--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "AR Video Filters and Effects" developer_entity: "Evgeny Zhukov" bundle_id: "com.filtsy.liquid" app_store_id: "1643659253" category: "Photo & Video" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2025-05-02" report_date: "2026-10-20" last_verified: "2026-10-20T00:00:00.000Z" report_version: "1.1.0" total_reviews: 23 overall_rating: 3 sentiment: "Upset" sentiment_score: 20 confidence: "low" confidence_score: 0.3 top_praise_theme: "Realistic visual effects provide an immersive experience that users find surprisingly convincing and engaging" top_complaint_theme: "Device compatibility restrictions prevent users from accessing the app on hardware they expect to be supported" review_sample_size: 9 total_review_count: 9 analyzed_review_count: 9 data_age_days: 26 momentum_velocity: "zombie" intelligence_version: 2 tags: ["photo & video", "subscription", "upset sentiment", "mobile app", "app review", "app analysis", "content", "creators", "using"] canonical_url: "https://marlvel.ai/apps/ar-video-filters-and-effects" license: "CC-BY-NC 4.0" content_version: "v2" --- # AR Video Filters and Effects Intelligence Report ## TL;DR {#tldr} - **Category**: Photo & Video · Subscription - **Signal**: Rating 3.04 · Sentiment Upset - **Recent focus**: Device compatibility restrictions prevent users from accessing the app on hardware they expect to be supported (top complaint) · Realistic visual effects provide an immersive experience that users find surprisingly convincing and engaging (top praise) > **TL;DR:** AR Video Filters and Effects is a photo & video app by Evgeny Zhukov, rated 3.04/5 by 23 users, with Upset user sentiment (20/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** AR Video Filters and Effects faces Upset user sentiment (3.04/5 from 23 reviews), with users reporting device compatibility restrictions prevent users from accessing the app on hardware they expect to be supported as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.04/5 (23 reviews) | | **User Mood** | Upset | | **Category** | Photo & Video | | **Developer** | Evgeny Zhukov | | **Pricing** | Subscription | | **Platforms** | iOS | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 26d | ## Metadata & Market Performance - **Publisher:** Evgeny Zhukov - **Category:** Photo & Video - **Target Audience:** Content creators using LiDAR-equipped iOS devices who require cinematic AR video effects. - **Platforms:** iOS - **Version Reviewed:** 1.1.0 - **Report Date:** 2026-10-20 - **Signal Count:** 9 reviews analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 1643659253 - **Bundle ID:** com.filtsy.liquid - **Data Window:** Analysis based on signals collected up to 2026-10-20 ## Executive Snapshot **What it is:** AR Video Filters and Effects is an iOS camera tool that applies 3D water surface simulations to video using device LiDAR sensors. **Why users hire it:** The app removes the need for manual 3D compositing, but the reliance on specific hardware creates a high friction point for users who expect universal compatibility. ## App DNA (Features & Intent) - **[Differentiator] LiDAR-based Water Effects:** Applies 3D water effects to video by mapping physical space using the device LiDAR sensor - **[Standard] Watermark Removal:** Allows recording of videos without application branding ## Market Position {#market-position} AR Video Filters and Effects occupies a niche segment within the Photo & Video category, restricted by its reliance on LiDAR hardware. The 17-month update gap indicates a lack of competitive pressure on the developer's part, leaving the app stagnant while rivals iterate. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Free tier with watermarked exports, Full Access subscription for watermark-free recording - **Analysis:** Monetization relies on a subscription model that gates watermark removal, with pricing determined by region. ## 🔴 User Sentiment (Low Confidence: 9 of 9 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.04/5 - **Platform Split:** iOS 3.0/5 (23 ratings) - **Overall Sentiment:** Upset ### Top Praises - **Realistic visual effects provide an immersive experience that users find surprisingly convincing and engaging** ### Top Complaints (Impact Areas) - **Device compatibility restrictions prevent users from accessing the app on hardware they expect to be supported** ## SWOT Analysis {#swot} **Core Strengths:** - LiDAR-based 3D mapping creates a technical barrier to entry **Growth Levers:** - Expanding AR effects to non-LiDAR devices could increase addressable market ## What's New - **Latest (v1.1.0, 1 years ago):** Rebranded to AR Video Filters and Effects and updated the user interface. ## App Momentum (Zombie) {#momentum} - Quiet 17 months, no feature updates. - Last major release May 2025. > **Cadence:** 1 total versions · 1 majors in last 6 months · 536 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} AR Video Filters and Effects is a photo & video app. With a 3.04/5 rating from 23 reviews, it faces significant user friction. > **Bottom Line:** Sunset the subscription model, as the 17-month update gap makes the current value proposition unsustainable for new users. The lack of active development indicates the product is no longer a viable revenue stream. **Best for:** Content creators using LiDAR-equipped iOS devices who require cinematic AR video effects. ### PM Action Plan (Next Best Moves) - [ ] [SUNSET] Sunset the subscription model because the 17-month update gap makes the value proposition unsustainable → reduce refund-related support overhead ### Outlook: Declining The outlook for AR Video Filters and Effects is declining due to a complete lack of development activity over the last 17 months. The absence of updates prevents the resolution of tracking complaints, which will continue to suppress the rating and discourage new installs. - 🔴 The 17-month development silence prevents resolution of tracking complaints, which will continue to suppress the rating and discourage new installs. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.04/5 | | Total Reviews | 23 | | Sentiment | Upset (20/100) | | Confidence | Low | | Pricing Model | Subscription | | Platforms | iOS | | Key Features | 2 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **AR Video Filters and Effects** (this app) | 3.04/5 | Upset | Evgeny Zhukov | | [AI Catch: AI Video Generator](https://marlvel.ai/apps/com-prominent-aicatch) | 4.4/5 | n/a | Prominent Fortune PTE. LTD | | [AI Video Editor・Trim, Compress](https://marlvel.ai/apps/ai-video-editor-trim-compress) | N/A/5 | N/A | Ankitbhai Jivani | | [Cantina: AI Video & Characters](https://marlvel.ai/apps/is-signal-ios) | 4.8/5 | N/A | Cantina, Inc | | [CapCut: Photo & Video Editor](https://marlvel.ai/apps/capcut-photo-video-editor) | 4.1/5 | Mixed | Bytedance Pte. Ltd | | [Instagram](https://marlvel.ai/apps/instagram) | 4.3/5 | n/a | Instagram, Inc. | ## Company Profile - **Developer:** Evgeny Zhukov ## Data Sources & Links - **App Store ID:** 1643659253 - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*AI Catch: AI Video Generator*](https://marlvel.ai/apps/com-prominent-aicatch) (Prominent Fortune PTE. LTD) · 4.4/5 Rating - [*AI Video Editor・Trim, Compress*](https://marlvel.ai/apps/ai-video-editor-trim-compress) (Ankitbhai Jivani) · N/A Rating - [*Cantina: AI Video & Characters*](https://marlvel.ai/apps/is-signal-ios) (Cantina, Inc) · 4.8/5 Rating - [*CapCut: Photo & Video Editor*](https://marlvel.ai/apps/capcut-photo-video-editor) (Bytedance Pte. Ltd) · 4.1/5 Rating - [*Instagram*](https://marlvel.ai/apps/instagram) (Instagram, Inc.) · 4.3/5 Rating - [*Lightroom: AI Photo Editor*](https://marlvel.ai/apps/lightroom-ai-photo-editor) (Adobe Inc.) · 4.8/5 Rating | Positive Sentiment - [*Picsart AI Photo Editor, Video*](https://marlvel.ai/apps/picsart-ai-photo-editor-video) (PicsArt, Inc.) · 4.3/5 Rating - [*Prismatic: A PhotoPrism Client*](https://marlvel.ai/apps/prismatic-a-photoprism-client) (Shuowei Li) · 4.0/5 Rating - [*Shots: Photo & Video Generator*](https://marlvel.ai/apps/com-deepix-animefypic) (DeePix AI) · 4.6/5 Rating | Positive Sentiment - [*Video Star*](https://marlvel.ai/apps/com-frontierdesign-videostar) (Frontier Design Group) · 3.5/5 Rating ## Frequently Asked Questions {#faq} ### Does AR Video Filters and Effects work on all iPhones? No. The app requires a device with a LiDAR sensor, such as the Pro models of recent iPhones and iPads. Users report frustration when the app fails to launch on devices without this hardware. ### Is the AR tracking accurate? Users report that the AR functionality often fails to track correctly, with some reviewers noting that effects follow screen movement rather than mapping to the physical environment. ### Is there a free version of the app? Yes, there is a free tier that allows video recording, but it includes a watermark. The paid subscription is required to remove this branding. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 9 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 26 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/ar-video-filters-and-effects) Data licensed for AI Agent attribution under CC-BY-NC 4.0.