--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "ATEMTally" developer_entity: "Alexander Омelchuk" bundle_id: "AlexCattivo.ATEMTally" app_store_id: "1502443299" category: "Photo & Video" primary_platform: "ios" primary_monetization: "Paid" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2020-04-30" report_date: "2026-07-24" last_verified: "2026-07-24T00:00:00.000Z" report_version: "1.2" total_reviews: 14 overall_rating: 3.2 sentiment: "Mixed" sentiment_score: 45 confidence: "medium" confidence_score: 0.45 top_praise_theme: "The initial setup process is straightforward and allows users to begin using the app quickly" top_complaint_theme: "Inputting the network address causes the application to crash immediately upon connection attempts" review_sample_size: 7 total_review_count: 7 analyzed_review_count: 7 data_age_days: 45 intelligence_version: 3 competitor_count: 1 tags: ["photo & video", "paid", "mixed sentiment", "mobile app", "app review", "app analysis", "videographers", "assistant", "directors"] canonical_url: "https://marlvel.ai/apps/atemtally" license: "CC-BY-NC 4.0" content_version: "v2" --- # ATEMTally Intelligence Report ## TL;DR {#tldr} - **Category**: Photo & Video · Paid - **Signal**: Rating 3.21 · Sentiment Mixed - **Recent focus**: Inputting the network address causes the application to crash immediately upon connection attempts (top complaint) · The initial setup process is straightforward and allows users to begin using the app quickly (top praise) > **TL;DR:** ATEMTally is a photo & video app by Alexander Омelchuk, rated 3.21/5 by 14 users, with Mixed user sentiment (45/100), available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** ATEMTally shows Mixed sentiment (3.21/5 from 14 reviews) — users praise the initial setup process is straightforward and allows users to begin using the app quickly but report issues with inputting the network address causes the application to crash immediately upon connection attempts. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.21/5 (14 reviews) | | **User Mood** | Mixed | | **Category** | Photo & Video | | **Developer** | Alexander Омelchuk | | **Pricing** | Paid | | **Platforms** | iOS | | **Confidence** | Medium (0.45/1.0) | | **Data Age** | 45d | ## Metadata & Market Performance - **Publisher:** Alexander Омelchuk - **Category:** Photo & Video - **Target Audience:** Videographers and assistant directors using Blackmagic Design ATEM hardware. - **Platforms:** iOS - **Version Reviewed:** 1.2 - **Report Date:** 2026-07-24 - **Signal Count:** 7 reviews analyzed - **Confidence:** Medium (0.45/1.0) - **App Store ID (iOS):** 1502443299 - **Bundle ID:** AlexCattivo.ATEMTally - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-07-24 ## Executive Snapshot **What it is:** ATEMTally is a mobile utility for videographers that mirrors tally status from Blackmagic Design ATEM switchers over a local network. **Why users hire it:** Users hire this app to monitor live broadcast status on a mobile device, reducing the need for dedicated hardware tally lights in smaller production setups. ## App DNA (Features & Intent) - **[Differentiator] ATEM Network Integration:** Connects to Blackmagic Design ATEM switchers over a local network to mirror tally status. - **[Standard] Live Source Monitoring:** Displays which video source is currently on-air in real-time. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. ## Market Position {#market-position} ATEMTally holds a niche position in the Photo & Video category with a 3.21-star rating across 14 reviews. The current stability issues relative to the professional-grade expectation of ATEM hardware users suggest the app is currently underperforming its market potential. ## Monetization Strategy - **Model:** Paid - **Tiers:** Single purchase at $1.99 - **Price:** iOS: $1.99 - **Analysis:** The $1.99 price point targets professional users requiring specific hardware-to-mobile tally functionality. ## 🟡 User Sentiment (Medium Confidence: 7 of 7 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.21/5 - **Platform Split:** iOS 3.2/5 (14 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **The initial setup process is straightforward and allows users to begin using the app quickly** - **Reliable performance during live shows provides confidence for users managing professional video production environments** ### Top Complaints (Impact Areas) - **Inputting the network address causes the application to crash immediately upon connection attempts** ## SWOT Analysis {#swot} **Core Strengths:** - Simple configuration workflow allows rapid deployment **Growth Levers:** - Apple Watch integration for wearable tally status - Persistent connection modes for long-duration shows ## Recent Changes (v2 → v3) {#recent-changes} The app has clarified its pricing and competitive position, but user sentiment has declined due to persistent, unresolved network connectivity crashes. **Overall trend**: Declining **Compared at**: 2026-07-24 ### High-impact changes - **[Declined] Persistent stability issues** (sentiment) ### Medium-impact changes - **[Added] Pricing model disclosure** (pricing) - **[Added] New SWOT insights** (swot) ### Low-impact changes - **[Improved] Feature repositioning** (features) ## App Momentum (Steady) {#momentum} - Ships minor interface refinements. - Maintains stable, low-volume update cadence. ## The "So What?" (Strategic Takeaway) {#so-what} ATEMTally is an established photo & video app that is a paid app. It holds a 3.21/5 rating from 14 reviews. > **Bottom Line:** ATEMTally provides a necessary utility for ATEM users, but severe stability issues during network configuration erode professional trust, so the team must prioritize connection reliability over new feature development to retain the user base. **Best for:** Videographers and assistant directors using Blackmagic Design ATEM hardware. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Rebuild network connection logic because crashes during IP input are the top complaint → stabilize the core utility ### Feature Gaps vs Competitors - Professional-grade camera controls (available in Blackmagic Camera but missing here) ### Outlook: Mixed The market for live production utilities is consolidating around stable, hardware-integrated tools. ATEMTally remains exposed due to its current stability issues, so the team must stabilize the core connection loop to prevent churn to more robust alternatives. - 🔴 Frequent crashes during network setup erode user confidence, which compounds the rating drag already visible on the platform. - 🟢 The simple setup process remains a core strength that users value, providing a foundation for retention if stability is addressed. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.21/5 | | Total Reviews | 14 | | Sentiment | Mixed (45/100) | | Confidence | Medium | | Pricing Model | Paid | | Platforms | iOS | | Key Features | 2 analyzed | | Trend | Declining | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **ATEMTally** (this app) | 3.21/5 | Mixed | Alexander Омelchuk | | [Blackmagic Camera](https://marlvel.ai/apps/blackmagic-camera) | 4.8/5 | Excited | Blackmagic Design Inc | | [Lightroom: AI Photo Editor](https://marlvel.ai/apps/lightroom-ai-photo-editor) | 4.8/5 | Excited | Adobe Inc. | | [Picsart AI Photo Editor, Video](https://marlvel.ai/apps/picsart-ai-photo-editor-video) | 4.3/5 | n/a | PicsArt, Inc. | | [Sora by OpenAI](https://marlvel.ai/apps/sora-by-openai) | 4.7/5 | Excited | OpenAI OpCo, LLC | | [짤봇](https://marlvel.ai/apps/blackturtle2-jjalbot-ios) | N/A/5 | N/A | jaesung Lee | ## Company Profile - **Developer:** Alexander Омelchuk - **Website:** [https://alexcattivo.wixsite.com/videohubcontrol](https://alexcattivo.wixsite.com/videohubcontrol) - **Social:** [Instagram](https://www.instagram.com/videohubcontrol) · [Facebook](https://www.facebook.com/VideoHubControl) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/atemtally/id1502443299?uo=4) - **Dev Site:** [Official Website](https://alexcattivo.wixsite.com/videohubcontrol) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Blackmagic Camera*](https://marlvel.ai/apps/blackmagic-camera) (Blackmagic Design Inc) · 4.8/5 Rating | Positive Sentiment - [*Lightroom: AI Photo Editor*](https://marlvel.ai/apps/lightroom-ai-photo-editor) (Adobe Inc.) · 4.8/5 Rating | Positive Sentiment - [*Picsart AI Photo Editor, Video*](https://marlvel.ai/apps/picsart-ai-photo-editor-video) (PicsArt, Inc.) · 4.3/5 Rating - [*Sora by OpenAI*](https://marlvel.ai/apps/sora-by-openai) (OpenAI OpCo, LLC) · 4.7/5 Rating | Positive Sentiment - [*짤봇*](https://marlvel.ai/apps/blackturtle2-jjalbot-ios) (jaesung Lee) · N/A Rating - [*예쁜 사진 - 좋은 하루의 시작*](https://marlvel.ai/apps/kwonkunkun-goodmorning) (KunWoo Kwon) · N/A Rating - [*요술봉 - 배경 이미지 자동 편집, 합성, 삭제*](https://marlvel.ai/apps/cswpd-imageeditor) (SuWon Choi) · 1.0/5 Rating - [*희담필터*](https://marlvel.ai/apps/com-heedamfilter) (Seongmin Lee) · N/A Rating - [*프로카메라 - 고화질 카메라로 바로 편집*](https://marlvel.ai/apps/cswpd-procamera) (SuWon Choi) · N/A Rating - [*ボイス・カメラ*](https://marlvel.ai/apps/app--675) (Satoshi Sato) · N/A Rating ## Frequently Asked Questions {#faq} ### Is ATEMTally compatible with all Blackmagic ATEM switchers? The app is designed to work with Blackmagic Design ATEM switchers over a local network, but users report connection failures even with correct network settings. ### Does ATEMTally support Apple Watch? Currently, the app does not support Apple Watch, though users have requested this feature to monitor tally status on their wrists. ### Why does the app crash when I enter my IP address? Users report that the application quits unexpectedly when attempting to input the network address and connect to the switcher. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.45/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 7 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 45 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/atemtally) Data licensed for AI Agent attribution under CC-BY-NC 4.0.