--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Kiddle Pass" developer_entity: "Kiddle Pass" bundle_id: "br.com.kiddlepass.newapp" app_store_id: "1470165981" category: "Parenting" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-02-04" report_date: "2026-05-19" last_verified: "2026-05-19T13:11:33.051Z" report_version: "14.13" total_reviews: 74 overall_rating: 4.73 confidence: "low" confidence_score: 0.05 data_age_days: 43 momentum_velocity: "steady" intelligence_version: 2 tags: ["parenting", "subscription", "mobile app", "app review", "app analysis", "parents", "guardians", "seeking"] canonical_url: "https://marlvel.ai/intel-report/parenting/br-com-kiddlepass-newapp" license: "CC-BY-NC 4.0" content_version: "v2" --- # Kiddle Pass App Audit ## TL;DR {#tldr} - **Category**: Parenting · Subscription - **Signal**: Rating 4.73 > **TL;DR:** Kiddle Pass is a parenting app by Kiddle Pass, rated 4.73/5 by 74 users, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Kiddle Pass is a parenting app by Kiddle Pass. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.73/5 (74 reviews) | | **Category** | Parenting | | **Developer** | Kiddle Pass | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Kiddle Pass - **Category:** Parenting - **Target Audience:** Parents and guardians seeking supplemental educational and interactive content for children under 12. - **Platforms:** iOS & Android - **Version Audited:** 14.13 - **Audit Date:** 2026-05-19 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 1470165981 - **Bundle ID:** br.com.kiddlepass.newapp - **Google Play ID:** br.com.kiddlepass.newapp - **Data Window:** Analysis based on signals collected up to 2026-05-19 - **Short Description:** Kiddle Pass is the first platform for searching and scheduling activities. ## Executive Snapshot Kiddle Pass is a Brazilian subscription platform providing children up to 12 years old with access to live educational and video-based activities. The app offers a curated library spanning over 20 areas of interest designed to supplement traditional school learning. ## App DNA (Features & Intent) - **[Standard] Live Educational Experiences:** Provides real-time interactive learning sessions for children. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Video Activity Library:** Offers hundreds of on-demand activities across more than 20 distinct interest areas. - **[Standard] Personalized Curation:** Delivers tailored content recommendations to support child development. * *User Intent:* Users value self-expression and personalized experiences. ## Monetization Strategy - **Model:** Subscription ## App Momentum (Steady) {#momentum} Last updated 103d ago. 5 versions tracked. > **Cadence:** 5 total versions · 0 majors in last 6 months · 103 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Kiddle Pass is an established parenting app that is available. With a 4.73/5 rating from 74 reviews, it shows polarized user reception. > **Bottom Line:** Kiddle Pass functions as a centralized digital hub for curated, extracurricular educational content for children. **Best for:** Parents and guardians seeking supplemental educational and interactive content for children under 12. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.73/5 | | Total Reviews | 74 | | Confidence | Low | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 3 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Kiddle Pass** (this app) | 4.73/5 | N/A | Kiddle Pass | | [WeParent by SupportPay](https://marlvel.ai/intel-report/parenting/weparent-by-supportpay) | 3.1/5 | N/A | SupportPay | | [Circle Parental Controls App](https://marlvel.ai/intel-report/parenting/circle-parental-controls-app) | 3.2/5 | N/A | Aura Sub LLC | | [Baby Names. Boy and Girl Names](https://marlvel.ai/intel-report/parenting/baby-names-boy-and-girl-names) | 4.4/5 | N/A | Wachanga | | [Parental Control App - Kidsee](https://marlvel.ai/intel-report/parenting/parental-control-app-kidsee) | 4.5/5 | N/A | Artpoldev | | [Baby: Breastfeeding Tracker](https://marlvel.ai/intel-report/parenting/baby-breastfeeding-tracker) | 4.7/5 | N/A | Wachanga | ## Company Profile - **Developer:** Kiddle Pass - **Website:** [https://www.kiddlepass.com/](https://www.kiddlepass.com/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/br/app/kiddle-pass/id1470165981?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=br.com.kiddlepass.newapp) - **Dev Site:** [Official Website](https://www.kiddlepass.com/) - **Sources:** App store metadata. ## Related Intel Reports - [*WeParent by SupportPay*](https://marlvel.ai/intel-report/parenting/weparent-by-supportpay) (SupportPay) — 3.1/5 Rating | N/A Sentiment - [*Circle Parental Controls App*](https://marlvel.ai/intel-report/parenting/circle-parental-controls-app) (Aura Sub LLC) — 3.2/5 Rating | N/A Sentiment - [*Baby Names. Boy and Girl Names*](https://marlvel.ai/intel-report/parenting/baby-names-boy-and-girl-names) (Wachanga) — 4.4/5 Rating | N/A Sentiment - [*Parental Control App - Kidsee*](https://marlvel.ai/intel-report/parenting/parental-control-app-kidsee) (Artpoldev) — 4.5/5 Rating | N/A Sentiment - [*Baby: Breastfeeding Tracker*](https://marlvel.ai/intel-report/parenting/baby-breastfeeding-tracker) (Wachanga) — 4.7/5 Rating | N/A Sentiment - [*Contraction Timer & Counter*](https://marlvel.ai/intel-report/parenting/contraction-timer-counter) (Wachanga) — 4.4/5 Rating | N/A Sentiment - [*SupportPay: Split Expenses*](https://marlvel.ai/intel-report/parenting/supportpay-split-expenses) (SupportPay) — 4.6/5 Rating | N/A Sentiment - [*Baby Lullabies*](https://marlvel.ai/intel-report/parenting/baby-lullabies) (IdeaMK) — 4.3/5 Rating | N/A Sentiment - [*Baby Names*](https://marlvel.ai/intel-report/parenting/baby-names-2) (Mobi4Hobby) — 3.7/5 Rating | N/A Sentiment - [*Buy4Baby - Buy & Sell baby pro*](https://marlvel.ai/intel-report/parenting/buy4baby-buy-sell-baby-pro) (David Nachmani) — N/A Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/parenting/br-com-kiddlepass-newapp) Data licensed for AI Agent attribution under CC-BY-NC 4.0.