--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Beauty Face: Makeup Filters" developer_entity: "sulubeyn" bundle_id: "app.chameleon" app_store_id: "1450668152" category: "Photo & Video" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2024-09-12" report_date: "2026-09-02" last_verified: "2026-09-02T00:00:00.000Z" report_version: "1.2.2" total_reviews: 42 overall_rating: 4.7 confidence: "low" confidence_score: 0.2 data_age_days: 73 momentum_velocity: "zombie" intelligence_version: 3 tags: ["photo & video", "free", "mobile app", "app review", "app analysis", "casual", "users", "seeking"] canonical_url: "https://marlvel.ai/apps/beauty-face-makeup-filters" license: "CC-BY-NC 4.0" content_version: "v2" --- # Beauty Face: Makeup Filters Intelligence Report ## TL;DR {#tldr} - **Category**: Photo & Video · Free - **Signal**: Rating 4.71 > **TL;DR:** Beauty Face: Makeup Filters is a photo & video app by sulubeyn, rated 4.71/5 by 42 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Beauty Face: Makeup Filters is a photo & video app by sulubeyn. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.71/5 (42 reviews) | | **Category** | Photo & Video | | **Developer** | sulubeyn | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 73d | ## Metadata & Market Performance - **Publisher:** sulubeyn - **Category:** Photo & Video - **Target Audience:** Casual users seeking quick, automated digital makeup and facial retouching tools for social media photography. - **Platforms:** iOS - **Version Reviewed:** 1.2.2 - **Report Date:** 2026-09-02 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 1450668152 - **Bundle ID:** app.chameleon - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-09-02 ## Executive Snapshot **What it is:** Beauty Face: Makeup Filters is a photo-editing utility for automated facial retouching and digital cosmetic application on iOS. **Why users hire it:** The app removes the manual effort of skin smoothing and blemish removal for casual social media users. ## App DNA (Features & Intent) - **[Standard] Makeup Application:** Digital overlays for eyebrows, eye color, lashes, and lip color, driving ad-inventory expansion via high-frequency interaction. - **[Standard] Face Retouching:** Adjustments for nose, chin, and skin tone, creating ad-inventory expansion via high-frequency interaction. - **[Standard] Image Refinement:** Tools for teeth whitening and blemish removal, facilitating ad-inventory expansion via high-frequency interaction. ## Market Position {#market-position} Beauty Face: Makeup Filters holds a 4.7-star rating across 42 total ratings on iOS. The absence of updates for 24 months indicates a maintenance-only posture in a category where active filter updates drive retention. ## Monetization Strategy - **Model:** Free - **Tiers:** Free - **Analysis:** The app operates on a free-to-use model with no identified subscription or in-app purchase tiers, relying entirely on ad-inventory. ## SWOT Analysis {#swot} **Core Strengths:** - Automated retouching tools drive high-frequency ad-inventory exposure. **Growth Levers:** - Regional aesthetic filter packs could differentiate from global competitors. ## Recent Changes (v2 → v3) {#recent-changes} The app's strategic outlook shifted from maintenance-only to a formal sunset recommendation. This pivot reflects a recognition that the 24-month development gap prevents competitive parity in a market driven by live-ops. **Overall trend**: Declining **Compared at**: 2026-09-02 ### High-impact changes - **[Shifted] Sunset Recommendation** (positioning) ### Medium-impact changes - **[Added] Discovery Barrier** (swot) - **[Added] Live-Ops Competitive Threat** (swot) ## What's New - **Latest (v1.2.2, 1 years ago):** General bug fixes and stability improvements. ## App Momentum (Zombie) {#momentum} - No feature updates in 24 months. - Maintenance-only release cadence. > **Cadence:** 1 total versions · 0 majors in last 6 months · 719 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Beauty Face: Makeup Filters is a photo & video app that is completely free. It holds a 4.71/5 rating from 42 reviews. > **Bottom Line:** Beauty Face: Makeup Filters functions as a legacy ad-monetized utility with no active development cycle. Sunset the app to reallocate resources, as the 24-month update gap prevents competitive parity in the current photo-editing market. **Best for:** Casual users seeking quick, automated digital makeup and facial retouching tools for social media photography. ### PM Action Plan (Next Best Moves) - [ ] [MAINTAIN] Audit ad-fill rates because the app is in maintenance mode → identify if revenue justifies server costs. ### Outlook: Declining The photo-editing category is consolidating around apps with aggressive live-ops and frequent filter drops. Beauty Face: Makeup Filters remains in maintenance mode, which effectively cedes the market to active competitors and signals a long-term decline in utility. - 🔴 The 24-month update gap signals a lack of investment, which accelerates churn as users migrate to apps with fresh filter content. - ⚪ The app remains in maintenance mode, serving only the existing user base without any mechanism for new user acquisition. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.71/5 | | Total Reviews | 42 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Beauty Face: Makeup Filters** (this app) | 4.71/5 | N/A | sulubeyn | | [AI Catch: AI Video Generator](https://marlvel.ai/apps/com-prominent-aicatch) | 4.4/5 | n/a | Prominent Fortune PTE. LTD | | [Cantina: AI Video & Characters](https://marlvel.ai/apps/is-signal-ios) | 4.8/5 | N/A | Cantina, Inc | | [CapCut: Photo & Video Editor](https://marlvel.ai/apps/capcut-photo-video-editor) | 4.1/5 | Mixed | Bytedance Pte. Ltd | | [Lightroom: AI Photo Editor](https://marlvel.ai/apps/lightroom-ai-photo-editor) | 4.8/5 | Excited | Adobe Inc. | | [Picsart AI Photo Editor, Video](https://marlvel.ai/apps/picsart-ai-photo-editor-video) | 4.3/5 | n/a | PicsArt, Inc. | ## Company Profile - **Developer:** sulubeyn - **Website:** [https://sulubeyn.com/](https://sulubeyn.com/) ## Data Sources & Links - **App Store ID:** 1450668152 - **Dev Site:** [Official Website](https://sulubeyn.com/) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*AI Catch: AI Video Generator*](https://marlvel.ai/apps/com-prominent-aicatch) (Prominent Fortune PTE. LTD) · 4.4/5 Rating - [*Cantina: AI Video & Characters*](https://marlvel.ai/apps/is-signal-ios) (Cantina, Inc) · 4.8/5 Rating - [*CapCut: Photo & Video Editor*](https://marlvel.ai/apps/capcut-photo-video-editor) (Bytedance Pte. Ltd) · 4.1/5 Rating - [*Lightroom: AI Photo Editor*](https://marlvel.ai/apps/lightroom-ai-photo-editor) (Adobe Inc.) · 4.8/5 Rating | Positive Sentiment - [*Picsart AI Photo Editor, Video*](https://marlvel.ai/apps/picsart-ai-photo-editor-video) (PicsArt, Inc.) · 4.3/5 Rating - [*Sora by OpenAI*](https://marlvel.ai/apps/sora-by-openai) (OpenAI OpCo, LLC) · 4.7/5 Rating | Positive Sentiment - [*Video Star*](https://marlvel.ai/apps/com-frontierdesign-videostar) (Frontier Design Group) · 3.5/5 Rating - [*짤봇*](https://marlvel.ai/apps/blackturtle2-jjalbot-ios) (jaesung Lee) · N/A Rating - [*예쁜 사진 - 좋은 하루의 시작*](https://marlvel.ai/apps/kwonkunkun-goodmorning) (KunWoo Kwon) · N/A Rating - [*요술봉 - 배경 이미지 자동 편집, 합성, 삭제*](https://marlvel.ai/apps/cswpd-imageeditor) (SuWon Choi) · 1.0/5 Rating ## Frequently Asked Questions {#faq} ### Is Beauty Face: Makeup Filters free to use? Yes, the app is free to use and relies on ad-inventory for monetization, with no subscription or in-app purchase tiers identified. ### How often is Beauty Face: Makeup Filters updated? The app has been in maintenance mode for 24 months, with no significant feature updates or content additions released since the last update. ### What are some alternatives to Beauty Face: Makeup Filters? Users seeking more frequent updates and newer filter technology should look for active photo-editing apps that provide regular live-ops content and feature releases. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 73 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/beauty-face-makeup-filters) Data licensed for AI Agent attribution under CC-BY-NC 4.0.