---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "TV Guide New Zealand • TV-Listings (NZ)"
developer_entity: "Thomas Gesland"
bundle_id: "com.myfirstappforyou.tvnewzealand"
app_store_id: "1163597404"
category: "News"
primary_platform: "ios"
primary_monetization: "Free"
offline_capable: false
market_region: "US"
platforms: "iOS"
app_last_updated: "2016-10-16"
report_date: "2026-08-06"
last_verified: "2026-08-06T00:00:00.000Z"
report_version: "1.0"
total_reviews: 0
sentiment: "Frustrated"
sentiment_score: 35
confidence: "high"
confidence_score: 0.8
top_praise_theme: "The comprehensive channel coverage across antenna and cable sources provides a reliable viewing schedule for users"
top_complaint_theme: "Post-update navigation issues prevent users from viewing current listings or scrolling through the guide effectively"
review_sample_size: 50
total_review_count: 50
analyzed_review_count: 50
data_age_days: 10
momentum_velocity: "zombie"
intelligence_version: 6
nemesis: "Code for Netflix FlixExplorer"
competitor_count: 11
tags: ["news", "free", "frustrated sentiment", "mobile app", "app review", "app analysis", "zealand", "television", "viewers"]
canonical_url: "https://marlvel.ai/apps/tv-guide-new-zealand-tv-listings-nz"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

# TV Guide New Zealand • TV-Listings (NZ) Intelligence Report

## TL;DR {#tldr}

- **Category**: News · Free
- **Signal**: Sentiment Frustrated
- **Recent focus**: Post-update navigation issues prevent users from viewing current listings or scrolling through the guide effectively (top complaint) · The comprehensive channel coverage across antenna and cable sources provides a reliable viewing schedule for users (top praise)

> **TL;DR:** TV Guide New Zealand • TV-Listings (NZ) is a news app by Thomas Gesland, with Frustrated user sentiment (35/100), available on iOS.
>
> **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** TV Guide New Zealand • TV-Listings (NZ) is a news app by Thomas Gesland.
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **User Mood** | Frustrated |
| **Category** | News |
| **Developer** | Thomas Gesland |
| **Pricing** | Free |
| **Platforms** | iOS |
| **Confidence** | High (0.8/1.0) |
| **Data Age** | 10d |

## Metadata & Market Performance
- **Publisher:** Thomas Gesland
- **Category:** News
- **Target Audience:** New Zealand television viewers seeking a consolidated schedule of broadcast programming.
- **Platforms:** iOS
- **Version Reviewed:** 1.0
- **Report Date:** 2026-08-06
- **Signal Count:** 50 reviews analyzed
- **Confidence:** High (0.8/1.0)
- **App Store ID (iOS):** 1163597404
- **Bundle ID:** com.myfirstappforyou.tvnewzealand
- **Performance Trend:** Declining
- **Data Window:** Analysis based on signals collected up to 2026-08-06

<!-- section:executive-snapshot -->
## Executive Snapshot
**What it is:** TV Guide New Zealand is a utility app that aggregates broadcast television schedules for New Zealand viewers on iOS and Android.
**Why users hire it:** It removes the friction of checking multiple station websites or physical guides by centralizing regional TV data in one interface.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Standard] TV Listings:** Aggregated schedule of major New Zealand television channels
- **[Standard] Bookmarks:** User-defined list of favorite TV stations for quick access
- **[Basic] Multitasking Support:** Compatibility with iOS multitasking features for concurrent app usage
<!-- /section:features -->

<!-- section:market-position -->
## Market Position {#market-position}

TV Guide New Zealand holds the #90 Free rank in the New Zealand News category. The lack of major updates in the last six months signals a low-investment posture that leaves the app vulnerable to streaming-first competitors.
<!-- /section:market-position -->

## Monetization Strategy
- **Model:** Free
- **Tiers:** Free
- **Analysis:** The app is distributed as a free utility with no visible subscription or in-app purchase tiers, relying on ad-inventory for revenue.

<!-- section:sentiment -->
## 🔴 User Sentiment (High Confidence: 50 of 50 reviews analyzed) {#user-sentiment}
- **Overall Sentiment:** Frustrated

### Top Praises
- **The comprehensive channel coverage across antenna and cable sources provides a reliable viewing schedule for users**
- **Quick access to favorite channels allows users to navigate their preferred programming with minimal effort**

### Top Complaints (Impact Areas)

- **Post-update navigation issues prevent users from viewing current listings or scrolling through the guide effectively**

<!-- /section:sentiment -->
<!-- section:swot -->
## SWOT Analysis {#swot}

**Core Strengths:**
- Centralized aggregation of major New Zealand broadcast channels

**Growth Levers:**
- Manual channel reordering and hiding to reduce interface clutter
- Paid ad-free subscription to remove intrusive listings advertisements


<!-- /section:swot -->
## Recent Changes (v5 → v6) {#recent-changes}

Technical instability has escalated, with new login and account management failures emerging alongside existing navigation regressions. These issues further degrade the core utility of the broadcast guide.

**Overall trend**: Declining
**Compared at**: 2026-08-06

### High-impact changes
- **[Declined] New Login and Account Failures** (sentiment)

### Medium-impact changes
- **[Added] Data Accuracy Weakness** (swot)
- **[Shifted] PM Action Decision** (positioning)

### Low-impact changes
- **[Added] Multitasking Support** (features)

<!-- section:rivals -->
## Rivals Landscape {#rivals}

> Competitive positioning identified by AI analysis of app features, category, and market signals.

### TV Guide New Zealand • TV-Listings (NZ) vs Code for Netflix FlixExplorer
- **[Code for Netflix FlixExplorer](https://marlvel.ai/apps/code-for-netflix-flixexplorer)** by Valentin Dreyfus: This app competes directly by offering advanced discovery and personalization tools for streaming content, capturing the same audience looking to optimize their viewing habits.
  - **Key differences:**
    - Leverages mood-based discovery algorithms to suggest content, whereas target lacks sophisticated recommendation engines.
    - Provides access to hidden genre codes, offering deeper content filtering than this app's basic listings.
    - Maintains a massive user base and high engagement, creating a significant network effect moat.

### Contenders (Strong Challengers)
- **[Movie Box - Movies & TV Show](https://marlvel.ai/apps/com-cine-craft)** by Samuel Anthony: It competes for the same audience by providing curated recommendations and trending updates for movies and TV shows.
  - Features a more frequent update cadence, ensuring users receive trending content faster than this app.
  - Prioritizes curated recommendations over this app's traditional, static TV guide listing format.
- **[TV Listings USA United States](https://marlvel.ai/apps/com-youssefsaadi-tvus)** by Youssef Saadi: This app serves as a direct functional alternative by providing structured TV program notifications and scheduling.
  - Offers registration-free access, lowering the barrier to entry compared to this app's onboarding flow.
  - Includes automated program notifications that provide a more proactive user experience than this app's manual tracking.
- **[Movie Boxes - Movie & Trailer](https://marlvel.ai/apps/com-ouayacheeo-tuyodo-listee)** by Murat TOMRUK: It overlaps with this app by providing trailer integration and movie exploration features for entertainment enthusiasts.
  - Focuses heavily on trailer-first discovery, whereas this app prioritizes comprehensive live TV scheduling data.
  - Operates in the Books category, suggesting a different discovery path for users compared to this app.
- **[Watchworthy - What To Watch](https://marlvel.ai/apps/watchworthy-what-to-watch)** by Ranker: It competes by using adaptive learning and a 'Worthy Score' to help users decide what to watch across streaming services.
  - Utilizes an adaptive learning engine that improves over time, unlike this app's static listing approach.
  - Integrates cross-platform streaming data, providing a more holistic 'where to watch' solution than this app.

### Peers (What They Do Better)
- **[Crazy Popcorn - Short Drama](https://marlvel.ai/apps/com-reel-short-drama-crazy-popcorn-ios)** by Pixel Vertex Mobile Pte. Ltd.: It competes for the user's limited attention span by offering short-form entertainment and daily content updates.
  - Optimized for short-form, vertical video consumption, contrasting with this app's traditional long-form TV guide focus.
  - Aggressive release cadence keeps the content library feeling fresh, outperforming this app's update frequency.
- **[DramaShorts: Watch TV & Shows](https://marlvel.ai/apps/io-drama-shorts)** by Brailion Ventures Limited: It targets the same entertainment-seeking demographic with a focus on exclusive, short-form episodic content.
  - Monetizes through episode unlocking, a distinct revenue model compared to this app's ad-supported listing model.
  - Features exclusive series content, creating a content-based moat that this app's aggregator model lacks.
- **[JOJO APP: Movies, Shows, Natak](https://marlvel.ai/apps/com-navkar-jojo)** by MADHUVEER COM 18 NETWORK LIMITED: It occupies the same entertainment discovery space by offering a library of regional content and performances.
  - Includes specialized regional content like Natak, which differentiates it from this app's general TV listings.
  - Provides a dedicated content library, shifting the focus from scheduling to on-demand consumption.
- **[Movie Box LLC](https://marlvel.ai/apps/com-moviebox-entertainment)** by MOVIE BOX LLC: It provides similar watchlist management and series tracking features, directly challenging this app's utility.
  - Offers more granular metadata for series tracking, providing a deeper experience for power users.
  - Maintains a more modern UI design, which reviewers often prefer over this app's dated interface.

### New Kids on the Block (What's Innovative)
- **[Play HD Movies & TV on STREAM](https://marlvel.ai/apps/com-netflix-movieboxpro-hdmovies-onstream)** by Moviezz Box Serum: This newcomer enters the market by offering no-sign-up access to movie and TV metadata.
  - Provides immediate access without registration, which some users allege is a deceptive tactic to bypass standard app store vetting.
- **[Flujo tv : Stream Player](https://marlvel.ai/apps/com-amapps-flujappip)** by Abdessamad Benhadar: It enters the space by offering EPG integration and flexible content management for streaming users.
  - Allows users to import their own content lists, offering a level of customization this app lacks.

<!-- /section:rivals -->
<!-- section:whats-new -->
## What's New

- **Latest (v6.21.2, 3 months ago):** Maintenance release focused on general bug fixes and performance improvements.
<!-- /section:whats-new -->

<!-- section:momentum -->
## App Momentum (Zombie) {#momentum}

- Ships maintenance-only updates.
- Remains dormant for 117 days.

> **Cadence:** 2 total versions · 0 majors in last 6 months · 117 days since last update · 3454 days avg between updates

<!-- /section:momentum -->

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

TV Guide New Zealand • TV-Listings (NZ) is a news app that is completely free.

<!-- speakable-start -->
> **Bottom Line:** Restoring basic navigation and time-sync accuracy is the only path to retaining the current user base, as the current technical instability renders the core utility ineffective for daily planning.
<!-- speakable-end -->

**Best for:** New Zealand television viewers seeking a consolidated schedule of broadcast programming.

<!-- section:pm-actions -->
### PM Action Plan (Next Best Moves)

- [ ] [PIVOT] Rebuild navigation and scroll logic because current regressions prevent basic guide usage → restore daily active habit
<!-- /section:pm-actions -->

<!-- section:feature-gaps -->
### Feature Gaps vs Competitors


- Adaptive learning engine (available in Watchworthy but missing here)
<!-- /section:feature-gaps -->

<!-- section:outlook -->
### Outlook: Declining

The market for broadcast TV guides is consolidating as users shift toward streaming-first discovery tools. TV Guide New Zealand's maintenance-only posture leaves it exposed to these rivals, and the current technical regressions will likely accelerate user churn into the next quarter.

- 🔴 Critical navigation regressions in the latest update prevent users from viewing listings, which directly erodes the daily active habit.
- 🔴 Persistent login failures prevent users from accessing the app, compounding the negative sentiment already present in the user base.
<!-- /section:outlook -->

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Total Reviews | 0 |
| Sentiment | Frustrated (35/100) |
| Confidence | High |
| Pricing Model | Free |
| Platforms | iOS |
| Key Features | 3 analyzed |
| Trend | Declining |
| Outlook | Declining |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **TV Guide New Zealand • TV-Listings (NZ)** (this app) | N/A/5 | Frustrated | Thomas Gesland |
| [Movie Boxes - Movie & Trailer](https://marlvel.ai/apps/com-ouayacheeo-tuyodo-listee) | 4.4/5 | n/a | Murat TOMRUK |
| [DramaShorts: Watch TV & Shows](https://marlvel.ai/apps/io-drama-shorts) | 4.5/5 | n/a | Brailion Ventures Limited |
| [JOJO APP: Movies, Shows, Natak](https://marlvel.ai/apps/com-navkar-jojo) | 4.7/5 | N/A | MADHUVEER COM 18 NETWORK LIMITED |
| [Movie Box LLC](https://marlvel.ai/apps/com-moviebox-entertainment) | 4.3/5 | N/A | MOVIE BOX LLC |
| [Flujo tv : Stream Player](https://marlvel.ai/apps/com-amapps-flujappip) | 3.7/5 | N/A | Abdessamad Benhadar |

## Company Profile
- **Developer:** Thomas Gesland
- **Website:** [https://www.tvguide.com/](https://www.tvguide.com/)
- **Social:** [Instagram](https://www.instagram.com/tvguide) · [Facebook](https://www.facebook.com/tvguide) · [X/Twitter](https://www.twitter.com/tvguide) · [YouTube](https://www.youtube.com/tvguide)

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/tv-guide-new-zealand-tv-listings-nz/id1163597404?uo=4)
- **Dev Site:** [Official Website](https://www.tvguide.com/)
- **Sources:** Developer website content, About us / company information, App store metadata, User reviews.

## Related Intel Reports
- [*Movie Boxes - Movie & Trailer*](https://marlvel.ai/apps/com-ouayacheeo-tuyodo-listee) (Murat TOMRUK) · 4.4/5 Rating
- [*DramaShorts: Watch TV & Shows*](https://marlvel.ai/apps/io-drama-shorts) (Brailion Ventures Limited) · 4.5/5 Rating
- [*JOJO APP: Movies, Shows, Natak*](https://marlvel.ai/apps/com-navkar-jojo) (MADHUVEER COM 18 NETWORK LIMITED) · 4.7/5 Rating
- [*Movie Box LLC*](https://marlvel.ai/apps/com-moviebox-entertainment) (MOVIE BOX LLC) · 4.3/5 Rating
- [*Flujo tv : Stream Player*](https://marlvel.ai/apps/com-amapps-flujappip) (Abdessamad Benhadar) · 3.7/5 Rating
- [*Crazy Popcorn - Short Drama*](https://marlvel.ai/apps/com-reel-short-drama-crazy-popcorn-ios) (Pixel Vertex Mobile Pte. Ltd.) · 4.5/5 Rating
- [*Play HD Movies & TV on STREAM*](https://marlvel.ai/apps/com-netflix-movieboxpro-hdmovies-onstream) (Moviezz Box Serum) · 3.7/5 Rating
- [*Movie Box - Movies & TV Show*](https://marlvel.ai/apps/com-cine-craft) (Samuel Anthony) · 4.4/5 Rating
- [*TV Listings USA United States*](https://marlvel.ai/apps/com-youssefsaadi-tvus) (Youssef Saadi) · 4.1/5 Rating
- [*Code for Netflix FlixExplorer*](https://marlvel.ai/apps/code-for-netflix-flixexplorer) (Valentin Dreyfus) · 3.9/5 Rating

## Frequently Asked Questions {#faq}

### Is TV Guide New Zealand accurate for all channels?

Users report that listings frequently display incorrect programs or show time zone discrepancies, making the guide unreliable for daily television planning.

### How does TV Guide New Zealand compare to streaming apps like FlixExplorer?

TV Guide New Zealand focuses on live broadcast listings, whereas FlixExplorer provides mood-based discovery and streaming recommendations, capturing a different audience segment.

### Is there an ad-free version of TV Guide New Zealand?

Currently, the app is free and ad-supported. Users have requested a paid subscription to remove intrusive advertisements, but no such tier exists.

### What is a reliable alternative to TV Guide New Zealand?

Users seeking more proactive features might consider apps like TV Listings USA, which offers automated program notifications and a registration-free experience.

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes).
4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 50
- **Data Sources:** user reviews, developer website, company about page, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 10 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/tv-guide-new-zealand-tv-listings-nz)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.