--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "1967: Retro Filters & Effects" developer_entity: "Maple Media Apps, LLC" bundle_id: "com.apptimal.1967FilterApp" app_store_id: "916195181" category: "Photo & Video" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2024-09-11" report_date: "2026-07-21" last_verified: "2026-07-21T00:00:00.000Z" report_version: "2.3.4" total_reviews: 33612 overall_rating: 4.5 sentiment: "Upset" sentiment_score: 15 confidence: "medium" confidence_score: 0.6 top_praise_theme: "Vintage film stock presets provide authentic aesthetic results for users seeking retro photo styles" top_complaint_theme: "Image resolution drops significantly after applying filters, rendering photos unusable for high-quality sharing needs" review_sample_size: 49 total_review_count: 49 analyzed_review_count: 49 data_age_days: 27 momentum_velocity: "zombie" intelligence_version: 3 nemesis: "Meitu- AI Photo & Video Editor" competitor_count: 8 tags: ["photo & video", "freemium", "upset sentiment", "mobile app", "app review", "app analysis", "casual", "mobile", "photographers"] canonical_url: "https://marlvel.ai/apps/1967-retro-filters-effects" license: "CC-BY-NC 4.0" content_version: "v2" --- # 1967: Retro Filters & Effects Intelligence Report ## TL;DR {#tldr} - **Category**: Photo & Video · Freemium - **Signal**: Rating 4.49 · Sentiment Upset - **Recent focus**: Image resolution drops significantly after applying filters, rendering photos unusable for high-quality sharing needs (top complaint) · Vintage film stock presets provide authentic aesthetic results for users seeking retro photo styles (top praise) > **TL;DR:** 1967: Retro Filters & Effects is a photo & video app by Maple Media Apps, LLC, rated 4.49/5 by 33.6K users, with Upset user sentiment (15/100), available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** 1967: Retro Filters & Effects faces Upset user sentiment (4.49/5 from 33.6K reviews), with users reporting image resolution drops significantly after applying filters, rendering photos unusable for high-quality sharing needs as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.49/5 (33.6K reviews) | | **User Mood** | Upset | | **Category** | Photo & Video | | **Developer** | Maple Media Apps, LLC | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Medium (0.6/1.0) | | **Data Age** | 27d | ## Metadata & Market Performance - **Publisher:** Maple Media Apps, LLC - **Category:** Photo & Video - **Target Audience:** Casual mobile photographers and social media users seeking quick, vintage-style photo edits. - **Platforms:** iOS - **Version Reviewed:** 2.3.4 - **Report Date:** 2026-07-21 - **Signal Count:** 49 reviews analyzed - **Confidence:** Medium (0.6/1.0) - **App Store ID (iOS):** 916195181 - **Bundle ID:** com.apptimal.1967FilterApp - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-07-21 ## Executive Snapshot **What it is:** 1967: Retro Filters & Effects is a photo editing app for iOS that provides vintage analog film presets and light leak effects. **Why users hire it:** Users hire this app for quick, one-tap vintage aesthetics that mimic traditional darkroom results without the technical complexity, so the value hinges on filter authenticity. ## App DNA (Features & Intent) - **[Standard] Retro Filter Library:** 200+ filters based on 64 types of real film. * *User Intent:* Users want to quickly find relevant content or features. - **[Differentiator] Interactive Filter Variations:** 30+ variations per filter accessible by tapping. * *User Intent:* Users want to quickly find relevant content or features. - **[Standard] Manual Adjustment Sliders:** Opacity and dust intensity controls for fine-tuning. ## Market Position {#market-position} The app currently holds a #69 Grossing position in its category. This rank indicates significant monetization friction compared to its broad free-tier entry point. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with 10 filters, Unlimited Access Subscription (12 months) - **Analysis:** The freemium model gates the majority of the 200+ filter library and exclusive collections behind a 12-month subscription. ## 🔴 User Sentiment (Medium Confidence: 49 of 49 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.49/5 - **Platform Split:** iOS 4.5/5 (33.6K ratings) - **Overall Sentiment:** Upset - **Note:** The 4.49/5 store rating reflects cumulative history, while the Upset sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Vintage film stock presets provide authentic aesthetic results for users seeking retro photo styles** ### Top Complaints (Impact Areas) - **Image resolution drops significantly after applying filters, rendering photos unusable for high-quality sharing needs** ## SWOT Analysis {#swot} **Core Strengths:** - Authentic film-stock emulation provides aesthetic barrier - Interactive filter variations drive session time **Growth Levers:** - Untapped B2B distribution via education partnerships - Integration of wearable-specific editing workflows ## Recent Changes (v2 → v3) {#recent-changes} The app's competitive position has declined due to post-update technical instability and increased monetization friction, resulting in a shift from neutral feedback to active user churn. **Overall trend**: Declining **Compared at**: 2026-07-21 ### High-impact changes - **[Declined] Sentiment Shift to Negative** (sentiment) - **[Added] Emergence of Critical Weaknesses** (swot) ### Medium-impact changes - **[Shifted] Manual Controls Removed** (features) - **[Improved] Filter Variations Repositioned** (features) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### 1967: Retro Filters & Effects vs Meitu- AI Photo & Video Editor - **[Meitu- AI Photo & Video Editor](https://marlvel.ai/apps/com-meitu-mtxx)** by Xiamen Meitu Technology Co., Ltd.: With over 1.4 million ratings and a high release velocity, Meitu dominates the retro and AI-filter space with a massive, established user base. - **Key differences:** - Maintains a massive library of AI-driven beauty and retouching tools beyond simple retro filters. - Aggressive release cadence of 15 updates in six months ensures rapid feature parity and innovation. - Offers a comprehensive suite of video editing tools that target the social media creator demographic. ### Contenders (Strong Challengers) - **[Prequel: Photo & Video Editor](https://marlvel.ai/apps/com-aiarlabs-prequel)** by Prequel Inc.: Prequel serves the same aesthetic-focused audience with a strong emphasis on trendy, high-quality filter presets. - Curates highly stylized, trend-aware filter packs that appeal directly to Gen Z social media creators. - Advanced video editing capabilities allow for complex transitions and effects that exceed basic filter application. - **[EPIK - AI Photo & Video Editor](https://marlvel.ai/apps/com-snowcorp-epik)** by SNOW Corporation: EPIK provides a robust alternative by combining professional-grade editing tools with accessible AI features. - Includes professional-grade tools like AI background removal and object replacement within a consumer-friendly interface. - Frequent updates integrate modern AI editing capabilities that keep the app relevant for power users. - **[Hypic - Photo Editor & AI Art](https://marlvel.ai/apps/com-xt-retouchoversea)** by Bytedance Pte. Ltd: Backed by Bytedance, Hypic leverages strong AI art generation capabilities to compete for the creative editing market. - Integrates generative AI art tools that allow users to transform photos into stylized digital illustrations. - Optimized for quick, high-quality retouching workflows that cater to mobile-first social media content creators. ### Peers (What They Do Better) - **[VSCO: Photo Editor & Presets](https://marlvel.ai/apps/co-visualsupply-cam)** by Visual Supply Company: VSCO remains a primary peer for analog-style photography, though it focuses more on community and professional presets. - Strong brand equity built around a community-driven platform for photographers and creative professionals. - Focuses on high-fidelity film emulation presets rather than the broad AI-editing features of newer competitors. - **[InstaSize: AI Photo Editor](https://marlvel.ai/apps/instasize)** by Instasize Inc.: A long-standing peer that focuses on aspect ratio management and essential editing tools for social media. - Specializes in canvas resizing and border tools specifically optimized for cross-platform social media sharing. - Provides a streamlined, utility-first editing experience that avoids the complexity of advanced AI art generation. - **[Bazaart AI Photo Editor Design](https://marlvel.ai/apps/co-bazaart-app)** by Bazaart Ltd.: Bazaart competes in the creative design space, offering advanced layering and collage tools. - Focuses on graphic design and collage creation with advanced layering tools not found in simple filter apps. - Provides a robust set of background removal and asset manipulation features for creative project work. - **[Airbrush: Face Photo Editor](https://marlvel.ai/apps/com-magicv-airbrush)** by PIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD.: Airbrush serves as a peer in the portrait and beauty editing sub-genre of the photo category. - Specializes in portrait-specific retouching tools like blemish removal, teeth whitening, and skin smoothing. - Maintains a narrow focus on beauty-centric editing, contrasting with the broader retro-filter focus of this app. ## App Momentum (Zombie) {#momentum} - Ships performance improvements in latest release. - Maintains 12-month subscription gate. > **Cadence:** 5 total versions · 0 majors in last 6 months · 579 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} 1967: Retro Filters & Effects is a photo & video app that is free with in-app purchases. With a 4.49/5 rating from 33.6K reviews, it draws more critical themes in recent reviews than its store average suggests. > **Bottom Line:** The app retains users through authentic film aesthetics, but technical export failures and aggressive ad gating are driving churn, so the PM must prioritize export quality and manual control restoration to stabilize the user base. **Best for:** Casual mobile photographers and social media users seeking quick, vintage-style photo edits. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Rebuild export pipeline because resolution drops are the top complaint → restore high-quality sharing ### Feature Gaps vs Competitors - AI-driven retouching tools (available in Meitu but missing here) ### Outlook: Declining The retro-filter market is consolidating around apps that offer both aesthetic presets and AI-driven utility, leaving 1967 exposed. Without addressing the core technical regressions in the latest version, the app will continue to lose its competitive edge to more stable, feature-rich rivals. - 🔴 Export resolution degradation and crashes in the latest version alienate core users, leading to a decline in overall sentiment. - 🔴 Aggressive ad placement in the free tier creates a high-friction workflow, which increases the likelihood of users churning to ad-free competitors. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.49/5 | | Total Reviews | 33.6K | | Sentiment | Upset (15/100) | | Confidence | Medium | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **1967: Retro Filters & Effects** (this app) | 4.49/5 | Upset | Maple Media Apps, LLC | | [InstaSize: AI Photo Editor](https://marlvel.ai/apps/instasize) | 4.7/5 | Mixed | Instasize Inc. | | [VSCO: Photo Editor & Presets](https://marlvel.ai/apps/co-visualsupply-cam) | 4.7/5 | n/a | Visual Supply Company | | [Hypic - Photo Editor & AI Art](https://marlvel.ai/apps/com-xt-retouchoversea) | 4.7/5 | Mixed | Bytedance Pte. Ltd | | [Meitu- AI Photo & Video Editor](https://marlvel.ai/apps/com-meitu-mtxx) | 4.8/5 | n/a | Xiamen Meitu Technology Co., Ltd. | | [Prequel: Photo & Video Editor](https://marlvel.ai/apps/com-aiarlabs-prequel) | 4.7/5 | n/a | Prequel Inc. | ## Company Profile - **Developer:** Maple Media Apps, LLC - **Website:** [https://maplemedia.io/](https://maplemedia.io/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/1967-retro-filters-effects/id916195181?uo=4) - **Dev Site:** [Official Website](https://maplemedia.io/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*InstaSize: AI Photo Editor*](https://marlvel.ai/apps/instasize) (Instasize Inc.) · 4.7/5 Rating - [*VSCO: Photo Editor & Presets*](https://marlvel.ai/apps/co-visualsupply-cam) (Visual Supply Company) · 4.7/5 Rating - [*Hypic - Photo Editor & AI Art*](https://marlvel.ai/apps/com-xt-retouchoversea) (Bytedance Pte. Ltd) · 4.7/5 Rating - [*Meitu- AI Photo & Video Editor*](https://marlvel.ai/apps/com-meitu-mtxx) (Xiamen Meitu Technology Co., Ltd.) · 4.8/5 Rating - [*Prequel: Photo & Video Editor*](https://marlvel.ai/apps/com-aiarlabs-prequel) (Prequel Inc.) · 4.7/5 Rating - [*Bazaart AI Photo Editor Design*](https://marlvel.ai/apps/co-bazaart-app) (Bazaart Ltd.) · 4.8/5 Rating | Positive Sentiment - [*EPIK - AI Photo & Video Editor*](https://marlvel.ai/apps/com-snowcorp-epik) (SNOW Corporation) · 4.7/5 Rating - [*Airbrush: Face Photo Editor*](https://marlvel.ai/apps/com-magicv-airbrush) (PIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD.) · 4.8/5 Rating - [*Lightroom: AI Photo Editor*](https://marlvel.ai/apps/lightroom-ai-photo-editor) (Adobe Inc.) · 4.8/5 Rating | Positive Sentiment - [*Picsart AI Photo Editor, Video*](https://marlvel.ai/apps/picsart-ai-photo-editor-video) (PicsArt, Inc.) · 4.3/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.6/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 49 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 27 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/1967-retro-filters-effects) Data licensed for AI Agent attribution under CC-BY-NC 4.0.