--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Birthday Cake E-Frames & Photo" developer_entity: "Anita Rahayu" bundle_id: "ani.birthday.cake" app_store_id: "1533218814" category: "Photo & Video" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2025-02-05" report_date: "2026-09-02" last_verified: "2026-09-02T00:00:00.000Z" report_version: "1.1" total_reviews: 3 overall_rating: 3.7 sentiment: "Thrilled" sentiment_score: 90 confidence: "medium" confidence_score: 0.45 top_praise_theme: "Birthday invitation card templates provide a quick way for users to organize social event materials" review_sample_size: 1 total_review_count: 1 analyzed_review_count: 1 data_age_days: 69 momentum_velocity: "zombie" intelligence_version: 3 tags: ["photo & video", "free", "thrilled sentiment", "mobile app", "app review", "app analysis", "casual", "users", "looking"] canonical_url: "https://marlvel.ai/apps/birthday-cake-e-frames-photo" license: "CC-BY-NC 4.0" content_version: "v2" --- # Birthday Cake E-Frames & Photo Intelligence Report ## TL;DR {#tldr} - **Category**: Photo & Video · Free - **Signal**: Rating 3.67 · Sentiment Thrilled - **Recent focus**: Birthday invitation card templates provide a quick way for users to organize social event materials (top praise) > **TL;DR:** Birthday Cake E-Frames & Photo is a photo & video app by Anita Rahayu, rated 3.67/5 by 3 users, with Thrilled user sentiment (90/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Birthday Cake E-Frames & Photo maintains Thrilled user sentiment (3.67/5 from 3 reviews), with users consistently praising birthday invitation card templates provide a quick way for users to organize social event materials. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.67/5 (3 reviews) | | **User Mood** | Thrilled | | **Category** | Photo & Video | | **Developer** | Anita Rahayu | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Medium (0.45/1.0) | | **Data Age** | 69d | ## Metadata & Market Performance - **Publisher:** Anita Rahayu - **Category:** Photo & Video - **Target Audience:** Casual users looking for quick, themed photo editing tools for birthday celebrations and social media sharing. - **Platforms:** iOS - **Version Reviewed:** 1.1 - **Report Date:** 2026-09-02 - **Signal Count:** 1 review analyzed - **Confidence:** Medium (0.45/1.0) - **App Store ID (iOS):** 1533218814 - **Bundle ID:** ani.birthday.cake - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-09-02 ## Executive Snapshot **What it is:** Birthday Cake E-Frames & Photo is a photo-editing utility for birthday-themed content on iOS. **Why users hire it:** The app removes the friction of designing custom birthday invitations and photo edits by providing pre-made templates and stickers for quick social sharing. ## App DNA (Features & Intent) - **[Standard] Birthday Cake Name Editor:** Custom text overlay tool for placing names onto birthday cake images, driving ad-impression inventory. * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Birthday Frame Library:** Collection of themed photo frames for birthday-specific edits, acting as a retention tool for recurring events. * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Sticker and Emoji Overlay:** Graphic asset library for decorating birthday photos, expanding ad-inventory per active user. ## Market Position {#market-position} Birthday Cake E-Frames & Photo holds a 3.67-star rating across 3 total ratings on iOS. The absence of updates for 574 days signals a maintenance-only posture that limits competitive relevance in the crowded photo-editing category. ## Monetization Strategy - **Model:** Free - **Tiers:** Free to use - **Analysis:** The app operates as a free, ad-supported utility with no visible subscription or IAP gates. ## 🟢 User Sentiment (Medium Confidence: 1 of 1 review analyzed) {#user-sentiment} - **Overall Rating:** 3.67/5 - **Platform Split:** iOS 3.7/5 (3 ratings) - **Overall Sentiment:** Thrilled ### Top Praises - **Birthday invitation card templates provide a quick way for users to organize social event materials** - **Trendy stickers and creative filters allow users to customize their digital birthday content effectively** ## SWOT Analysis {#swot} **Core Strengths:** - Themed invitation templates provide a specific, high-utility workflow for party planning **Growth Levers:** - Refresh of the sticker and frame library could re-engage the user base ## Recent Changes (v2 → v3) {#recent-changes} The app remains in a state of prolonged inactivity, with no functional changes to the feature set or pricing model. The primary shift is a more granular assessment of the risks associated with the 574-day development silence, specifically regarding ad-SDK compatibility and user trust. **Overall trend**: Stable **Compared at**: 2026-09-02 ### High-impact changes - **[Shifted] Market Position Metrics** (positioning) ### Medium-impact changes - **[Shifted] Weakness Reclassification** (swot) - **[Shifted] Revenue Risk Identification** (positioning) ## What's New - **Latest (v1.1, 1 years ago):** Expanded customization options with new birthday invitation templates, trendy stickers, and creative filters. ## App Momentum (Zombie) {#momentum} - No updates for 574 days. - Maintenance-mode status since February 2025. > **Cadence:** 1 total versions · 1 majors in last 6 months · 574 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Birthday Cake E-Frames & Photo is a photo & video app that is completely free. It holds a 3.67/5 rating from 3 reviews. > **Bottom Line:** Birthday Cake E-Frames & Photo remains in maintenance mode, and the lack of updates since early 2025 suggests the product is no longer a priority for the developer. **Best for:** Casual users looking for quick, themed photo editing tools for birthday celebrations and social media sharing. ### PM Action Plan (Next Best Moves) - [ ] [MAINTAIN] Audit ad-placement logic because the app is in maintenance mode → ensure revenue stability ### Outlook: Declining The photo-editing market is consolidating around apps with monthly content updates and social-first features. Birthday Cake E-Frames & Photo's lack of activity since February 2025 leaves it exposed to churn as user preferences for filters and stickers evolve. - 🔴 The 574-day update gap indicates the app is in maintenance mode, which prevents it from competing with active photo-editing rivals. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.67/5 | | Total Reviews | 3 | | Sentiment | Thrilled (90/100) | | Confidence | Medium | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Birthday Cake E-Frames & Photo** (this app) | 3.67/5 | Thrilled | Anita Rahayu | | [AI Catch: AI Video Generator](https://marlvel.ai/apps/com-prominent-aicatch) | 4.4/5 | n/a | Prominent Fortune PTE. LTD | | [Cantina: AI Video & Characters](https://marlvel.ai/apps/is-signal-ios) | 4.8/5 | N/A | Cantina, Inc | | [CapCut: Photo & Video Editor](https://marlvel.ai/apps/capcut-photo-video-editor) | 4.1/5 | Mixed | Bytedance Pte. Ltd | | [Instagram](https://marlvel.ai/apps/instagram) | 4.3/5 | n/a | Instagram, Inc. | | [Lightroom: AI Photo Editor](https://marlvel.ai/apps/lightroom-ai-photo-editor) | 4.8/5 | Excited | Adobe Inc. | ## Company Profile - **Developer:** Anita Rahayu - **Website:** [https://anitarahayuinfo.blogspot.com](https://anitarahayuinfo.blogspot.com) ## Data Sources & Links - **App Store ID:** 1533218814 - **Dev Site:** [Official Website](https://anitarahayuinfo.blogspot.com) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*AI Catch: AI Video Generator*](https://marlvel.ai/apps/com-prominent-aicatch) (Prominent Fortune PTE. LTD) · 4.4/5 Rating - [*Cantina: AI Video & Characters*](https://marlvel.ai/apps/is-signal-ios) (Cantina, Inc) · 4.8/5 Rating - [*CapCut: Photo & Video Editor*](https://marlvel.ai/apps/capcut-photo-video-editor) (Bytedance Pte. Ltd) · 4.1/5 Rating - [*Instagram*](https://marlvel.ai/apps/instagram) (Instagram, Inc.) · 4.3/5 Rating - [*Lightroom: AI Photo Editor*](https://marlvel.ai/apps/lightroom-ai-photo-editor) (Adobe Inc.) · 4.8/5 Rating | Positive Sentiment - [*Picsart AI Photo Editor, Video*](https://marlvel.ai/apps/picsart-ai-photo-editor-video) (PicsArt, Inc.) · 4.3/5 Rating - [*Sora by OpenAI*](https://marlvel.ai/apps/sora-by-openai) (OpenAI OpCo, LLC) · 4.7/5 Rating | Positive Sentiment - [*Video Star*](https://marlvel.ai/apps/com-frontierdesign-videostar) (Frontier Design Group) · 3.5/5 Rating - [*짤봇*](https://marlvel.ai/apps/blackturtle2-jjalbot-ios) (jaesung Lee) · N/A Rating - [*예쁜 사진 - 좋은 하루의 시작*](https://marlvel.ai/apps/kwonkunkun-goodmorning) (KunWoo Kwon) · N/A Rating ## Frequently Asked Questions {#faq} ### Is Birthday Cake E-Frames & Photo free to use? Yes, the app is free to use and does not currently feature subscriptions or in-app purchases, relying on ads for monetization. ### Does Birthday Cake E-Frames & Photo receive regular updates? No, the app has not been updated since February 2025, which is over 570 days ago. ### What are the main features of Birthday Cake E-Frames & Photo? The app offers birthday-themed photo frames, sticker and emoji overlays, and a text tool for adding names to birthday cake images. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.45/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 1 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 69 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/birthday-cake-e-frames-photo) Data licensed for AI Agent attribution under CC-BY-NC 4.0.