--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "AI & AR Video Effects: Filtsy" developer_entity: "Pink Puppy Inc." bundle_id: "com.hhl.app" app_store_id: "1535404835" category: "Photo & Video" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2025-12-02" report_date: "2026-09-03" last_verified: "2026-09-03T00:00:00.000Z" report_version: "1.15.9" total_reviews: 832 overall_rating: 4.6 confidence: "low" confidence_score: 0.05 data_age_days: 28 momentum_velocity: "zombie" intelligence_version: 3 tags: ["photo & video", "subscription", "mobile app", "app review", "app analysis", "content", "creators,", "influencers,"] canonical_url: "https://marlvel.ai/apps/ai-ar-video-effects-filtsy" license: "CC-BY-NC 4.0" content_version: "v2" --- # AI & AR Video Effects: Filtsy Intelligence Report ## TL;DR {#tldr} - **Category**: Photo & Video · Subscription - **Signal**: Rating 4.63 > **TL;DR:** AI & AR Video Effects: Filtsy is a photo & video app by Pink Puppy Inc., rated 4.63/5 by 832 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** AI & AR Video Effects: Filtsy is a photo & video app by Pink Puppy Inc.. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.63/5 (832 reviews) | | **Category** | Photo & Video | | **Developer** | Pink Puppy Inc. | | **Pricing** | Subscription | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 28d | ## Metadata & Market Performance - **Publisher:** Pink Puppy Inc. - **Category:** Photo & Video - **Target Audience:** Content creators, influencers, and social media managers using LiDAR-equipped devices. - **Platforms:** iOS - **Version Reviewed:** 1.15.9 - **Report Date:** 2026-09-03 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 1535404835 - **Bundle ID:** com.hhl.app - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-09-03 ## Executive Snapshot **What it is:** Filtsy is an AR video effects app for LiDAR-equipped iOS devices that applies 3D spatial depth mapping to content. **Why users hire it:** Creators use Filtsy to produce 3D-quality video effects that standard software-based filters cannot achieve, removing the need for manual design expertise. ## App DNA (Features & Intent) - **[Differentiator] LiDAR-based AR Plugins:** Applies 3D effects to video using hardware-level LiDAR scanning for spatial depth mapping. - **[Standard] Premium Filter Access:** Unlocks a library of AR effects and filters for video creation. * *User Intent:* Users want to quickly find relevant content or features. - **[Standard] 1080p Export Quality:** Allows high-definition video rendering for social media sharing. * *User Intent:* Users seek social connection and competitive engagement with peers. ## Market Position {#market-position} Filtsy maintains a 4.63 rating across 832 total reviews, though the lack of updates for 274 days suggests a stagnant market position [1, 2]. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Free tier with limited access, Premium Membership subscription - **Analysis:** Subscription model gates core creative assets and high-definition export capabilities behind a recurring payment. ## SWOT Analysis {#swot} **Core Strengths:** - LiDAR-based spatial depth mapping enables 3D video effects that software-only rivals cannot replicate **Growth Levers:** - Expanding the effect library to include trending social media formats could improve retention ## Recent Changes (v2 → v3) {#recent-changes} Filtsy remains in a maintenance-only state, with the primary change being the inclusion of specific review volume and rating metrics alongside a more aggressive assessment of the competitive threat posed by rapid-iteration rivals. **Overall trend**: Stable **Compared at**: 2026-09-03 ### Medium-impact changes - **[Added] Market Position Metrics** (positioning) - **[Shifted] Threat Assessment** (swot) - **[Shifted] Competitive Narrative** (positioning) ## What's New - **Latest (v1.15.9, 9 months ago):** Resolved an issue regarding Apple Developer Membership. ## App Momentum (Zombie) {#momentum} - No feature updates in nine months. - Last release occurred December 2025. > **Cadence:** 1 total versions · 0 majors in last 6 months · 274 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} AI & AR Video Effects: Filtsy is a photo & video app. It holds a 4.63/5 rating from 832 reviews. > **Bottom Line:** Filtsy relies on hardware-level LiDAR differentiation to maintain its niche, but the nine-month development gap threatens to render the app obsolete as social media trends evolve. A return to a regular release cadence is required to prevent total user attrition. **Best for:** Content creators, influencers, and social media managers using LiDAR-equipped devices. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship a feature-parity update because the nine-month development gap risks total user churn → stabilize retention ### Outlook: Declining The AR video market is consolidating around software-agnostic tools that iterate on social trends every two weeks. Filtsy's hardware-dependent, maintenance-only posture leaves it exposed to faster-moving rivals, likely resulting in a steady decline in active users through the next two quarters. - 🔴 The nine-month development gap (no releases since December 2025) erodes user trust and signals that the app is no longer a priority. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.63/5 | | Total Reviews | 832 | | Confidence | Low | | Pricing Model | Subscription | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **AI & AR Video Effects: Filtsy** (this app) | 4.63/5 | N/A | Pink Puppy Inc. | | [AI Catch: AI Video Generator](https://marlvel.ai/apps/com-prominent-aicatch) | 4.4/5 | n/a | Prominent Fortune PTE. LTD | | [Cantina: AI Video & Characters](https://marlvel.ai/apps/is-signal-ios) | 4.8/5 | N/A | Cantina, Inc | | [CapCut: Photo & Video Editor](https://marlvel.ai/apps/capcut-photo-video-editor) | 4.1/5 | Mixed | Bytedance Pte. Ltd | | [Instagram](https://marlvel.ai/apps/instagram) | 4.3/5 | n/a | Instagram, Inc. | | [Lightroom: AI Photo Editor](https://marlvel.ai/apps/lightroom-ai-photo-editor) | 4.8/5 | Excited | Adobe Inc. | ## Company Profile - **Developer:** Pink Puppy Inc. ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/ai-ar-video-effects-filtsy/id1535404835?uo=4) - **Sources:** App store metadata. ## Related Intel Reports - [*AI Catch: AI Video Generator*](https://marlvel.ai/apps/com-prominent-aicatch) (Prominent Fortune PTE. LTD) · 4.4/5 Rating - [*Cantina: AI Video & Characters*](https://marlvel.ai/apps/is-signal-ios) (Cantina, Inc) · 4.8/5 Rating - [*CapCut: Photo & Video Editor*](https://marlvel.ai/apps/capcut-photo-video-editor) (Bytedance Pte. Ltd) · 4.1/5 Rating - [*Instagram*](https://marlvel.ai/apps/instagram) (Instagram, Inc.) · 4.3/5 Rating - [*Lightroom: AI Photo Editor*](https://marlvel.ai/apps/lightroom-ai-photo-editor) (Adobe Inc.) · 4.8/5 Rating | Positive Sentiment - [*Picsart AI Photo Editor, Video*](https://marlvel.ai/apps/picsart-ai-photo-editor-video) (PicsArt, Inc.) · 4.3/5 Rating - [*Sora by OpenAI*](https://marlvel.ai/apps/sora-by-openai) (OpenAI OpCo, LLC) · 4.7/5 Rating | Positive Sentiment - [*Video Star*](https://marlvel.ai/apps/com-frontierdesign-videostar) (Frontier Design Group) · 3.5/5 Rating - [*짤봇*](https://marlvel.ai/apps/blackturtle2-jjalbot-ios) (jaesung Lee) · N/A Rating - [*예쁜 사진 - 좋은 하루의 시작*](https://marlvel.ai/apps/kwonkunkun-goodmorning) (KunWoo Kwon) · N/A Rating ## Frequently Asked Questions {#faq} ### Does Filtsy work on all iPhones? No, Filtsy is compatible exclusively with devices equipped with LiDAR scanners. ### Is there a free version of Filtsy? Yes, Filtsy offers a free tier with limited access, while the Premium Membership unlocks all filters, a premium badge, and 1080p export quality. ### How often is Filtsy updated? Filtsy has been in a maintenance-only state for nine months, with no feature updates or technical releases since December 2025. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 28 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/ai-ar-video-effects-filtsy) Data licensed for AI Agent attribution under CC-BY-NC 4.0.