0" content_version: "v2" --- # TV Guide Ireland : Irish TV program (IE) App Audit ## TL;DR {#tldr} - **Category**: News · Free > **TL;DR:** TV Guide Ireland : Irish TV program (IE) is a news app by Youssef Saadi, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** TV Guide Ireland : Irish TV program (IE) is a news app by Youssef Saadi. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | News | | **Developer** | Youssef Saadi | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Youssef Saadi - **Category:** News - **Target Audience:** Irish television viewers seeking a centralized, mobile-accessible schedule for local, Sky, and Virgin channels. - **Platforms:** iOS & Android - **Version Audited:** 1.0 - **Audit Date:** 2026-05-20 - **Signal Count:** 40 reviews analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 1148858426 - **Bundle ID:** com.youssefsaadi.tvIE - **Google Play ID:** ie.ontvtonight.mobile - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-05-20 ## Executive Snapshot **What it is:** TV Guide Ireland is a mobile schedule aggregator for Irish television channels on iOS and Android. **Why users hire it:** Users hire this app for quick, registration-free access to daily TV listings, avoiding the social cost of account-based media platforms. ## App DNA (Features & Intent) - **[Standard] 24-hour TV Schedule:** Full day scrolling schedule for Irish TV channels. - **[Differentiator] Favourites & Alerts:** User-defined list of channels with push notifications. * *User Intent:* Users want timely prompts to stay engaged without missing updates. ## Market Position {#market-position} The app occupies a niche utility space for Irish TV listings, but the lack of user ratings and reviews compared to international rivals signals a failure to establish a credible user base. ## Monetization Strategy - **Model:** Free - **Tiers:** Free to use with ad support - **Analysis:** Ad-supported model relies on high-frequency daily utility to generate ad impressions. ## SWOT Analysis {#swot} **Core Strengths:** - Zero registration requirement reduces user friction - Lightweight design avoids international market bloat **Critical Frictions:** - Zero rating count indicates low user trust - Static listing model lacks engagement loops **Growth Levers:** - Integrate direct streaming links to compete with IPTV - Add cross-platform sync for favorite channels **Market Threats:** - Streaming-first apps cannibalize schedule-only utility - Lack of updates risks OS-level deprecation ## Recent Changes (v3 → v4) {#recent-changes} The analysis shifted from a sentiment-driven critique of a recent UI update to a broader competitive benchmarking exercise against international regional rivals. **Overall trend**: Mixed **Compared at**: 2026-05-20 ### High-impact changes - **[Removed] Sentiment data removal** (sentiment) — User sentiment, rating, and top complaint themes were removed from the report, obscuring the previous signal regarding UI-driven churn. - **[Shifted] Competitive landscape expansion** (positioning) — The competitive set expanded from four direct rivals to a diverse list of 12 international regional guides and media players, shifting the benchmark from local utility to global media discovery. ### Medium-impact changes - **[Shifted] SWOT analysis reorientation** (swot) — Strengths and weaknesses were updated to emphasize privacy and trust (e.g., 'Zero registration requirement') rather than the previous focus on UI layout and text density. - **[Shifted] PM action item priority** (positioning) — Action items shifted from reverting UI text scaling to implementing personalized watchlists, moving the focus from immediate UX repair to long-term feature parity. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### TV Guide Ireland : Irish TV program (IE) vs TV Program India • TV Guide (IN) — Head to Head - **[TV Program India • TV Guide (IN)](https://marlvel.ai/intel-report/news/tv-program-india-tv-guide-in)** by Thomas Gesland: This app competes directly by offering localized TV scheduling and program discovery, mirroring the core utility of the target app in a different geographic market. - **Key differences:** - Massive user base of over 66,000 reviews creates a significant social proof and discovery advantage. - Advanced personalization features like watchlists drive higher retention compared to the target's static listing model. - Frequent updates and active maintenance ensure the app remains functional against evolving OS requirements. - **Where TV Guide Ireland : Irish TV program (IE) wins:** - ✅ Zero registration requirements provide a lower barrier to entry for privacy-conscious users. - ✅ Lightweight design focuses purely on Irish channels without the bloat of international market data. - **Where TV Program India • TV Guide (IN) wins:** - ❌ Substantial review volume establishes high trust and credibility that the target app currently lacks. - ❌ Personalized watchlist functionality keeps users returning to the app daily for their specific interests. - **Verdict:** The target app must prioritize feature parity by adding a 'Favorites' or 'Watchlist' system to compete with the nemesis's superior engagement loop. ### Contenders (Strong Challengers) - **[Shuffle Movies](https://marlvel.ai/intel-report/entertainment/shuffle-movies)** by Mehmet Bayram: While focused on movies rather than live TV, it competes for the same 'entertainment discovery' screen time as the target app. - Swipe-based discovery interface offers a modern, engaging UX that feels significantly more current than static lists. - Detailed metadata and search functionality provide deeper content context than standard TV schedule listings. - **[TV-Guide Norge Listings (NO)](https://marlvel.ai/intel-report/news/tv-guide-norge-listings-no)** by Thomas Gesland: This is a regional TV guide competitor that shares the target's core value proposition of providing simple, accessible program schedules. - Native multitasking support allows users to browse listings while keeping other applications open simultaneously. - Bookmark functionality provides a more efficient user experience for tracking preferred television channels. - **[Program TV Polska Właściciele](https://marlvel.ai/intel-report/news/program-tv-polska-w-asciciele)** by Thomas Gesland: This app targets the same utility-based TV guide market, focusing on channel-specific listings for the Polish audience. - Dedicated tab for favorite stations simplifies navigation compared to the target's general listing view. - Includes international access support, allowing users to maintain connectivity while traveling abroad. - **[TV Proqram Azerbaycan (AZ)](https://marlvel.ai/intel-report/news/tv-proqram-azerbaycan-az)** by Thomas Gesland: It serves as a regional competitor that utilizes a similar template for delivering localized TV listings to a specific national audience. - Offers bookmarking capabilities that allow users to save specific channels for faster future access. - Provides international access features that cater to users traveling outside their home country. ### Peers (What They Do Better) - **[IPTV Player - Smart Pro](https://marlvel.ai/intel-report/utilities/iptv-player-smart-pro)** by LightApps OU: This app bridges the gap between schedule viewing and content playback, directly challenging the target's utility. - Advanced playlist management allows users to curate their own custom TV experience from multiple sources. - Modern video player interface provides a more professional and feature-rich environment than simple text listings. - **[Burmese Tv-BStream](https://marlvel.ai/intel-report/entertainment/com-burmesetv-bstream)** by Thet Zaw Lat: It provides direct streaming access to TV content, representing a more functional evolution of the static TV guide. - Direct link streaming capabilities allow users to watch content immediately rather than just viewing schedules. - High-level iOS optimization ensures smooth performance and battery efficiency during extended viewing sessions. - **[Flex Samba Player](https://marlvel.ai/intel-report/entertainment/flex-samba-player)** by artur tagirov: This app competes for the user's attention within the media utility category by managing network-based video streams. - SMB network streaming allows users to access local media files directly from their home network servers. - Integrated parental controls offer a layer of content management not present in standard TV guides. - **[Lark Video Player: HD Player](https://marlvel.ai/intel-report/photo-video/lark-video-player-hd-player)** by WEGITAL HK LIMITED: It occupies the same media-consumption ecosystem, focusing on the playback and organization of video content. - iCloud integration enables seamless synchronization of video libraries across multiple Apple devices for users. - Performance optimization for HD playback provides a superior visual experience compared to basic guide apps. ### New Kids on the Block (What's Innovative) - **[Vel Cinemas](https://marlvel.ai/intel-report/entertainment/vel-cinemas)** by Justickets Private Limited: This newcomer focuses on the transactional side of entertainment, specifically ticket booking for cinema content. - Native ticket booking integration creates a direct monetization path that the target app currently lacks. - **[Video File Player All Format](https://marlvel.ai/intel-report/video-players-editors/com-videoplayer-allformat-hdquality-mp4)** by Avn Global Application: A new entrant in the media utility space that prioritizes playback versatility over schedule discovery. - Comprehensive multi-format support ensures compatibility with virtually any video file type a user might encounter. ## What's New - **Latest (v1.7.0, 5 months ago):** Redesigned UI with 24-hour scrolling TV schedule, 'On Now' live highlights, detailed episode info, and a 'Tonight' prime-time shortcut. ## App Momentum (Zombie) {#momentum} - No major feature updates since 2025. - Maintains static schedule utility. > **Cadence:** 2 total versions · 1 majors in last 6 months · 162 days since last update · 3375 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} TV Guide Ireland : Irish TV program (IE) is an established news app that is completely free. > **Bottom Line:** TV Guide Ireland provides basic utility but lacks the engagement loops necessary to compete with streaming-integrated rivals, so the PM must prioritize watchlist features to prevent total user churn to more dynamic media apps. **Best for:** Irish television viewers seeking a centralized, mobile-accessible schedule for local, Sky, and Virgin channels. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship personalized watchlist functionality because it is the primary retention gap against the nemesis → increase daily active usage. — *Competitor analysis shows watchlists drive higher retention than static lists.* _(trade-off: deprioritize Deprioritize international channel expansion — local Irish market focus is the primary value.)_ ### Feature Gaps vs Competitors - Personalized watchlists (available in TV Program India but missing here) - Native multitasking support (available in TV-Guide Norge but missing here) ### Outlook: Declining The market for static TV guides is shrinking as users migrate to apps that offer both scheduling and direct streaming playback. Without a pivot to integrated content delivery, this app will continue to lose relevance to media-discovery tools that offer a more complete entertainment experience. - 🔴 The lack of recent feature development leaves the app vulnerable to streaming-integrated rivals, which will erode the user base as viewers shift to playback-capable tools. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 2 analyzed | | Trend | Mixed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **TV Guide Ireland : Irish TV program (IE)** (this app) | N/A/5 | N/A | Youssef Saadi | | [Video File Player All Format](https://marlvel.ai/intel-report/video-players-editors/com-videoplayer-allformat-hdquality-mp4) | N/A/5 | N/A | Avn Global Application | | [Burmese Tv-BStream](https://marlvel.ai/intel-report/entertainment/com-burmesetv-bstream) | 4.3/5 | N/A | Thet Zaw Lat | | [Vel Cinemas](https://marlvel.ai/intel-report/entertainment/vel-cinemas) | N/A/5 | N/A | Justickets Private Limited | | [Lark Video Player: HD Player](https://marlvel.ai/intel-report/photo-video/lark-video-player-hd-player) | 5.0/5 | N/A | WEGITAL HK LIMITED | | [IPTV Player - Smart Pro](https://marlvel.ai/intel-report/utilities/iptv-player-smart-pro) | 4.5/5 | N/A | LightApps OU | ## Company Profile - **Developer:** Youssef Saadi ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/tv-guide-ireland-irish-tv-program-ie/id1148858426?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=ie.ontvtonight.mobile&hl=en&gl=us) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*Video File Player All Format*](https://marlvel.ai/intel-report/video-players-editors/com-videoplayer-allformat-hdquality-mp4) (Avn Global Application) — N/A Rating | N/A Sentiment - [*Burmese Tv-BStream*](https://marlvel.ai/intel-report/entertainment/com-burmesetv-bstream) (Thet Zaw Lat) — 4.3/5 Rating | N/A Sentiment - [*Vel Cinemas*](https://marlvel.ai/intel-report/entertainment/vel-cinemas) (Justickets Private Limited) — N/A Rating | N/A Sentiment - [*Lark Video Player: HD Player*](https://marlvel.ai/intel-report/photo-video/lark-video-player-hd-player) (WEGITAL HK LIMITED) — 5.0/5 Rating | N/A Sentiment - [*IPTV Player - Smart Pro*](https://marlvel.ai/intel-report/utilities/iptv-player-smart-pro) (LightApps OU) — 4.5/5 Rating | N/A Sentiment - [*Shuffle Movies*](https://marlvel.ai/intel-report/entertainment/shuffle-movies) (Mehmet Bayram) — 5.0/5 Rating | N/A Sentiment - [*Flex Samba Player*](https://marlvel.ai/intel-report/entertainment/flex-samba-player) (artur tagirov) — 1.0/5 Rating | N/A Sentiment - [*TV Proqram Azerbaycan (AZ)*](https://marlvel.ai/intel-report/news/tv-proqram-azerbaycan-az) (Thomas Gesland) — 5.0/5 Rating | N/A Sentiment - [*Program TV Polska Właściciele*](https://marlvel.ai/intel-report/news/program-tv-polska-w-asciciele) (Thomas Gesland) — 1.0/5 Rating | Negative Sentiment - [*TV Program India • TV Guide (IN)*](https://marlvel.ai/intel-report/news/tv-program-india-tv-guide-in) (Thomas Gesland) — 5.0/5 Rating | Mixed Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 40 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/news/tv-guide-ireland-irish-tv-program-ie) Data licensed for AI Agent attribution under CC-BY-NC 4.0.