---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "한국의 TV 가이드 • TV-목록 (KR)"
developer_entity: "Thomas Gesland"
bundle_id: "com.myfirstappforyou.tvkorea"
app_store_id: "867242912"
category: "News"
primary_platform: "ios"
primary_monetization: "Free"
offline_capable: false
market_region: "US"
platforms: "iOS"
app_last_updated: "2018-02-12"
report_date: "2026-05-20"
last_verified: "2026-05-20T03:36:22.880Z"
report_version: "1.5"
total_reviews: 0
confidence: "low"
confidence_score: 0.05
data_age_days: 42
momentum_velocity: "zombie"
intelligence_version: 4
competitor_count: 5
tags: ["news", "free", "mobile app", "app review", "app analysis", "korean", "television", "viewers"]
canonical_url: "https://marlvel.ai/intel-report/news/tv-tv-kr"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

# 한국의 TV 가이드 • TV-목록 (KR) App Audit

## TL;DR {#tldr}

- **Category**: News · Free

> **TL;DR:** 한국의 TV 가이드 • TV-목록 (KR) is a news app by Thomas Gesland, available on iOS.
>
> **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** 한국의 TV 가이드 • TV-목록 (KR) is a news app by Thomas Gesland.
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Category** | News |
| **Developer** | Thomas Gesland |
| **Pricing** | Free |
| **Platforms** | iOS |
| **Confidence** | Low (0.05/1.0) |
| **Data Age** | 0d |

## Metadata & Market Performance
- **Publisher:** Thomas Gesland
- **Category:** News
- **Target Audience:** Korean television viewers and international users seeking access to Korean broadcast schedules.
- **Platforms:** iOS
- **Version Audited:** 1.5
- **Audit Date:** 2026-05-20
- **Signal Count:** 0 reviews analyzed
- **Confidence:** Low (0.05/1.0)
- **App Store ID (iOS):** 867242912
- **Bundle ID:** com.myfirstappforyou.tvkorea
- **Performance Trend:** Declining
- **Data Window:** Analysis based on signals collected up to 2026-05-20

<!-- section:executive-snapshot -->
## Executive Snapshot
**What it is:** 한국의 TV 가이드 is a utility app providing broadcast television schedules for Korean stations, localized for international users.
**Why users hire it:** Users hire this app to quickly reference TV programming without navigating complex, ad-heavy streaming interfaces, so the lack of updates threatens its core utility as OS standards shift.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Standard] TV Channel Listings:** Aggregated schedule data for major Korean television stations
- **[Standard] Favorites List:** User-defined selection of preferred TV stations for quick access
- **[Differentiator] Multi-language Support:** Interface localized across 50+ languages to support international users
<!-- /section:features -->

<!-- section:market-position -->
## Market Position {#market-position}

The app remains a legacy utility with no recent updates since 2018, placing it outside the active competitive set of modern IPTV players.
<!-- /section:market-position -->

## Monetization Strategy
- **Model:** Free
- **Tiers:** Free application
- **Analysis:** The application is distributed as a free utility without explicit subscription or IAP gates.

<!-- section:swot -->
## SWOT Analysis {#swot}

**Core Strengths:**
- 50+ language localization enables broad international reach for niche Korean content discovery

**Critical Frictions:**
- Zero updates since 2018 creates high churn risk due to OS incompatibility

**Growth Levers:**
- Integration of deep-links to official broadcaster streaming platforms could transition the app to a traffic-driver

**Market Threats:**
- Modern IPTV players with M3U support and casting capabilities are absorbing the utility-app user base

<!-- /section:swot -->
## Recent Changes (v3 → v4) {#recent-changes}

The app's competitive assessment has shifted from a stagnant utility to a sunset-ready project, with the competitive landscape now focused on IPTV players rather than search portals.

**Overall trend**: Declining
**Compared at**: 2026-05-20

### High-impact changes
- **[Shifted] Strategic Outlook** (positioning) — Outlook trend: stable → declining; narrative now focuses on total user attrition due to OS incompatibility.
- **[Shifted] Competitive Threat Pivot** (swot) — Threats shifted from portal-based search (NAVER/Daum) → modern IPTV players with M3U and casting capabilities.
- **[Shifted] PM Action Item** (positioning) — Decision: Invest in notifications → Sunset the application due to brand liability.

### Medium-impact changes
- **[Added] Expanded Feature Gaps** (features) — Added gaps for live streaming, AirPlay casting, and M3U/Xtream Codes API support.
- **[Shifted] Competitive Landscape Refresh** (positioning) — Replaced portal-based competitors (NAVER, Daum, TV Time) with IPTV-focused alternatives (U-verse, IPTV iSTB, IPTV Smart Player Lite).

<!-- section:whats-new -->
## What's New

- **Latest (v1.1, 10 years ago):** Improved app speed and performance under low-bandwidth network conditions.
- **Last Major (v1.2, 10 years ago):** Refactored existing TV channels and added new TV channel options.
<!-- /section:whats-new -->

<!-- section:momentum -->
## App Momentum (Zombie) {#momentum}

- No updates since 2018.
- Maintenance mode active.

> **Cadence:** 5 total versions · 2 majors in last 6 months · 3018 days since last update · 217 days avg between updates

<!-- /section:momentum -->

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

한국의 TV 가이드 • TV-목록 (KR) is an established news app that is completely free.

<!-- speakable-start -->
> **Bottom Line:** The app provides a simple schedule utility but lacks the necessary development cadence to survive in a market dominated by streaming-integrated players, so the developer should sunset the project to avoid further brand erosion.
<!-- speakable-end -->

**Best for:** Korean television viewers and international users seeking access to Korean broadcast schedules.

<!-- section:pm-actions -->
### PM Action Plan (Next Best Moves)

- [ ] [SUNSET] [MEDIUM IMPACT] Sunset the application because the 2018 last-update date makes it a brand liability → reduce support overhead — *The app has not been updated in over 6 years, making it functionally obsolete on modern iOS versions.* _(trade-off: deprioritize No engineering capacity displaced — the app is already in maintenance mode.)_
<!-- /section:pm-actions -->

<!-- section:feature-gaps -->
### Feature Gaps vs Competitors

- Live streaming integration (available in IPTV Smart Player Lite but absent here)
- AirPlay casting (available in IPTV iSTB but absent here)
- M3U/Xtream Codes API support (available in IPTV Smart Player Lite but absent here)
<!-- /section:feature-gaps -->

<!-- section:outlook -->
### Outlook: Declining

The market for TV guides is consolidating around apps that offer streaming and casting, leaving static listing tools with no clear path to retention. Continued inactivity will result in total user attrition as the app fails to launch on newer hardware.

- 🔴 The lack of updates since 2018 prevents compatibility with current OS standards, which forces users toward active, feature-rich alternatives.
<!-- /section:outlook -->

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Total Reviews | 0 |
| Confidence | Low |
| Pricing Model | Free |
| Platforms | iOS |
| Key Features | 3 analyzed |
| Trend | Declining |
| Outlook | Declining |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **한국의 TV 가이드 • TV-목록 (KR)** (this app) | N/A/5 | N/A | Thomas Gesland |
| [Shoes Up! Wedding Shoe Game](https://marlvel.ai/intel-report/games/com-edigitalapps-shoesup) | N/A/5 | N/A | Scott Neasham |
| [U-verse](https://marlvel.ai/intel-report/entertainment/u-verse) | 4.7/5 | Upset | AT&T Services, Inc. |
| [IPTV Smart Player Lite*](https://marlvel.ai/intel-report/entertainment/iptv-smart-player-lite) | 4.0/5 | Mixed | Emrullah Bas |
| [IPTV iSTB](https://marlvel.ai/intel-report/entertainment/iptv-istb) | N/A/5 | N/A | Danilo Oliveira |
| [Galaxy Digital App](https://marlvel.ai/intel-report/entertainment/galaxy-digital-app) | 4.5/5 | N/A | BLUE CUBE LTD |

## Company Profile
- **Developer:** Thomas Gesland

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/%ED%95%9C%EA%B5%AD%EC%9D%98-tv-%EA%B0%80%EC%9D%B4%EB%93%9C-tv-%EB%AA%A9%EB%A1%9D-kr/id867242912?uo=4)
- **Sources:** App store metadata.

## Related Intel Reports
- [*Shoes Up! Wedding Shoe Game*](https://marlvel.ai/intel-report/games/com-edigitalapps-shoesup) (Scott Neasham) — N/A Rating | N/A Sentiment
- [*U-verse*](https://marlvel.ai/intel-report/entertainment/u-verse) (AT&T Services, Inc.) — 4.7/5 Rating | Terrible Sentiment
- [*IPTV Smart Player Lite**](https://marlvel.ai/intel-report/entertainment/iptv-smart-player-lite) (Emrullah Bas) — 4.0/5 Rating | Mixed Sentiment
- [*IPTV iSTB*](https://marlvel.ai/intel-report/entertainment/iptv-istb) (Danilo Oliveira) — N/A Rating | N/A Sentiment
- [*Galaxy Digital App*](https://marlvel.ai/intel-report/entertainment/galaxy-digital-app) (BLUE CUBE LTD) — 4.5/5 Rating | N/A Sentiment
- [*The Press of Atlantic City*](https://marlvel.ai/intel-report/news/the-press-of-atlantic-city) (BH Media Group) — 4.3/5 Rating | Mixed Sentiment
- [*PIX11 New York's Very Own*](https://marlvel.ai/intel-report/news/pix11-new-york-s-very-own) (Nexstar Broadcasting) — 3.8/5 Rating | Mixed Sentiment
- [*KPRC 2 News*](https://marlvel.ai/intel-report/news/kprc-2-news) (Graham Media Group, Inc) — 4.6/5 Rating | N/A Sentiment
- [*News4Jax - WJXT Channel 4*](https://marlvel.ai/intel-report/news/news4jax-wjxt-channel-4) (Graham Media Group, Inc) — 4.6/5 Rating | N/A Sentiment
- [*News4JAX+*](https://marlvel.ai/intel-report/news/news4jax) (Graham Media Group, Inc) — 3.6/5 Rating | N/A Sentiment

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting.
4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 0
- **Data Sources:** App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 0 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/news/tv-tv-kr)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.