--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "TV Guide New Zealand • TV-Listings (NZ)" developer_entity: "Thomas Gesland" bundle_id: "com.myfirstappforyou.tvnewzealand" app_store_id: "1163597404" google_play_id: "com.tvguidemobile" category: "News" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-01" report_date: "2026-05-20" last_verified: "2026-05-20T03:58:50.950Z" report_version: "1.0" total_reviews: 66643 overall_rating: 4.28 sentiment: "Mixed" sentiment_score: 70 confidence: "high" confidence_score: 0.95 review_sample_size: 66643 data_age_days: 35 momentum_velocity: "zombie" intelligence_version: 4 nemesis: "123Play" competitor_count: 10 tags: ["news", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "television", "viewers", "require"] canonical_url: "https://marlvel.ai/intel-report/news/tv-guide-new-zealand-tv-listings-nz" license: "CC-BY-NC 4.0" content_version: "v2" --- # TV Guide New Zealand • TV-Listings (NZ) App Audit ## TL;DR {#tldr} - **Category**: News · Free - **Signal**: Rating 4.28 · Sentiment Mixed > **TL;DR:** TV Guide New Zealand • TV-Listings (NZ) is a news app by Thomas Gesland, rated 4.28/5 by 66.6K users, with Mixed user sentiment (70/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** TV Guide New Zealand • TV-Listings (NZ) has Mixed user sentiment with a 4.28/5 rating from 66.6K reviews. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.28/5 (66.6K reviews) | | **User Mood** | Mixed | | **Category** | News | | **Developer** | Thomas Gesland | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | High (0.95/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Thomas Gesland - **Category:** News - **Target Audience:** Television and film viewers who require a centralized guide to navigate fragmented content across linear TV and multiple streaming platforms. - **Platforms:** iOS & Android - **Version Audited:** 1.0 - **Audit Date:** 2026-05-20 - **Signal Count:** 66643 reviews analyzed - **Confidence:** High (0.95/1.0) - **App Store ID (iOS):** 1163597404 - **Bundle ID:** com.myfirstappforyou.tvnewzealand - **Google Play ID:** com.tvguidemobile - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-05-20 - **Short Description:** Discover TV series & movies to stream, see channel listings, watch trailers ## Executive Snapshot **What it is:** TV Guide New Zealand is a scheduling and discovery utility for live TV and streaming content on Android. **Why users hire it:** Users hire the app to consolidate fragmented viewing schedules into a single watchlist, reducing the time spent searching across multiple platforms. ## App DNA (Features & Intent) - **[Differentiator] Local Channel Listings:** Customized TV schedules based on specific cable, satellite, or antenna provider selection. * *User Intent:* Users value self-expression and personalized experiences. - **[Differentiator] Quick Watch Links:** One-tap deep links to streaming services or live TV providers based on user subscriptions. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Personalized Watchlist:** Tracks favorite shows and movies with automated alerts for upcoming episodes and airings. * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} The app maintains a 4.28-star rating across 66,643 reviews, anchoring its position as a legacy utility. The lack of recent feature iteration relative to streaming-native rivals signals a risk of audience erosion. ## Monetization Strategy - **Model:** Free - **Tiers:** Free ad-supported access to all listings and editorial content - **Analysis:** The app operates as a free, ad-supported utility with no IAP or subscription gates observed. ## 🟡 User Sentiment (High Confidence: 66.6K reviews) {#user-sentiment} - **Overall Rating:** 4.28/5 - **Platform Split:** Android 4.3/5 (66.6K ratings) - **Overall Sentiment:** Mixed ## SWOT Analysis {#swot} **Core Strengths:** - Established brand authority in traditional TV scheduling - Deep integration with local cable and satellite providers **Critical Frictions:** - Dated UI compared to swipe-based discovery rivals - No native cloud-sync for user watchlists - Ad-heavy interface creates friction for casual users **Growth Levers:** - Integrate third-party metadata APIs for richer show details - Implement algorithmic discovery to compete with streaming guides **Market Threats:** - Rapid migration to streaming-native discovery platforms - Frequent feature updates from 123Play erode parity - Shift in user preference toward short-form, swipe-based content ## Recent Changes (v3 → v4) {#recent-changes} The app has transitioned into a maintenance-mode product, shifting its competitive focus from global streaming aggregation to metadata parity and cloud-sync functionality. **Overall trend**: Mixed **Compared at**: 2026-05-20 ### High-impact changes - **[Shifted] Competitive Focus** (positioning) — Competitive stance moved from a linear-TV niche to a metadata-driven discovery tool, replacing JustWatch with 123Play as the primary nemesis. - **[Shifted] Sentiment Status** (sentiment) — Overall sentiment classification moved from negative to mixed. ### Medium-impact changes - **[Added] New Competitive Threats** (swot) — Added threats from swipe-based discovery rivals (Shuffle Movies) and short-form content platforms (StoReel). - **[Added] Feature Gaps Identified** (features) — Added requirements for real-time trending discovery, swipe-based interfaces, and ad-free premium tiers. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### TV Guide New Zealand • TV-Listings (NZ) vs 123Play — Head to Head - **[123Play](https://marlvel.ai/intel-report/entertainment/123play)** by David Buhauer: 123Play directly competes for the same audience of film and TV enthusiasts by providing comprehensive content discovery and metadata, mirroring the core utility of the TV Guide app. - **Key differences:** - Integrates TMDb data to provide richer, more granular metadata than the target app's current listings - Includes a dedicated iTunes availability indicator that helps users identify where to purchase specific content - Tracks trending content in real-time, offering a more dynamic discovery experience for casual viewers - **Where TV Guide New Zealand • TV-Listings (NZ) wins:** - ✅ Stronger focus on live TV airings which remains a critical gap in 123Play's streaming-heavy model - ✅ Established brand authority as a traditional TV guide source provides higher user trust for scheduling - **Where 123Play wins:** - ❌ Superior integration with third-party databases like TMDb provides deeper content insights for users - ❌ More frequent feature updates and a clearer focus on streaming availability indicators drive higher engagement - **Verdict:** The target app must prioritize integrating streaming availability data to prevent users from migrating to 123Play for their 'where to watch' needs. ### Contenders (Strong Challengers) - **[Shuffle Movies](https://marlvel.ai/intel-report/entertainment/shuffle-movies)** by Mehmet Bayram: Shuffle Movies challenges the target app by offering a modern, swipe-based discovery interface that caters to younger, mobile-first users. - Utilizes a swipe-based discovery mechanic that significantly reduces friction when browsing through large content libraries - Built with native performance optimizations that provide a smoother, more responsive UI than the target app - **[Popcorn - Movies, TV Series](https://marlvel.ai/intel-report/entertainment/popcorn-movies-tv-series)** by Danilo Oliveira: Popcorn targets the same entertainment-focused demographic by providing movie catalogs and descriptive content summaries. - Features an ad-free interface that provides a cleaner, less intrusive user experience than the target app - Focuses heavily on descriptive movie catalogs which serves as a lightweight alternative for quick content research - **[Xciptv](https://marlvel.ai/intel-report/utilities/xciptv)** by Aicha Ounaissar: Xciptv competes by offering a structured content calendar and library management tools that appeal to users looking to organize their viewing habits. - Provides a dedicated content discovery calendar that visualizes upcoming releases better than a standard list - Offers personal library management features that allow users to curate their own watch history and queues ### Peers (What They Do Better) - **[Disney Advertising Sales](https://marlvel.ai/intel-report/entertainment/disney-advertising-sales)** by Disney: This app shares the space of professional-grade TV scheduling and content management, targeting industry-adjacent users. - Provides exclusive access to pilot streaming and upfront schedules not available to the general public - Includes professional content management tools designed for industry stakeholders rather than casual viewers - **[KMPlayer](https://marlvel.ai/intel-report/entertainment/kmplayer)** by PANDORATV Co.,Ltd: KMPlayer is a peer in the media consumption space, offering robust playback and file management tools for power users. - Features a built-in torrent client and network integration that offers far more utility than a guide - Supports extensive media conversion tools that allow users to manage their local file formats directly - **[Video Saver PRO+ Player](https://marlvel.ai/intel-report/entertainment/video-saver-pro-player)** by WebMelbourne Pty Ltd: This app overlaps with the target by providing utility-focused video management tools for users who consume content on mobile devices. - Offers advanced security features like Face ID and password protection for stored video files - Includes a YouTube summarization tool that provides value-add content analysis beyond simple playback - **[StoReel - Movies, Dramas & TV](https://marlvel.ai/intel-report/entertainment/com-storeelshort-app)** by Storeel Us Inc.: StoReel operates in the same entertainment space by focusing on short-form content consumption and interactive community features. - Prioritizes a short-form drama library that captures the growing market for bite-sized mobile entertainment - Includes interactive character features that foster deeper user engagement compared to static TV listings ### New Kids on the Block (What's Innovative) - **[StoryReel: Exclusive Drama](https://marlvel.ai/intel-report/entertainment/com-storyreel-tv-ios)** by Equinox Enterprises‌ Technology Limited: StoryReel is a new entrant capturing the micro-drama trend, directly competing for the time users spend on mobile entertainment. - Monetizes through a Pro Pass subscription model that offers exclusive access to a curated micro-drama library - **[Video File Player All Format](https://marlvel.ai/intel-report/video-players-editors/com-videoplayer-allformat-hdquality-mp4)** by Avn Global Application: This newcomer enters the space by focusing on high-quality, multi-format playback, appealing to users who prioritize technical performance. - Supports a wide range of video formats with full HD playback capabilities and intuitive gesture controls ## What's New - **Latest (v6.21.2, 1 months ago):** General bug fixes and performance improvements. ## App Momentum (Zombie) {#momentum} - Ships stability updates via latest release. - Maintains legacy linear TV scheduling focus. > **Cadence:** 2 total versions · 0 majors in last 6 months · 48 days since last update · 3454 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} TV Guide New Zealand • TV-Listings (NZ) is an established news app that is completely free. With a 4.28/5 rating from 66.6K reviews, it shows polarized user reception. > **Bottom Line:** TV Guide New Zealand holds its category lead through sticky local scheduling data but bleeds users to streaming-native rivals, so revenue growth hinges on modernizing the discovery interface to match current mobile expectations. **Best for:** Television and film viewers who require a centralized guide to navigate fragmented content across linear TV and multiple streaming platforms. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Integrate third-party metadata APIs because 123Play provides richer content insights → increase session duration — *123Play's superior metadata integration is the primary driver for user migration.* _(trade-off: deprioritize Pause the UI redesign sprint — metadata parity is a higher-leverage retention play.)_ - [ ] [PIVOT] [MEDIUM IMPACT] Ship cloud-sync for watchlists because it is a standard expectation → reduce user churn — *Lack of cross-device sync creates friction for users with multiple mobile devices.* _(trade-off: deprioritize Deprioritize the email digest feature — cloud-sync has a higher impact on daily retention.)_ ### Feature Gaps vs Competitors - Real-time trending content discovery (available in 123Play) - Swipe-based discovery interface (available in Shuffle Movies) - Ad-free premium tier (available in Popcorn) ### Outlook: Mixed The market is consolidating around streaming-first discovery, leaving linear-heavy guides like this one exposed. Future growth requires a pivot toward algorithmic content matching to prevent further churn to modern competitors. - 🔴 The lack of feature updates compared to 123Play's frequent cadence accelerates user migration to streaming-native discovery tools. - ⚪ Recent updates focused on stability, indicating the app is currently in maintenance mode rather than active growth. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.28/5 | | Total Reviews | 66.6K | | Sentiment | Mixed (70/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **TV Guide New Zealand • TV-Listings (NZ)** (this app) | 4.28/5 | Mixed | Thomas Gesland | | [StoReel - Movies, Dramas & TV](https://marlvel.ai/intel-report/entertainment/com-storeelshort-app) | 4.8/5 | Mixed | Storeel Us Inc. | | [Video File Player All Format](https://marlvel.ai/intel-report/video-players-editors/com-videoplayer-allformat-hdquality-mp4) | N/A/5 | N/A | Avn Global Application | | [Disney Advertising Sales](https://marlvel.ai/intel-report/entertainment/disney-advertising-sales) | 4.2/5 | Frustrated | Disney | | [KMPlayer](https://marlvel.ai/intel-report/entertainment/kmplayer) | 4.3/5 | Mixed | PANDORATV Co.,Ltd | | [Popcorn - Movies, TV Series](https://marlvel.ai/intel-report/entertainment/popcorn-movies-tv-series) | 1.0/5 | N/A | Danilo Oliveira | ## Company Profile - **Developer:** Thomas Gesland - **Website:** [https://www.tvguide.com/](https://www.tvguide.com/) - **Social:** [Instagram](https://www.instagram.com/tvguide) · [Facebook](https://www.facebook.com/tvguide) · [X/Twitter](https://www.twitter.com/tvguide) · [YouTube](https://www.youtube.com/tvguide) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/tv-guide-new-zealand-tv-listings-nz/id1163597404?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.tvguidemobile&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.tvguide.com/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*StoReel - Movies, Dramas & TV*](https://marlvel.ai/intel-report/entertainment/com-storeelshort-app) (Storeel Us Inc.) — 4.8/5 Rating | Mixed Sentiment - [*Video File Player All Format*](https://marlvel.ai/intel-report/video-players-editors/com-videoplayer-allformat-hdquality-mp4) (Avn Global Application) — N/A Rating | N/A Sentiment - [*Disney Advertising Sales*](https://marlvel.ai/intel-report/entertainment/disney-advertising-sales) (Disney) — 4.2/5 Rating | Negative Sentiment - [*KMPlayer*](https://marlvel.ai/intel-report/entertainment/kmplayer) (PANDORATV Co.,Ltd) — 4.3/5 Rating | Mixed Sentiment - [*Popcorn - Movies, TV Series*](https://marlvel.ai/intel-report/entertainment/popcorn-movies-tv-series) (Danilo Oliveira) — 1.0/5 Rating | N/A Sentiment - [*123Play*](https://marlvel.ai/intel-report/entertainment/123play) (David Buhauer) — 3.7/5 Rating | N/A Sentiment - [*Shuffle Movies*](https://marlvel.ai/intel-report/entertainment/shuffle-movies) (Mehmet Bayram) — 5.0/5 Rating | N/A Sentiment - [*Video Saver PRO+ Player*](https://marlvel.ai/intel-report/entertainment/video-saver-pro-player) (WebMelbourne Pty Ltd) — 4.4/5 Rating | N/A Sentiment - [*Xciptv*](https://marlvel.ai/intel-report/utilities/xciptv) (Aicha Ounaissar) — 4.5/5 Rating | N/A Sentiment - [*StoryReel: Exclusive Drama*](https://marlvel.ai/intel-report/entertainment/com-storyreel-tv-ios) (Equinox Enterprises‌ Technology Limited) — 4.6/5 Rating | Negative Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.95/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 66.6K - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/news/tv-guide-new-zealand-tv-listings-nz) Data licensed for AI Agent attribution under CC-BY-NC 4.0.