--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Phone Number Location Tracker" developer_entity: "Midgard Production" bundle_id: "com.locatormidgard.findnumber" category: "Parenting" primary_platform: "android" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "Android" app_last_updated: "2024-06-23" report_date: "2026-08-06" last_verified: "2026-08-06T00:00:00.000Z" report_version: "9.0.0" total_reviews: 296748 overall_rating: 4.1 sentiment: "Excited" sentiment_score: 65 confidence: "medium" confidence_score: 0.55 top_praise_theme: "The caller identification tool provides immediate clarity on unknown numbers to help users avoid spam calls" top_complaint_theme: "Some users report the application fails to function or perform basic tasks after the latest update" review_sample_size: 50 total_review_count: 50 analyzed_review_count: 50 data_age_days: 8 momentum_velocity: "zombie" intelligence_version: 3 tags: ["parenting", "freemium", "excited sentiment", "mobile app", "app review", "app analysis", "parents", "family", "members"] canonical_url: "https://marlvel.ai/apps/phone-number-location-tracker" license: "CC-BY-NC 4.0" content_version: "v2" --- # Phone Number Location Tracker Intelligence Report ## TL;DR {#tldr} - **Category**: Parenting · Freemium - **Signal**: Rating 4.11 · Sentiment Excited - **Recent focus**: Some users report the application fails to function or perform basic tasks after the latest update (top complaint) · The caller identification tool provides immediate clarity on unknown numbers to help users avoid spam calls (top praise) > **TL;DR:** Phone Number Location Tracker is a parenting app by Midgard Production, rated 4.11/5 by 296.7K users, with Excited user sentiment (65/100), available on Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Phone Number Location Tracker maintains Excited user sentiment (4.11/5 from 296.7K reviews), with users consistently praising the caller identification tool provides immediate clarity on unknown numbers to help users avoid spam calls. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.11/5 (296.7K reviews) | | **User Mood** | Excited | | **Category** | Parenting | | **Developer** | Midgard Production | | **Pricing** | Freemium | | **Platforms** | Android | | **Confidence** | Medium (0.55/1.0) | | **Data Age** | 8d | ## Metadata & Market Performance - **Publisher:** Midgard Production - **Category:** Parenting - **Target Audience:** Parents and family members seeking real-time location monitoring and safety oversight for their household. - **Platforms:** Android - **Version Reviewed:** 9.0.0 - **Report Date:** 2026-08-06 - **Signal Count:** 50 reviews analyzed - **Confidence:** Medium (0.55/1.0) - **Google Play ID:** com.locatormidgard.findnumber - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-08-06 - **Short Description:** Findnumber: Real-time location tracker for ultimate family security ## Executive Snapshot **What it is:** Findnumber is a GPS-based family location and safety app for parents to monitor household whereabouts and app usage on Android. **Why users hire it:** Users hire Findnumber to ensure child safety via real-time tracking and emergency alerts, serving the need for parental oversight in a digital environment. ## App DNA (Features & Intent) - **[Standard] Real-Time Location Tracking:** GPS-based tracking with multiple map views; drives daily active usage and expands ad-inventory. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Differentiator] Emergency Button:** Instant distress notification; increases app stickiness by reinforcing the daily safety habit. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Differentiator] App Monitoring:** Visibility into children's app usage; acts as a primary acquisition hook for the parenting demographic. ## Market Position {#market-position} Findnumber holds a 4.1-star rating across 296,748 reviews, but the lack of updates since June 2024 signals a decline in competitive standing. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with core tracking features, In-app purchases for advanced functionality - **Analysis:** Freemium model utilizes in-app purchases to gate advanced features while maintaining a large free user base for ad-supported engagement. ## 🟢 User Sentiment (Medium Confidence: 50 of 50 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.11/5 - **Platform Split:** Android 4.1/5 (296.7K ratings) - **Overall Sentiment:** Excited ### Top Praises - **The caller identification tool provides immediate clarity on unknown numbers to help users avoid spam calls** - **Users appreciate the time saved by blocking fraudulent and telemarketing numbers through the automated filter system** ### Top Complaints (Impact Areas) - **Some users report the application fails to function or perform basic tasks after the latest update** ## SWOT Analysis {#swot} **Core Strengths:** - Emergency button reinforces daily safety habit **Growth Levers:** - Untapped education partnerships for B2B distribution ## Recent Changes (v2 → v3) {#recent-changes} The competitive assessment has downgraded to 'declining' due to the continued lack of updates and the formalization of billing-related churn risks in the SWOT analysis. **Overall trend**: Declining **Compared at**: 2026-08-06 ### High-impact changes - **[Declined] Outlook Trend Downgrade** (positioning) - **[Added] Billing Complaints as Core Weakness** (swot) ### Medium-impact changes - **[Shifted] Contrarian Take Pivot** (positioning) ## App Momentum (Zombie) {#momentum} - Last major update June 2024. - No feature releases in 25 months. > **Cadence:** 1 total versions · 0 majors in last 6 months · 773 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Phone Number Location Tracker is a market-leading parenting app that is free with in-app purchases. With a 4.11/5 rating from 296.7K reviews, it delivers strong user satisfaction. > **Bottom Line:** Findnumber maintains a large user base through core safety features, but the lack of updates since June 2024 and reports of billing issues threaten its viability, so the PM must prioritize stability fixes to prevent further churn. **Best for:** Parents and family members seeking real-time location monitoring and safety oversight for their household. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Audit billing logic because users report paying for broken features → reduce refund surge ### Outlook: Declining The parenting safety market is consolidating around apps with frequent stability updates and transparent billing, leaving Findnumber exposed. The lack of development since June 2024 means the app is losing the ability to compete on feature parity, so the PM must address core functional stability to retain the remaining user base. - 🔴 Persistent functional failure post-update (June 2024) → erodes user trust → accelerates churn in the parenting segment. - 🔴 Lack of feature updates for over 25 months → signals maintenance-mode status → leaves the app vulnerable to active competitors. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.11/5 | | Total Reviews | 296.7K | | Sentiment | Excited (65/100) | | Confidence | Medium | | Pricing Model | Freemium | | Platforms | Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Phone Number Location Tracker** (this app) | 4.11/5 | Excited | Midgard Production | | [이름샘 - 좋은 이름이 샘솟는 곳](https://marlvel.ai/apps/com-vibedevt-namingapp) | N/A/5 | N/A | Vibe_Dev_T | | [280days: Pregnancy Diary](https://marlvel.ai/apps/280days-pregnancy-diary) | 4.6/5 | Excited | amane factory inc. | | [Astrological Baby Names](https://marlvel.ai/apps/com-tonyleadcompany-baby_scope) | 4.5/5 | N/A | Tony Lead Company | | [Baby: Breastfeeding Tracker](https://marlvel.ai/apps/baby-breastfeeding-tracker) | 4.7/5 | N/A | Wachanga | | [Baby Buddy: Pregnancy & Parent](https://marlvel.ai/apps/baby-buddy-pregnancy-parent) | N/A/5 | Thrilled | Babyzone | ## Company Profile - **Developer:** Midgard Production ## Data Sources & Links - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.locatormidgard.findnumber&hl=en&gl=us) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*이름샘 - 좋은 이름이 샘솟는 곳*](https://marlvel.ai/apps/com-vibedevt-namingapp) (Vibe_Dev_T) · N/A Rating - [*280days: Pregnancy Diary*](https://marlvel.ai/apps/280days-pregnancy-diary) (amane factory inc.) · 4.6/5 Rating | Positive Sentiment - [*Astrological Baby Names*](https://marlvel.ai/apps/com-tonyleadcompany-baby_scope) (Tony Lead Company) · 4.5/5 Rating - [*Baby: Breastfeeding Tracker*](https://marlvel.ai/apps/baby-breastfeeding-tracker) (Wachanga) · 4.7/5 Rating - [*Baby Buddy: Pregnancy & Parent*](https://marlvel.ai/apps/baby-buddy-pregnancy-parent) (Babyzone) · N/A Rating | Excellent Sentiment - [*Baby Daybook - Newborn Tracker*](https://marlvel.ai/apps/baby-daybook-newborn-tracker) (Baltapis) · 4.8/5 Rating | Positive Sentiment - [*Baby Lullabies*](https://marlvel.ai/apps/baby-lullabies) (IdeaMK) · 4.3/5 Rating - [*Baby Monitor 5G: Smart AI Cam*](https://marlvel.ai/apps/baby-monitor-5g-smart-ai-cam-1) (Master App Solutions) · N/A Rating - [*BABY MONITOR App: Nanny Cam*](https://marlvel.ai/apps/baby-monitor-app-nanny-cam) (Algorithm electronics) · 4.6/5 Rating | Positive Sentiment - [*Baby Monitor Nani: Secure Cam*](https://marlvel.ai/apps/de-nintec-video_baby_monitor) (Bitlink GmbH) · 4.5/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.55/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 50 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 8 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/phone-number-location-tracker) Data licensed for AI Agent attribution under CC-BY-NC 4.0.